Training service is an important means for enterprises to improve the ability and performance of employees, but how to choose a training service provider suitable for their own enterprises? This paper puts forward a complete set of training service selection process and method from four aspects: training demand analysis, training service market research, training service provider evaluation and training service cooperation management, to help enterprises find the best training partner and maximize the training effect.

Training service is an important means for enterprises to improve the ability and performance of employees, but how to choose a training service provider suitable for their own enterprises? This is a difficult problem faced by many enterprises in the training program. If the choice is improper, it may lead to the waste of training resources, the training effect is not up to standard, and even the deviation of training objectives. Therefore, when selecting training service providers, enterprises need a complete set of processes and methods, from demand analysis, market research, provider evaluation to cooperative management, comprehensive inspection and screening of training service providers, find the best training partners, and maximize the training effect.

This article will introduce the process and method of training service selection from the following four aspects:

Training Needs Analysis

Training Services Market Research

Training Service Provider Assessment

Training Services Cooperative Management

Training Needs Analysis

Training needs analysis is the first and most critical step in the selection of training services. The purpose of training needs analysis is to clarify the objectives, content, objects, methods and standards of training, and to provide a basis for the selection of subsequent training services. There are several approaches to training needs analysis, such:

SWOT analysis: Determine the strategic direction and focus areas of training by analyzing the strengths, weaknesses, opportunities and threats of the enterprise.

KPI Analysis: Determine training objectives and standards by analyzing the key performance indicators of the enterprise.

360-degree feedback method: by collecting feedback from employees, superiors, colleagues, subordinates and customers, determine the content and object of training.

Competitiveness analysis: by analyzing the competitiveness of enterprises in the market, determine the priority and differentiation of training.

The result of the training needs analysis should be a clear training needs specification, including the following:

The goal of training: the desired result of training, such as improving the skills, knowledge, attitude or behavior of employees.

What is being trained: The topic and scope of the training, such as product knowledge, sales skills, teamwork, or leadership.

Target audience: Participants and beneficiaries of training, such as new employees, middle managers, senior leaders, or all employees.

Training method: the form and method of training, such as online training, offline training, lectures, cases, games or simulations.

Training criteria: Evaluation and feedback of training, such as satisfaction, learning, behavior or performance.

Training Services Market Research

Training services market research is the second step in the selection of training services, but also an important step. The purpose of the training service market research is to understand the supply and demand of training services and provide reference for the subsequent evaluation of training service providers. There are many methods of market research for training services, such:

Internet search method: through the search engine, find relevant training service providers and training service cases, and understand the types, characteristics and prices of training services.

Industry Report Method: Understand the market size, growth rate, competitive landscape and development trend of training services by reading industry reports.

Word-of-mouth recommend: Learn about word-of-mouth, reviews, and recommendations for training services by consulting peers, customers, partners, or experts.

Audition Experience: Learn about the quality, effectiveness, and suitability of training services by attending free auditions or experience sessions with training service providers.

The result of the training services market research should be a detailed training services market analysis report, including the following:

Supply of training services: the number, size, type, characteristics and advantages of training service providers.

Demand for training services: the number, size, type, needs and expectations of users of training services.

Price of training service: the charging standard, settlement method, discount policy and price competitiveness of training service.

The quality of training services: the content, form, method, effect and satisfaction of training services.

Training Service Provider Assessment

Training service provider evaluation is the third step in the selection of training services, but also a key step. The purpose of training service provider evaluation is to compare and screen training service providers and provide a basis for the final training service cooperation decision. There are several approaches to training service provider assessment, such:

Indicator scoring method: By setting a series of evaluation indicators, the training service provider is scored, such as professionalism, experience, innovation, adaptability or credibility.

SWOT analysis: Determine the competitiveness and cooperation potential of training service providers by analyzing the strengths, weaknesses, opportunities and threats of training service providers.

Cost-benefit analysis: Determine the input-output ratio and benefit-risk ratio of training service providers by analyzing the costs and benefits of training service providers.

Comprehensive evaluation method: Determine the overall quality and ranking of training service providers by comprehensively considering the evaluation indicators, analysis results and user feedback of training service providers.

The result of the training service provider assessment should be a clear training service provider assessment report, including the following:

Basic information about the training service provider: the name, brief introduction, contact information, and web address of the training service provider.

Evaluation indicators of training service providers: the scores, rankings, and descriptions of evaluation indicators of training service providers.

Analysis of strengths and weaknesses of training service providers: analysis and recommendations of strengths, weaknesses, opportunities and threats of training service providers.

Comprehensive evaluation of training service providers: comprehensive evaluation and justification of the overall merits and ranking of training service providers.

Training Services Cooperative Management

Training service cooperation management is the fourth step of training service selection, and it is also an important step. The purpose of training service cooperation management is to establish and maintain a good cooperative relationship with training service providers, and to provide a guarantee for the continuous quality and effectiveness of training services. There are various approaches to cooperative management of training services, such:

Contract signing method: through signing a contract, the content, form, time, place, cost, responsibility, right and breach clause of training service are clearly defined, so as to provide legal basis for the implementation and supervision of training service.

Communication and coordination method: through regular communication and coordination, keep abreast of the progress, problems and improvements of training services, and provide information support for the adjustment and optimization of training services.

Evaluation feedback method: through regular evaluation and feedback, objectively measure the quality, effectiveness and satisfaction of training services, and provide data basis for the improvement and perfection of training services.

Incentive and reward method: through reasonable incentives and rewards, encourage the enthusiasm, creativity and sense of responsibility of training service providers, and provide motivation for the continuity and innovation of training services.

The result of training service cooperation management should be a good training service cooperation relationship, including the following contents:

Implementation of training services: training services shall complete the content and form of training services on time, efficiently and professionally in accordance with the contract.

Supervision of training service: the training service shall submit the progress, problems and improvement reports of the training service in a timely, accurate and complete manner in accordance with the contract.

Adjustment of training service: training service adjusts the content and form of training service flexibly, reasonably and timely according to the change of training demand.

Optimization of training services: training services actively, actively and continuously optimize the quality and effectiveness of training services according to the evaluation of training effects.

Conclusion

Training service is an important means for enterprises to improve the ability and performance of employees, but how to choose a training service provider suitable for their own enterprises? This paper puts forward a complete set of training service selection process and method from four aspects: training demand analysis, training service market research, training service provider evaluation and training service cooperation management, to help enterprises find the best training partner and maximize the training effect.