brand sales certification is what?

Brand sales certification is a method of objective, fair and professional evaluation and verification of brand sales performance and competitiveness in the market through third-party organizations. Brand sales certification can provide authoritative data support for brands, help brands enhance credibility, increase exposure, optimize marketing strategies and improve customer satisfaction.

What is the purpose of brand sales certification?

The purpose of brand sales certification is to help the brand establish a good image in the market, enhance consumer trust and love of the brand, and promote brand loyalty and reputation. At the same time, brand sales certification can also provide valuable market insights for brands, help brands understand their own strengths and weaknesses, identify market opportunities and challenges, and develop more effective marketing strategies and action plans.

What is the principle of brand sales certification?

The principle of brand sales certification is objective, fair and professional. Objective means that brand sales certification should be based on true, accurate and complete data, without any false or misleading information. Justice means that brand sales certification should follow unified, open and transparent standards and norms, and there should be no favoritism or discrimination. Professional means that brand sales certification should be carried out by a third-party organization with professional knowledge and experience, without any conflict of interest or influence intervention.

What are the types of brand sales certification?

According to different evaluation objects and dimensions, brand sales certification can be divided into the following types:

Category sales certification: Evaluates the market share, ranking, and growth rate of a brand in a particular product or service category.

Quality Sales Certification: Evaluates the performance, satisfaction and reputation of a brand in terms of the quality of a particular product or service.

Product performance sales certification: Evaluate the input-output ratio, conversion rate, and rate of return of a brand in a particular marketing campaign or channel.

Product value sales certification: measures such as the awareness, preference and loyalty of a brand in a particular consumer group or market area.

What are the steps and processes in the design and implementation of brand sales certification?

The design and implementation process of brand sales certification generally includes the following five steps and processes:

Data collection: according to the type and target of brand sales certification, determine the data source, data scope, data method and data tools, collect relevant market data and brand data, including sales data, consumer data, competitor data, etc.

Data analysis: According to the principles and standards of brand sales certification, the collected data are cleaned, sorted, classified and processed, and the data are analyzed, interpreted, compared and evaluated by using statistics, economics, marketing and other professional knowledge and techniques, and preliminary conclusions and suggestions are drawn.

Data verification: According to the requirements and specifications of brand sales certification, the conclusions and recommendations of the analysis are verified and reviewed to ensure the authenticity, accuracy and completeness of the data, eliminate any possible errors or deviations, and improve the credibility and reliability of the data.

Data report: According to the purpose and object of brand sales certification, make data report, including data overview, data details, data charts, data interpretation, data evaluation, etc., highlight the focus and highlights of the data, and show the significance and value of the data.

Data application: according to the effect and feedback of brand sales certification, the conclusions and suggestions in the data report are applied to the actual operation and management of the brand, including brand positioning, brand communication, brand innovation, brand optimization, etc., to improve the sales performance and competitiveness of the brand.

Specific cases of clients of Champ Consulting Services

Shangpu Consulting is a third-party organization specializing in brand sales certification, with many years of industry experience and professional team, providing high-quality brand sales certification services for many well-known brands. The following are some of the specific cases of Champ Consulting Services clients:

An international cosmetics brand commissioned Shangpu Consulting to carry out category sales certification. Shangpu Consulting collected the sales data of each product line of the brand in the Chinese market and compared it with similar competitors. The results show that the brand occupies the first market share in the skin care category and has achieved more30%growth rate. Champu Consulting has produced authoritative data reports for the brand and issued corresponding certification certificates. The brand used this achievement to publicize it widely in major media and show its leading position in the skin care category on its official website. This move has effectively enhanced the brand's image and trust in the minds of consumers and contributed to the sales growth of its skincare products.

A domestic e-commerce platform commissioned Shangpu Consulting to carry out product efficiency sales certification, Shangpu Consulting collected the platform during the double eleven period of various marketing activities of the input-output ratio, conversion rate and rate of return and other indicators, and with the same industry platform for comparative analysis, the results show that the platform in the double eleven period to create more.1000The turnover of 100 million yuan, of which more200The turnover of 100 million yuan, its input-output ratio reached.1:10Much higher than the industry average. Champu Consulting has produced authoritative data reports for the platform and issued corresponding certification certificates. The platform used this achievement to carry out extensive publicity in major media, and demonstrated its innovation ability and leading edge in the e-commerce industry on its official website. This move has effectively enhanced the platform's image and affection in the minds of consumers, and promoted the growth of its platform traffic and user stickiness.

An international automobile brand commissioned Shangpu consulting to carry out quality sales certification. Shangpu consulting collected the quality data of various models of the brand in the Chinese market, and compared and analyzed with competitors of the same level. The results show that the brand has excellent performance in safety, durability and comfort, and has achieved more90%consumer satisfaction and word of mouth. Champu Consulting has produced authoritative data reports for the brand and issued corresponding certification certificates. The brand used this achievement to carry out extensive publicity in major media and demonstrated its outstanding performance and leading position in car quality on its official website. This move has effectively improved the brand's image and trust in the minds of consumers, and promoted the growth of its car sales and market share.