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2024-07-23 22:32:35 Source: Champ Consulting Visits:0
With the increasingly fierce market competition, brand building has become an important strategy for enterprise development. However, how to make consumers and the public recognize and trust a brand is a difficult problem faced by many enterprises. Brand sales certification consulting, is an effective solution.
What is brand sales certification consulting?
Brand sales certification consulting refers to the service of objective, fair and professional evaluation and certification of brand performance in the market by authoritative third-party organizations. Specifically, through market research, data analysis, industry expert review and other methods, the brand's market share, sales, user reputation, industry status, technology leadership and other indicators to measure and evaluate, and issue an authoritative certification report, Provide strong support and proof for the brand.
What is the significance of brand sales certification consulting?
Brand sales certification consulting, for enterprises and brands, has the following significance:
Enhance brand image and visibility. Through the authoritative certification of third-party organizations, consumers' trust and goodwill towards the brand can be enhanced, and the brand's popularity and reputation in the market can be improved.
Enhance brand competitiveness and influence. Through the objective evaluation of third-party organizations, we can highlight the advantages and position of the brand in the market, increase the differentiation and superiority of the brand and competitors, and expand the influence of the brand in the market.
Promote brand innovation and development. Through the professional advice of third-party organizations, it can help enterprises understand market demand and changing trends, guide enterprises to carry out product innovation and marketing innovation, and promote the sustainable development of brands.
Support brand advertising and project declaration. Through the certification report issued by a third-party organization, it can provide a strong basis and support for enterprises in advertising, project declaration, bidding, specialization and new application.
What are the standards and methods for brand sales certification consulting?
Brand sales certification consulting, need to follow the following basic principles:
Objectivity. Third-party organizations should maintain an objective and fair attitude when conducting brand sales certification consultation, not affected by any interests or emotions, and avoid any subjective assumptions or prejudices.
Professionalism. Third-party organizations should have professional market research and data analysis capabilities when conducting brand sales certification consulting, and use scientific methods and models to ensure the accuracy and effectiveness of certification results.
Authority. When the third-party organization conducts brand sales certification consultation, it must have relevant qualifications and honors, be recognized and respected by the industry and society, and ensure the authority and credibility of the certification report.
According to different brand needs and goals, third-party organizations can use different brand sales certification consulting methods, common are the following:
Market share certification. Through the research and analysis of the scale, structure, demand and competition of the target market, the sales share of the brand in the market is measured and compared with similar brands to certify the sales position of the brand in the market.
Market share certification. Through the research and analysis of the demand, supply and consumption of the target market, the market share of the brand is measured and compared with similar brands to certify the brand's position in the market.
Brand strength certification. Through the research and analysis of consumers in the target market, the brand's popularity, reputation, loyalty, satisfaction and other indicators are measured, and compared with similar brands to certify the brand's influence in the market.
Industry status certification. Through the research and analysis of the development status, trends and norms of the target industry, the scale, contribution and innovation of the brand in the industry are measured, and compared with similar brands to certify the position of the brand in the industry.
Technology leading certification. Through the research and analysis of the technical level, standards and development direction of the target industry, the technical advantages, innovation ability, patent number and other indicators of the brand are measured, and compared with similar brands to certify the technical leadership of the brand.
How does Champu Consulting do a good job in brand sales certification consulting?
Champu Consulting is a professional brand sales certification consulting services,14years of market research experience,879Examples of successful cases, many provinces and cities of the Department of Industry and Information Technology./Bureau of Industry and Information Technology and4AAdvertising company only certification service provider, CCTV certification, China Advertising Association member units.
Shangpu Consulting has the following advantages in doing a good job in brand sales certification consulting:
The data comes from a wide range of sources. Champu Consulting has self-developedSPindexBDSThe system and the big data evaluation model can capture various data sources such as portal websites, vertical websites, social media, enterprise official websites, etc., and combine authoritative organization data and industry expert interview content to ensure the universality and authenticity of data sources.
Data processing science. Shangpu Consulting Company has a professional market research and data analysis team, which can use scientific methods and models to clean, organize, summarize, analyze and evaluate the data to ensure the scientificity and effectiveness of data processing.
Data output authority. Shangpu Consulting Company has a number of qualifications and honors, such as foreign-related investigation license, high-tech enterprise certification, China Advertising Association member, etc., has been recognized and respected by the industry and society, and the certification report issued is authoritative and trustworthy.
Shangpu Consulting has rich experience and successful cases in the field of brand sales certification consulting, such:
For Yili gold collar crown issued a "hundreds of millions of mother quality trust" certification report, for public advertising.
For the Jo House compound issued a "continuous6Wuchang Rice Sales Lead in China”for public advertising.
For even Tagawa issued a "network-wide sales leader" certification report, used for public advertising.
For Yiman issued a "whole network hot millions" certification report, used for public advertising.
For the yellow swan issued"10A Chinese family,7A yellow swan”for public advertising.
For the bull safety electricity experts issued a"10Chinese family7Household bull”for public advertising.
For Attenborough issued a certification report of "sending customer service to lead the country in sales for three consecutive years" for public advertising.
For Angel Water Purifier issued a "win global2millions of user choices”The certification report is used in CCTV advertisements and airport advertisements.
For Jinsha back to sand sauce wine issued "Jinsha back to sand sauce wine best-selling Guizhou60Year”for public advertising.
For bamboo green high-end green tea issued a "high-end green tea continuous."13Leading Sales in China”The certification report is used in airport advertisements and elevator advertisements across the country.
In short, brand sales certification consulting is a service that can effectively enhance brand image, competitiveness and influence. It needs to follow the principles of objectivity, professionalism and authority, and adopt scientific standards and methods.
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| Research Module | research content | ||||||
|---|---|---|---|---|---|---|---|
| Market research | Industry status | market capacity | Product Application | channel mode | Supply chain | market competition | Market Consulting |
| Competitor Research | Enterprise background | Enterprise Finance | Sales Data | Market Strategy | Production Equipment | Supply Procurement | Technology R & D |
| warehousing logistics | channel construction | Human Resources | Enterprise Strategy | ||||
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| satisfaction survey | Employee satisfaction | user satisfaction | |||||
| Market Entry Advisory | Macro Industry Research | competitive enterprise research | Downstream User Research | Channel Research | Due Diligence | Return on Investment | |
| Floor module | Landing implementation recommendations | Long-term cooperation | |||||
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| Credit Report | Basic information | Major Events | Production/Operation Network | enterprise scale | Operating strength | Financial strength | Legal risk |
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| Brand/Sales Proof | Market Share Proof | Market Share Proof | Proof of brand strength | Industry Proof | Specialized new proof | Proof of sales strength | Proof of technological leadership |
| National/Global Status Certificate | |||||||
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