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Shangpu Consulting: the significance and method of enterprise brand sales certification.

2024-07-23 22:32:21 Source: Champ Consulting Visits:0

1. Introduction

A corporate brand is a tangible or intangible identity that is used to distinguish the products or services of one business from other businesses. Corporate brand is not only a symbol, but also a value, a commitment, a belief, an emotion, and an experience. Corporate brand building and marketing is the core of today's market competition, the value and influence of corporate brand depends on consumer awareness and evaluation of corporate brand.

Enterprise brand sales certification refers to the verification and publicity of the enterprise's brand sales or sales through a third-party organization or platform to prove the brand strength and market performance of the enterprise.

The purpose of enterprise brand sales certification is to enhance the credibility and attractiveness of the enterprise brand, stimulate the trust and interest of consumers, promote the spread and promotion of the enterprise brand, enhance the loyalty and satisfaction of the enterprise brand, and finally realize the value-added and profit of the enterprise brand. The object of enterprise brand sales certification can be the enterprise itself, or it can be a product or service of the enterprise, or a series or category of the enterprise.

However, the traditional enterprise brand sales certification method has some limitations, such as lack of objectivity, transparency and timeliness, which can not meet the needs of consumers and enterprises. On the one hand, consumers in the face of a large number of corporate brand information and selection, need to have a reliable basis and reference, in order to make a reasonable decision. Consumers have higher and higher requirements for corporate brand sales certification. They not only need true, accurate and complete data, but also timely, dynamic and interactive information.

On the other hand, in the face of fierce market competition and changes, enterprises need to have effective tools and channels in order to show their advantages and characteristics. Enterprises have higher and higher requirements for corporate brand sales certification. They not only need fair, open and fair mechanisms, but also need flexible, innovative and diversified methods.

Therefore, the innovation mode and practical experience of enterprise brand sales certification has become a topic worthy of attention and discussion. This paper will introduce and analyze the innovative model and practical experience of enterprise brand sales certification from the following three aspects, namely, the enterprise brand sales certification platform based on blockchain technology, the enterprise brand sales certification strategy based on social media, and the enterprise brand sales certification evaluation method based on big data analysis. This paper will analyze the advantages and challenges of these innovation models, and put forward some suggestions and prospects.

2. Enterprise Brand Sales Certification Platform Based on Blockchain Technology

Blockchain is a distributed, decentralized, non-tamperable, consensus, secure, transparent, traceable, and intelligent data storage and exchange technology. Blockchain technology can be applied to the scenario of enterprise brand sales certification, by building a blockchain-based enterprise brand sales certification platform, to achieve the authenticity, credibility and openness of enterprise brand sales data, improve the efficiency and effectiveness of enterprise brand sales certification.

The working principle of the blockchain-based enterprise brand sales certification platform is as follows: First, the enterprise uploads its brand sales data to the blockchain network, and generates a unique, non-tamperable, verifiable brand sales data block through the blockchain encryption algorithm and consensus mechanism.

Secondly, a third-party organization or platform can access and verify the brand sales data block of the enterprise side through the blockchain network, and complete the process of enterprise brand sales certification through the smart contract and reward mechanism of the blockchain. Finally, consumers can view and query the enterprise's brand sales data block and the certification results of third-party organizations or platforms through the blockchain network, and participate in the evaluation of enterprise brand sales certification through the interaction and feedback mechanism of the blockchain.

The advantages of the blockchain-based enterprise brand sales certification platform are as follows:

Improve the objectivity and transparency of enterprise brand sales certification. Blockchain technology can ensure the authenticity and integrity of enterprise brand sales data, avoid data tampering and forgery, and at the same time realize the openness and traceability of enterprise brand sales data, and increase the credibility and verifiability of data.

Improve the efficiency and effect of enterprise brand sales certification. Blockchain technology can reduce the cost and time of enterprise brand sales certification, improve the speed and accuracy of enterprise brand sales certification, and realize the automation and intelligence of enterprise brand sales certification.

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On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

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More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise