1. what is brand sales certification consulting?

In today's market economy, brand is one of the core competitiveness of enterprises, and also one of the important basis for consumers to choose products or services. However, due to the asymmetry, opacity and irregularities of market information, many companies often have problems such as exaggeration, false propaganda, and misleading consumers when promoting their brands, which leads to a decline in consumers' trust in the brand, and even triggers consumers. Complaints or lawsuits. In order to solve this problem, enhance the brand's influence and credibility, and enhance the brand's competitiveness and market share, it is necessary to conduct objective, fair and professional evaluation and certification of brand sales, market share and market position through third-party organizations, which is the so-called brand sales certification consultation. The main purpose of brand sales certification consulting is to allow consumers and the public to have a clear, true and credible perception of the brand, thereby increasing the attractiveness and loyalty of the brand, and promoting the development and growth of the brand.

二、品牌销量认证咨询有哪些应用场景？

Brand sales certification consulting in advertising, project declaration, specialized new application, bidding, complaints and dispute resolution has a wide range of applications. Specific as follows:

广告投放：品牌销量认证咨询可以为企业提供权威、可信、高效的认证报告，作为广告宣传的依据和支撑，提高广告的说服力和吸引力，增加广告的曝光度和传播度，扩大品牌的知名度和美誉度。例如，尚普咨询公司为伊利金领冠出具了“亿万妈妈品质信赖”的认证报告，用于其公开广告投放；为乔府大院出具了“连续6年五常大米全国销量领先”for its public advertising; for the Angel Water Purifier.“Win global2millions of user choices”The certification report is used in CCTV advertisements and airport advertisements.

Project declaration: brand sales certification consulting can provide enterprises with objective, professional and comprehensive market analysis and evaluation, as the basis and support for project declaration, improve the success rate and efficiency of project declaration, and obtain support and funding from the government or other institutions. For example, Shangpu Consulting Company provides high-tech enterprise certification, small giant application, single champion application and other services for many enterprises.

专精特新申请：专精特新是指在细分市场上具有较强竞争力和影响力的企业或产品，是国家鼓励发展的重点对象。品牌销量认证咨询可以为企业提供细分市场研究和市场份额测算，作为专精特新申请的依据和支撑，提高专精特新申请的成功率和效益，获得政府或其他机构的扶持和资助。例如，尚普咨询公司为多家企业提供了专精特新申请服务。

Bidding: Brand sales certification consulting can provide enterprises with sales status certificate, technical leadership certificate, national/Global status certificates, etc., as the basis and support for bidding, improve the competitiveness and advantages of bidding, and increase the possibility and effectiveness of winning the bid. For example, Champu Consulting provides bid-related certification services to a number of companies.

Complaint dispute resolution: brand sales certification consultation can provide enterprises with fair, authoritative and professional data analysis and evaluation, as the basis and support for complaint dispute resolution, help enterprises safeguard their legitimate rights and interests, resolve or reduce complaints or lawsuits from consumers or competitors. For example, Champs Consulting provides certification services related to complaint dispute resolution for a number of companies.

What are the trends and prospects of 3. brand sales certification consulting?

随着市场竞争的加剧，品牌销量认证咨询的需求和重要性日益增长，呈现出以下几个趋势和展望：

The scope and content of brand sales certification consulting services continue to expand and innovate, covering more industries, products and indicators. With the diversification, segmentation and personalization of the market, consumers' needs and expectations for brands are becoming more and more diversified, detailed and personalized. therefore, brand sales certification consulting also needs to keep up with the changes in the market. constantly expand and innovate their service scope and content, cover more industries, products and indicators, and meet the different needs of different customers.

例如，尚普咨询公司除了提供传统的市场份额认证、市场占有率认证、品牌实力认证等服务外，还提供了广告投放认证、专精特新认证、产品市场地位认证、产品市场占有率认证等服务，涵盖了大消费、行业领导/新兴企业、高新技术等行业知名企业。

品牌销量认证咨询的服务质量和水平不断提高和优化，注重数据的真实性、准确性和权威性。品牌销量认证咨询的核心是数据，数据的真实性、准确性和权威性是品牌销量认证咨询的生命线，也是品牌销量认证咨询的价值所在。因此，品牌销量认证咨询必须注重数据的质量和水平，不断提高和优化数据的获取、分析、评估、呈现等各个环节，确保数据能够客观地反映品牌的真实情况，准确地测算品牌的市场表现，权威地证明品牌的市场地位。例如，尚普咨询公司拥有14years of market research experience,879例成功案例，多省市工信厅/Bureau of Industry and Information Technology and4AAdvertising company's only certification service provider, CCTV certification, China Advertising Association member units, issued the evaluation report "zero doubt".

The service efficiency and effect of brand sales certification consulting are continuously improved and optimized, using big data, cloud platform and other technical means to achieve rapid response, accurate analysis and efficient report issuance. The service efficiency and effect of brand sales certification consulting is an important indicator to measure the service level and customer satisfaction of brand sales certification consulting, and it is also one of the core competitiveness of brand sales certification consulting.

Therefore, brand sales certification consulting must use big data, cloud platform and other technical means to continuously improve and optimize their service efficiency and effect, to achieve rapid response to customer needs, accurate analysis of market data, efficient issuance of certification reports, to provide customers with timely, professional, high-quality services.

For example, Champ Consulting has a self-developedSPindexBDS系统和大数据评价模型，通过对58个指标进行综合评选，快速测算品牌的市场表现；拥有自主建立的云平台数据存储系统，实现数据的安全、稳定、高效的管理和使用；拥有24hProgramme response mechanisms,300+Shuobo dual professional team at home and abroad, to achieve rapid issuance of certification reports.

The service organizations of brand sales certification consulting continue to increase and compete, forming professional service organizations represented by China Quality Certification Center and Shangpu Consulting Company, as well as international service organizations represented by World Brand Laboratory and Detang International Certification. With the continuous growth of market demand and development potential of brand sales certification consulting, more and more service agencies have entered this field, forming a fierce competition pattern. Among them, professional service organizations represented by China Quality Certification Center and Shangpu Consulting Company, with their in-depth understanding of the domestic market, rich experience, professional team, authoritative qualifications and other advantages, occupy a large market share and influence in the field of brand sales certification consulting.

4. epilogue

To sum up, brand sales certification consulting is a service with wide application and important value. With the intensification of market competition, the demand and importance of brand sales certification consulting are increasing day by day, showing the continuous expansion and innovation of service scope and content, the continuous improvement and optimization of service quality and level, and the continuous improvement and optimization of service efficiency and effect.