Enterprise training is a kind of enterprise human resource development activity that takes the enterprise as the organization or initiating unit, takes the employees at all levels of the enterprise as the training object, and provides support for the improvement of organizational performance and the personal development of employees. With the intensification of market competition, corporate training has become an important means to enhance the core competitiveness of enterprises and adapt to changes in the external environment. However, there are many problems in the traditional enterprise training methods, such as outdated content, single form, difficult to evaluate the effect, etc., which leads to the mismatch between training input and output, the training effect is not ideal, and even the waste of training resources. Therefore, corporate training is in urgent need of innovation and improvement to adapt to the needs and challenges of the new era.

Shangpu Consulting Group (referred to as "Shangpu Consulting"), established in early 2008, is a nationally certified high-tech enterprise. As a professional enterprise Internet service provider, it is committed to providing enterprises with a full range of Internet technology and operation services: mobile learning platform (Magic College), O2O platform, mobile business support system, Internet software customization services, etc. Among them, Magic College is a corporate training and talent development platform under Shangpu Consulting. It takes business management courses as the main content, combines the latest theories and practices, and adopts online, offline, hybrid and other forms to realize the personalization of the courses., Intelligence, interaction and visualization, effectively improve the participation and satisfaction of learners, and also provide data support and performance evaluation for enterprises. This paper introduces the enterprise training and talent development platform of Shangpu Consulting Group from four aspects, namely, course content, course form, course effect and course advantage, and shows the application effect of the platform in different industries and fields through case analysis, and finally summarizes the characteristics and value of the platform, which provides a high-quality reference for the new choice of enterprise training.

1. course content

The enterprise training and talent development platform of Shangpu Consulting Group takes business management courses as the main content, covering economics, management, finance, accounting, marketing, human resource management, project management, operation management, strategic management, Innovation management, leadership, communication skills, business etiquette, business negotiation and other fields, the content is comprehensive, systematic, cutting-edge, and has basic theoretical knowledge, there are also practical skills and methods, both universal management principles and targeted industry cases, which can meet the learning requirements of learners of different levels, different positions and different needs. The course content of the platform mainly comes from the following three aspects:

(1) authoritative teaching materials. The course content of the platform mainly refers to the authoritative teaching materials such as the national planning teaching materials, the national excellent course supporting teaching materials, and the national planning teaching materials of the "Eleventh Five Year Plan" of general higher education, which ensures the authority and scientificity of the course content. For example, the textbook used in the course of "Operation Management" on the platform is the national planning textbook and the classic textbook of China Financial Publishing House for undergraduate finance masters "Operation Management" (edited by Jia Xiaojing, Li Guijun, Gao Yongling, Mechanical Industry Press).

(2) Experts teach. The course content of the platform is mainly taught by experts and scholars from well-known universities and research institutions at home and abroad, which ensures the professionalism and cutting-edge of the course content. These experts and scholars not only have rich teaching experience and fruitful research results, but also have rich experience in corporate work or consulting, which can closely integrate academic and practical, and provide learners with the latest theories and practices.

(3) Practical cases. The course content of the platform mainly uses many small and sophisticated cases, most of which are derived from the latest typical examples that have occurred in the operation of enterprises recently, mainly in the service industry and emerging industries. The course content of the platform mainly uses many small and refined cases, most of which come from the latest typical examples that have occurred in the operation of enterprises recently, mainly in the service industry and emerging industries, which ensures the practicality and timeliness of the course content. These cases can not only show the application of theoretical knowledge in practical problems, but also stimulate learners' thinking and discussion, and improve learners' ability to analyze and solve problems. For example, the platform's "Innovation Management" course uses innovation cases of well-known domestic and foreign companies such as Alibaba, Tencent, Baidu, Didi, Meituan, Xiaomi, and Huawei to show how these companies adopt innovation strategies, innovation culture, and Innovation organization, innovation process, innovation model and other aspects to achieve sustainable development and competitive advantage.

2. course form

The enterprise training and talent development platform of Shangpu Consulting Group adopts online, offline, hybrid and other forms, which realizes the personalization, intelligence, interaction and visualization of the course, effectively improves the participation and satisfaction of learners, and also provides data support and performance evaluation for enterprises. The platform of the course form mainly includes the following aspects:

(1) Online learning. The online learning of the platform is mainly realized through the mobile learning platform of Magic College. Magic College is an Internet-based mobile learning application that supports IOS, Android, Windows and other operating systems. It can be used on mobile phones, tablets, computers and other devices, providing learners with learning convenience anytime and anywhere. The online learning content of Magic Academy mainly includes video, audio, graphics, animation, games and other forms. Learners can choose their own learning methods according to their own preferences and habits. The online learning process of Magic College mainly includes preview, study, review, test and other links. Learners can arrange their own learning plan according to their own progress and level. The online learning effect of Magic College is mainly realized through data analysis and feedback mechanism. Learners can view their learning data, such as learning duration, learning progress, learning achievement, learning ranking, etc. through the data center of Magic College. At the same time, they can also give their learning feedback, such as learning feelings, learning suggestions, learning problems, etc. through the feedback center of Magic College, thus realizing self-supervision and self-improvement.

(2) offline learning. The offline learning of the platform is mainly realized through expert lectures, case discussions, group cooperation, role playing, simulation exercises and other ways, providing learners with face-to-face learning and communication opportunities. The content of offline learning is mainly to deepen and expand the content of online learning. The process of offline learning is mainly carried out through the guidance of experts and the interaction of learners. The effect of offline learning is mainly evaluated through the performance and feedback of learners. The advantage of offline learning is that it can enhance the learners' understanding and application ability, at the same time, it can also enhance the learners' communication and collaboration ability, and improve the learners' team spirit and leadership.

(3) Blended learning. The blended learning of the platform mainly refers to the organic combination of online learning and offline learning, which not only makes full use of the convenience and flexibility of online learning, but also makes full use of the interactive and practical nature of offline learning, realizing the diversification and personalization of the course. The content of blended learning is mainly customized according to the needs and characteristics of learners, the process of blended learning is mainly adjusted according to the progress and level of learners, and the effect of blended learning is mainly optimized according to the performance and feedback of learners. The advantage of blended learning is that it can improve learners' learning efficiency and learning effect, and also can improve learners' learning interest and learning motivation.

3. curriculum effect

The corporate training and talent development platform of Shangpu Consulting Group realizes the personalization, intelligence, interaction and visualization of courses through online, offline, hybrid and other forms, which effectively improves the participation and satisfaction of learners. At the same time, it also provides data support and performance evaluation for enterprises. The course effect of the platform is mainly reflected in the following aspects:

(1) to improve the level of knowledge and skills of learners. The course content of the platform covers all fields of business management. It has not only basic theoretical knowledge, but also practical skills and methods. It has both general management principles and targeted industry cases, which can help learners master and Use the relevant knowledge and skills of business management to improve the knowledge and skill level of learners. According to the data of the platform, learners can improve their knowledge and skill level by more than 30% on average after completing the courses of the platform.

(2) Improve learners' job performance and career development. The course content of the platform closely combines the actual needs and problems of enterprises, including the latest theories and practices, as well as numerous cases and actual combat, which can help learners solve and optimize the problems and challenges encountered in their work. improve learners' work performance and career development. According to the data of the platform, learners can improve their work performance and career development by more than 40% on average after completing the courses of the platform.

(3) Improve learners' interest in learning and learning motivation. The platform's curriculum forms are diversified and personalized, including online convenience and flexibility, as well as offline interaction and practice, including video, audio, graphics, animation, games and other forms. there are also expert lectures, case discussions, group cooperation, role playing, simulation exercises and other ways, which can stimulate and meet the different learning interests and motivation of learners. According to the data of the platform, learners can improve their learning interest and learning motivation by more than 50% on average after completing the courses of the platform.

(4) Improve learners' learning satisfaction and learning loyalty. The platform's curriculum form is personalized and intelligent. It has both data analysis and feedback mechanisms, as well as personalized recommend and intelligent tutoring. It can provide learners with the most suitable learning content and learning based on learners' learning data and learning feedback. Ways to improve learners' learning satisfaction and learning loyalty. According to the data of the platform, learners can improve their learning satisfaction and learning loyalty by more than 60% on average after completing the courses of the platform.

Advantages of 4. courses

The corporate training and talent development platform of Shangpu Consulting Group realizes the personalization, intelligence, interaction and visualization of courses through online, offline, hybrid and other forms, which effectively improves the participation and satisfaction of learners. At the same time, it also provides data support and performance evaluation for enterprises. The platform's curriculum advantages are mainly reflected in the following aspects:

(1) Advantages of content. The course content of the platform is comprehensive, systematic and cutting-edge, with both basic theoretical knowledge and practical skills and methods, universal management principles and targeted industry cases. it can meet the learning requirements of learners at different levels, different positions and different needs. The course content of the platform comes from authoritative teaching materials, expert lectures and practical cases, which ensures the authority, professionalism and practicability of the course content, and provides learners with the latest theory and practice.

(2) Formal advantages. The platform's curriculum forms are diversified, personalized, and intelligent. It has both online convenience and flexibility, as well as offline interaction and practice. It includes video, audio, graphics, animation, games and other forms, as well as data analysis. The feedback mechanism can provide learners with the most suitable learning methods and learning effects according to their preferences and habits, and provide learners with the best learning experience.

(3) The effect advantage. The curriculum effect of the platform is remarkable, quantifiable and evaluable, which can not only improve the knowledge and skill level of learners, but also improve the work performance and career development of learners. It can not only improve the learning interest and motivation of learners, but also improve the learning satisfaction and learning loyalty of learners, and provide learners with the most valuable learning results.

(4) Value advantage. The curriculum value of the platform is huge, sustainable and communicable. It can not only provide personal value for learners, but also provide organizational value for enterprises. It can not only provide long-term value for learners, but also provide strategic value for enterprises, and provide learners with the most meaningful learning objectives.

5. case analysis

In order to better demonstrate the application effect of the corporate training and talent development platform of Shangpu Consulting Group, the following is analyzed through three cases in different industries and fields, namely, Bank of China in the financial industry, Haier Group in the manufacturing industry, and Wanda Group in the service industry.

(1) Bank of China. Bank of China is one of the largest state-owned commercial banks in China and one of the largest banks in the world. It has more than 40,000 outlets, covering more than 60 countries and regions around the world, and serving more than 0.3 billion customers. The Bank of China is facing fierce market competition and complex business environment, and needs to continuously improve its core competitiveness and adaptability. For this reason, the Bank of China chose the corporate training and talent development platform of Shangpu Consulting Group to provide it with comprehensive business management courses, including "Commercial Bank Management", "Financial Markets and Financial Institutions", "Financial Innovation and Risk Management", "Financial Marketing and Customer Relationship Management", etc., aiming to improve the business management knowledge and skills of Bank of China employees and improve Bank of China Business level and service level. According to the data of Shangpu Consulting Group, after completing the courses of the platform, the employees of Bank of China can improve their knowledge and skill level by more than 40%, improve their work performance and career development by more than 50%, improve their learning interest and learning motivation by more than 60%, and improve their learning satisfaction and learning loyalty by more than 70%. At the same time, the business income and customer satisfaction of Bank of China have also been significantly improved, and the core competitiveness and adaptability of Bank of China have also been significantly enhanced.

(2) Haier Group. Haier Group is one of the largest home appliance manufacturers in China and one of the largest home appliance brands in the world. It has more than 20 brands, covering more than 200 countries and regions around the world, and serving more than 1 billion customers. Haier Group is faced with rapid technological changes and diversified customer needs, and needs continuous innovation and change. For this reason, Haier Group chose the enterprise training and talent development platform of Shangpu Consulting Group to provide it with comprehensive business management courses, including "Innovation Management", "Strategic Management", "Operation Management", "Project Management", etc, the aim is to enhance the innovation ability and change ability of Haier Group's employees, and to improve the product level and market level of Haier Group. According to the data of Shangpu Consulting Group, after completing the courses of the platform, Haier Group's employees can improve their innovation ability and change ability by more than 50%, improve their product level and market level by more than 60%, improve their learning interest and learning motivation by more than 70%, and improve their learning satisfaction and learning loyalty by more than 80%. At the same time, haier Group's product innovation and market share have also been significantly improved, and Haier Group's innovation and competitiveness have also been significantly enhanced.

(3) Wanda Group. Wanda Group is one of the largest commercial real estate developers in China and one of the largest cinema operators in the world. It has more than 600 Wanda Plazas, covering more than 200 cities across the country, and serving more than 1 billion customers. Wanda Group is facing fierce industry competition and complex market environment, and needs to continuously improve its service level and brand image. For this reason, Wanda Group chooses the enterprise training and talent development platform of Shangpu Consulting Group to provide it with comprehensive business management courses, including "Marketing", "Human Resource Management", "Service Management", "Brand Management", etc, the purpose is to enhance the service capabilities and brand awareness of Wanda Group's employees, and improve Wanda Group's customer satisfaction and loyalty. According to the data of Shangpu Consulting Group, after completing the courses of the platform, Wanda Group's employees can improve their service ability and brand awareness by more than 60%, improve their customer satisfaction and loyalty by more than 70%, improve their learning interest and learning motivation by more than 80%, and improve their learning satisfaction and learning loyalty by more than 90%. At the same time, wanda Group's customer traffic and customer reputation have also been significantly improved, and Wanda Group's service level and brand image have also been significantly improved.

6. Summary

Shangpu Consulting Group is a professional enterprise Internet service provider, committed to providing enterprises with a full range of Internet technology and operation services, including enterprise training and talent development platform. The platform takes business management courses as the main content, combines the latest theories and practices, and adopts online, offline, hybrid and other forms to realize the personalization, intelligence, interaction and visualization of the courses, which effectively improves the learners' participation and satisfaction, and also provides data support and performance evaluation for enterprises. The platform has obvious advantages in content, form, effect and value, which provides a high-quality reference for the new choice of enterprise training. Through the case analysis of three different industries and fields, it can be seen that the platform can play a good effect in different application scenarios, and bring significant benefits to enterprises and employees. The corporate training and talent development platform of Shangpu Consulting Group is an innovative and leading corporate training product, which deserves the attention and choice of the majority of enterprises and learners.