Development of 1. Industrial Market Research Service

The origin of industrial market research services can be traced back to the early 20th century, when some industrial enterprises began to use questionnaires, interviews, observations and other methods to collect and analyze market information in order to understand market demand and competitors.

With the development of industrialization, the scale and complexity of the industrial market is increasing, and industrial market research services have gradually become a professional discipline and industry, and specialized industrial market research institutions and industrial market researchers have emerged.

After World War II, with the progress of science and technology and the expansion of international trade, industrial market research services have developed rapidly. The scope and content of industrial market research services continue to expand, covering the design, development, production, sales, service and other aspects of industrial products, involving the industrial market demand analysis, segmentation analysis, positioning analysis, competition analysis, opportunity analysis, forecast analysis and other aspects.

The methods and technologies of industrial market research services have also been continuously innovated and improved. The theories and methods of statistics, operations research, psychology, sociology and other disciplines have been introduced, and various technologies such as sampling survey, experimental design, factor analysis, cluster analysis, discriminant analysis, regression analysis, multidimensional scaling, structural equation model and so on have been used to improve the scientificity and effectiveness of industrial market research services.

Since the end of the 20th century, with the development and application of emerging technologies such as information technology, network technology, big data technology, and artificial intelligence technology, industrial market research services have entered a new stage.

The data sources and data volume of industrial market research services have increased significantly, the data collection and data analysis of industrial market research services have become faster and more convenient, the data presentation and data application of industrial market research services have become more intuitive and intelligent, and the data value and data impact of industrial market research services have become more significant and far-reaching.

The Status Quo and Characteristics of 2. Industrial Market Research Service

At present, industrial market research services have become an important strategic support and competitive advantage for industrial enterprises. The market scale and market demand of industrial market research services are constantly expanding, the market subject and market structure of industrial market research services are constantly improving, and the market characteristics and market trends of industrial market research services are becoming increasingly obvious. Specific performance in the following aspects:

(1) Expanding market size and market demand for industrial market research services

The market size of industrial market research services and the expansion of market demand are mainly affected by the following factors:

One is the increasing size and complexity of industrial markets. With the in-depth development of globalization and regionalization, the scope and participants of the industrial market are constantly expanding, the structure and dynamics of the industrial market are constantly changing, the competition and cooperation in the industrial market are constantly intensifying, and the risks and opportunities of the industrial market are constantly emerging.

This requires industrial enterprises to constantly understand and adapt to the changes in the industrial market, formulate and adjust the strategies and strategies of the industrial market, improve the competitiveness and profitability of the industrial market, and thus increase the demand for industrial market research services.

Second, the innovation and diversification of industrial products are accelerating. With the promotion of scientific and technological innovation and consumption upgrading, the types and functions of industrial products continue to increase, the quality and performance of industrial products continue to improve, the life cycle and renewal cycle of industrial products continue to shorten, and the personalization and customization of industrial products continue to increase.

This requires industrial enterprises to continuously develop and launch new products that meet market needs and user preferences, and increase the market share and brand influence of industrial products, thereby increasing the demand for industrial market research services.

Third, the importance and value of industrial services continue to increase. With the in-depth development of the service economy and economic transformation, industrial services have become an important growth point and source of competitiveness for industrial enterprises. The scope and content of industrial services continue to expand, the models and forms of industrial services continue to innovate, and the quality and efficiency of industrial services Continuously improve, and the income and profits of industrial services continue to increase.

This requires industrial enterprises to continuously provide and improve industrial services that match industrial products, improve customer satisfaction and loyalty of industrial services, and thus increase the demand for industrial market research services.

Fourth, the level and degree of industrial digitization and intelligence are constantly improving. With the development and application of emerging technologies such as information technology, network technology, big data technology, and artificial intelligence technology, industrial digitization and intelligence have become an important development direction and strategic choice for industrial enterprises, and the fields and levels of industrial digitization and intelligence continue to increase. In-depth, the effect and value of industrial digitization and intelligence continue to appear, and the investment and return of industrial digitization and intelligence continue to increase.

This requires industrial enterprises to continuously use and master new technologies to improve the digital and intelligent level of industrial production and management, thereby increasing the demand for industrial market research services. In summary, the market size and market demand for industrial market research services are showing rapid growth.

(2) The market subject and market structure of industrial market research services are constantly improving.

The improvement of the market subject and market structure of industrial market research services is mainly influenced by the following factors:

One is the diversification of the supply of industrial market research services. The supply side of industrial market research services mainly includes the following categories:

-Professional industrial market research institutions, such as Nielsen, Roland Berger, McKinsey, Boston Consulting, etc. These institutions have professional industrial market research teams and methods, and provide comprehensive industrial market research services, covering multiple industrial fields and regions. With a wide customer base and a good reputation, they occupy a dominant position in industrial market research services.

-Industrial market research institutions in the industry, such as the Information Center of the Ministry of Industry and Information Technology, China Machinery Industry Federation, China Electronics Information Industry Development Research Institute, etc., these institutions have the industry's industrial market research expertise and resources, and provide targeted industrial market research services. Specific industrial fields and regions have a stable customer base and an authoritative position, occupying an important position in industrial market research services.

-Academic industrial market research institutions, such as Tsinghua University, Peking University, Chinese Academy of Sciences, etc., these institutions have academic industrial market research capabilities and innovation, provide cutting-edge industrial market research services, involving emerging industrial fields and technologies, and have excellent The researchers and results occupy the advanced position of industrial market research services.

-Independent industrial market research institutions, such as the Software and Integrated Circuit Promotion Center of the Ministry of Industry and Information Technology, China Electronic Commerce Association, China Internet Association, etc., these institutions have independent industrial market research goals and motivation, and provide innovative industrial market research services, Involving special industrial fields and problems, with flexible service models and cooperation methods, occupying an active position in industrial market research services.

The second is the diversification of the demand for industrial market research services. The demand side of industrial market research services mainly includes the following categories:

-Large industrial enterprises have strong industrial production and operation capabilities, and need industrial market research services to support the formulation and implementation of their industrial market strategies. They are the main demanders of industrial market research services.

-Small and medium-sized industrial enterprises have strong industrial innovation and competitiveness, and need industrial market research services to support their innovative development and competitive advantages in the industrial market. They are important demanders of industrial market research services.

-The government's industrial departments, such as the Ministry of Industry and Information Technology, the Development and Reform Commission, and the Ministry of Commerce, which have important industrial management and planning functions and need industrial market research services to support the formulation and implementation of their industrial policies.

-Industrial organizations in society, such as industrial associations, industrial foundations, industrial media, etc., which have an important industrial service and promotional role and need industrial market research services to support the organization and dissemination of their industrial activities, are the potential demand side of industrial market research services.

Third, the content of industrial market research services is multi-layered. The content of industrial market research services mainly includes the following layers:

-Basic industrial market research services, such as the size, structure, distribution, growth, trends, etc. of the industrial market, which provide basic information and data on the industrial market and are the basic layer of industrial market research services.

-In-depth industrial market research services, such as industrial market demand, segmentation, positioning, competition, opportunities, etc. These services provide in-depth analysis and interpretation of industrial markets and are an in-depth layer of industrial market research services.

-High-end industrial market research services, such as industrial market forecasting, simulation, optimization, evaluation, consulting, etc., these services provide high-end industrial market recommendations and solutions, is the high-end layer of industrial market research services.

(3) Market characteristics and market trends of industrial market research services are becoming increasingly obvious

The market characteristics and market trends of industrial market research services are mainly manifested in the following aspects:

First, the specialization and refinement of industrial market research services are getting higher and higher. With the increasing scale and complexity of the industrial market, the difficulty and requirements of industrial market research services are also increasing, and both the supply and demand sides of industrial market research services are paying more and more attention to the specialization and refinement of industrial market research services.

That is, industrial market research services should provide professional, meticulous, accurate and effective industrial market research services for specific industrial fields, industrial products, industrial problems, industrial customers, etc., in order to meet the high-quality and high-efficiency needs of industrial market research services.

Second, the digitalization and intelligence of industrial market research services are becoming stronger and stronger. With the development and application of emerging technologies such as information technology, network technology, big data technology, and artificial intelligence technology, the data source and data volume of industrial market research services have increased significantly, and the data collection and data analysis of industrial market research services have become faster and more convenient., The data presentation and data application of industrial market research services are more intuitive and intelligent.

The data value and data impact of industrial market research services are more significant and far-reaching, and the level and degree of digitalization and intelligence of industrial market research services are constantly increasing to meet the high-efficiency and high-value needs of industrial market research services.

Third, the customization and interaction of industrial market research services is getting higher and higher. With the diversification and individuation of the demand side of industrial market research services, the supply side of industrial market research services is paying more and more attention to the customization and interaction of industrial market research services.

That is, the industrial market research service should provide customized, personalized, exclusive and satisfactory industrial market research services according to the different industrial needs and industrial goals of different industrial customers. At the same time, it should maintain good communication and cooperation with industrial customers and provide timely, feedback, improved and optimized industrial market research services to meet the high fit and high satisfaction needs of industrial market research services.

Fourth, the internationalization and localization of industrial market research services are becoming more and more balanced. With the in-depth development of globalization and regionalization, both the supply and demand sides of industrial market research services are paying more and more attention to the internationalization and localization of industrial market research services.

That is, industrial market research services should take into account the integrity and consistency of the global industrial market, while taking into account the particularity and differences of local industrial markets, to provide industrial market research services in line with international standards and local habits, in order to meet the needs of industrial market research services of high adaptability and high efficiency.

Future directions and challenges of 3. industrial market research services

The future development direction and challenges of industrial market research services are mainly affected by the following factors:

First, the industrial market is increasingly changing and uncertain. With the acceleration of scientific and technological innovation and social change, the change and uncertainty of the industrial market are also increasing, the demand and competition of the industrial market are constantly changing, the opportunities and risks of the industrial market are constantly emerging, the laws and trends of the industrial market are constantly updated, and the complexity and unpredictability of the industrial market are increasing.

This requires industrial market research services to constantly follow up and adapt to the changes and uncertainties of the industrial market, improve the sensitivity and accuracy of industrial market research services, provide timely, effective and reliable industrial market research services for industrial enterprises, help industrial enterprises grasp the changes and uncertainties of the industrial market, and realize the stability and development of the industrial market.

Second, the innovation and diversification of industrial products are getting faster and faster. With the promotion of scientific and technological innovation and consumption upgrading, the innovation and diversification of industrial products are becoming faster and faster, the types and functions of industrial products are increasing, the quality and performance of industrial products are constantly improving, the life cycle and renewal cycle of industrial products are constantly shortened, and the personalization and customization of industrial products are constantly enhanced.

This requires industrial market research services to keep up with and adapt to the innovation and diversification of industrial products, improve the innovation and diversity of industrial market research services, provide industrial enterprises with novel, diversified, personalized and customized industrial market research services, help industrial enterprises develop and launch new products that meet market needs and user preferences, and realize the innovation and diversification of industrial products.

Third, the importance and value of industrial services is increasing. With the in-depth development of the service economy and economic transformation, the importance and value of industrial services are getting higher and higher. Industrial services have become an important growth point and source of competitiveness for industrial enterprises. The scope and content of industrial services continue to expand. The model and form of industrial services continue to innovate, the quality and efficiency of industrial services continue to improve, and the income and profits of industrial services continue to increase.

This requires industrial market research services to keep up with and adapt to the importance and value of industrial services, improve the service and value of industrial market research services, provide industrial enterprises with industrial services that match industrial products, and help industrial enterprises to provide And improve industrial services to realize the importance and value of industrial services.

Fourth, the level and degree of industrial digitization and intelligence are getting higher and higher. With the development and application of information technology, network technology, big data technology, artificial intelligence technology and other emerging technologies, the level and degree of industrial digitization and intelligence are also getting higher and higher. Industrial digitization and intelligence have become an important development direction and strategic choice of industrial enterprises. The fields and levels of industrial digitization and intelligence are constantly deepening, and the effects and values of industrial digitization and intelligence are constantly emerging, the investment and return of industrial digitalization and intelligence are increasing.

This requires industrial market research services to keep up with and adapt to the level and degree of industrial digitization and intelligence, improve the level and degree of digitization and intelligence of industrial market research services, provide industrial enterprises with industrial market research services that utilize and master new technologies, and help industrial enterprises improve the level of digitization and intelligence of industrial production and management, and realize the level and degree of industrial digitization and intelligence.

To sum up, the future development direction of industrial market research service is the balanced development of specialization, refinement, digitization, intelligence, customization, interaction, internationalization and localization. The future challenge of industrial market research service is to adapt to and follow up the changes and uncertainties of industrial market, the innovation and diversification of industrial products, the importance and value of industrial services, and the level and degree of industrial digitization and intelligence, provide industrial enterprises with high-quality, high-efficiency, high-efficiency, and high-value industrial market research services to help industrial enterprises achieve the stability and development of the industrial market.