Enterprise training is an important way to improve the ability and quality of employees, and it is also a key factor to promote the competitiveness and development of enterprises. In today's society, innovation is the core competitiveness of the survival and development of enterprises, and the source of innovation is creativity. Therefore, how to effectively stimulate the creativity of employees in enterprise training has become an urgent problem to be solved.

What is creativity? According to psychologist Steinberg (Sternberg), etc., creativity refers to the ability to produce new, valuable, adaptable thoughts or behaviors. From this definition, it can be seen that creativity includes not only thinking processes such as imagination, association and conception, but also behavioral processes such as realization, expression and evaluation. Moreover, creativity is not an innate talent, but an ability that can be improved through training and exercise.

So, how to stimulate the creativity of employees in enterprise training? This paper discusses the principles, methods and cases of stimulating creativity in enterprise training from both theoretical and practical aspects, and puts forward ten feasible ways for reference and reference.

Creating a Creative Atmosphere

Atmosphere has an important influence on people's mood, attitude and behavior. An atmosphere of openness, freedom, support, encouragement, respect, trust, cooperation and diversity is conducive to stimulating employees' inner interest, curiosity, exploration and autonomy, so as to promote them to produce novel and valuable ideas. On the contrary, a closed, repressive, criticism, punishment, exclusion, doubt, competition, single atmosphere, will inhibit the creative thinking and expression of employees, thus hindering their creativity.

Therefore, in enterprise training, it is necessary to establish a creative atmosphere, so that employees feel that training is a safe, comfortable, pleasant, interesting and meaningful process, rather than a dangerous, tense, painful, boring and boring process. Specifically, the following aspects can be used to create a creative atmosphere:

Formulate reasonable training objectives and plans, clarify the significance and value of training, and stimulate employees' learning motivation and objectives;

Select suitable training venues and facilities to ensure the smooth progress of training and avoid unnecessary interference and troubles;

Develop flexible training rules and processes, give employees a certain degree of autonomy and choice, and encourage them to participate in training according to their own interests and needs;

Establish a good relationship between teachers and students and students, enhance mutual understanding and trust, and create a friendly and harmonious atmosphere;

Encourage employees to actively participate in training activities, express their thoughts and feelings, and give them positive affirmation and support;

Respect the individuality and differences of employees, accept their different views and suggestions, and encourage them to give full play to their advantages and specialties;

Promote communication and cooperation among employees, share each other's experience and knowledge, and stimulate each other's inspiration and creativity;

Introduce some interesting and novel elements, such as music, games, stories, jokes, etc., to increase the fun and attractiveness of the training.

Taking Shangpu Consulting as an example, in its corporate training for a large e-commerce company, the creation of a creative atmosphere is fully considered. First of all, in the early stage of training, Shangpu Consulting has formulated training goals and plans that meet customer expectations and actual conditions through in-depth understanding of customer needs and background, and fully communicated and confirmed with customers. Secondly, during the training process, Champ Consulting chose a spacious and bright, well-equipped training venue with a beautiful environment, and injected some creative elements into the venue layout, such as colored balloons, posters, stickers, etc. Thirdly, in terms of training content, Shangpu Consulting has adopted a variety of creative teaching methods (see below), and combined with the characteristics of the client's industry and market environment, designed some tasks that are close to reality, challenging and can stimulate creative thinking (see below). Finally, in the training atmosphere, Shangpu Consulting has narrowed the distance between teachers and students and classmates through opening games, self-introduction, etc., and continued to give employees positive encouragement, timely feedback, and appropriate rewards throughout the training process. Ways to enhance their self-confidence and satisfaction. Through these methods, Champ Consulting has successfully established a creative atmosphere, allowing employees to feel fun and rewarding in training, and also stimulating their creativity.

Design creative tasks

The task is the most basic and important part of training, it is the concrete embodiment of the training objectives, but also a direct test of the training effect. A good task can not only help employees master knowledge and skills, but also stimulate their thinking and innovation. Therefore, in corporate training, it is necessary to design some creative tasks so that employees can discover problems, solve problems, raise problems, and create problems in the process of completing tasks, thereby improving their creativity.

So, what kind of task is creative? According to educator Vygotsky (Vygotsky) et al., a creative task should have the following characteristics:

Novelty: the task should have a certain sense of freshness and challenge, can attract the attention and interest of employees, stimulate their desire to explore and curiosity;

Valuability: The task should have a certain meaning and value, be able to connect with the actual needs and goals of employees, and stimulate their motivation and goals;

Adaptability: The task should have a certain degree of flexibility and variability, be able to adapt to the different levels and characteristics of employees, and stimulate their autonomy and selectivity;

Openness: the task should have a certain diversity and complexity, can provide a variety of possibilities and choices, stimulate their imagination and association;

Interactivity: the task should have a certain degree of communication and cooperation, can promote communication and cooperation between employees, stimulate their empathy and social strength.

In the case of Shangpu Consulting, for example, some creative tasks were designed in its corporate training for a large e-commerce company. For example, in the training topic of "how to improve website conversion rate", champ consulting designed a task called "website transformation challenge. The specific contents are as follows:

Divide the staff into several groups, and each group is assigned a real e-commerce website (non-customer-owned website), asking them to conduct a comprehensive analysis and evaluation of the website, and propose improvement plans;

According to their own analysis results, each group selects one or more improvement points (such as home page layout, navigation bar, search box, product display, shopping cart, settlement process, etc.), and uses paper and pen or computer software to create an improved website page;

Each group presents its own improvement plan to all employees, and explains the improvement points, improvement reasons, improvement effects, etc., and accepts questions and evaluations from other team members;

All employees vote on the improvement plan of each group, choose the best plan, and give rewards.

This task has a strong creative character. First of all, it is novel because it allows employees to observe and analyze the website from a new perspective, rather than just using the website from the user's perspective. Secondly, it is valuable because it is closely related to the work content and objectives of employees, and can help them improve their professional ability and performance. Thirdly, it is adaptive, because it gives employees a certain degree of freedom and choice, allowing them to complete tasks according to their own level and characteristics. Finally, it is open and interactive, because it provides multiple possibilities and choices, allows employees to use their imagination and creativity, and promotes communication and cooperation among employees. Through this task, employees not only learn the relevant knowledge and skills of website conversion rate, but also improve their creativity.

adopt creative teaching method

Teaching method is the way and method of imparting knowledge and skills in training, which directly affects the effect and quality of training. A good teaching method can not only help employees understand and remember knowledge, but also stimulate their thinking and innovation. Therefore, in enterprise training, some creative teaching methods should be adopted to let employees develop their creativity in the process of learning knowledge.

So, what kind of pedagogy is creative? According to educator Bruner (Bruner) et al., a creative pedagogy should have the following characteristics:

Inquiry: teaching methods should be problem-oriented, to guide employees to actively explore knowledge, rather than knowledge-oriented, inculcate knowledge of employees;

Discoverability: teaching methods should focus on the process and promote employees' independent discovery of knowledge, rather than focusing on the results and telling employees about knowledge;

Experiential: teaching methods should be based on practice, allowing employees to experience knowledge, rather than theoretical basis, allowing employees to hear, read and write knowledge;

Reflective: The teaching method should use evaluation as a means to encourage employees to reflect on their knowledge, rather than using examinations as a means to test their knowledge.

In the case of Shangpu Consulting, for example, some creative teaching methods are used in the enterprise training provided by a large e-commerce enterprise. For example, in the training topic of "how to improve the conversion rate of the website", Champ Consulting adopted the following teaching methods:

Case analysis method: Shangpu Consulting selected some excellent or failed e-commerce websites at home and abroad as cases, and let employees analyze the advantages or disadvantages of their website conversion rate, and summarize relevant principles and experiences;

Discussion and communication method: Champ Consulting has organized some group or plenary discussion activities, allowing employees to communicate and share some issues or topics about the conversion rate of the website, and put forward opinions and suggestions to each other;

Simulation exercise method: Champu Consulting has arranged some simulation actual combat exercise activities, allowing employees to play different roles (such as website designers, operators, users, etc.), simulating the process of website conversion rate optimization, and conducting evaluation and feedback;

Project Implementation Method: Champ Consulting has designed a project implementation activity that allows employees to optimize the conversion rate of the client's website based on their own analysis and creativity, and submit optimization plans and results reports.

These teaching methods have strong creative characteristics. First of all, they are exploratory, because they are problem-oriented and guide employees to actively explore the relevant knowledge and skills of website conversion rate, rather than knowledge-oriented and inculcate employee knowledge. Second, they are discoverable because they are process-focused and promote employee self-discovery of the relevant principles and experiences of website conversion rates, rather than result-focused and telling employees knowledge. Again, they are experiential because they are practice-based, allowing employees to experience the process and effects of website conversion, rather than theory-based, allowing employees to hear, read and write. Finally, they are reflective in that they use reviews as a tool to encourage employees to reflect on the issues and solutions related to website conversion rates, and to provide reviews and feedback. Through these teaching methods, employees not only learn the relevant knowledge and skills of website conversion rate, but also improve their creativity.

Use of creative tools

Tools are the means and methods to assist in imparting knowledge and skills in training, which can help employees better understand and apply knowledge. A good tool can not only help employees simplify and optimize knowledge, but also help employees expand and innovate knowledge. Therefore, in enterprise training, we should use some creative tools to let employees develop their creativity in the process of using knowledge.

So, what kind of tools are creative? According to management scientist De Bono (By Bono) et al., a creative tool should have the following characteristics:

Simplicity: tools should be simple to understand, easy to operate, easy to remember, to help employees quickly grasp and use;

Logicality: The tool should conform to certain logic and rules, and can help employees to analyze and solve problems systematically;

Systematic: The tool should form a complete system or framework that can help employees fully cover and consider the problem;

Innovation: The tool should be innovative and breakthrough to help employees jump out of the mindset and inertia to generate new and valuable ideas.

In the case of Shangpu Consulting, for example, some creative tools were used in its corporate training for a large e-commerce company. For example, in the training topic "How to improve website conversion rate", Champ Consulting used the following tools:

SWOT analysis: This is a commonly used strategic analysis tool that can help employees analyze the advantages of website conversion rates (Strengths), disadvantage (Weaknesses), opportunity (Opportunities) and threats (Threats), and formulate corresponding optimization strategies based on the analysis results;

SMART Principle: This is a commonly used goal-setting tool that helps employees set specific (Specific), Measurability (Measurable), attainable (Achievable), Relevance (Relevant) and time-bound (Time-bound) website conversion rate optimization goal, and according to the goal to develop the corresponding action plan;

5W2H Law: This is a commonly used problem-solving tool, which can help employees analyze the cause, time, place, object, mode, solution and solution effect of the problem, so as to find out the root cause and the best solution of the problem;

SCAMPER technology: This is a commonly used innovative thinking tool that can help employees from alternative (Substitute), combination (Combine), adjustment (Adapt), modification (Modify), purpose (Put to another use), elimination (Eliminate) and rescheduling (Rearrange) and other seven aspects of the website to innovate and transform, so as to improve the conversion rate of the website.

These tools have a strong creative character. First of all, they are concise because they are simple, easy to understand, easy to operate, easy to remember tools that can help employees quickly grasp and use. Secondly, they are logical because they all conform to certain logic and laws and can help employees to analyze and solve problems systematically. Again, they are systematic in that they all form a complete system or framework that helps employees to fully cover and consider issues. Finally, they are innovative, because they are all innovative and breakthrough, which can help employees think out of the mindset and inertia and generate new and valuable ideas. Through these tools, employees not only use the relevant knowledge and skills of website conversion rate, but also improve their creativity.

Introducing Creative Roles

A role is a person or thing that plays a different identity and function in training. It can help employees better understand and simulate knowledge. A good role can not only help employees expand and enrich knowledge, but also help employees transform and innovate knowledge. Therefore, in the enterprise training, it is necessary to introduce some creative roles, so that employees can develop their creativity in the process of simulating knowledge.

So, what kind of role is creative? According to psychologist Gardner (Gardner) et al., a creative character should have the following characteristics:

Diversity: roles should have multiple types and forms, reflecting the diversity and complexity of knowledge;

Representative: the role should have a certain typical and symbolic, can reflect the nature and characteristics of knowledge;

Complementarity: the role should have a certain difference and interaction, can reflect the relationship and function of knowledge;

Enlightenment: the role should have a certain metaphorical and enlightening, can reflect the connotation and significance of knowledge.

In the case of Shangpu Consulting, for example, some creative roles were introduced into the corporate training it provided for a large e-commerce company. For example, in the training topic "How to improve website conversion rate", Champ Consulting introduced the following roles:

Website designer: This is a role closely related to the conversion rate of the website. He is responsible for the visual design, interaction design, user experience design, etc. of the website, which affects the user's first impression and experience of the website. Champ Consulting allows employees to play the role of website designers, analyzing and optimizing website conversion rates from a design perspective;

Website operator: This is a role closely related to the conversion rate of the website. He is responsible for the content management, marketing promotion, data analysis, etc. of the website, which affects the user's cognition and trust of the website. Champ Consulting allows employees to play the role of website operators, analyzing and optimizing website conversion rates from an operational perspective;

Website user: This is a role closely related to the conversion rate of the website. He is the ultimate goal and beneficiary of the website. His behavior and feedback determine the conversion rate of the website. Champ Consulting allows employees to play the role of website users, analyzing and optimizing the conversion rate of the website from the perspective of users;

Website reviewer: This is a role indirectly related to the conversion rate of the website. He is an external observer and evaluator of the website. His opinions and suggestions can help the website improve and enhance. Champ Consulting allows employees to play the role of website reviewers, analyzing and optimizing website conversion rates from the perspective of reviewers.

These characters have a strong creative character. First, they are diverse because they cover different types and forms of roles, reflecting the diversity and complexity of website conversion rates. Secondly, they are representative, because they are some typical and symbolic roles, reflecting the nature and characteristics of the website conversion rate. Again, they are complementary because they all have their own differences and interactions, reflecting the relationship and role of website conversion rates. Finally, they are enlightening because they all have their own metaphors and implications, reflecting the connotation and meaning of the website conversion rate. Through these roles, employees not only simulate the relevant knowledge and skills of website conversion rate, but also improve their own creativity.

stimulate creative motivation

Motivation is the internal or external factor that drives employees' learning and behavior in training, which can affect employees' attitude and effect to training. A good motivation, not only can help employees to enhance learning interest and goals, but also can help employees to enhance learning confidence and satisfaction. Therefore, in the enterprise training, it is necessary to stimulate the creative motivation of employees, so that employees in the learning process, the development of their own creativity.

So, what kind of motivation is creative? According to psychologist Desi (Deci) et al., a creative motivation should have the following characteristics:

Intrinsic: motivation should come from internal factors such as employees' own interests, curiosity and desire to explore, rather than from external factors such as rewards, punishments and pressures;

Autonomy: Motivation should come from employees' own choices, decisions, plans and other autonomous behaviors, rather than from external orders, regulations, arrangements and other behaviors of others;

Competitiveness: motivation should come from employees' own competitive behaviors such as challenge, transcendence and optimization, rather than from external behaviors such as comparison, evaluation and ranking;

Achievement: Motivation should come from the employee's own accomplishment, realization, success and other achievement behaviors, not from external recognition, praise, reward and other behaviors of others.

In the case of Shangpu Consulting, for example, in its corporate training for a large e-commerce company, it stimulated the creative motivation of employees. For example, in the training topic of "how to improve the conversion rate of the website", Champ Consulting adopted the following methods:

Guide employees to discover their interest and curiosity in website conversion rate optimization, so that they can feel the fun and value of learning;

Give employees a certain degree of autonomy and choice, so that they can participate in training activities and tasks according to their own interests and needs;

Set some reasonable difficulty and goals to make employees feel the challenge and transcendence of learning;

Give employees timely feedback and affirmation, so that employees feel the completion and success of learning.

Through these methods, Champ Consulting has successfully stimulated the creative motivation of employees, allowing employees to develop their own creativity in the learning process.

cultivate creative thinking

Thinking is the way and method of dealing with knowledge and information in training, which can affect employees' understanding and application of knowledge. A good thinking can not only help employees analyze and solve problems, but also help employees raise and create problems. Therefore, in enterprise training, it is necessary to cultivate the creative thinking of employees, so that employees can develop their creativity in the process of thinking.

So, what kind of thinking is creative? According to psychologist Guildford (Guilford) et al., a creative mind should have the following characteristics:

fluency: the mind should be able to quickly generate a large number of ideas or answers, and be able to flexibly convert different ideas or answers;

Flexibility: The mind should be able to observe or deal with problems from different angles or aspects, and be able to adapt to different situations or conditions;

Originality: thinking should be able to produce some new, unique, rare or rare ideas or answers, and be able to break through regular or conventions;

Detail: Thinking should be able to describe or express ideas or answers in detail, specifically, completely, or precisely.

Take Shangpu Consulting as an example, in its corporate training for a large e-commerce company, it has cultivated the creative thinking of employees. For example, in the training topic of "how to improve the conversion rate of the website", Champ Consulting adopted the following methods:

Guide employees to quickly list the ideas or answers they can think of about website conversion rate optimization, and let them increase or change as many ideas or answers as possible in a limited time;

Guide employees to observe or deal with the optimization of website conversion rate from different angles or aspects, such as from the perspective of users, designers, operators, reviewers and other roles, or from the visual, interactive, content, marketing and other aspects;

Guide employees to generate some new, unique, rare or rare ideas or answers, such as borrowing some innovative ideas or methods from other industries or fields, or starting from some strange or absurd assumptions;

Guide employees to describe or express their ideas or answers in detail, specifically, completely or accurately, such as using text, diagrams, pictures, videos, etc.

Through these methods, Champ Consulting has successfully cultivated the creative thinking of employees, allowing employees to develop their own creativity in the process of thinking.

Increase creative confidence

Confidence is the psychological state that affects employees' learning and behavior in training, and it can affect employees' evaluation and expectations of their abilities and levels. A good confidence can not only help employees overcome difficulties and setbacks, but also help employees pursue excellence and innovation. Therefore, in the enterprise training, it is necessary to enhance the creative confidence of employees, so that employees in the learning process, the development of their own creativity.

So, what kind of confidence is creative? According to psychologist Bandura (Bandura) et al., a creative confidence should have the following characteristics:

Self-efficacy: Confidence should come from employees' belief that they have the ability and level to accomplish specific tasks or goals, rather than from others' evaluations or expectations of themselves;

Self-affirmation: Confidence should come from employees' recognition of the value and meaning of what they have done, rather than from others' recognition or praise of what they have done;

Self-motivation: Confidence should come from employees' motivation to overcome and solve their own challenges and difficulties, rather than from others' help or support for their own challenges and difficulties;

Self-satisfaction: Confidence should come from an employee's appreciation and celebration of his or her achievements and progress, not from the reward or punishment of others for his or her achievements and progress.

Take Shangpu Consulting as an example, in its corporate training for a large e-commerce company, it has enhanced the creative confidence of employees. For example, in the training topic of "how to improve the conversion rate of the website", Champ Consulting adopted the following methods:

Help employees to clarify their ability and level of website conversion rate optimization, so that they can establish self-confidence and belief;

Help employees understand their value and significance in website conversion rate optimization, so that they can establish self-esteem and identity;

Help employees to develop their own goals and plans in terms of website conversion rate optimization, so that they can establish a sense of autonomy and motivation;

Help employees evaluate their achievements and progress in website conversion rate optimization, so that they can establish pride and satisfaction.

Through these methods, Champ Consulting has successfully enhanced the creative confidence of employees and allowed employees to develop their own creativity in the learning process.

Encouraging creative expression

Expression is the way and method of presenting knowledge and information in training, which can affect the use and sharing of knowledge by employees. A good expression can not only help employees transfer knowledge clearly and accurately, but also help employees display knowledge vividly and interestingly. Therefore, in the enterprise training, we should encourage the creative expression of employees, so that employees can develop their creativity in the process of display.

So, what kind of expression is creative? According to communication economist Bolo (Berlo) et al., a creative expression should have the following characteristics:

Diversity: expression should use a variety of media and forms to reflect the multi-dimensional and rich knowledge;

Adaptability: the expression should adapt to different audiences and situations, and can reflect the pertinence and effectiveness of knowledge;

Interactivity: the expression should promote communication and exchange with the audience, can reflect the interaction and influence of knowledge;

Innovation: expression should have a certain novelty and breakthrough, can reflect the innovation and value of knowledge.

In the case of Shangpu Consulting, for example, in its corporate training for a large e-commerce company, it encouraged the creative expression of employees. For example, in the training topic "How to improve the conversion rate of the website", Champ Consulting encourages employees to adopt the following methods:

Use a variety of media and forms to show their own ideas or answers to the site conversion rate optimization, such as text, charts, pictures, videos, etc;

Adapt to different audiences and situations to show their ideas or answers to website conversion rate optimization, such as for different roles, different aspects, different scenarios, etc;

Promote communication and exchange with the audience to show their own ideas or answers to the website conversion rate optimization, such as questions, answers, comments, evaluations, etc;

Have a certain novelty and breakthrough to show their own ideas or answers to the optimization of the conversion rate of the website, such as using some metaphors, stories, jokes and other ways to attract the attention and interest of the audience.

In these ways, Champ Consulting has successfully encouraged the creative expression of employees, allowing employees to develop their own creativity in the process of display.

Provide creative feedback

Feedback is the evaluation and response to employees' learning and behavior in training, which can affect employees' understanding and improvement of themselves. A good feedback can not only help employees find and solve problems, but also help employees find and create problems. Therefore, in enterprise training, it is necessary to provide creative feedback from employees so that employees can develop their creativity in the process of improvement.

So, what kind of feedback is creative? According to educator Hetty (Hattie) et al., a creative feedback should have the following characteristics:

Timeliness: Feedback should be given as soon as possible after the employee completes the study or expression, which can help the employee to understand their performance and effect in time;

Professionalism: Feedback should be based on certain standards and guidelines that can help employees objectively evaluate their strengths and weaknesses;

Constructive: feedback should point out the problems and deficiencies of employees, and provide improvement methods and suggestions, which can help employees solve problems and improve their level;

Incentive: Feedback should affirm the results and progress of employees, and encourage employees to continue to work hard and innovate, which can help employees increase their confidence and motivation.

In the case of Shangpu Consulting, for example, it provides creative feedback from employees in its corporate training for a large e-commerce company. For example, in the training topic "How to improve the conversion rate of the website", Champ Consulting provided the following feedback:

After the employees complete the website conversion rate optimization task, give them timely feedback, let them know their performance and effect;

When giving feedback, refer to some professional standards and guidelines, such as website conversion rate optimization principles, website design specifications, user experience indicators, etc., so that they can objectively evaluate their strengths and weaknesses;

When pointing out the problems and deficiencies of employees, provide some improvement methods and suggestions, such as referring to other excellent or failed website cases, using some innovative thinking tools, learning from the experience of other industries or fields, etc., so that they can solve problems and improve their level;

When affirming the achievements and progress of employees, encourage them to continue their efforts and innovation, and give some rewards or recognition, such as issuing certificates, giving gifts, recommend customers, etc., so that they can enhance their confidence and motivation.

Through this feedback, Champ Consulting has successfully provided creative feedback to employees, allowing employees to develop their own creativity in the improvement process.

Summary

This paper discusses the principles, methods and cases of creativity stimulation in enterprise training from both theoretical and practical aspects, and puts forward ten feasible ways, including:1. Creating a creative atmosphere;2. Design creative tasks;3. adopt the creative teaching method;4. Use of creative tools;5. Introduction of creative roles;6. stimulate creative motivation;7. cultivate creative thinking;8. increase creative confidence;9. Encouraging creative expression;10. Provide creative feedback. Taking Shangpu Consulting as an example, this paper introduces how to use these methods in enterprise training to stimulate the creativity of employees and achieve good results. It is hoped that this paper can inspire and help the relevant personnel and institutions of enterprise training, so that more employees can improve their creativity in enterprise training, so as to contribute to the development of enterprises.