1. Introduction

Enterprise training refers to the planned, organized and purposeful educational activities taken by enterprises in order to improve the knowledge, skills, attitudes and behaviors of employees to adapt to the development strategies and goals of enterprises. Enterprise training is an important part of human resources development and an effective means for enterprises to enhance their competitiveness.

With the rapid development of economy and society, the demand of enterprise training is increasing, especially the management training of small and medium-sized enterprises. Small and medium-sized enterprises are an important part of the national economy, the main driving force of economic growth, an important foundation for social stability, and an important carrier of innovation and entrepreneurship. Small and medium-sized enterprises have a large number, complex structure and different stages of development. They are facing multiple challenges such as market competition, technological innovation and institutional change. They need to continuously improve their management level to adapt to changes in the external environment and achieve sustainable development.

The management training of small and medium-sized enterprises refers to the planned, organized and purposeful educational activities for the managers of small and medium-sized enterprises to improve their management concepts, management methods, management skills and management effects. The management training of small and medium-sized enterprises can not only improve the management level of enterprises, promote the innovation ability and core competitiveness of enterprises, but also cultivate the culture and values of enterprises, and enhance the cohesion and centripetal force of enterprises.

Shangpu Consulting Group is one of the earliest consulting institutions to provide special market research services in China, and it is also one of the most influential domestic leading brands in market research in China. It has the "the People's Republic of China Foreign-related Investigation License" issued by the National Bureau of Statistics of China ". Shangpu Consulting Group has not only provided professional market research and related consulting services to more than 5000 clients, but also provided professional IPO, refinancing and M & A consulting services to more than 1000 outstanding enterprises. It is one of the first professional IPO consulting institutions in the country to obtain Grade A credit qualification for the preparation of fund-raising feasibility study reports.

While developing itself, Shangpu Consulting Group also pays attention to training services for small and medium-sized enterprises, and provides various forms of management training for small and medium-sized enterprises, including market research consulting, investment consulting, IPO consulting, innovation and growth Institute, Chuangxianghui, etc., covering all stages and fields of development of small and medium-sized enterprises, and has been widely welcomed and praised by small and medium-sized enterprises.

Taking Shangpu Consulting Group as an example, this paper analyzes the new needs of enterprise training, discusses the contents, methods and effects of management training for small and medium-sized enterprises, and puts forward some suggestions and prospects for management training for small and medium-sized enterprises.

New Demand for 2. Enterprise Training

The needs of enterprise training are determined by the development goals and strategies of the enterprise. With the development of the enterprise and the change of the external environment, the needs of enterprise training will continue to change. According to the market research and customer feedback of Shangpu Consulting Group, the new needs of enterprise training mainly include the following aspects:

(I) personalized needs

Personalized demand means that enterprise training should provide customized training programs and services according to the characteristics and needs of different enterprises, rather than standardized training across the country. The background of personalized demand is the diversification and differentiation of enterprises. Different enterprises have different development stages, industry characteristics, market positioning, competitive strategy, organizational structure, corporate culture, etc. They need to solve their own problems and difficulties according to their own advantages and disadvantages, and realize their own goals and vision. Therefore, enterprise training should fully understand and analyze the actual situation and needs of the enterprise, design and provide training content, methods and methods suitable for the enterprise, and meet the individual needs of the enterprise.

(II) practical needs

Practical demand means that enterprise training should pay attention to the practicability and operability of training, emphasize the practical effect and application value of training, rather than just stay in the teaching and instilling of theoretical knowledge. The background of practical needs is the actual combat and effectiveness of the enterprise. The ultimate goal of the enterprise is to realize the efficiency and value of the enterprise through management activities, rather than just mastering some theoretical knowledge and concepts. Therefore, enterprise training should be closely combined with the actual situation and needs of enterprises, provide targeted case analysis, simulation exercises, on-site guidance, etc., cultivate and improve the practical ability and problem-solving ability of enterprise managers, and realize the practical needs of training.

(III) innovative needs

Innovative demand means that enterprise training should pay attention to the innovation and foresight of training, guide and stimulate the innovative thinking and innovative behavior of enterprises, rather than just following the traditional rules and models. The background of innovation demand is the transformation and competition of enterprises. Enterprises are facing many challenges and opportunities such as rapid market changes, technological changes, institutional changes, and so on. They need to constantly innovate management concepts, methods, skills and effects to adapt and lead the changes in the market and realize the differentiation and superiority of enterprises. Therefore, enterprise training should keep up with the development and trend of the times, provide the latest theoretical knowledge, technical methods, case experience, etc., cultivate and improve the innovation consciousness and innovation ability of enterprise managers, and realize the innovative needs of training.

(IV) interaction requirements

Interactive demand means that enterprise training should pay attention to the interaction and participation of training, promote the exchange and communication of training, rather than just one-way teaching and teaching. The background of interactive demand is the cooperation and sharing of enterprises. The operation and management activities of enterprises are not isolated, but need to cooperate and share effectively with internal employees, departments, levels, as well as external customers, suppliers and partners, so as to realize the synergy effect and value maximization of enterprises. Therefore, corporate training should make full use of a variety of media and platforms to provide a variety of forms and ways of interaction and participation, such as group discussions, role-playing, game competitions, online questions and answers, etc., to increase the interest and attractiveness of training and improve the interactive needs of training.

3. management training for small and medium-sized enterprises

The management training of small and medium-sized enterprises is one of the important contents of enterprise training, and it is also one of the important manifestations of the new needs of enterprise training. The management training of small and medium-sized enterprises should design and provide training contents, methods and effects suitable for small and medium-sized enterprises according to the characteristics and needs of small and medium-sized enterprises, so as to realize the purpose and value of management training of small and medium-sized enterprises.

Content of management training for (I) SMEs

The content of management training for small and medium-sized enterprises should cover all aspects of the operation and management of small and medium-sized enterprises, including strategic management, market management, financial management, human resource management, production management, supply chain management, innovation management, crisis management, etc., as well as cross-disciplinary Comprehensive management, such as project management, brand management, risk management, social responsibility management, etc. The content of management training for small and medium-sized enterprises should be combined with the actual situation and needs of small and medium-sized enterprises, highlight the management characteristics and difficulties of small and medium-sized enterprises, such as limited resources, complex environment, fierce competition, rapid changes, etc., and provide targeted management concepts and management methods, Management skills and management cases to help small and medium-sized enterprises solve management problems, improve management level, and achieve management effects.

Ways to (II) management training for small and medium-sized enterprises

The management training of small and medium-sized enterprises should adapt to the training conditions and characteristics of small and medium-sized enterprises, and adopt various forms and channels, such as offline training, online training, mixed training, etc., to meet the training needs and preferences of small and medium-sized enterprises. The management training of small and medium-sized enterprises should pay attention to the individualization, practicality, innovation and interaction of training, provide customized training programs and services, emphasize the practicability and operability of training, guide and stimulate the innovative thinking and innovative behavior of training, and promote the exchange and communication of training, so as to improve the efficiency and effect of training.

(III) the effectiveness of management training in small and medium-sized enterprises

The effect of management training of small and medium-sized enterprises should be reflected in all aspects of the operation and management of small and medium-sized enterprises, including improving the management level of small and medium-sized enterprises, promoting the innovation ability and core competitiveness of small and medium-sized enterprises, cultivating the culture and values of small and medium-sized enterprises, and enhancing the cohesion and centripetal force of small and medium-sized enterprises, so as to realize the sustainable development of small and medium-sized enterprises. The effect of management training of small and medium-sized enterprises should be through effective evaluation and feedback mechanism, timely understand and analyze the effect and problems of training, and constantly adjust and improve the content, methods and methods of training, so as to ensure the quality and level of training.

Management Training Case of 4. Shangpu Consulting Group

Shangpu Consulting Group is one of the earliest consulting institutions to provide special market research services in China, and it is also one of the most influential domestic leading brands in market research in China. It has the "the People's Republic of China Foreign-related Investigation License" issued by the National Bureau of Statistics of China ". Shangpu Consulting Group has not only provided professional market research and related consulting services to more than 5000 clients, but also provided professional IPO, refinancing and M & A consulting services to more than 1000 outstanding enterprises. It is one of the first professional IPO consulting institutions in the country to obtain Grade A credit qualification for the preparation of fund-raising feasibility study reports.

While developing itself, Shangpu Consulting Group also pays attention to training services for small and medium-sized enterprises, and provides various forms of management training for small and medium-sized enterprises, including market research consulting, investment consulting, IPO consulting, innovation and growth Institute, Chuangxianghui, etc., covering all stages and fields of development of small and medium-sized enterprises, and has been widely welcomed and praised by small and medium-sized enterprises. The following are some of the management training cases of Champ Consulting Group:

(I) market research consulting

市场调研咨询是尚普咨询集团的核心业务之一，也是尚普咨询集团为中小企业提供的重要的管理培训之一。市场调研咨询是指根据中小企业的市场需求和问题，通过专业的市场调研方法和工具，收集、分析和解释市场相关的数据和信息，提供有价值的市场洞察和建议，帮助中小企业制定和实施有效的市场战略和决策。市场调研咨询的内容包括市场分析、竞争分析、客户分析、产品分析、渠道分析、价格分析、营销分析、品牌分析等，涵盖了市场的各个方面和层次。

The way of market research consultation is to provide customized market research programs and services for small and medium-sized enterprises through offline and online forms, including the purpose, scope, method, process, time, budget, etc. of market research, as well as market research reports, reports, discussions, etc., to meet the market needs and problems of small and medium-sized enterprises.

The effect of market research consulting is to understand and analyze the effects and problems of market research in a timely manner through effective evaluation and feedback mechanisms, and to continuously adjust and improve market research programs and services to ensure the quality and level of market research. The effect of market research and consultation is mainly reflected in helping small and medium-sized enterprises to improve market insight, market judgment, market decision-making, market execution, etc., in order to achieve market development, expansion, maintenance, optimization and so on.