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Future trends in corporate training services, from offline to online

2024-07-23 23:15:08 Source: Champ Consulting Visits:0

Enterprise training is a kind of human resource development activity which takes the enterprise as the main body and aims at improving organizational performance and employee ability. The objects of enterprise training include managers at all levels, professional and technical personnel, front-line employees, etc. the content of the training covers management, professional, general and other fields. the training methods are taught below, online learning, online and offline integration and other forms. the effect of the training has many levels, such as knowledge mastery, skill improvement, attitude change, behavior improvement and so on.

With the development of economy and society and the progress of technology, enterprise training services are constantly changing and innovating, showing a trend of transformation from offline to online. Online training refers to the use of information technologies such as the Internet, mobile Internet, cloud computing, and artificial intelligence to provide enterprises with online training content, training platforms, training tools, training management and other services. Compared with offline training, online training has the advantages of higher efficiency, lower cost, wider coverage, stronger interaction, and better personalization.

This paper analyzes the driving factors affecting the reform of enterprise training service from five aspects of policy, economy, society, technology and capital, discusses the future development trend of enterprise training service from four aspects of training demand, training content, training method and training effect, and puts forward the development suggestions of enterprise training service from three aspects of training ecology, training platform and training innovation, and takes Shangpu consulting as an example, its advantages and practice in the field of enterprise training service are introduced.

1. the Driving Factors Affecting the Change of Enterprise Training Service

(I) policy

As the leader and regulator of vocational education and training, the government has played an important role in guiding and supporting the development of enterprise training services by formulating relevant laws and regulations, policies and measures, standards and norms. In recent years, the Chinese government has issued a series of policies conducive to promoting the development of enterprise training services, mainly including the following aspects:

Promote lifelong vocational skills training. Implementation Opinions of the State Council on Deepening the Reform of Vocational Education4It is proposed that it is necessary to establish and improve the lifelong vocational education and training system to realize the full, full and all-round vocational education and training from entry to retirement. The "Decision of the State Council on Vigorously Developing Vocational Skills Training" proposes to establish a lifelong learning system for vocational skills training, encourage and support enterprises and employees to participate in vocational skills training, and improve vocational skills and professional qualifications. The "Opinions of the State Council on Further Doing a Good Job in Stabilizing Employment" proposes to strengthen vocational skills training and improve the employment and entrepreneurship capabilities and quality of workers.

Clear enterprise training subject status. The "Decision of the State Council on Vigorously Developing Vocational Skills Training" proposes to give full play to the main role of enterprises in vocational skills training, support enterprises to establish and improve training systems, improve training mechanisms, and improve training quality. The "Opinions of the State Council on Further Doing a Good Job in Stabilizing Employment" proposes that enterprises should be encouraged to carry out on-the-job training, transfer training, induction training, etc., to improve the adaptability and competitiveness of employees. The "Several Opinions of the State Council on Promoting the Healthy Development of Small and Medium-sized Enterprises" proposes to support small and medium-sized enterprises to carry out vocational skills training and improve the professional skills and innovation capabilities of employees.

Increase financial support and tax incentives. The "Decision of the State Council on Vigorously Developing Vocational Skills Training" proposes to establish a sound vocational skills training funding guarantee mechanism, incorporate vocational skills training into the fiscal budget, and improve the efficiency and effectiveness of the use of fiscal funds. The "Opinions of the State Council on Further Doing a Good Job in Stabilizing Employment" proposes that tax incentives should be given to enterprises and individuals participating in vocational skills training, and social capital should be encouraged to invest in the field of vocational skills training. The "Several Opinions of the State Council on Promoting the Healthy Development of Small and Medium-sized Enterprises" proposes that certain pre-tax deductions should be given to the expenditures of small and medium-sized enterprises for vocational skills training to reduce the training costs of small and medium-sized enterprises.

(II) economy

Economy is an important demand side and market main body of enterprise training service, and the development level and structural change of economy directly affect the scale and quality of enterprise training service. In recent years, my country's economic development has shown the following characteristics, which have had a profound impact on corporate training services:

Economic growth has slowed and competition among businesses has intensified. Affected by multiple factors at home and abroad, my country's economic growth rate has shifted from high-speed growth to medium-to-high-speed growth, and the downward pressure on the economy has continued to increase.2019In 2002, China's gross domestic product (GDP) Growth6.1%,1990The lowest level since.2020In 2010, the country's economy was hit hard by the new coronary pneumonia epidemic, and the country's economy experienced a self-1976The first negative growth in the first quarter of the year.GDPYear-on-year decline6.8%. Facing the slowdown of economic growth and the intensification of market competition, enterprises need to adapt to the new normal of economic development by improving their core competitiveness and innovation ability. As an important means to improve the quality of enterprises and employees, training services are also facing higher demand and greater challenges.

Economic structure optimization, industrial upgrading accelerated. In recent years, my country's economic structure has been continuously optimized, from a growth model dominated by investment and exports to a growth model dominated by consumption and innovation, and from a scale and speed-oriented development method to a quality and efficiency-oriented development method., From an economic system supported by traditional industries to an economic system supported by emerging industries.2019In, China's tertiary industry accountedGDPThe proportion of reached53.9%Higher than the second industry.39.1%2020The value-added growth of China's strategic emerging industries in7.0%, higher than all above-scale industries.2.8%. The optimization of economic structure and the acceleration of industrial upgrading require enterprises to constantly adapt to the changes of the market and cultivate and introduce more high-quality, high-skilled and highly innovative talents. As an important way to improve the quality of talents, training services also need to keep pace with the times and provide more high-quality, high-efficiency and high-value training products and services.

(III) society

Society is an important participant and beneficiary of corporate training services, and social changes and development directly affect the demand and supply of corporate training services. In recent years, China's social development has shown the following characteristics, which have a profound impact on enterprise training services:

The population is aging and the labor supply is decreasing. The aging of China's population is deepening, the working-age population continues to decrease, and the contradiction between supply and demand in the labor market is becoming increasingly prominent.2019year, our country.60Population aged and above as a percentage of the total population18.1%,2010Annual increase5.4percentage point.2020year, our country.16-59The working age population is8.95Billions of people,2019Decrease in year540Ten thousand people. The aging of the population and the reduction of labor supply have brought great challenges to the human resource management of enterprises. Enterprises need to improve the loyalty and stability of employees, extend the working life of employees, and reduce the loss and replacement of employees. As an important means to improve employee satisfaction and retention rate, training services also need to pay more attention to employees' personal development and career planning, and provide more growth opportunities and promotion channels.

The population structure is diversified and the labor demand is diversified. China's population structure is becoming more and more diversified, and the labor demand and characteristics of different age, gender, education, region, nationality and other groups are also increasingly diversified.2019In, China's urbanization rate reached60.6%,2010Annual increase9.4percentage point.2020The gross enrollment rate of higher education in China reached54.4%,2010Annual increase24.1percentage point. The diversification of population structure and the diversification of labor demand have brought more choices and possibilities to the human resource allocation and motivation of enterprises. Enterprises need to improve the matching and adaptability of employees, meet the different needs and expectations of employees, and improve the work efficiency and quality of employees. As an important means to improve the matching and adaptability of employees, training services also need to pay more attention to the individualization and differentiation of employees, and provide more customized and personalized training programs and services.

(IV) Technology

Technology is an important support and driving force for enterprise training services, and the innovation and application of technology directly affect the form and content of enterprise training services. In recent years, my country's information technology has developed rapidly, and a new generation of information technologies such as the Internet, mobile Internet, cloud computing, big data, and artificial intelligence have continued to emerge and mature, which has had a profound impact on corporate training services:

Information technology has improved the efficiency and effectiveness of training services. The application of information technology enables training services to break through the limitations of time and space, realize online learning anytime and anywhere, and improve the coverage and participation of training services. The application of information technology also enables training services to use big data, artificial intelligence and other technologies to achieve accurate analysis and evaluation of training needs, training processes, and training effects, and improve the pertinence and effectiveness of training services. The application of information technology also enables training services to use interactive, games, virtual reality and other technologies to enrich and innovate training content, and improve the interest and attractiveness of training services.

Information technology has changed the mode and form of training services. With the application of information technology, training services can be transformed from the traditional offline teaching mode to online learning, online and offline integration, community learning and other modes, which improves the flexibility and diversity of training services. With the application of information technology, training services can be transformed from traditional classroom teaching, case analysis, role playing and other forms to micro class, live broadcast, short video, audio, e-book and other forms, which improves the convenience and selectivity of training services. The application of information technology also makes the training service change from the traditional teacher-led and passive teaching relationship to the learning relationship of teacher guidance, student initiative and peer assistance, which improves the interaction and participation of training service.

(V) capital

Capital is an important driving force and guarantee of enterprise training services, and the flow and investment of capital directly affect the development and innovation of enterprise training services. In recent years, the scale of my country's training service market has continued to expand, attracting a large amount of capital to enter, which has had a positive impact on corporate training services:

Capital promotes the marketization and specialization of training services. The entry of capital provides sufficient financial support for training services, promotes the scale expansion and brand building of training services, and improves the market competitiveness and influence of training services. The entry of capital also provides professional management and operation for training services, promotes the quality improvement and innovative development of training services, and improves the professional level and value of training services.

Capital stimulates the innovation and vitality of training services. The entry of capital has brought new ideas and methods for training services, promoted the content innovation and form innovation of training services, and improved the attractiveness and satisfaction of training services. The entry of capital has also brought new opportunities and challenges to training services, promoted market competition and cooperation in training services, and improved the dynamics and vitality of training services.

In summary, the five aspects of policy, economy, society, technology, and capital are the main drivers of the transformation of corporate training services. They interact and jointly promote the transformation of corporate training services from offline to online.

The Future Development Trend of 2. Enterprise Training Service

Based on the analysis of the above drivers, this paper discusses the future development trend of enterprise training services from four aspects: training needs, training content, training methods and training effects, as follows:

(I) training needs

Training needs are the starting point and destination of enterprise training services, and the changes and development of training needs determine the direction and objectives of training services. In the future, the training needs of enterprise training services will show the following characteristics:

Training needs are more widespread and ongoing. With the development and change of economy and society, the challenges and opportunities faced by enterprises and employees are also increasing and updating. Training has become a necessary means to enhance their competitiveness and adaptability. Therefore, training needs will no longer be limited to a specific stage or field, but cover the whole life cycle and all-round of enterprises and employees. Training will become a normalized and lifelong learning process.

Training needs are more diverse and individual. With the diversification of population structure and the diversification of labor demand, the training needs of enterprises and employees are no longer single and unified, but different training needs are put forward according to the characteristics and expectations of different age, gender, education, region, nationality and other groups. Therefore, training needs will no longer be standardized and patterned, but customized and personalized, and training will become a differentiated and diversified learning choice.

(II) training content

Training content is the core and soul of enterprise training service, and the change and development of training content determines the quality and value of training service. In the future, the training content of enterprise training services will show the following characteristics:

The training content is more practical and cutting-edge. With the optimization of economic structure and the acceleration of industrial upgrading, the requirements of enterprises and employees for training content are also constantly improving. The training content should not only meet the actual work demand and market demand, but also keep up with the development of the times and technological innovation. The training content should be able to solve practical problems and challenges, and the training content should be able to provide new knowledge and skills. Therefore, the training content will no longer be theoretical and conceptual, but practical and cutting-edge, training will become a solution and innovation power.

The training content is richer and more innovative. With the development and application of information technology, the sources and forms of training content are constantly expanding and updating. The training content not only comes from professional teachers and institutions, but also comes from various fields and levels of society. The training content not only includes traditional courses and cases, but also includes emerging micro-lessons, live broadcasts, short videos, audio, e-books, etc. The training content should be able to meet different learning needs and preferences, the training content should be able to provide a variety of learning methods and experiences. Therefore, the training content will no longer be single and fixed, but rich and innovative, training will become a kind of enjoyment and fun.

(III) training methods

Training mode is the carrier and tool of enterprise training service, and the change and development of training mode determines the efficiency and effect of training service. In the future, the training mode of enterprise training services will show the following characteristics:

The training method is more flexible and convenient. With the improvement and popularization of information technology, training methods can break through the limitations of time and space and realize online learning anytime and anywhere. Training methods can not only use computers, mobile phones, tablets and other devices, but also use smart watches, smart glasses, smart speakers and other equipment. Training methods should be able to adapt to different learning scenarios and conditions, and training methods should be able to provide fast and convenient learning access and services. Therefore, the training method will no longer be fixed and cumbersome, but flexible and convenient, and training will become a habit and life.

The training approach is more interactive and personal. With the development and application of information technology, training methods can use interactive, games, virtual reality and other technologies to enrich and innovate training content. Training methods can not only provide one-way teaching and learning, but also provide two-way communication and Feedback, training methods must be able to stimulate learners' interest and motivation, and training methods must be able to provide interesting and useful learning experiences and effects. Therefore, the training method will no longer be monotonous and boring, but interactive and individual, and training will become a kind of communication and expression.

(IV) training effect

Training effect is the result and value of enterprise training service, and the change and development of training effect determines the evaluation and improvement of training service. In the future, the training effect of enterprise training services will show the following characteristics:

The training effect is more accurate and quantifiable. With the improvement and popularization of information technology, the training effect can use big data, artificial intelligence and other technologies to realize the accurate analysis and evaluation of training needs, training process and training results. The training effect can not only reflect the input and output of training, but also reflect the transformation and influence of training. The training effect should be able to accurately measure the quality and value of training, the training effect should be able to effectively guide the improvement and optimization of training. Therefore, the training effect will no longer be subjective and vague, but accurate and quantifiable, and training will become a kind of data and evidence.

The training effect is more comprehensive and continuous. With the enrichment and innovation of training content, training effects are no longer limited to traditional levels such as knowledge mastery, skill improvement, attitude change, and behavior improvement, but cover higher levels such as personal growth, career development, organizational performance, and social contribution. At the level, the training effect must be able to reflect the breadth and depth of the training, and the training effect must be able to enhance the significance and value of the training. At the same time, the training effect is no longer one-time, but continuous. The training effect should be able to track and update continuously with the passage of time and the change of environment, and the training effect should be able to maintain the consistency and stability of the training. Therefore, the training effect will no longer be one-sided and short-lived, but comprehensive and continuous, and the training will become a result and value.

In summary, the four aspects of training needs, training content, training methods, and training effects are the future development trends of corporate training services. They interact with each other and together constitute the development direction and goals of corporate training services.

Suggestions on the Development of 3. Enterprise Training Service

Based on the analysis of the above development trend, this paper puts forward some suggestions for the development of enterprise training services from three aspects: training ecology, training platform and training innovation, as follows:

(I) Training Ecology

Training ecology is the environment and foundation of enterprise training services, and the construction and improvement of training ecology determines the support and guarantee of training services. Building a good training ecology requires efforts in the following aspects:

Establish and improve the training system and mechanism. The training system and mechanism are the norms and guarantee of the training ecology, including the training objectives, principles, contents, methods, effects, evaluation, incentives and other aspects of the system and mechanism, requiring the training system and mechanism to meet the needs and laws of training, to reflect the fairness and efficiency of training, to promote the quality and value of training. Establishing and improving the training system and mechanism requires the participation and cooperation of the government, enterprises, training institutions, trainers, trainees and other parties to form an orderly and effective training system.

Foster a good training culture and atmosphere. Training culture and atmosphere are the connotation and soul of training ecology, including the culture and atmosphere of training concepts, values, beliefs, attitudes, habits, etc. It is required that training culture and atmosphere should conform to the purpose and significance of training, reflect the respect and trust of training, and promote the participation and enjoyment of training. Cultivating a good training culture and atmosphere requires the guidance and demonstration of the government, enterprises, training institutions, trainers, trainees and other parties to form a positive and healthy training atmosphere.

(II) training platform

Training platform is the carrier and tool of enterprise training service, and the construction and improvement of training platform determines the efficiency and effect of training service. Building an excellent training platform requires efforts in the following aspects:

Build an open and shared training platform. The training platform is the integration and display of training content, training methods and training effects. It is required that the training platform should be able to make full use of the advantages of information technology, realize the opening and sharing of training resources, meet different training needs and preferences, and provide a variety of training products and services. Building an open and shared training platform requires the input and cooperation of the government, enterprises, training institutions, trainers, trainees and other parties to form a broad and rich training resource library.

Innovative and optimized training platform. The training platform is the window and image of the training service. It is required that the training platform should be able to continuously innovate and optimize, realize the content innovation and form innovation of the training service, improve the quality and value of the training service, and enhance the attractiveness and satisfaction of the training service. An innovative and optimized training platform requires research and experiments by the government, enterprises, training institutions, trainers, trainees and other parties to form an advanced and excellent training platform.

(III) training innovation

Training innovation is the core and soul of enterprise training service, and the realization and promotion of training innovation determines the quality and value of training service. Achieving excellent training innovation requires the following efforts:

Training innovation that focuses on training needs and issues. The starting point and destination of training innovation are training needs and problems. It is required that training innovation should be able to closely combine training needs and problems, realize the innovation and optimization of training content, effectively solve training needs and problems, realize the innovation and promotion of training effect, continuously meet and surpass training needs and problems, and realize the innovation and increase of training value. Training innovation that pays attention to training needs and problems requires investigation and analysis by the government, enterprises, training institutions, trainers, trainees and other parties to form a problem-oriented and demand-oriented training innovation.

Introducing cross-border and integrated training innovations. The source and driving force of training innovation is cross-border and integrated training innovation, which requires training innovation to be able to learn from and introduce knowledge and technology from other fields and industries to enrich and innovate training content, to be able to integrate and integrate resources and advantages from different fields and industries, to realize the diversity and innovation of training methods, and to be able to create and develop the needs and markets of new fields and industries, realize the expansion and innovation of training value. The introduction of cross-border and integrated training innovation requires the learning and communication of the government, enterprises, training institutions, trainers, trainees and other parties to form an open and collaborative training innovation.

To sum up, the three aspects of training ecology, training platform and training innovation are the development suggestions of enterprise training services. They support each other and jointly promote the development and innovation of enterprise training services.

Advantages and Practice of 4. Shangpu Consulting in the Field of Enterprise Training Service

Shangpu Consulting is a professional enterprise training service provider, committed to providing high-quality, high-efficiency and high-value training solutions for enterprises. Champu Consulting has the following advantages and practices in the field of corporate training services:

(I) Advantage

Professional training team. Shangpu Consulting has a professional training team composed of senior trainers, consultants, teaching and research personnel, project managers, etc., with rich training experience and professional knowledge, and can provide enterprises with targeted training diagnosis, design, implementation, Evaluation and other comprehensive training services.

Rich training products. Shangpu Consulting has a series of training products covering management, professional, general and other fields, including open classes, internal training classes, micro-classes, live broadcasts, short videos, audio, e-books and other forms of training products, which can meet the different training needs and preferences of enterprises and employees.

Advanced training platform. Shangpu Consulting has a set of advanced training platforms based on Internet, mobile Internet, cloud computing, artificial intelligence and other information technologies, which can provide enterprises with online training content, training platform, training tools, training management and other services. it can realize the opening and sharing of training resources and improve the efficiency and effectiveness of training services.

Innovative training model. Shangpu Consulting has an innovative training model based on online and offline integration, community learning, project practice and other concepts. It can provide enterprises with flexible and diverse training methods, interactive and personalized training experience, practical and cutting-edge training content, and accurate and quantifiable training results.

(II) practice

Champu Consulting has a wealth of practical cases in the field of corporate training services, and the following are some of the typical cases:

A management training program for a well-known Internet company. According to the management and development needs of the enterprise, Shangpu Consulting has designed a set of management training programs covering strategic management, team management, communication management, change management and other aspects. It adopts the training method of online and offline integration, combined with the actual situation and cases of the enterprise, provides systematic and comprehensive management training for managers at all levels of the enterprise, and improves the management level and management effect of the enterprise.

Professional training program for a well-known financial enterprise. According to the professional development needs of the enterprise, Shangpu Consulting has designed a set of professional training programs covering financial knowledge, financial skills, financial innovation and other aspects. It adopts the training method of community learning, combined with the business characteristics and market dynamics of the enterprise, provides cutting-edge and practical professional training for all kinds of professionals of the enterprise, and improves the professional standard and professional value of the enterprise.

General training program for a well-known manufacturing company. According to the general development needs of the enterprise, Shangpu Consulting has designed a set of general training programs covering thinking mode, communication skills, time management, innovative thinking and other aspects. It adopts the training method of project practice, combined with the working scenes and problems of the enterprise, provides interesting and useful general training for all kinds of employees of the enterprise, and improves the general quality and general ability of the enterprise.

To sum up, Shangpu Consulting has the advantages of professional training team, rich training products, advanced training platform, innovative training mode and so on in the field of enterprise training service, as well as the practice of providing high-quality, high-efficiency and high-value training solutions for many well-known enterprises. It is a trustworthy and cooperative enterprise training service provider.

5. epilogue

Enterprise training service is a kind of human resource development activity which takes the enterprise as the main body and aims at improving organizational performance and employee ability. With the development of economy and society and the progress of technology, enterprise training services are constantly changing and innovating, showing a trend of transformation from offline to online. This paper analyzes the driving factors affecting the reform of enterprise training service from five aspects of policy, economy, society, technology and capital, discusses the future development trend of enterprise training service from four aspects of training demand, training content, training method and training effect, and puts forward the development suggestions of enterprise training service from three aspects of training ecology, training platform and training innovation, and takes Shangpu consulting as an example, its advantages and practice in the field of enterprise training service are introduced. It is hoped that this paper can provide some reference and enlightenment for the development and innovation of enterprise training service.



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