Market status certification is a service that a third-party organization evaluates and proves the competitive advantage and influence of a company in a certain industry or market. It aims to help companies improve their brand image, enhance market trust, expand business channels, and obtain policies. Support, etc. This article introduces the definition, meaning, type, process, cost and precautions of market status certification, and combines the actual case of Shangpu Consulting to show the application effect and value of market status certification.

What is Market Position Certification?

Market status certification is a third-party organization to evaluate and prove the competitive advantage and influence of an enterprise in a certain industry or market. Market status certification is usually based on the size of the enterprise, sales, market share, technical level, brand awareness, customer satisfaction and other dimensions of data analysis and comparison, the formation of an objective, fair and authoritative evaluation report, and the issuance of the corresponding certification.

What is the significance of market status certification?

Market status certification for enterprises, there are the following aspects of significance:

Enhance brand image. Market status certification can show the leading position and excellent performance of enterprises in the industry or market to the public, increase the popularity and reputation of enterprises, and improve consumers' confidence and preference for enterprise products or services.

Increase market trust. Market status certification can prove the strength and reliability of enterprises to partners, investors, regulators and other relevant stakeholders, increase the business reputation and competitiveness of enterprises, and promote good relations between enterprises and all parties.

Expand business channels. Market status certification can open up new markets or customers for enterprises, provide more business opportunities and cooperation opportunities, and expand the business scope and income sources of enterprises.

Get policy support. Market status certification can help enterprises obtain support and preferential treatment from government departments or industry associations, such as tax relief, capital subsidies, project recommend, etc., to reduce the operating costs and risks of enterprises.

What are the types of market position certification?

According to different evaluation objects and standards, market status certification can be divided into the following types:

Industry leader certification. This type of certification is to evaluate and prove the enterprise with the highest sales or the largest market share in a certain industry, indicating that the enterprise has a significant competitive advantage and influence in the industry.

Market share first certification. This type of certification is to evaluate and prove that the enterprise with the highest sales or the largest market share in a certain market segment, indicating that the enterprise has a clear leading position and excellent performance in the market segment.

Product pioneer certification. This type of certification is for a new product or service field for the first time or the first to launch innovative products or services to evaluate and prove that the enterprise in the field of advanced technology and innovation.

Customer satisfaction first certification. This type of certification is for an industry or market with the highest customer satisfaction or lowest customer complaint rate of enterprises to evaluate and prove that the enterprise in the process of providing products or services with high quality and service.

What is the process of market position certification?

The general process of market status certification is as follows:

Apply for certification. The enterprise applies to a third-party organization, fills in the relevant information, and pays the application fee.

Acceptance audit. The third party shall review the application materials, confirm the basic information and certification requirements of the applicant enterprise, and determine the certification type, scope, standard and method.

Data collection. Third-party organizations collect relevant data about the applicant company and its industry or market, such as sales, market share, technical level, brand awareness, and customer satisfaction, through questionnaires, interviews, observations, and tests.

Data analysis. The third-party organization collates, summarizes, counts, compares and analyzes the collected data, forms an evaluation report, and draws evaluation conclusions and suggestions.

Certification approval. According to the evaluation report and evaluation conclusion, the third-party organization decides whether to issue the certification certificate and notifies the applicant enterprise of the certification result.

Certification issued. Third-party organizations issue certification certificates to certified enterprises and publish certification information to the public.

What is the cost of Market Status Certification?

The cost of market status certification is determined by multiple factors, such as certification type, scope, standards, methods, cycles, etc. Different third-party organizations may also have different charging standards and methods. In general, the cost of market position certification includes the following components:

Application fee. This is the basic fee paid by the enterprise to a third-party organization to cover the cost of preliminary work such as acceptance audit.

Research costs. This is the cost incurred by third-party organizations to collect data, including personnel salaries, travel expenses, equipment costs, etc.

Analyze expenses. This is the cost incurred by third-party organizations to analyze the data, including personnel salaries, software fees, report production fees, etc.

Certification fees. This is the cost of third-party agencies to issue certification, including personnel salaries, approval fees, printing fees, etc.

The total cost of market status certification varies from case to case, generally ranging from tens of thousands to hundreds of thousands of dollars.

What are the considerations for market status certification?

Market status certification is a highly professional service, which requires good communication and cooperation between enterprises and third-party organizations. When conducting market status certification, the following points should be noted:

Select the appropriate authentication type. Enterprises should choose the type of certification that suits them according to their own actual situation and goals, and do not blindly pursue high-level or wide-range certification, so as not to cause waste of resources or loss of reputation.

Choose a formal certification body. Enterprises should choose third-party institutions with professional qualifications and good reputation for market status certification, and do not trust some unlicensed or irregular institutions to avoid losses or lawsuits.

Cooperate with certification work. Enterprises should actively cooperate with the research, analysis, approval and other work of third-party institutions, provide true, complete and accurate data and information, and do not conceal, forge, tamper with, etc., so as not to affect the certification results or quality.

Reasonable use of certification. Enterprises should use certification certificates reasonably in accordance with the regulations and guidance of third-party organizations, and do not abuse, over-publicize, or mislead consumers, so as to avoid disputes or disputes.

Update certification information regularly. Enterprises should regularly update certification information according to market changes and the requirements of third-party organizations, maintain the effectiveness and timeliness of certification, and do not use expired or invalid certification certificates.

Market Position Certification Case of Champ Consulting

Champu Consulting is a consulting company specializing in industry research and market research, with many years of experience in market position certification services and many successful cases. The following is a brief introduction of the market position certification services provided by Champ Consulting for some customers:

A well-known e-commerce platform. The platform is one of the largest e-commerce platforms in China, with hundreds of millions of users and tens of millions of merchants. Shangpu Consulting provides the platform with the certification service for the leader of China's e-commerce industry. Through the analysis and comparison of the sales, market share, user activity, brand influence and other data of the platform and its competitors, it is proved that the platform has a significant leading advantage and competitiveness in China's e-commerce industry, and issued the corresponding certification certificate. The platform uses the certification certificate to carry out extensive publicity and promotion on its website, advertising, publicity and other channels, effectively enhancing its brand image and market trust, attracting more users and merchants to join its platform, and increasing its market share And revenue.

A well-known car manufacturer. The manufacturer is one of the largest automobile manufacturers in China, producing many types and grades of automobile products. Shangpu Consulting provided the manufacturer with the first certification service for China's new energy vehicle market share. Through the analysis and comparison of the sales, market share, technical level, product quality and other data of the manufacturer and its competitors in China's new energy vehicle market, it is proved that the manufacturer has an obvious leading position and excellent performance in China's new energy vehicle market, And issued the corresponding certification certificate. The manufacturer used the certification to effectively display and recommend its products, advertising, publicity and other channels, which increased consumers' confidence and preference in its new energy vehicle products, and expanded its product sales and market share.

A well-known online education platform. The platform is one of the largest online education platforms in China, offering multiple types and levels of online education courses and services. Shangpu Consulting provides the platform with the certification service for the pioneer of China's online education products. Through the analysis and comparison of the launch time, technical level, user feedback and other data of the platform and its competitors' innovative products or services in the field of online education in China, it is proved that the platform has advanced technical level and innovation ability in the field of online education in China, And issued the corresponding certification certificate. The platform uses the certification certificate to actively display and promote on its website, advertising, publicity and other channels, increasing its popularity and influence in the field of online education in China, attracting more users and partners to join its platform, increasing the number of courses and revenue.

Summary

Market status certification is a kind of service that is conducive to enterprises to enhance brand image, enhance market trust, expand business channels, obtain policy support and other aspects of the service, the need for enterprises to choose the appropriate type of certification, formal certification bodies, with the certification work, the rational use of certification certificates, regular update of certification information and other matters needing attention. Shangpu Consulting is a consulting company specializing in industry research and market research, providing market status certification services for many customers, and has achieved good application results and value.