1. what is brand sales certification consulting?

In today's market economy, brand is one of the core competitiveness of enterprises, and also one of the important basis for consumers to choose products or services. However, due to the asymmetry, opacity and irregularities of market information, many companies often have problems such as exaggeration, false propaganda, and misleading consumers when promoting their brands, which leads to a decline in consumers' trust in the brand, and even triggers consumers. Complaints or lawsuits. In order to solve this problem, enhance the brand's influence and credibility, and enhance the brand's competitiveness and market share, it is necessary to conduct objective, fair and professional evaluation and certification of brand sales, market share and market position through third-party organizations, which is the so-called brand sales certification consultation. The main purpose of brand sales certification consulting is to allow consumers and the public to have a clear, true and credible perception of the brand, thereby increasing the attractiveness and loyalty of the brand, and promoting the development and growth of the brand.

What are the application scenarios of 2. brand sales certification consulting?

Brand sales certification consulting in advertising, project declaration, specialized new application, bidding, complaints and dispute resolution has a wide range of applications. Specific as follows:

Advertising: Brand sales certification consulting can provide enterprises with authoritative, credible and efficient certification reports, as the basis and support for advertising, improve the persuasiveness and attractiveness of advertising, increase the exposure and dissemination of advertising, and expand the popularity and reputation of the brand. For example, Champu Consulting issued a certification report for Yili Jinling Crown on the "Quality Trust of Billions of Mothers" for its public advertising;6Wuchang Rice Sales Lead in China”for its public advertising; for the Angel Water Purifier.“Win global2millions of user choices”The certification report is used in CCTV advertisements and airport advertisements.

Project declaration: brand sales certification consulting can provide enterprises with objective, professional and comprehensive market analysis and evaluation, as the basis and support for project declaration, improve the success rate and efficiency of project declaration, and obtain support and funding from the government or other institutions. For example, Shangpu Consulting Company provides high-tech enterprise certification, small giant application, single champion application and other services for many enterprises.

Specialization and special new application: Specialization and special new refers to enterprises or products with strong competitiveness and influence in market segments, and are the key objects encouraged by the state to develop. Brand sales certification consulting can provide enterprises with market segmentation research and market share calculation, as the basis and support for specialized new applications, improve the success rate and efficiency of specialized new applications, and obtain support and funding from the government or other institutions. For example, Champu Consulting provides specialized new application services to a number of enterprises.

Bidding: Brand sales certification consulting can provide enterprises with sales status certificate, technical leadership certificate, national/Global status certificates, etc., as the basis and support for bidding, improve the competitiveness and advantages of bidding, and increase the possibility and effectiveness of winning the bid. For example, Champu Consulting provides bid-related certification services to a number of companies.

Complaint dispute resolution: brand sales certification consultation can provide enterprises with fair, authoritative and professional data analysis and evaluation, as the basis and support for complaint dispute resolution, help enterprises safeguard their legitimate rights and interests, resolve or reduce complaints or lawsuits from consumers or competitors. For example, Champs Consulting provides certification services related to complaint dispute resolution for a number of companies.

What are the trends and prospects of 3. brand sales certification consulting?

With the intensification of market competition, the demand and importance of brand sales certification consulting is growing, showing the following trends and prospects:

The scope and content of brand sales certification consulting services continue to expand and innovate, covering more industries, products and indicators. With the diversification, segmentation and personalization of the market, consumers' needs and expectations for brands are becoming more and more diversified, detailed and personalized. therefore, brand sales certification consulting also needs to keep up with the changes in the market. constantly expand and innovate their service scope and content, cover more industries, products and indicators, and meet the different needs of different customers.

For example, in addition to providing traditional market share certification, market share certification, brand strength certification and other services, Shangpu Consulting also provides advertising certification, specialized new certification, product market position certification, product market share certification and other services, covering large consumption, industry leaders./Emerging enterprises, high-tech and other industries well-known enterprises.

The service quality and level of brand sales certification consulting continue to improve and optimize, focusing on the authenticity, accuracy and authority of the data. The core of brand sales certification consulting is data. The authenticity, accuracy and authority of data are the lifeline of brand sales certification consulting and the value of brand sales certification consulting. Therefore, brand sales certification consulting must pay attention to the quality and level of data, and constantly improve and optimize the acquisition, analysis, evaluation, presentation and other aspects of data, to ensure that the data can objectively reflect the real situation of the brand, accurately measure the market performance of the brand, and authoritatively prove the market position of the brand. For example, Champ Consulting has14years of market research experience,879Examples of successful cases, many provinces and cities of the Department of Industry and Information Technology./Bureau of Industry and Information Technology and4AAdvertising company's only certification service provider, CCTV certification, China Advertising Association member units, issued the evaluation report "zero doubt".

The service efficiency and effect of brand sales certification consulting are continuously improved and optimized, using big data, cloud platform and other technical means to achieve rapid response, accurate analysis and efficient report issuance. The service efficiency and effect of brand sales certification consulting is an important indicator to measure the service level and customer satisfaction of brand sales certification consulting, and it is also one of the core competitiveness of brand sales certification consulting.

Therefore, brand sales certification consulting must use big data, cloud platform and other technical means to continuously improve and optimize their service efficiency and effect, to achieve rapid response to customer needs, accurate analysis of market data, efficient issuance of certification reports, to provide customers with timely, professional, high-quality services.

For example, Champ Consulting has a self-developedSPindexBDSsystems and big data evaluation models, by analyzing58A comprehensive selection of indicators to quickly measure the market performance of the brand; have a self-established cloud platform data storage system to achieve safe, stable and efficient management and use of data; have24hProgramme response mechanisms,300+Shuobo dual professional team at home and abroad, to achieve rapid issuance of certification reports.

The service organizations of brand sales certification consulting continue to increase and compete, forming professional service organizations represented by China Quality Certification Center and Shangpu Consulting Company, as well as international service organizations represented by World Brand Laboratory and Detang International Certification. With the continuous growth of market demand and development potential of brand sales certification consulting, more and more service agencies have entered this field, forming a fierce competition pattern. Among them, professional service organizations represented by China Quality Certification Center and Shangpu Consulting Company, with their in-depth understanding of the domestic market, rich experience, professional team, authoritative qualifications and other advantages, occupy a large market share and influence in the field of brand sales certification consulting.

4. epilogue

To sum up, brand sales certification consulting is a service with wide application and important value. With the intensification of market competition, the demand and importance of brand sales certification consulting are increasing day by day, showing the continuous expansion and innovation of service scope and content, the continuous improvement and optimization of service quality and level, and the continuous improvement and optimization of service efficiency and effect.