Enterprise training refers to the planned, purposeful and systematic educational activities organized by enterprises to improve their professional skills, management ability and innovative thinking. Enterprise training service refers to a service organization that provides training consulting, design, implementation, evaluation and a series of solutions for enterprises. Based on the definition, classification, characteristics and value of enterprise training service, this paper analyzes the market status and development trend of Chinese enterprise training service, as well as the opportunities and challenges, and shows the practical effect and advantages of enterprise training service in combination with the customer case of Shangpu Consulting Company.

Concept and Classification of 1. Enterprise Training Service

The concept of enterprise training

Enterprise training refers to the planned, purposeful and systematic educational activities organized by enterprises to improve their professional skills, management ability and innovative thinking. Enterprise training is an important part of enterprise human resources development, and it is an effective means for enterprises to enhance their core competitiveness and adapt to market changes.

Concept of Enterprise Training Service

Enterprise training service refers to a service organization that provides training consulting, design, implementation, evaluation and a series of solutions for enterprises. Corporate training service institutions can be companies specializing in training services, or consulting companies or academic institutions that provide diversified services. Through cooperation with customers, enterprise training service institutions understand the needs and objectives of customers, customize training programs suitable for customers, provide professional teachers and content, use advanced technology and methods, implement effective training activities, and track and evaluate the training effect, so as to help customers solve problems, improve performance and realize value.

Classification of enterprise training services

According to different standards, enterprise training services can be divided into different types. Common classification methods are the following:

（1) According to the training content, it can be divided into general skills training, professional skills training, management skills training, etc. General skills training refers to the training related to the basic quality of employees and general abilities in the workplace, such as communication, teamwork, time management, etc.; professional skills training refers to the training of specialized knowledge and skills required by employees for specific positions or industries, such as sales, finance, law, etc.; management skills training refers to the training of leadership and management capabilities required by managers or potential managers, such as strategic thinking, decision analysis, change management, etc.

（2) According to the training form, it can be divided into offline training, online training, mixed training, etc. Offline training refers to the traditional form of face-to-face teaching or interactive learning at a fixed place and time; online training refers to the emerging form of recording or live teaching or autonomous learning using the Internet platform; and hybrid training refers to a flexible and diversified way of learning that combines both offline and online forms.

（3) According to the training object, it can be divided into internal training, external training, open training, etc. Internal training refers to the training provided by the enterprise itself or entrusted by the training service organization for the internal employees of the enterprise; external training refers to the training provided by the enterprise entrusted by the training service organization for the external partners or customers of the enterprise; open training refers to the training provided by the training service organization for the public recruitment of participants.

Characteristics and Value of 2. Enterprise Training Service

Features of corporate training services

（1) Demand-oriented. Enterprise training services are based on the needs of customers as the starting point and destination, and are customized services provided to solve the problems or challenges encountered by customers in business management, talent development, business innovation and so on. Therefore, corporate training services require in-depth needs analysis and diagnostic capabilities, the ability to accurately grasp the customer's pain points and expectations, and develop training programs that meet the customer's actual situation and goals.

（2) Professionalism. Corporate training services are based on professional knowledge and skills, and are high-quality services provided to enhance the capabilities and performance of customers. Therefore, corporate training services require a wealth of professional resources and experience, be able to provide professional teachers and content, use professional techniques and methods, implement professional training activities, and conduct professional evaluations of training effects.

（3) Innovative. Corporate training services are driven by innovative thinking and action, and are forward-looking services to help customers adapt to market changes and competitive pressures. Therefore, corporate training services require innovative concepts and strategies, able to combine industry trends and market needs, develop innovative products and services, and adopt innovative forms and methods to stimulate customers' innovative potential and motivation.

The Value of Corporate Training Services

（1) Improve the ability of employees. Enterprise training services can help employees master or update the required professional skills, management skills, general skills, etc., so as to improve the efficiency and quality of employees in their posts, enhance their confidence and satisfaction with their work, and promote their career development and personal growth.

（2) Optimize organizational structure. Enterprise training services can help enterprises to establish or improve the talent echelon and talent reserve, so as to optimize the organizational structure and human resource allocation, enhance the flexibility and adaptability of the organization, and improve the organization's ability to respond to internal and external changes and resist risks.

（3) Enhance core competitiveness. Corporate training services can help companies shape or strengthen their core values and cultural characteristics, thereby enhancing core competitiveness and brand influence, increasing customer loyalty and market share, and achieving sustainable development and strategic goals.

Market Status and Development Trend of Chinese Enterprise Training Service in 3.

Market Status

（1) Market size

In 2023, the size of the Chinese enterprise training market reached1,300Billion yuan, year-on-year growth9.5%. China's enterprise training market ranks second in the world, second only to the United States.

（2) Market Structure

The Chinese corporate training market is mainly composed of three types of institutions: one is professional training service companies, such as New Oriental, Zhonggong Education, Bosco, etc.; the other is consulting companies that provide diversified services, such as McKinsey, Bain, and Shangpu Consulting, etc.; The third is universities or research institutions with academic backgrounds, such as Tsinghua University, Peking University, China Europe International Business School, etc. These three types of institutions have their own advantages and characteristics, and they compete and cooperate with each other to jointly promote market development.

（3) Market demand

The demand of China's enterprise training market mainly comes from the following aspects: first, the emergence of new technologies, new formats and new models brought about by economic transformation and upgrading requires enterprises to constantly innovate and adapt to improve employees' professional skills and innovation ability; second, the formation of new values, new consumption concept and new lifestyle brought about by social change requires enterprises to constantly change and optimize, Improve the management ability and leadership of employees; the third is the emergence of new talent characteristics, new talent needs, and new talent challenges brought about by the demographic structure, which requires companies to continue to attract and retain, and improve the general skills and career development of employees.

development trend

（1) Content innovation. With the intensification of market competition and the diversification of customer needs, corporate training service institutions will continue to develop and update training content to adapt to industry changes and market needs. The training content will be closer to the actual problems and objectives of customers, pay more attention to case analysis and practical operation, and be more professional and forward-looking.

（2) in various forms. With the promotion of technological progress and the transformation of customer preferences, enterprise training service institutions will continue to explore and apply training forms to improve training efficiency and effectiveness. The form of training will be more flexible and convenient, pay more attention to interaction and participation, and reflect more individuality and differentiation.

（3) effect evaluation. With the strengthening of value orientation and the improvement of customer satisfaction, enterprise training service institutions will continue to improve and optimize the training effect evaluation system to prove the value of training and improve the quality of training. The training effect evaluation will be more scientific and systematic, pay more attention to data analysis and feedback, and reflect more objectivity and sustainability.

4. Shangpu Consulting Company's Enterprise Training Service Case

Champu Consulting is an internationally renowned consulting company that provides diversified services such as strategic consulting, organizational change, and human resource development. Shangpu Consulting also has rich experience and advantages in corporate training services, providing high-quality training solutions for many well-known enterprises. The following are some of the examples of corporate training services provided by Champ Consulting:

（1) Management skills training for a leading global automaker. The automaker is facing fierce market competition and complex organizational structure, and needs to improve the management ability and leadership of its managers. Shangpu Consulting has designed a set of training programs for managers at different levels, including strategic thinking, decision analysis, change management, team building and other aspects, using offline teaching, online learning, case discussion, role play and other forms, continued.6month, covering the world.500Many managers. The training effect evaluation shows that the training program improves the management ability and leadership of managers, enhances the confidence and satisfaction of managers, and promotes the change and optimization of the organization.

（2) Provide professional skills training for a well-known e-commerce platform in China. The e-commerce platform is facing the application of new technologies and the development of new formats, and needs to improve the professional skills and innovation capabilities of its employees. Shangpu Consulting Company has designed a set of training programs for employees in different positions, including data analysis, user experience, product design, marketing strategy and other aspects, using online live broadcast, offline training, project practice, mentor guidance and other forms, continued.3month, covering the whole country.2000Multiple employees. The training effect evaluation shows that the training program improves the professional skills and innovation ability of employees, enhances the efficiency and quality of employees, and promotes the innovation and development of business.

（3) General skills training for an internationally renowned FMCI company. The fast consumer goods company is facing the formation of a new concept of consumption and the development of new markets, and needs to improve the general skills and career development of its employees. Shangpu Consulting Company has designed a set of training programs for all employees, including communication and cooperation, time management, self-management, career planning and other aspects, using online recording and broadcasting, offline seminars, psychological evaluation, personal counseling and other forms, continued1month, covering the world.3000Multiple employees. The training effect evaluation shows that the training program improves the general skills and career development of employees, enhances the trust and sense of belonging of employees, and promotes the attraction and retention of talents.

5. epilogue

Enterprise training service is a professional service that provides training solutions for enterprises. It has the characteristics of demand-oriented, professional, and innovative. It can bring value to enterprises such as improving employee capabilities, optimizing organizational structure, and enhancing core competitiveness. China's enterprise training service market is large and growing rapidly, the market structure is diversified and competitive, and the market demand is complex and changing rapidly. In the future, Chinese enterprise training services will show the development trend of content innovation, various forms and effect evaluation. As an internationally renowned consulting company that provides diversified services, Shangpu Consulting also has rich experience and advantages in corporate training services, providing high-quality training solutions for many well-known companies. The purpose of this paper is to introduce the concept, classification, characteristics, value, market status and development trend of enterprise training services, as well as the case of enterprise training services of Shangpu Consulting Company, hoping to provide reference and reference for relevant parties.