Brand sales certification refers to the public and authoritative certification of the sales or market share of its products or services through a third-party organization or platform. The purpose of brand sales certification is to increase brand awareness, reputation and influence, thereby attracting more consumers and partners. However, brand sales certification is not a simple thing, nor is it a once-and-for-all thing. There are three misunderstandings in brand sales certification. If the brand does not pay attention to avoid it, it may get into trouble and even damage the brand image. This paper will analyze these three misunderstandings, and put forward the corresponding countermeasures and suggestions.

Myth 1: think that brand sales certification is self-boasting

Some brands in the brand sales certification, only pay attention to their own advantages and achievements, ignoring the needs and feelings of consumers. They think that as long as they come up with some amazing numbers and rankings, they can impress consumers and convince them that their brand is the best. However, this approach often backfires, making consumers feel that the brand is too conceited, self-centered, and lacks integrity and objectivity. Consumers will not easily trust a brand that only brags about itself, nor will they have a good impression and trust.

Countermeasure 1: Speak with facts and take customers as the center.

Brand sales certification should speak with facts, not feelings. The brand should choose an authoritative, fair and professional third-party organization or platform to carry out brand sales certification, and disclose its certification methods, standards, data sources and other information, so that consumers can clearly understand and verify its certification results. At the same time, the brand should be customer-centered, from the perspective of consumers, explain the significance and value of its brand sales certification, show how its brand meets and exceeds the needs and expectations of consumers, and let consumers feel the sincerity and care of its brand.

Misunderstanding 2: think that brand sales certification is a one-off

After a successful brand sales certification, some brands become complacent and stop continuous improvement and innovation of their products or services. They believe that as long as they produce a good result, they can always occupy the leading position in the market without any effort. However, this practice often leads to the brand losing competitiveness and vitality. The market environment and consumer demand are constantly changing. If the brand cannot keep up with the pace of the times, it will be replaced by other brands that are more innovative and agile.

Countermeasure two: continuous update, continuous improvement

Brand sales certification should be a continuous update, continuous improvement process, rather than a one-time, static event. Brands should regularly carry out brand sales certification, and constantly adjust the design, function, quality, price and other aspects of their products or services according to market changes and consumer feedback, so as to maintain the competitive advantage and differentiation of their brands. At the same time, the brand should announce its latest brand sales certification results in a timely manner, and share its brand's progress and achievements with consumers, so that consumers can feel the progress and motivation of its brand.

Misunderstanding three: think brand sales certification is universal

After some brands have been certified for brand sales, they think they have succeeded and do not need to do other brand building and marketing activities. They believe that as long as there is a good brand sales certification results, it can attract all consumers, no need to spend time and resources to do other publicity and promotion. However, this practice often leads to a decline in brand awareness and influence. Brand sales certification, while important, is not the only brand building and marketing tool. If the brand can not communicate and interact effectively with consumers through a variety of channels and ways, it will lose the attention and attention of consumers.

Countermeasure three: diversification, multi-channel

Brand sales certification should be a diversified, multi-channel strategy, rather than a single, isolated means. Brands should combine other brand building and marketing tools, such as brand story, brand image, brand reputation, brand activities, etc., to enhance their brand awareness, reputation and influence. At the same time, brands should use a variety of media and platforms, such as television, newspapers, magazines, the Internet, social media, etc., to spread the results of their brand sales certification, and to communicate and interact effectively with consumers, so that consumers can have a deeper understanding And identify with its brand.

Conclusion

Brand sales certification is an effective method to enhance brand image and competitiveness, but there are also three major misunderstandings, that is, brand sales certification is self-boasting, that brand sales certification is one-time, that brand sales certification is omnipotent. If the brand does not pay attention to avoid these misunderstandings, it may get into trouble and even damage the brand image. Therefore, this article suggests that brands should follow the following three principles when conducting brand sales certification: speaking with facts and focusing on customers; continuous updating and continuous improvement; diversification and multi-channel. Only in this way can the brand sales certification play the greatest effect, so that the brand to win more consumers and the market.