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Shangpu Consulting: Introduction to the Objectives and Contents of Enterprise Brand Sales Certification Consulting

2024-07-26 15:11:17 Source: Champ Consulting Visits:0

Definition and significance of 1. brand sales certification

Brand sales certification refers to the service of verifying and certifying product sales through third-party agencies, aiming to improve the market reputation and competitiveness of products. Brand sales certification can not only provide consumers with authentic product sales information, help consumers make more informed purchase choices, but also provide manufacturers with more powerful marketing tools to enhance product differentiation and brand influence.

The significance of brand sales certification is mainly reflected in the following aspects:

(1) Improve the credit rating of enterprises. Brand sales certification can prove the popularity and influence of the company's products in the market, thereby improving the company's credit rating, increasing its attractiveness in the market, and providing favorable conditions for the development and financing of the company.

(2) Enhance the market competitiveness of enterprises. Brand sales certification can help companies highlight the advantages of their products and form a strong contrast with competitors, thereby enhancing their market competitiveness, seizing market share, and improving product profitability.

(3) to enhance the brand image of the enterprise. Brand sales certification can help enterprises establish a good brand image, enhance the popularity, reputation and loyalty of enterprises, so as to increase the trust and love of consumers, promote the re purchase and recommend of consumers, and expand the customer base and market scale of enterprises.

Process and Precautions for 2. Brand Sales Certification

The process of brand sales certification generally includes the following steps:

(1) Select the appropriate certification body. Choosing the right certification body is the first step in brand sales certification. The certification body should have professional qualifications and experience, and be able to provide high-quality services and data. Certification bodies should have the following characteristics:

-There are strict data collection standards and procedures to ensure the authenticity and reliability of data;

-Advanced data analysis technology to detect and eliminate any possible deviations and errors;

-There are fair certification principles and methods to ensure the fairness and legitimacy of the certification results;

-Have a good reputation and reputation, can win the trust of customers and the market.

(2) Provide relevant data. Providing relevant data is the second step in brand sales certification. Enterprises need to provide certification bodies with data related to product sales in order to facilitate verification and analysis by certification bodies. These data include:

-Sales records: including orders, invoices, receipts, etc;

-Customer feedback: including comments, complaints, suggestions, etc;

-Sales report: including sales, market share, growth rate, etc;

-Market research: including consumer needs, preferences, satisfaction, etc.

These data should be true and reliable, and can reflect the actual performance of the product in the market. If the data is false or incomplete, it will affect the accuracy of the certification results.

(3) Accept on-site verification. Accepting on-site verification is the third step in brand sales certification. In order to ensure the authenticity of the data, the certification body will conduct on-site verification of the enterprise to verify whether the data provided by the enterprise is consistent with the actual situation. On-site verification includes:

-Check sales channels: including online and offline sales channels, whether they are legal, standardized and effective;

-Check the supply chain: including production, transportation, warehousing, distribution and other links, whether it is normal, safe and efficient;

-Check product quality: including product appearance, function, performance, safety, etc., whether it meets standards, requirements, and expectations;

-Check customer satisfaction: including a random sample of customers to understand the customer's product evaluation, feelings, suggestions, etc.

On-site verification is an important link, which can directly reflect the sales management level and product quality level of the enterprise, thus affecting the credibility of the certification results.

(4) Obtain the authentication result. Obtaining the certification result is the fourth step of brand sales certification. After completing the data provision and on-site verification, the certification body will analyze and evaluate the data to determine the brand sales level of the enterprise. Validation results include:

-Brand sales level: according to the sales data of the enterprise, give the enterprise the corresponding level, such as A, B, C, etc;

-Brand sales certificate: according to the brand sales level of the enterprise, the corresponding certificate is issued as the authoritative certificate of the enterprise brand sales;

-Brand sales report: according to the brand sales data of the enterprise, provide detailed reports, including data sources, data analysis, data evaluation and so on.

The certification result is the final result of the enterprise brand sales certification, which can help the enterprise to improve its influence and value in the market.

(5) Regularly update the certification. Regularly updated certification is the fifth step in brand sales certification. In order to ensure the sustainability of certification results, companies need to regularly update the certification to reflect their latest brand sales. Regularly updated certifications include:

-Provide the latest data: according to the requirements of the certification body, regularly provide the certification body with the latest data related to product sales;

-Accept re-verification: According to the arrangement of the certification body, accept re-on-site verification to verify whether the latest data is true and reliable;

-Get updated results: Get updated brand sales levels, certificates and reports based on the latest data and verification.

Regularly updating certification is a necessary link, which can help enterprises maintain their brand sales level and adapt to the changes and needs of the market.

Service Content and Advantages of 3. Champ Consulting

Champu Consulting is a professional brand sales certification consulting agency, which provides customers with a full range of brand sales certification services, including:

-Brand sales certification consulting: according to customer needs and goals, to provide customers with brand sales certification related consulting, including the necessity of certification, feasibility, strategy, expectations, etc;

-Brand sales certification application: according to the customer's situation and requirements, select the appropriate certification body for customers, and assist customers to complete the application for brand sales certification, including preparing relevant materials, submitting relevant data, communicating related matters, etc;

-Brand sales certification guidance: according to the customer's current situation and problems, to provide customers with brand sales certification guidance, including guidance on sales management, product quality, customer satisfaction and other aspects of improvement and optimization, to help customers through on-site verification, improve brand sales level;

-Brand sales certification maintenance: according to the development and changes of customers, to provide customers with brand sales certification maintenance, including regular update certification, monitoring certification effect, solving certification problems, providing certification suggestions, etc.

As a professional brand sales certification consulting agency, Champu Consulting has the following advantages:

-Professional team: Champ Consulting has a professional team with rich knowledge and experience in brand sales certification, and can provide customers with professional services and suggestions;

-Comprehensive services: Champ Consulting provides comprehensive services, covering all aspects of brand sales certification, and can provide customers with one-stop solutions;

-Efficient execution: Shangpu Consulting is efficient in execution, and can quickly complete various tasks of brand sales certification according to customer needs and time, saving customer time and cost;

-High-quality results: The results of Shangpu Consulting are of high quality, which can help customers obtain high-level brand sales certificates and reports, and improve customers' brand sales level and market competitiveness.

4. Champ Consulting's Success Story

In order to better demonstrate the service content and advantages of Shangpu Consulting, the following are successful cases of brand sales certification services provided by Shangpu Consulting for customers in two different industries:

(1) A home appliance company: The company is an enterprise specializing in the production and sale of home appliances, and its products include air conditioners, refrigerators, washing machines, etc. The enterprise hopes to improve the market reputation and competitiveness of its products and increase its share and profit in the market through brand sales certification.

Champ Consulting provides the following services to the business:

-Brand sales certification consulting: Shangpu Consulting analyzed the necessity and feasibility of brand sales certification for the company, formulated the strategy and expectation of brand sales certification, and determined the goal and scope of brand sales certification;

-Application for brand sales certification: Shangpu Consulting has selected a qualified and reputable certification organization for the enterprise, assisted the enterprise in completing the application for brand sales certification, prepared relevant sales records, customer feedback, sales reports, market research and other data, and submitted them to the certification organization;

-Brand sales certification counseling: Shangpu Consulting provided the company with brand sales certification counseling, guided the company to improve and optimize sales channels, supply chains, product quality, customer satisfaction, etc., and helped the company pass on-site Verification has improved brand sales level;

-Brand sales certification maintenance: Shangpu Consulting provided the maintenance of brand sales certification for the enterprise, regularly updated the brand sales certification, monitored the certification effect, solved the certification problem and provided certification suggestions.

The services of Champ Consulting have brought the following benefits to the enterprise:

-The company has obtained an A- level brand sales certificate and report, which proves the popularity and influence of its products in the market, and improves the market reputation and competitiveness of its products;

-The company's product sales increased by 30%, market share increased by 15%, and profit margin increased by 10%, providing favorable conditions for the company's development and financing;

-The brand image of the enterprise has been improved, and its popularity, reputation and loyalty have been improved, which has increased the trust and love of consumers, promoted the re purchase and recommend of consumers, and expanded the customer base and market scale of the enterprise.

(2) a clothing enterprise: the enterprise is a professional production and sales of clothing enterprises, its products include men's clothing, women's clothing, children's clothing and so on. The enterprise hopes to improve the market reputation and competitiveness of its products and increase its share and profit in the market through brand sales certification.

Champ Consulting provides the following services to the business:

-Brand sales certification consulting: Shangpu Consulting analyzed the necessity and feasibility of brand sales certification for the company, formulated the strategy and expectation of brand sales certification, and determined the goal and scope of brand sales certification;

-Application for brand sales certification: Shangpu Consulting has selected a qualified and reputable certification organization for the enterprise, assisted the enterprise in completing the application for brand sales certification, prepared relevant sales records, customer feedback, sales reports, market research and other data, and submitted them to the certification organization;

-Brand sales certification counseling: Shangpu Consulting provided the company with brand sales certification counseling, guided the company to improve and optimize sales channels, supply chains, product quality, customer satisfaction, etc., and helped the company pass on-site Verification has improved brand sales level;

-Brand sales certification maintenance: Shangpu Consulting provided the maintenance of brand sales certification for the enterprise, regularly updated the brand sales certification, monitored the certification effect, solved the certification problem and provided certification suggestions.

The services of Champ Consulting have brought the following benefits to the enterprise:

-The company has obtained a B- level brand sales certificate and report, which proves the popularity and influence of its products in the market, and improves the market reputation and competitiveness of its products;

-The company's product sales increased by 20%, market share increased by 10%, and profit margin increased by 8%, providing favorable conditions for the company's development and financing;

-The brand image of the enterprise has been improved, and its popularity, reputation and loyalty have been improved, which has increased the trust and love of consumers, promoted the re purchase and recommend of consumers, and expanded the customer base and market scale of the enterprise.

In summary, brand sales certification is an emerging service that can help companies prove the popularity and influence of their products in the market, thereby improving their credit rating, increasing their attractiveness in the market, and enhancing their relative position with competitors. As a professional brand sales certification consulting agency, Shangpu Consulting provides customers with a full range of brand sales certification services, helps customers obtain high-level brand sales certificates and reports, and improves customers' brand sales level and market competitiveness. The success of Champu Consulting proves the content and advantages of its services, as well as the benefits it brings to customers.




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