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2024-07-23 23:28:37 来源：尚普咨询浏览量：0

一、需求分析：找准问题根源和解决方向

培训咨询的第一步是需求分析，也就是要明确企业需要解决的问题是什么，以及问题产生的原因和影响。很多企业在这一步就出现了偏差，他们没有进行充分和深入的需求分析，而是根据自己的主观判断或者模仿其他企业的做法，就随意地选择了某种培训咨询项目。这样做的后果是，培训咨询可能无法解决实际的问题，甚至会引发新的问题。

In conducting needs analysis, Champ Consulting uses a variety of methods and tools, including: questionnaires, in-depth interviews, focus groups, data analysis, and diagnostic models. Through these methods and tools, Champ Consulting can comprehensively collect and analyze customer information, including: organizational strategy, organizational structure, organizational culture, employee quality, employee satisfaction, employee turnover, customer satisfaction, market share, etc. Through a comprehensive analysis of this information, Champ Consulting is able to identify the key issues facing the client, as well as the root causes and impact of the issues. At the same time, Champ Consulting can also put forward directions and suggestions to solve problems according to the customer's goals and expectations.

例如，在为某家制造业企业提供培训咨询时，尚普咨询发现该企业存在以下问题：产品质量不稳定、生产效率低下、员工技能不足、员工流动性高等。通过对这些问题进行深入分析，尚普咨询发现问题的根源在于：该企业没有建立有效的质量管理体系、生产管理体系和人力资源管理体系，导致了组织的混乱和低效。因此，尚普咨询建议该企业从三个方面进行改进：一是建立质量管理体系，包括制定质量标准、质量控制、质量改进等；二是建立生产管理体系，包括制定生产计划、生产调度、生产监控等；三是建立人力资源管理体系，包括制定人才战略、人才培养、人才激励等。

二、方案设计：制定针对性和可操作性的培训咨询方案

培训咨询的第二步是方案设计，也就是要根据需求分析的结果，制定针对性和可操作性的培训咨询方案。很多企业在这一步也存在问题，他们没有根据自己的实际情况和特点，而是采用了一些通用或者流行的培训咨询方案。这样做的后果是，培训咨询可能无法满足企业的特殊需求，甚至会与企业的现有制度和文化发生冲突。

尚普咨询在进行方案设计时，遵循了以下原则：一是以客户为中心，充分考虑客户的需求、目标、期望、特点等；二是以问题为导向，针对客户的问题提出具体的解决方案；三是以效果为导向，明确方案的预期效果和评估标准；四是以实践为基础，结合客户的实际情况和资源，制定可行的实施计划。通过遵循这些原则，尚普咨询能够制定出符合客户需求和特点的培训咨询方案。

例如，在为某家金融服务企业提供培训咨询时，尚普咨询发现该企业存在以下问题：市场竞争激烈、客户需求多变、员工服务意识不强、员工创新能力不足等。通过对这些问题进行深入分析，尚普咨询发现问题的根源在于：该企业没有建立以客户为中心的服务理念和文化，导致了员工缺乏服务动力和创新动力。因此，尚普咨询建议该企业从两个方面进行改进：一是建立以客户为中心的服务理念和文化，包括制定服务宗旨、服务标准、服务流程等；二是建立以创新为驱动的服务模式和方法，包括开展市场调研、产品开发、服务创新等。

三、效果评估：检验培训咨询方案的实施效果和改进空间

培训咨询的第三步是效果评估，也就是要检验培训咨询方案的实施效果和改进空间。很多企业在这一步也忽视了重要性，他们没有进行系统和科学的效果评估，而是根据自己的感觉或者一些表面现象来判断培训咨询是否成功。这样做的后果是，培训咨询可能无法得到有效的反馈和改进，甚至会造成错误的结论和决策。

Champ Consulting uses a variety of methods and tools to evaluate its effectiveness, including questionnaires, in-depth interviews, data analysis, and effectiveness models. Through these methods and tools, Champ Consulting can evaluate the effectiveness of training consulting at multiple levels and dimensions, including employee response, employee learning, employee behavior, and organizational performance. Through the quantification and analysis of these effects, Champ Consulting can judge whether the training consultation has achieved the expected goal, and what advantages and disadvantages exist. At the same time, Champ Consulting is also able to make recommendations for improvement and improvement based on the results of the assessment.

For example, when providing training and consultation for a medical institution, Shangpu Consulting found that the institution had the following problems: low medical quality, insufficient medical safety, tense doctor-patient relationship, and high pressure on medical staff. Through in-depth analysis of these problems, Shangpu Consulting found that the root of the problem lies in the fact that the institution has not established an effective medical management system, medical service system and medical talent system, which has led to irregularities and dissatisfaction in the medical process. Therefore, Shangpu Consulting recommends that the institution make improvements in three aspects: one is to establish a medical management system, including the formulation of medical policies, medical standards, medical supervision, etc.; the second is to establish a medical service system, including the formulation of service concepts, service processes, and services. Quality, etc.; the third is to establish a medical talent system, including the formulation of talent standards, talent training, and talent incentives.

After a six-month training advisory programme, Champ Consulting conducted an impact assessment of the agency. Through questionnaire survey, in-depth interview, data analysis and other methods, Shangpu consultation found that the training consultation has achieved the following results: first, it has improved the quality and safety of medical care, and reduced medical errors and risks; second, it has improved the satisfaction and trust of doctors and patients, and reduced medical disputes and complaints; third, it has improved the professional ability and service awareness of medical staff, and reduced staff loss and pressure. At the same time, Shangpu Consulting also found that there are still some shortcomings in training consulting, such as: first, the coverage of the training consulting program is not extensive enough and needs to be expanded to more departments and posts; second, the continuity of the training consulting program is not strengthened enough, and follow-up and support need to be strengthened; third, the innovation of the training consulting program is not prominent enough, and more new ideas and methods need to be introduced.

Conclusion

企业培训咨询是一种有效的提升企业能力和绩效的手段，但也需要掌握一定的方法和技巧。本文从需求分析、方案设计和效果评估三个方面分析了影响培训咨询效果的核心要素，并以尚普咨询为例介绍了其在服务客户时所采用的方法和工具，以及展示了部分成功案例。本文希望能够为企业提供一些参考和启示，帮助他们更好地选择和实施培训咨询，从而提升企业的竞争力和可持续发展能力。

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On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

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Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

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Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise