Enterprise training is an important means to improve employee ability and organizational performance, but it is often faced with the problem of low student participation and poor learning effect. How to improve the participation and effect of enterprise training is a topic that many enterprises pay attention to and explore. Taking Shangpu Consulting Group as an example, this paper discusses how to improve the participation and effect of enterprise training through the integration of online and offline training mode.

Shangpu Consulting Group (referred to as "Shangpu Consulting"), established in early 2008, is a well-known independent third-party research and investment and financing consulting organization in China, dedicated to providing professional solutions for corporate strategic decision-making. As a foreign-related investigation and licensing unit of the the People's Republic of China National Bureau of Statistics, Shangpu Consulting not only serves Chinese domestic enterprises, but also helps foreign enterprises achieve greater success in the Chinese market.

In terms of cultivating and managing its own talents, Shangpu Consulting attaches great importance to the role of internal training, and regularly carries out various training activities to improve the professional ability and comprehensive quality of employees. Especially since 2020, due to the impact of the new crown epidemic, offline training has been subject to certain restrictions, and Shangpu Consulting has adjusted its training strategy in a timely manner and actively explored an integrated online and offline training model to adapt to the new situation and needs.

This paper will take the two phases of headquarters business backbone training conducted by Shangpu Consulting Group in the second half of 2020 as an example, and analyze its excellent practices in the four aspects of training objectives, content, operation and results, as well as the remarkable achievements, with a view to providing some reference and enlightenment for other enterprise training.

1. clear training objectives, enhance the sense of participation

Training objectives are the premise and foundation for online and offline integrated training, and all learning tasks should be designed around the objectives. Clear training objectives focus on explaining the significance of the training organization and the purpose of students' participation in training, stimulating students' intrinsic motivation and improving students' active participation.

Before carrying out the training of the backbone of the headquarters business, Shangpu Consulting Group made a full analysis and clear formulation of the training objectives according to the enterprise development strategy and talent construction plan. Based on the needs analysis, the training objectives comprehensively analyze the learning needs of the training camp from the three dimensions of organization, task and personnel:

At the organizational level, the headquarters, as the center of the company's operation and management, should systematically strengthen the political ability, professional ability, innovation ability and execution ability;

At the task level, the training group, as the business backbone of each department of the headquarters, needs to improve the level of thinking, strengthen the management ability and improve the work efficiency;

At the personnel level, the participants need to break the constraints of experience and thinking limitations, and build a professional and systematic knowledge system.

Through the above analysis, Shangpu Consulting Group has determined the training objectives of the backbone of the headquarters business as "innovating ideas, broadening ideas, enriching knowledge and improving ability", highlighting and clear guidance.

In the process of training, Shangpu Consulting Group has continuously strengthened the promotion and communication of training objectives through various ways, so that students can understand the significance and value of participating in the training, and enhance their motivation and confidence in learning. Specific practices include:

Before the training, send training invitation letters, training manuals, training posters, etc. to the trainees through email, WeChat and other channels to introduce the background, objectives, contents, arrangements and other information of the training, so as to arouse the attention and expectation of the trainees;

In the training, through the opening ceremony, the instructor's speech, the students' oath and other links, the training objectives are emphasized again to stimulate the students' sense of participation and responsibility;

After the training, through the graduation ceremony, certificate issuance, student feedback and other links, summarize the training results, review the training objectives, and encourage students to apply what they have learned to practical work.

Through the above practices, Shangpu Consulting Group has effectively improved the students' recognition and understanding of the training objectives, enhanced the students' sense of participation and belonging, and laid a good foundation for the smooth development of the training.

2. select high-quality content to enhance cognitive ability

Training content is the core and soul of online and offline integrated training, and all learning activities should be carried out around the content. High-quality training content focuses on selecting knowledge and skills suitable for students, combining actual cases and scenarios, and improving students' cognitive level and application ability.

When designing the content of the business backbone training of the headquarters, Shangpu Consulting Group fully considered the background, characteristics, needs and level of the trainees, and selected the professional knowledge and skills closely related to the work of the trainees, covering the following aspects:

Basic knowledge: including the development history, corporate culture, organizational structure, business sectors, core values, etc. of Shangpu Consulting Group, to help students understand the basic situation of the company and establish a correct view of enterprise and career;

Professional knowledge: including the basic concepts, main methods and typical cases of the three major business sectors, such as industry market research, investment consulting, listing M & A refinancing consulting, to help students master the core business of the company and improve their professional quality and competitiveness;

Management skills: including basic principles, practical skills and effective tools in project management, team management, customer management, risk management, communication and collaboration, etc. to help students improve work efficiency and quality, enhance management ability and leadership;

Innovative thinking: including innovative ideas, innovative methods, innovative cases, etc., to help students break the mindset, broaden their horizons and ideas, and cultivate innovative consciousness and ability.

In the way of presenting the training content, Shangpu Consulting Group adopts the mode of online and offline integration, and divides the training content into two parts: online learning and offline learning. Online learning is mainly carried out through WeChat applet platform, using fragmented time to enable students to learn training content independently, including video, audio, graphic, PPT and other forms. Offline learning is mainly carried out through centralized training, using centralized time to allow students to learn the training content in depth, including lectures, cases, discussions, games and other forms.

Through the above practices, Shangpu Consulting Group has effectively improved the quality and pertinence of the training content, enhanced the cognitive ability and application ability of the trainees, and provided strong support for the in-depth development of the training.

3. strengthen training operations to enhance the sense of experience

Training operation is the guarantee and motivation of online and offline integrated training, and all learning processes should be promoted around operation. Efficient training operations focus on the use of a variety of interactive forms and competition mechanisms to enhance the students' sense of experience and ritual, and increase their participation and enthusiasm.

In the process of implementing the headquarters business backbone training, Shangpu Consulting Group has given full play to the advantages of online and offline integration, strengthened the management and service of training operation, and adopted the following methods:

Establish training groups to facilitate student interaction. Shangpu Consulting Group divides the trainees into several groups. Each group is coordinated and organized by a team leader. Each group has an exclusive WeChat group for communication and task allocation. During the training, various forms of interaction were carried out between the groups, including group discussion, group display, group PK, group evaluation, etc., which enhanced the cooperation and competition among the students, and improved the students' team awareness and cooperation ability.

Set up training points to stimulate students to compete. Shangpu Consulting Group has set up a points system for training. According to the students' attendance, homework, examination, interaction and other performance, corresponding points are given. The points ranking is published on WeChat applet platform in real time, so that students can know their learning progress and achievements at any time. At the end of the training, according to the ranking of points, excellent students and excellent groups were given corresponding rewards and commendations, which stimulated the students' sense of competition and enterprising spirit.

Use training scenarios to create a learning atmosphere. Champ Consulting Group has chosen a professional training venue for the training, equipped with advanced equipment and facilities to provide a comfortable learning environment for the trainees. During the training period, Shangpu Consulting Group also took advantage of the characteristics of the training venue to organize some interesting activities, such as visiting the historical and cultural exhibitions of the training base, experiencing the agricultural science and technology projects of the training base, and enjoying the food and entertainment facilities of the training base, which enriched the students' learning experience and enhanced their sense of ceremony and belonging.

Through the above practices, Shangpu Consulting Group has effectively improved the level and efficiency of training operations, enhanced the students' sense of experience and ceremony, and provided a strong guarantee for the smooth development of training.

4. promote training results and enhance the sense of gain

Training results are the purpose and value of online and offline integrated training, and all learning results should be displayed around the results. Meaningful training results focus on guiding students to output and display results, stimulating students' sense of gain and self-confidence, and improving students' satisfaction and loyalty.

When summarizing the results of the headquarters business backbone training, Shangpu Consulting Group fully considered the expectations and needs of the trainees, and guided the trainees to output and display the results in various forms, including the following ways:

Personal work, showing personal growth. Shangpu Consulting Group requires each trainee to submit a personal assignment after the training, which includes a summary and reflection on the training content, as well as the improvement and planning of their own work. Personal homework is not only a test of students' learning achievements, but also a display of students' personal growth, so that students can clearly see their own progress and gains, and enhance their sense of achievement and self-confidence.

Group projects that demonstrate teamwork. Champ Consulting Group requires each team to complete a group project before the end of the training, including research and analysis of a certain industry or enterprise, as well as solutions and suggestions for a certain problem. The group project is not only an inspection of the students' professional ability, but also a demonstration of the students' team cooperation, so that the students can give full play to their own advantages and strengths, show the elegant demeanor and strength of the group, and enhance the students' sense of honor and sense of belonging.

Results show, show academic performance. Champ Consulting Group requires each trainee and each group to have a result presentation at the end of the training, including the main contents and highlights of individual assignments and group projects, as well as feelings and suggestions for the training. The display of results is not only the recognition of students' academic achievements, but also the encouragement of students' learning attitude, so that students can show their learning achievements to other students and mentors, get praise and affirmation from others, and enhance students' sense of pride and happiness.

Through the above practices, Shangpu Consulting Group has effectively improved the quality and value of training results, enhanced the students' sense of gain and self-confidence, and provided strong feedback for the continuous improvement of training.

5. summary and enlightenment

Taking Shangpu Consulting Group as an example, this paper discusses how to improve the participation and effect of enterprise training through the integration of online and offline training mode. This paper analyzes the excellent practices and remarkable achievements of Shangpu Consulting Group in training design and implementation from four aspects of training objectives, content, operation and results. The article argues that the training model of Champ Consulting Group has the following characteristics:

Adhere to the needs of students as the center, clear training objectives and values, to stimulate the intrinsic motivation of students;

Select high-quality content, combined with actual cases and scenarios, to improve students' cognitive level and application ability;

Strengthen training operations, using a variety of interactive forms and competitive mechanisms to enhance the students' sense of experience and ritual;

Promote training results, guide students to output and display results, and stimulate students' sense of gain and self-confidence.

The research of this paper has the following enlightenment and suggestions for other enterprise training:

The online and offline integrated training mode is an effective way to adapt to the training needs of enterprises under the new situation. It can make full use of the advantages of online and offline to improve the efficiency and effect of training. However, it is also necessary to pay attention to the coordination and balance between online and offline to avoid duplication and conflict;

Training objectives, content, operation and results are the four key elements of online and offline integrated training, which need to be carefully designed and implemented according to the needs and characteristics of trainees, and also need to be continuously improved and optimized according to the feedback and evaluation of training, so as to improve the quality and value of training;

The participation and effect of students are important indicators of online and offline integrated training. It needs to be encouraged and supervised in a variety of ways to improve the initiative and enthusiasm of students. At the same time, it also needs to be output and displayed in a variety of ways to improve Students' sense of gain and self-confidence.

Although the research of this paper has some limitations, such as small sample size and single research method, it still provides some useful reference and reference for other enterprise training, hoping to contribute to the development and innovation of enterprise training.