The concept of 1. brand sales certification consulting services.

Brand sales certification consulting services are services that verify and certify product sales through third-party agencies, aiming to improve the market reputation and competitiveness of products. The main contents of brand sales certification consulting services include:

Data collection: collect and organize data related to product sales through online and offline channels, including sales records, customer feedback, sales reports, market research, etc;

Data analysis: through advanced data analysis technology, data cleaning, processing, classification, statistics, comparison, evaluation, etc., to obtain the product sales level, market share, growth rate, user satisfaction and other indicators;

Data authentication: through fair authentication principles and methods, the data are verified and verified to ensure the authenticity and reliability of the data, and the corresponding brand sales level, certificate and report are issued;

Data application: through professional data application technology, data visualization, interpretation, suggestions, etc., to provide enterprises with brand strategy, marketing strategy and product innovation data support and consulting services.

2. the process of brand sales certification consulting services.

The general process of brand sales certification consulting services is as follows:

Choose the right certification body: according to the needs and budget of the enterprise, choose a certification body with professional qualifications and experience, which can provide high-quality services and data, such as Shangpu Consulting Company;

Provide relevant data: according to the requirements of the certification body, to provide the certification body with data related to product sales, in order to facilitate the certification body to verify and analyze;

Accept on-site verification: In order to ensure the authenticity of the data, the certification body will conduct on-site verification of the enterprise to verify whether the data provided by the enterprise is consistent with the actual situation;

Obtain the certification results: after completing the data provision and on-site verification, the certification body will analyze and evaluate the data to determine the brand sales level of the enterprise, and issue the corresponding brand sales level, certificate and report;

To ensure the sustainability of certification results, companies need to regularly update their certifications to reflect their latest brand sales and receive data applications and consulting services from certification bodies.

3. brand sales certification consulting services matters needing attention

Brand sales certification consulting service is a professional service, which requires close cooperation and communication between enterprises and certification bodies to ensure the smooth progress of the service and the achievement of the effect. In the brand sales certification consulting services, need to pay attention to the following aspects:

The authenticity of the data: the data is the basis of brand sales certification consulting services, the authenticity of the data directly affects the accuracy and credibility of the certification results, therefore, enterprises should provide true and reliable data to the certification body, do not have any false or incomplete situation;

Data integrity: data is the basis of brand sales certification consulting services, data integrity directly affects the integrity and effectiveness of the certification results, therefore, enterprises should provide comprehensive and detailed data to the certification body, do not have any omission or missing;

Data confidentiality: data is the core of brand sales certification consulting services, data confidentiality directly affects the security and professionalism of the certification results, therefore, enterprises and certification bodies should sign a confidentiality agreement, do not disclose or abuse any data information;

Data update: data is the driving force of brand sales certification consulting services, data update directly affects the continuity and optimization of certification results, therefore, enterprises should regularly provide the latest data to the certification body, while accepting the certification body's data application and consulting services.

The Value of 4. Brand Sales Certification Consulting Services

Brand sales certification consulting services are a valuable service that can help companies enhance the influence and value of their brands in many ways, including:

Improve brand reputation: brand sales certification consulting services can provide enterprises with authoritative, credible and efficient certification reports, so that the company's brand sales can be objectively proved, thereby improving the reputation and prestige of the brand, and increasing the popularity and reputation of the brand;

Increase brand attractiveness: brand sales certification consulting services can provide enterprises with professional, interpretation, and recommended data applications, so that the company's brand sales can be effectively displayed, thereby increasing the attractiveness and influence of the brand, and expanding the brand's market share and Loyalty;

Enhance brand competitiveness: brand sales certification consulting services can provide enterprises with comprehensive, accurate, timely and continuous data support, so that the company's brand sales have been continuously optimized, thereby enhancing the brand's competitiveness and anti-risk ability, and enhancing the brand's market Position and profitability;

Optimize brand strategy: brand sales certification consulting services can provide enterprises with systematic, scientific and innovative data analysis, so that the company's brand sales can get in-depth insight, thereby optimizing brand strategic planning and decision-making, and improving brand strategy implementation and effectiveness;

Promote brand innovation: Brand sales certification consulting services can provide companies with diversified, flexible, and forward-looking data consulting, so that the company's brand sales can be inspired by multiple angles, thereby promoting brand product innovation and marketing innovation, and increasing brand differentiation and Personalized.

The Case of 5. Brand Sales Certification Consulting Service

In order to better demonstrate the application effect and customer feedback of brand sales certification consulting service, this paper selects two actual cases of Shangpu Consulting Company to introduce, respectively:

Case 1: Brand Sales Certification Consulting Service for a Home Appliance Brand

A home appliance brand is an enterprise specializing in the production and sale of all kinds of household appliances. Its products cover TV, refrigerator, washing machine, air conditioner and other categories, with a high market share and user satisfaction. In order to further enhance its brand image and competitiveness, the brand decided to apply to Shangpu Consulting for brand sales certification consulting services.

Through communication and consultation with the brand, Shangpu Consulting determined the goals, scope, standards and methods of certification, and then collected and analyzed the brand's sales data, including online and offline sales records, customer feedback, and sales Reports, market research, etc. After data cleaning, processing, classification, statistics, comparison, evaluation and other steps, Shangpu Consulting Company obtained the brand sales level of the brand and issued it with A- level brand sales level, certificate and report.

Shangpu Consulting also visualized, interpreted, and recommended the brand's sales data, and provided the following data support and consulting services:

The total sales of the brand ranks third in the home appliance industry, second only to two internationally renowned brands, indicating that it has strong competitiveness and influence in the market;

The sales distribution of various categories of the brand is uneven, with televisions and air conditioners accounting for the highest proportion of sales, 35% and 25% respectively, while refrigerators and washing machines accounting for a relatively low proportion of sales, 15% and 10% respectively, indicating that their market share and user awareness in different categories are quite different;

The brand's sales growth rate ranks second in the home appliance industry, second only to an emerging Internet brand, indicating that it has high vitality and potential in the market;

The brand's user satisfaction ranks first in the home appliance industry, reaching 95%, indicating that it has a high reputation and loyalty in the market.

Based on the above data application and analysis, Shangpu Consulting Company put forward the following data suggestions and consulting services for the brand:

The brand should make full use of the results of its brand sales certification, through various channels and methods, to promote and show the advantages and values of its brand to the market and users, and improve the reputation and attractiveness of its brand;

The brand should strengthen the balance and coordination of its categories, improve its market share and user awareness in different categories by adjusting and optimizing the structure and combination of its products, and enhance the comprehensiveness and diversity of its brand;

The brand should maintain the growth momentum of its sales volume, through innovation and improvement of the functions and performance of its products, meet and lead the needs and expectations of the market and users, and increase the differentiation and personalization of its brand;

The brand should maintain the satisfaction of its users, increase and consolidate the trust and loyalty of the market and users by improving and ensuring the quality of its products and services, and enhance the stability and sustainability of its brand.

The brand is highly recognized and satisfied with the brand sales certification consulting service of Shangpu Consulting Company. It believes that the service provides it with powerful data support and consulting services, effectively enhances the influence and value of its brand, and also provides it with useful data inspiration and suggestions, which helps it optimize and promote its brand strategy and innovation.

Case 2: Brand Sales Certification Consulting Service of a Clothing Brand

A clothing brand is an enterprise specializing in the production and sales of all kinds of fashion clothing, its products cover men's clothing, women's clothing, children's clothing and other categories, with a high market share and user satisfaction. In order to further enhance its brand image and competitiveness, the brand decided to apply to Shangpu Consulting for brand sales certification consulting services.

Through communication and consultation with the brand, Shangpu Consulting determined the goals, scope, standards and methods of certification, and then collected and analyzed the brand's sales data, including online and offline sales records, customer feedback, and sales Reports, market research, etc. After data cleaning, processing, classification, statistics, comparison, evaluation and other steps, Shangpu Consulting Company obtained the brand sales level of the brand and issued a B- level brand sales grade, certificate and report.

Shangpu Consulting also visualized, interpreted, and recommended the brand's sales data, and provided the following data support and consulting services:

The total sales volume of the brand ranks fifth in the clothing industry, which is located in the middle and upper reaches, indicating that it has certain competitiveness and influence in the market;

The sales distribution of various categories of the brand is relatively balanced, with women's clothing accounting for the highest proportion of sales, accounting for 40%, followed by men's clothing and children's clothing, accounting for 30% and 20% respectively, indicating that its market share and user awareness in different categories are relatively balanced;

The brand's sales growth rate ranks fourth in the apparel industry, second only to three internationally renowned brands, indicating that it has certain vitality and potential in the market;

The brand's user satisfaction ranks third in the apparel industry, reaching 90%, indicating that it has a high reputation and loyalty in the market.

Based on the above data application and analysis, Shangpu Consulting Company put forward the following data suggestions and consulting services for the brand:

The brand should make full use of the results of its brand sales certification, through various channels and methods, to promote and show the advantages and values of its brand to the market and users, and improve the reputation and attractiveness of its brand;

The brand should maintain the balance and coordination of its categories, improve its market share and user awareness in different categories by adjusting and optimizing the structure and combination of its products, and enhance the comprehensiveness and diversity of its brand;

The brand should continue to enhance the growth momentum of its sales, through innovation and improvement of the design and style of its products, meet and lead the needs and expectations of the market and users, and increase the differentiation and personalization of its brand;

The brand should maintain the satisfaction of its users, increase and consolidate the trust and loyalty of the market and users, and enhance the stability and continuity of its brand by improving and ensuring the quality and service of its products.

The brand has expressed high recognition and satisfaction with the brand sales certification consulting service of Shangpu Consulting Company. It believes that the service provides it with powerful data support and consulting services, effectively enhances the influence and value of its brand, and also provides it with useful data inspiration and suggestions, which helps it optimize and promote its brand strategy and innovation.