1. what is brand sales certification consulting?

Brand sales certification consulting refers to a professional third-party organization that reviews and verifies brand sales data according to international or domestic standards and specifications to determine its authenticity and credibility, and issues the corresponding brand sales certification service. Brand sales certification consulting not only involves the collection, analysis, verification and reporting of data, but also includes a comprehensive evaluation and suggestion on the brand's market environment, competitors, consumer demand, marketing strategy, etc., to help the brand improve its market performance and competitiveness.

Why do 2. need brand sales certification consulting?

In today's market economy, brand sales is one of the important indicators to measure the success of a brand. A high-volume brand usually means that it has a high market share, strong consumer loyalty, good reputation and reputation. However, due to the fierce market competition, changeable consumer demand, complex data sources and other factors, many brands may have exaggerated, false, inaccurate and other problems when publishing their sales data, causing consumers to doubt or distrust them, and even affect their legal and social responsibilities. Therefore, through the professional audit and verification of third-party organizations, to obtain the authoritative brand sales certification, for a brand, has the following significance:

-Enhance brand image. Through brand sales certification consulting, consumers and the public can show the true situation and advantages of a brand, increase its transparency and credibility, and enhance its image and popularity.

Enhancing consumer trust. Through brand sales certification consulting, consumers can have more confidence and satisfaction with a brand's products or services, promote their purchase behavior and re-purchase behavior, and enhance their loyalty and recommend.

-Expand market channels. Through brand sales certification consulting, it is easier for a brand to enter some required or standard markets, such as government procurement, large-scale enterprise cooperation, cross-border trade, etc., to increase its market share and revenue sources.

-Optimize marketing strategy. Through brand sales certification consulting, you can make a brand more clearly understand their market positioning, target customers, competitive advantages, etc., so as to develop a more reasonable and effective marketing strategy, improve its input-output ratio and profit margin.

What is the process and method of 3. brand sales certification consulting?

The process and method of brand sales certification consulting generally includes the following steps:

-Pre-communication. Third-party organizations communicate fully with brand parties to understand their brand background, sources of sales data, certification purposes and needs, and determine the scope, standards and plans for certification.

-Data collection. Third-party organizations collect relevant sales data from the brand or other channels, such as sales, sales volume, sales channels, sales regions, etc., according to the scope and standards of certification.

-Data analysis. Third-party organizations clean, organize, check and analyze the collected data to determine its authenticity and credibility, and classify, summarize, compare and other operations to draw valuable information and conclusions.

-Data reporting. According to the results of data analysis, the third party shall prepare a detailed data report, including data sources, data methods, data results, data evaluation, etc., and provide corresponding suggestions and opinions.

-Certification issued. According to the content of the data report, the third-party organization judges whether a brand meets the conditions and requirements of certification, and issues the corresponding brand sales certification certificate after confirming that it is correct.

4. Shangpu Consulting Company's Brand Sales Certification Consultation Case

Shangpu Consulting Company is a professional brand sales certification consulting service organization, with many years of industry experience and professional team, for many well-known brands at home and abroad to provide quality services. The following is a case of brand sales certification consulting provided by Shangpu Consulting for a certain brand of electronic products going to sea:

-Brand background. The brand is an electronic product brand focusing on the overseas market. It mainly produces and sells wireless headsets, Bluetooth speakers and other products. It has a high reputation and market share in the United States, Europe and other places.

-For certification purposes. The brand hopes to obtain an authoritative brand sales certification through the audit and verification of third-party organizations, so as to enhance its image and trust in the overseas market, and provide reference for further expanding market channels and optimizing marketing strategies.

-Scope of certification. The brand chose its two best-selling products in the US market——Wireless HeadsetAand bluetooth speakerB, as the object of authentication, and determined that the period of authentication is2022Year1Month2022Year12month.

-Certification standards. The brand refers to internationally accepted brand sales certification standards, suchISO 9001、ISO 14001And so on, as well as the relevant regulations and requirements of the U.S. market, determine the certification standards and norms.

-Certification process. According to the process and method described above, Shangpu Consulting Company provides the brand with the whole process of brand sales certification consulting service, including pre-communication, data collection, data analysis, data reporting and certification issuance.

-Certified results. After reviewing and verifying the sales data of the brand, Shangpu Consulting confirmed its authenticity and credibility, and compiled a detailed data report for it according to the results of data analysis, including the following contents:

-Sources of data. The brand's sales data mainly comes from its three main channels in the US market: the official website, Amazon platform and offline retail stores. From these three channels, Champ Consulting collected the brand's performance in2022Year1Month2022Year12Monthly sales, sales volume, sales area and other data, and cleaned, collated and checked to ensure its accuracy and completeness.

-Data methods. Champ Consulting uses a variety of data methods to analyze the brand's sales data, such as descriptive statistics, trend analysis, comparative analysis, and related analysis, in order to draw valuable information and conclusions.

-Data results. Based on the results of the data analysis, the following data results were obtained by Champ Consulting:

-Two products of the brand in the US market——Wireless HeadsetAand bluetooth speakerB, in2022Year1Month2022Year12The total sales for each month are1500$million1200million dollars, with total sales30Ten thousand pieces and25Ten thousand pieces, are in the top three of similar products.

-Two products of the brand in the US market——Wireless HeadsetAand bluetooth speakerB, in2022Year1Month2022Year12Monthly sales and sales showed a steady upward trend, with the fourth quarter showing the highest growth rate, reaching25%and20%。

-Two products of the brand in the US market——Wireless HeadsetAand bluetooth speakerB, in2022Year1Month2022Year12Of the monthly sales channels, official websites accounted for the highest proportion, respectively.40%and35%, followed by the Amazon platform, respectively.35%and30%, and finally offline retail stores, respectively.25%and35%。

-Two products of the brand in the US market——Wireless HeadsetAand bluetooth speakerB, in2022Year1Month2022Year12California had the highest percentage of sales in the month,20%and18%, followed by New York State, respectively.18%and16%and finally Texas, respectively.15%and14%。

-Two products of the brand in the US market——Wireless HeadsetAand bluetooth speakerB, in2022Year1Month2022Year12There is a significant positive correlation between monthly sales and sales volume, I .e. the higher the sales volume, the higher the sales volume, and vice versa.

-Data evaluation. Based on the data results, Shangpu Consulting conducted an objective and fair evaluation of the brand's market performance and competitiveness, and believed that the brand's two products in the U.S. market——Wireless HeadsetAand bluetooth speakerB, has the following advantages:

-High quality. The brand's products adopt advanced technology and materials, have good performance and durability, meet international or domestic quality standards and certifications, and are recognized and loved by consumers.

-High innovation. The brand's products have unique designs and functions, which can meet the diverse and personalized needs of consumers, and have strong market appeal and differentiation advantages.

-High efficiency. The brand's products have high efficiency in production and sales, can quickly adapt to market changes and consumer demand, and have strong market response and competitiveness.

-Certification issued. According to the contents of the data report, Shangpu Consulting Company judges that the brand meets the conditions and requirements of certification, and after confirming that it is correct, it issues the corresponding brand sales certification certificate and publishes it on its official website for consumers and the public to view.

Conclusion

Through the above analysis, it can be seen that brand sales certification consulting is a professional service, which aims to help brands obtain authoritative brand sales certification certificates through the audit and verification of third-party organizations, so as to enhance brand image, enhance consumer trust, expand market channels, optimize marketing strategies, and so on.