Brand sales is an important indicator to measure brand market performance and consumer recognition. However, in an environment of increasingly fierce market competition, many brands have adopted exaggerated or false propaganda, fraudulent or fraudulent methods to increase their brand sales, thereby misleading consumers and the public, and damaging the integrity and fairness of the industry. In order to standardize the market order, protect the rights and interests of consumers, and improve brand reputation, the relevant departments of the state and industry have formulated a series of standards and norms, requiring brands to make true, accurate, complete and timely disclosure of their sales volume, and accept the audit and supervision of third-party institutions. At the same time, more and more brands actively seek professional services from third-party organizations to evaluate and optimize their brand sales objectively, fairly, scientifically and systematically, so as to improve their brand image and market competitiveness. This is the origin and purpose of brand sales certification consulting. This paper introduces the definition, significance, process, method, effect and precautions of brand sales certification consulting, and shows the practical value and application scenario of brand sales certification consulting with the service case of Shangpu Consulting Company.

1. what is brand sales certification consulting?

Brand sales certification consulting is a professional market research service, which aims to help brands enhance their brand image and market competitiveness. Through comprehensive evaluation and optimization of the authenticity, compliance, effectiveness and sustainability of brand sales, it provides authoritative brand sales certificates and suggestions for brands.

According to different goals and needs, brand sales certification consulting can be divided into the following types:

Verification type: mainly to verify and verify the existing sales data of the brand, confirm the authenticity and accuracy of the data, and issue the corresponding certification certificate or report.

Evaluation type: mainly to evaluate and analyze the existing or potential sales data of the brand, evaluate the compliance and effectiveness of the data, and provide corresponding evaluation reports or suggestions.

Optimization type: mainly to optimize and improve the existing or potential sales data of the brand, optimize the integrity and timeliness of the data, and provide corresponding optimization reports or suggestions.

Comprehensive type: mainly integrates the above three types to verify, evaluate and optimize the brand sales data in an all-round way, and provide corresponding comprehensive reports or suggestions.

Why do 2. need brand sales certification consulting?

Brand sales certification consulting has the following significance:

Enhance brand image and credibility. Through the authoritative certification of third-party organizations, brands can show their brand strength and market position to consumers and the public, improve their brand awareness and reputation, and establish their own brand advantages and differentiation.

Enhance market competitiveness and growth potential. Through the professional consultation of third-party organizations, brands can understand the advantages and disadvantages of their own brand sales, as well as the needs and trends of the market, so as to formulate more reasonable and effective brand strategies, marketing strategies, channel strategies, etc., to improve their market share and profit margins, and to increase their market influence and loyal customer base.

Optimize brand management and operational efficiency. Through the data support of third-party organizations, brands can establish a more complete and standardized brand sales data management system, improve their data quality and reliability, reduce their data costs and risks, and improve their data analysis and decision-making capabilities.

How do 3. conduct brand sales certification consulting?

In general, brand sales certification consulting needs to go through the following steps:

The first step is to choose the right third party. Brands need to choose a third-party organization with professional qualifications, rich experience, good reputation and reasonable price as a partner according to their own goals and needs. For example, Champu Consulting is a company that focuses on industry research, market research, investment and financing consulting,IPOAn independent third-party consulting agency in the field of listing consulting, etc., has a foreign-related investigation license issued by the National Bureau of Statistics, and won the China Market Survey Customer Satisfaction Best Brand Award. Shangpu Consulting Company has a professional team composed of senior industry research experts, data analysts, project managers, etc., as well as massive data resources covering all regions and industries across the country, which can provide customers with comprehensive, accurate, timely and continuous Brand sales certification consulting services.

Step 2: Sign the contract and pay the fee. The brand communicates with third-party organizations to understand each other's service content, process, cycle, report format and other details, and clarify the cooperation intention and cooperation content of both parties, and sign a formal contract. The contract should include the purpose, scope, duration, cost, responsibility, confidentiality and other terms of brand sales certification consulting to protect the rights and interests of both parties. At the same time, the brand needs to pay a certain percentage of the fee as an advance payment or deposit in accordance with the contract to ensure that the third-party organization can carry out the work smoothly.

Step 3: Provide relevant information and assistance. Brands need to provide third-party organizations with their own brand sales data, including sales volume, sales volume, sales channels, sales area, sales time, etc., as well as relevant financial statements, business licenses, tax registration certificates and other supporting materials. At the same time, the brand needs to actively cooperate with third-party organizations in data collection, data cleaning, data verification and other work, such as providing contact information, arranging interviews, replying to questionnaires, etc., to ensure the authenticity of the data.

Step 4: Data analysis and evaluation. According to the information and assistance provided by the brand, as well as its own data resources and methods, the third-party organization conducts in-depth data analysis and evaluation of the brand sales data, and evaluates the brand sales data quantitatively and qualitatively from multiple dimensions and angles, such as authenticity, compliance, effectiveness, Sustainability, etc., and compares and analyzes the differences with industry standards, competitors, historical data, etc, find out the advantages and disadvantages of brand sales, as well as the existing problems and risks.

Step 5: Put forward optimization suggestions and schemes. Based on the results of data analysis and evaluation, combined with market needs and trends, as well as brand goals and strategies, third-party organizations put forward targeted optimization suggestions and plans for the brand, including how to improve the authenticity, compliance, and compliance of brand sales data. Effectiveness, completeness, timeliness, etc., and how to formulate more reasonable and effective brand strategies, marketing strategies, channel strategies, etc., to enhance brand image and market competitiveness.

Step 6: Submit the certification report or certificate. Third-party organizations submit certification reports or certificates to the brand on time according to the contract. The certification report or certificate shall include the following contents: the purpose, scope, duration, method, results, suggestions, etc. of the brand sales certification consultation, as well as the name, qualification, signature, seal, etc. of the third party organization. The certification report or certificate should have the characteristics of authority, professionalism, objectivity, clarity, etc., and can provide strong proof and support for the brand.

What are the methods and effects of 4. brand sales certification consulting?

Brand sales certification consulting methods include the following:

Document analysis: Verify the authenticity and compliance of brand sales data by analyzing relevant documents provided by the brand, such as financial statements, business licenses, tax registration certificates, etc.

Interview survey method: Through interviews with brand-related personnel, such as sales personnel, distributors, customers, etc., to understand the source of brand sales data, processes, rules, etc., to assess the effectiveness and sustainability of brand sales data.

Questionnaire survey method: By issuing questionnaires to the brand target market or sample group, we collect consumer awareness, satisfaction, loyalty and other information about the brand, and analyze the matching degree and potential space between brand sales data and market demand.

Data mining method: through the use of statistics, mathematics, computer and other technical means, the brand sales data mining, sorting, processing, analysis and other operations, to find the law of brand sales data, patterns, trends and other characteristics, and with industry standards, competitors, historical data and other comparison and difference analysis.

The effect of brand sales certification consulting mainly includes the following:

Improve consumer trust: Through the authoritative certification of third-party organizations, consumers can trust the product quality and service level of the brand more, thereby increasing consumers' willingness and frequency of purchase.

Improve public recognition: Through the professional consultation of third-party organizations, the public can better understand the market performance and social contribution of the brand, thereby increasing public attention and support.

Improve brand influence: Through the data support of third-party organizations, brands can more accurately grasp market needs and trends, so as to formulate more reasonable and effective brand strategies, marketing strategies, channel strategies, etc., and increase brand market share and profit margins. Increase the brand's market influence and loyal customer base.

What are the precautions for 5. brand sales certification consulting?

Brand sales certification consulting need to pay attention to the following aspects:

Choose the right third party. Brands need to choose a third-party organization with professional qualifications, rich experience, good reputation, and reasonable prices as a partner according to their own goals and needs, and avoid choosing informal or unprofessional institutions to avoid risks such as financial loss or data leakage.

Provide real and effective information and assistance. Brands need to provide real and effective brand sales data and relevant certification materials to third-party organizations, and actively cooperate with third-party organizations in data collection, data cleaning, data verification, etc., to avoid providing false or incomplete data, so as not to affect the certification results or cause legal liability.

Rational treatment of certification results and recommendations. Brands need to rationally treat the certification results and suggestions provided by third-party organizations, and make appropriate adjustments and improvements according to their actual conditions, so as to avoid blindly pursuing or negating the certification results, so as not to cause waste of resources or market errors.

The Service Case of 6. Shangpu Consulting Company

Shangpu Consulting is a company that focuses on industry research, market research, investment and financing consulting,IPOAn independent third-party consulting agency in the field of listing consulting, etc., has a foreign-related investigation license issued by the National Bureau of Statistics, and won the China Market Survey Customer Satisfaction Best Brand Award. Shangpu Consulting Company has a professional team composed of senior industry research experts, data analysts, project managers, etc., as well as massive data resources covering all regions and industries across the country, which can provide customers with comprehensive, accurate, timely and continuous Brand sales certification consulting services.

The following are cases of brand sales certification consulting services provided by Shangpu Consulting Company for some customers:

A well-known electronic product brand: This brand is a well-known enterprise specializing in the production and sales of electronic products such as mobile phones, tablet computers, and notebook computers. It enjoys a high reputation and share in domestic and foreign markets. The brand commissioned Champ Consulting to its2019Year2022In the Chinese market, mobile phone sales to verify the type of certification consulting services. Shangpu Consulting Company verified and verified the authenticity and accuracy of the mobile phone sales data provided by the brand in the Chinese market through document analysis, interview survey, questionnaire survey and other methods. It was also found that the mobile phone sales data of the brand were basically consistent with the data of public data sources such as the National Bureau of Statistics, the Ministry of Industry and Information Technology, and third-party data institutions, and no signs of exaggeration or falsehood were found.

The brand sales certification certificate was issued to prove that the brand's mobile phone sales data in the Chinese market is true and effective, and to provide the brand with a reliable brand image and market competitiveness.

The brand has increased its trust and recognition in the eyes of consumers and the public through the brand sales certification service of Shangpu Consulting, and has enhanced its influence and share in the market.

A well-known cosmetics brand: This brand is a well-known enterprise specializing in the production and sales of skin care, makeup, perfume and other cosmetics. It has many loyal consumers and fans in the domestic and foreign markets. The brand commissioned Champ Consulting to its2020Year2022In the Chinese market, the sales of cosmetics in the evaluation-type certification consulting services. Through the methods of document analysis, interview survey, questionnaire survey and data mining, Shangpu Consulting evaluated and analyzed the cosmetics sales data provided by the brand, and reached the following conclusions:

The compliance and validity of the brand's cosmetics sales data in the Chinese market were evaluated, and it was found that the brand's cosmetics sales data complied with national and industry-related standards and specifications, and reflected the brand's real needs and performance in the market.

The brand sales evaluation report is provided. The report details the source, process, rules, results, etc. of the brand's cosmetics sales data in the Chinese market, and compares and analyzes the differences with industry standards, competitors, historical data, etc., and finds out The brand's advantages and disadvantages in cosmetics sales, as well as the existing problems and risks.

It puts forward targeted optimization suggestions, and suggests that the brand should make the following improvements in cosmetics sales: first, strengthen the management of the integrity and timeliness of cosmetics sales data, update and supplement data in time, and avoid data missing or lagging; The second is to strengthen the analysis of the matching degree and potential space between cosmetics sales data and market demand and trends, and formulate more reasonable and effective product strategies, price strategies, promotion strategies, etc, to improve consumer satisfaction and loyalty; the third is to strengthen the analysis of the correlation and influence between cosmetics sales data and brand image and reputation, and formulate more targeted and innovative publicity strategies, public relations strategies, and social media Strategies, etc., to increase public attention and support.

Through the brand sales certification service of Shangpu Consulting Company, the brand has improved its understanding and grasp of its cosmetics sales in the Chinese market, and provided data support and professional advice for itself to formulate a more reasonable and effective brand strategy and marketing strategy.

A well-known food brand: This brand is a well-known enterprise specializing in the production and sale of instant noodles, biscuits, candy and other foods. It has a large market share and consumer groups in domestic and foreign markets. The brand commissioned the Champ Consulting Company for its2021Year2023In the Chinese market for food sales to carry out optimized certification consulting services. Through document analysis, interview survey, questionnaire survey, data mining and other methods, Shangpu Consulting optimized and improved the food sales data provided by the brand, and achieved the following results:

Optimized the integrity and timeliness of the brand's food sales data in the Chinese market, and improved the quality and reliability of the brand's data by establishing a more complete and standardized food sales data management system, reducing the brand's data costs and Risks enhance the brand's data analysis and decision-making capabilities.

The report provides a brand sales optimization report, which details the optimization process, methods and results of the brand's food sales data in the Chinese market, and compares and analyzes the differences with industry standards, competitors and historical data, showing the brand's progress and improvement in food sales.

A targeted optimization plan is proposed to provide the brand with a set of highly operable, effective and sustainable food sales optimization plan, including how to use data mining technology to discover the laws, patterns, trends and other characteristics of food sales data, and according to these characteristics, formulate more reasonable and effective product strategies, price strategies, promotion strategies, etc., in order to improve market share and profit margins, the food sales data are presented in the form of charts, maps, dashboards, etc., and according to these forms, more targeted and innovative publicity strategies, public relations strategies, social media strategies, etc. are formulated to improve market influence and loyal customer base.

Through the brand sales certification service of Shangpu Consulting Company, the brand has improved its food sales level and growth potential in the Chinese market, and provided data support and professional solutions for itself to create a more competitive and attractive brand image and market position.