Sales certification refers to the behavior of a brand through a third-party organization or platform to disclose and verify the sales, market share, number of users and other data of its own products or services, so as to increase its competitiveness and influence in the market, and enhance its brand image and reputation. Sales certification can help brands stand out in the fierce market competition, attract more consumers' attention and purchase, and increase their income and profits.

However, sales volume certification is not an easy thing, nor is it a risk-free thing. In the current market environment, consumers are becoming more and more sensitive and picky about brand information and publicity, and sales certification is no exception. Consumers may have doubts and doubts about sales certification, and even resent and resist the brands behind sales certification. So, why do consumers have such a reaction to sales certification? How should brands solve consumers' doubts about sales certification?

Consumers' Psychological and Behavioral Characteristics of Sales Certification

The psychological and behavioral characteristics of consumers for sales certification can be analyzed from the following aspects:

Information overload: In today's era of information explosion, consumers have to face a lot of information every day, including a variety of advertising, publicity, recommend and so on. This information is often one-sided, exaggerated, and even false, which brings great trouble and pressure to consumers. Therefore, consumers have a kind of numbness and resistance to information, and hold a skeptical and critical attitude towards any form of information, and are not easy to believe and accept.

Social comparison: When purchasing a product or service, consumers consider not only their own needs and preferences, but also the choices and evaluations of others. Consumers will evaluate whether their purchase behavior is reasonable and appropriate, and whether they can obtain social recognition and respect through social comparison. Therefore, consumers will have a tendency to follow the crowd and imitate the information of sales certification, but they will also have a tendency to anti-conformity and anti-imitation. On the one hand, consumers will think that high-selling products or services are more popular, more quality, and more worth buying; on the other hand, consumers will also think that high-selling products or services are too common, too mediocre, and lack personality and characteristics., Not in line with their own unique needs and preferences.

Cognitive dissonance: When consumers buy products or services, they will have an expectation and expectation, hoping that their purchase behavior can bring satisfaction and happiness. However, when consumers come into contact with the information of sales certification, they may find that their purchase behavior is inconsistent with the information of sales certification, resulting in a sense of cognitive dissonance. For example, a consumer purchases a product or service with low sales, only to find that the sales certification shows that the product or service has high sales, or vice versa. This kind of cognitive dissonance will make consumers feel uncomfortable and uneasy, and even cause consumers to regret and dissatisfaction with their purchasing behavior.

Brand trust: Consumer trust in the brand is an important factor affecting their purchase behavior. Consumer trust in the brand is based on the long-term interaction and communication between the brand and consumers, as well as the performance and reputation of the brand in the market. When consumers have a certain degree of trust in the brand, they will be more likely to accept and trust the information and publicity provided by the brand, including sales certification. On the contrary, when consumers have no trust in the brand or their trust is reduced, it will be more difficult to accept and believe the information and publicity provided by the brand, and even have negative emotions and attitudes towards the brand.

To sum up, the psychological and behavioral characteristics of consumers for sales certification are complex and changeable, and are affected by many factors. When a brand conducts sales certification, it cannot simply think that sales certification can bring positive effects, but must take into account the various reactions that consumers may have, and adopt corresponding strategies to solve consumers' doubts about sales certification.

Brand sales certification should pay attention to several aspects

According to the previous analysis of the psychological and behavioral characteristics of consumers for sales certification, we can put forward the following aspects as a brand in the sales certification should pay attention to several aspects:

Authenticity: This is the most basic and important aspect. When a brand conducts sales certification, it must ensure that the data it provides is true, accurate, complete, timely, verifiable, traceable, comparable, reproducible, reproducible, auditable, and so on. If the brand provides false, exaggerated, misleading, expired, incomplete, unclear, inconsistent and other data, it will seriously damage its reputation and image in the minds of consumers, causing consumer resentment and resistance. Therefore, the brand in the sales certification, to choose legal, professional, fair, authoritative, reliable and so on.

Rationality: This is a relative aspect. When a brand conducts sales certification, it must take into account the characteristics, positioning, target market, competitors and other factors of its own products or services, as well as consumer needs, preferences, expectations, cognition and other factors to determine its own sales certification. Target, scope, frequency, method, etc. If the brand provides unreasonable, inappropriate, untimely, non-standard data, etc., it will make consumers feel confused, confused, distrustful, dissatisfied, etc. Therefore, the brand in the sales certification, according to their own actual situation and market environment, to develop a reasonable sales certification plan and strategy.

Transparency: This is an important aspect. When a brand conducts sales certification, it must disclose and explain its sales certification process, methods, standards, basis, results, etc. to consumers, so that consumers can clearly understand and understand the content and significance of their sales certification. If the brand provides vague, concealed, concealed, confused, etc. data, it will make consumers feel uneasy, unclear, distrustful, dissatisfied, etc. Therefore, brands should maintain a high degree of transparency and openness when conducting sales certification, so that consumers can participate in and supervise their own sales certification.

Interactivity: This is a positive aspect. When conducting sales certification, brands should have effective and active interaction and communication with consumers, listen to and respond to consumers' opinions and suggestions on their own sales certification, answer and eliminate consumers' questions and concerns about their own sales certification, and stimulate and enhance consumers' interest and participation in their own sales certification. If the brand provides data such as indifference, disregard, neglect, rejection, etc., it will make consumers feel disregarded, disrespected, distrustful, dissatisfied, etc. Therefore, the brand in the sales certification, to establish and maintain a good relationship with consumers and interaction.

The above four aspects are several aspects that the brand should pay attention to when carrying out sales certification. Of course, there are other aspects that need to be considered, such as innovation, difference, diversity and so on. In short, the brand in the sales certification, according to their own goals and market conditions, the development of appropriate sales certification program, and to take into account the psychological and behavioral characteristics of consumers for sales certification, to take appropriate measures to solve consumers' doubts about sales certification.

The specific practices and effects of Champu Consulting in providing sales volume certification services to customers.

Shangpu Consulting Company is a consulting company specializing in market research and data analysis. When providing sales certification services to customers, it has followed the aforementioned aspects and achieved good results. The following examples illustrate the specific practices and effects of Champ Consulting in providing sales certification services to customers.

Authenticity: When providing sales certification services for customers, Shangpu Consulting strictly abides by the principle of data authenticity. Through various channels and methods, it collects and sorts out the sales data of customers' products or services, including online and offline sales, market share, number of users, etc., and verifies, cleans, analyzes and summarizes the data, ensure the authenticity, accuracy, completeness, timeliness and so on of the data. The data is also updated and revised regularly to adapt to changes and needs in the market. The sales certification service provided by Shangpu Consulting Company for customers has been recognized and trusted by customers and consumers, and has enhanced the brand image and reputation of customers.

Rationality: When providing sales certification services to customers, Shangpu Consulting fully considers the characteristics, positioning, target market, competitors and other factors of customers' products or services, as well as consumers' needs, preferences, expectations, cognition and other factors, and has formulated reasonable sales certification targets, scope, frequency, methods, etc. for customers. According to the changes and feedback of the market, Shangpu consulting company will adjust and optimize the sales volume certification scheme to meet the needs and development of the market. The sales certification services provided by Shangpu Consulting Company for customers meet the expectations and requirements of customers and consumers, and increase the market competitiveness and influence of customers.

Transparency: When providing sales certification services to customers, Shangpu Consulting adheres to the principle of data transparency, and discloses and explains to consumers the process, methods, standards, basis, results, etc. of customer sales certification, so that consumers Can clearly understand and understand the content and significance of customer sales certification. Shangpu Consulting will also publish and display customer sales certification data through a variety of channels and platforms, including websites, social media, newspapers, magazines, television, radio, etc., and provide data sources and verification methods. Consumers can easily view and check the data. The sales certification service provided by Shangpu Consulting Company to customers has increased consumers' trust and satisfaction with customers.

Interactivity: When providing sales certification services for customers, Shangpu Consulting Company pays attention to effective and active interaction and communication with consumers, listens to and responds to consumers' opinions and suggestions on customer sales certification, and answers and eliminates consumers' opinions. Questions and concerns about customer sales certification stimulate and enhance consumers' interest and participation in customer sales certification. Shangpu Consulting will also reward and thank consumers for their support and trust in customers by holding various activities and giving away various prizes, and invite consumers to share their experience and evaluation of customers' products or services. The sales volume certification service provided by Shangpu Consulting Company to customers has established and maintained a good relationship with consumers.