Brand sales certification is an important means to evaluate the performance and influence of a brand in the market. It can objectively display the sales data of the brand and convey the strength and value of the brand to consumers and society. For brands, obtaining sales certification can not only enhance brand image and enhance consumer trust, but also expand market share and attract more partners and investors. Therefore, more and more brands begin to attach importance to and participate in sales certification activities.

However, brand sales certification also faces many difficulties, such as the reliability of data sources, the rationality of certification standards, and the transparency of the certification process. These problems will not only affect the fairness and authority of certification, but also lead to doubts and distrust of consumers and society. Therefore, how to break through these problems and improve the quality and effect of brand sales certification has become an urgent problem to be solved.

From a professional point of view, this paper provides nine breakthrough methods for brand sales certification, namely:

Establish diverse data sources. Data is the basis of brand sales certification. The more diversified and comprehensive the data sources are, the more they can reflect the real situation of the brand in the market. Therefore, brand sales certification should collect and integrate sales data from different channels, different platforms, different regions, and different time periods as much as possible, including online and offline data, as well as first-hand and second-hand data. At the same time, the data should be effectively verified and cleaned to eliminate invalid and duplicate data to ensure the accuracy and credibility of the data.

Develop scientific and reasonable certification standards. Certification standards are the core of brand sales certification. The more scientific and reasonable the certification standards, the more fair they are, the more they can reflect the advantages and characteristics of the brand. Therefore, brand sales certification should be based on the brand industry, category, market segments and other factors, to develop a suitable certification standards, including the scope of certification, objects, conditions, indicators, methods and so on. At the same time, the certification standards should be evaluated and revised regularly to adapt to the changes and development of the market.

Third party certification. The third-party organization is the guarantee of brand sales certification. The more professional and authoritative the third-party organization is, the more neutral it can enhance the objectivity and credibility of the certification. Therefore, brand sales certification should choose qualified and experienced third-party organizations for certification, such as professional market research institutions, industry associations, media organizations, etc. At the same time, we should also establish a good cooperative relationship with third-party organizations, maintain communication and coordination, and ensure the smooth progress of certification.

Open and transparent presentation of the certification process and results. Openity and transparency is the principle of brand sales certification. The more perfect and timely the openness and transparency, the more it can win the trust and support of consumers and society. Therefore, brand sales certification should be in a variety of media in an open and transparent display of the certification process and results, including the purpose of certification, basis, process, time, results and so on. At the same time, it should also actively respond to consumers' and social questions and opinions about the certification process and results, and provide necessary explanations and explanations.

Regularly update and optimize the certification system. Updating and optimization is the driving force of brand sales certification. The more continuous and effective updating and optimization is, the more it can enhance the level and value of certification. Therefore, the brand sales certification system should be updated and optimized regularly, including data sources, certification standards, third-party organizations, openness and transparency. At the same time, we should also learn from the experience and practices of other brand sales certification at home and abroad, learn its advantages and innovations, and constantly improve its own certification system.

Strengthen communication and interaction with consumers and media. Communication and interaction is the bridge of brand sales certification. The more frequent and deeper communication and interaction, the more influence and attraction of certification can be increased. Therefore, brand sales certification should strengthen communication and interaction with consumers and the media, including publishing relevant information on various platforms, inviting consumers to participate in surveys or evaluations, and organizing media visits or interviews. At the same time, we should also use the feedback and suggestions of consumers and the media to improve our own products and services and improve consumer satisfaction.

Use digital and intelligent technology to improve the efficiency and quality of certification. Digital and intelligent technology is the help of brand sales certification, digital and intelligent technology is more advanced and more popular, the more can improve the efficiency and quality of certification. Therefore, brand sales certification should use digital and intelligent technology for certification, including the use of big data, cloud computing, artificial intelligence and other technologies to collect, analyze, process and display sales data, as well as the use of blockchain, Internet of Things,5Gtechnology to ensure the security and real-time of the data. At the same time, we should continue to explore and apply new digital and intelligent technologies to improve the innovation and foresight of certification.

Differentiated and innovative certification based on industry characteristics and market changes. Differentiation and innovation are the characteristics of brand sales certification. The more prominent and interesting the differentiation and innovation, the more it can reflect the personality and style of the brand. Therefore, brand sales certification should be combined with their own industry characteristics and market changes for differentiated and innovative certification, including the selection of representative or bright sales data for certification, as well as the use of distinctive or interesting certification methods for certification. At the same time, we should also pay attention to the resonance and win-win situation with consumers and society, so that certification is not only a kind of display, but also a kind of communication.

with other means of brand image building. Brand image building is a systematic project, and brand sales certification is only one of the links. Therefore, brand sales certification should be combined with other brand image building methods, including brand positioning, brand communication, brand activities, brand social responsibility, etc. At the same time, we should also formulate a reasonable brand image building plan according to our own goals and strategies, coordinate the relationship and cooperation between various means, and achieve the maximum effect of brand image building.

These are the nine breakthrough methods provided by this article for brand sales certification, hoping to help readers. Of course, these methods are not static or unique. Each brand can use these methods flexibly according to its own situation and needs, or create a more suitable method. As long as we adhere to consumer-centered, market-oriented, quality-oriented, and innovation-driven, we will be able to achieve a breakthrough in brand sales certification.

Let's look at some specific cases of Champ Consulting Services clients and briefly analyze the effectiveness and advantages of these methods in practice.

Case 1: a well-known home appliance brand

This home appliance brand has a high reputation and reputation in the market, but it wants to further enhance its influence and competitiveness. Therefore, with the help of Shangpu Consulting, the home appliance brand conducted a comprehensive and professional brand sales certification. The following methods were used for this certification:

We have established diversified data sources, including online and offline e-commerce platforms, retailers, distributors, end users, etc;

Scientific and reasonable certification standards have been formulated, including certification according to product category, function, price and other dimensions, as well as certification according to sales volume, market share, growth rate and other indicators;

A third-party organization was adopted for certification, and the most authoritative home appliance market research organization in China was selected as the certification party;

The certification process and results were presented in an open and transparent manner, and certification reports and certificates, as well as related data and analysis, were released through various media and channels;

The certification system is regularly updated and optimized, and the certification is carried out once a year, and the scope, objects, conditions, indicators and methods of certification are adjusted according to the changes and development of the market.

The effect of this brand sales certification is very significant, which not only allows this home appliance brand to gain more recognition and trust in the market, but also allows this home appliance brand to set a higher benchmark and example in the industry. The sales of this home appliance brand also increased significantly, surpassing similar competitors and becoming a leader in the home appliance industry.

Case two: a new beauty brand

This beauty brand is a dark horse that has risen in recent years. With its unique product concept and innovative marketing methods, it has quickly won the love of consumers in the market. However, this beauty brand also faces some challenges, such as how to distinguish it from other well-known beauty brands, how to improve its brand image and popularity, and how to expand its market share. Therefore, with the help of Shangpu consulting, the beauty brand has carried out a differentiated and innovative brand sales certification. The following methods were used for this certification:

Using digital and intelligent technology to improve the efficiency and quality of certification, using big data to analyze consumer purchasing behavior and preferences, using artificial intelligence to generate personalized sales data reports, and using blockchain to ensure the security and authenticity of data;

According to the characteristics of the industry and market changes, differentiated and innovative certification is carried out, and sales data consistent with their own product concepts are selected for certification, such as using natural organic ingredients, not doing animal experiments, supporting environmental protection, etc.; And the use of interesting certification methods for certification, such as the use of cartoons, videos, games and other forms to show the certification process and results;

Combined with other brand image building methods, the brand sales certification is coordinated with its own brand positioning, brand communication, brand activities, brand social responsibility, etc., to form a complete and powerful brand image building system.

The effect of this brand sales certification is very prominent, which not only allows this beauty brand to show its own personality and style in the market, but also allows this beauty brand to arouse strong resonance and win-win among consumers and society. The sales of this beauty brand have also increased significantly, breaking the pattern of the traditional beauty industry and becoming a new star in the beauty industry.