Enterprise training is a kind of enterprise human resource development activity that takes the enterprise as the organization or initiating unit, takes the employees at all levels of the enterprise as the training object, and provides support for the improvement of organizational performance and the personal development of employees. This paper analyzes the market research, investment and financing consulting of Shangpu Consulting Group Co., Ltd. (hereinafter referred to as Shangpu Consulting),IPOThe best practices of enterprise training services provided to customers in the fields of listing consulting and other fields are discussed, including: defining training objectives and needs, formulating training programs and plans, selecting appropriate training methods and forms, implementing training activities and evaluating training effectiveness. The purpose of this paper is to provide reference for enterprises, help enterprises to improve the quality and effect of training services, and promote the sustainable development of enterprises.

1. Introduction

With the economic globalization and market competition, enterprises are facing increasingly complex and changeable external environment, how to improve their core competitiveness and adaptability has become the key to the development of enterprises. As one of the most important strategic resources, the quality and ability of human resources directly affect the innovation ability and competitive advantage of enterprises. Therefore, as an effective means of human resource development, enterprise training has been paid more and more attention and investment by enterprises.

2021 China enterprise training market size reached1000Billion yuan, year-on-year growth10%. Among them, open courses account for about30%, internal customized courses account for about70%. As the impact of the new crown epidemic faded, offline training gradually resumed, while online training also maintained a high growth rate.

Shangpu Consulting is one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China.14Years of professional experience and customer resources, in market research, investment and financing consulting,IPOListing consulting and other fields have accumulated a wealth of professional knowledge and practical experience. Shangpu Consulting not only provides customers with special consulting services, but also provides customers with professional corporate training services to help customers improve their own capabilities and levels, solve practical problems, and achieve strategic goals.

This article will analyze the cases of corporate training services provided by Shangpu Consulting in different fields, discuss the best practices of corporate training services, and summarize the relevant enlightenment.

Case Analysis of Enterprise Training Service 2. Shangpu Consulting

(I) market research field

Case Background

An internationally renowned cosmetics brand (hereinafter referred toACompany) plans to launch a new range of skin care products in the Chinese market25-35year-old female consumers, the main natural, mild, moisturizing characteristics.AThe company hopes to understand the consumer demand, preferences, purchase behavior and consumption scenarios in the Chinese market, as well as the product characteristics, pricing strategies and market share of competitors, so as to provide a basis for its product positioning, marketing strategies and channel selection.

Training objectives and needs

Company A hopes to improve the professional ability and level of its market research team through the training services of Shangpu Consulting, including:

Master the basic concepts, principles and processes of market research;

Familiar with the common methods and techniques of market research, such as questionnaire design, sample extraction, data collection, data analysis, etc;

Able to formulate appropriate market research programs and plans according to the objectives and needs of specific projects;

Able to effectively carry out market research activities and solve possible problems in a timely manner;

Able to write standardized market research reports and communicate and report effectively.

Training programmes and plans

Champ Consulting AccordingAThe company's training objectives and needs, developed the following training programs and plans:

Training time:2023Year5Month10Day-12Day, total.3day;

Training Location:ABeijing headquarters conference room;

Training object:ACompany market research team, a total15People;

Training content: on the first day, introduce the basic concepts, principles and processes of market research, as well as the importance and value of market research; On the second day, explain the common methods and techniques of market research and how to formulate market research plans and plans according to specific projects. On the third day, rehearse the implementation of market research activities and problem solving, as well as how to write and communicate market research reports;

Training form: using theory teaching, case analysis, group discussion, role play and other forms to increase the interaction and practicality of training;

Training evaluation: Evaluate the training effect through testing before and after training, observation and feedback during training, and satisfaction survey after training.

training effect

After the Champ Consulting Period3Days of training services,AThe professional ability and level of the company's market research team have been significantly improved. According to the training evaluation results:

Average improvement in test scores before and after training25%；

During the training, participants actively participate in interaction and practice, showing a high interest in learning and motivation;

After the training, participants gave a high satisfaction score on the training content, method, form, effect, etc. (average4.5Points/5points);

After the training, the participants applied the acquired knowledge and skills in practical projects and achieved good results.AThe company successfully completed the launch of the new product series in the Chinese market, and obtained a high market response and market feedback.

(II) investment and financing consulting field

Case Background

A leading domestic e-commerce platform (hereinafter referred toBcompany) plans to carry outCround of financing to seek new strategic partners and investment institutions to support its business expansion and technological innovation.BThe company wants to understand the current investment and financing market environment, industry trends and competitive landscape, as well as the background, needs and expectations of potential investors to support its financing strategies and negotiations.

Training objectives and needs

Company B hopes to improve the professional ability and level of its investment and financing team through the training services of Champ Consulting, including:

Master the basic concepts, principles and processes of investment and financing;

Familiar with common methods and techniques of investment and financing, such as valuation analysis, financial modeling, business plan writing, etc;

Able to formulate appropriate investment and financing strategies and programs according to the objectives and needs of specific projects;

Able to effectively implement investment and financing activities and solve possible problems in a timely manner;

Ability to communicate and negotiate effectively with potential investors.

Training programmes and plans

Champ Consulting AccordingBThe company's training objectives and needs, developed the following training programs and plans:

Training time:2023Year6Month15Day-17Day, total.3day;

Training Location:BShanghai headquarters conference room;

Training object:BCompany investment and financing team, a total10People;

Training content: on the first day, introduce the basic concepts, principles and processes of investment and financing, as well as the importance and value of investment and financing; on the second day, explain the common methods and skills of investment and financing, and how to formulate investment and financing strategies and plans according to specific projects; on the third day, rehearse the implementation of investment and financing activities and problem solving, as well as how to communicate and negotiate with potential investors;

Training form: using theory teaching, case analysis, group discussion, role play and other forms to increase the interaction and practicality of training;

Training evaluation: Evaluate the training effect through testing before and after training, observation and feedback during training, and satisfaction survey after training.

training effect

After the Champ Consulting Period3Days of training services,BThe professional ability and level of the company's investment and financing team has been significantly improved. According to the training evaluation results:

Average improvement in test scores before and after training30%；

During the training, participants actively participate in interaction and practice, showing a high interest in learning and motivation;

After the training, participants gave a high satisfaction score on the training content, method, form, effect, etc. (average4.6Points/5points);

After the training, the participants applied the acquired knowledge and skills in practical projects and achieved good results.BThe company successfully completedCThe round of financing has been supported and recognized by a number of well-known investment institutions.

(III)IPOListing Advisory Area

Case Background

A leading domestic online education platform (hereinafter referred toCThe company) plans to list on NASDAQ in the United States to realize the internationalization of its brand and business.CThe company wants to understand the currentIPOThe market environment, industry trends and regulatory requirements, as well as the background, needs and expectations of potential investors for theirIPOStrategy and preparation support.

Training objectives and needs

Company C hopes to improve its training services through Champ Consulting.IPOThe professional competence and level of the team, including:

MasterIPOBasic concepts, principles and processes;

FamiliarIPOCommon methods and techniques, such as financial auditing, legal compliance, risk management, etc;

Ability to develop appropriate projects based on specific project objectives and needsIPOstrategies and programmes;

be able to perform effectivelyIPOActivities, and timely solve the problems that may be encountered;

Ability to communicate and promote effectively with potential investors.

Training programmes and plans

Champ Consulting AccordingCThe company's training objectives and needs, developed the following training programs and plans:

Training time:2023Year7Month20Day-22Day, total.3day;

Training Location:CShenzhen headquarters meeting room;

Training object:CCompanyIPOTeam, total.12People;

Training content: the first day, introductionIPOThe basic concepts, principles, and processesIPOThe importance and value of; The next day, explainIPOCommon methods and techniques, and how to develop them according to specific projects.IPOStrategies and scenarios; Day 3, WalkthroughIPOImplementation of activities and problem solving, as well as how to communicate and promote with potential investors;

Training form: using theory teaching, case analysis, group discussion, role play and other forms to increase the interaction and practicality of training;

Training evaluation: Evaluate the training effect through testing before and after training, observation and feedback during training, and satisfaction survey after training.

training effect

After the Champ Consulting Period3Days of training services,CCompanyIPOThe professional ability and level of the team have been significantly improved. According to the training evaluation results:

Average improvement in test scores before and after training35%；

During the training, participants actively participate in interaction and practice, showing a high interest in learning and motivation;

After the training, participants gave a high satisfaction score on the training content, method, form, effect, etc. (average4.7Points/5points);

After the training, the participants applied the acquired knowledge and skills in practical projects and achieved good results.CThe company successfully listed on NASDAQ in the United States and gained market and investor recognition.

Summary of best practices for 3. corporate training services

Through the above three case studies, we can summarize the following best practices for enterprise training services:

Clarify training objectives and needs. Enterprise training services should be customized according to the customer's specific goals and needs, design and implementation, rather than using a one-size-fits-all standardized program. Training objectives and needs should have the characteristics of quantifiable, operable and evaluable, so as to facilitate the testing and improvement of training effects.

Develop training programs and plans. Enterprise training services should be based on the customer's industry characteristics, project background, team status and other factors, to develop appropriate training programs and plans, including training time, location, object, content, form, evaluation and other elements. Training programs and plans should be feasible, flexible, and targeted to adapt to different training scenarios and needs.

Select appropriate training methods and forms. Enterprise training services should be based on the customer's learning characteristics, learning objectives, learning styles and other factors, choose the appropriate training methods and forms, such as theoretical lectures, case studies, group discussions, role-playing. Training methods and forms should have the characteristics of effectiveness, interaction and practicality, so as to improve the attractiveness and participation of training.

Implement training activities and evaluate training effectiveness. Enterprise training services should adjust and optimize the implementation of training activities in a timely manner based on customer feedback and suggestions, ensure the smooth progress of training activities, and solve possible problems in a timely manner. At the same time, enterprise training services should evaluate the training effect through a variety of ways, such as testing, observation, feedback, satisfaction survey, etc., and summarize and improve according to the evaluation results.

4. Conclusion

Enterprise training is an effective means of human resources development, which can help enterprises to enhance their core competitiveness and adaptability. As one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China, Shangpu Consulting is in the field of market research, investment and financing consulting,IPOListing consulting and other areas to provide customers with professional corporate training services, and achieved good results. This paper analyzes the cases of corporate training services provided by Shangpu Consulting in different fields, discusses the best practices of corporate training services, and summarizes the relevant enlightenment. The purpose of this paper is to provide reference for enterprises, help enterprises to improve the quality and effect of training services, and promote the sustainable development of enterprises.