1. what is communication and feedback?

Communication refers to the information exchange, opinion expression, opinion understanding, demand identification, problem solving and other activities between training consultants and customers (including enterprise leaders, department managers, employees, etc.) in the process of training consultation. Communication can be divided into formal communication and informal communication. Formal communication refers to communication according to the established process, method, time and content, such as demand interview, plan report, training evaluation, etc. Informal communication refers to random communication in daily work, such as telephone communication, email exchange, face-to-face communication, etc.

Feedback refers to the evaluation, suggestions and opinions of training needs, objectives, contents, methods and effects provided by training consultants and customers during the training consultation process. Feedback can be divided into positive feedback and negative feedback. Positive feedback refers to information such as affirmation, praise and encouragement to the advantages, achievements and progress in training consultation. Negative feedback refers to information such as criticism, correction and improvement to the shortcomings, problems and difficulties in training consultation.

Why should 2. communicate and give feedback?

Communication and feedback plays an important role in corporate training consulting, mainly in the following aspects:

（1) Help understand customer needs. Through effective communication, the training consultant can have an in-depth understanding of the customer's business objectives, business initiatives, work tasks, work problems, etc., so as to accurately identify the customer's training needs and provide a basis for the development of appropriate training programs.

（2) Helps improve training effectiveness. Through effective feedback, training consultants can timely understand customers' views and feelings on training programs, contents, methods, etc., so as to timely adjust and optimize training design and improve training quality and effect.

（3) to help enhance customer engagement. Through effective communication, training consultants can establish a cooperative relationship of mutual trust and mutual assistance with customers, so that customers can feel the professionalism and sincerity of training consultants, so as to participate in all aspects of training consultation more actively and actively, and improve the effectiveness and implementation of training.

（4) to help promote customer growth. Through effective feedback, training consultants can give customers positive or negative information in a timely manner, stimulate customers' self-awareness and self-adjustment, help customers improve their own abilities and literacy, and achieve the common growth of individuals and organizations.

How do 3. communicate and give feedback?

Communication and feedback is an art, but also a science, need to follow certain principles and methods. In the enterprise training consulting, we can refer to the following aspects:

（1) Follow the principles of communication and feedback. Principles of communication and feedback include:

The goal is clear. Communication and feedback should have a clear purpose and meaning, do not communicate for the sake of communication, or feedback for the sake of feedback, according to the different stages and links of training consultation, set reasonable communication and feedback objectives, such as understanding needs, confirming the plan, evaluating the effect, etc.

The timing is right. Communication and feedback should be carried out at the right time, not too early or too late. According to the customer's psychological state, work rhythm, information needs and other factors, grasp the best time for communication and feedback, such as before demand analysis, after scheme design, during training implementation, after training, etc.

appropriate manner. Communication and feedback should be carried out in an appropriate way, not across the board or rigid, according to the customer's characteristics, preferences, habits and other factors, choose the most appropriate communication and feedback methods, such as telephone, email, interviews, questionnaires, reports and so on.

The content is sufficient. Communication and feedback should provide sufficient content, not too much or too little, according to the customer's concerns, questions, difficulties and other factors, to provide enough rich and refined communication and feedback content, such as data, facts, cases, suggestions and so on.

Vivid form. Communication and feedback should be in a vivid form, not boring or boring, and should be based on the customer's interest, emotion, cognition and other factors, using attractive and persuasive forms of communication and feedback, such as language, charts, videos, etc.

（2) Use communication and feedback methods. Methods of communication and feedback include:

Listen. Listening refers to actively and attentively listening to what the other party is saying in communication, and expressing concern and respect for the other party through body language, eye contact, nodding and so on. Listening can help the training consultant better understand the needs, problems, and emotions of the client so that he can respond more appropriately.

Asking. Asking refers to asking questions to the other party in a purposeful and skillful manner in communication to obtain more information, clarify doubts, guide thinking, and promote communication. Inquiries can help training consultants dig deeper into customers' needs, problems and growth points, so as to make more targeted plans and suggestions.

Statement. Statement refers to the logical and organized expression of one's views, ideas, opinions, etc. to the other party in communication to convey information, clarify positions, and explain reasons. The presentation can help the training consultant to present the training plan, content, method, etc. to the customer more clearly, thus improving the customer's recognition and trust.

Feedback. Feedback refers to the targeted and constructive provision of evaluation, suggestions, opinions and other information on training needs, objectives, contents, methods and effects to the other party in communication, so as to promote improvement, enhance effect and enhance confidence. Feedback can help the training consultant understand the customer's views and feelings about the training in a more timely manner, so as to adjust and optimize the training design and implementation in a timely manner.

Incentive. Motivation refers to the emotional and sincere expression of praise, encouragement, support and other information to the other party in communication, so as to stimulate the enthusiasm, initiative and creativity of the other party. Incentives can help training consultants more effectively enhance customer engagement and satisfaction, thereby improving training effectiveness and implementation.

Practice of communication and feedback in 4. enterprise training consultation

In order to better demonstrate how to establish an effective communication and feedback mechanism in corporate training consulting, we illustrate with a specific case of Champ Consulting.

Shangpu Consulting Company is a company specializing in enterprise management consulting and training services, with an experienced and high-quality consulting team. A large manufacturing company has provided a training and consulting program for its production line employees to improve their production skills and safety awareness and reduce production costs and accident rates. In this project, Champ Consulting used the following communication and feedback methods:

（1) Demand interview. Before the start of the project, Shangpu Consulting Company arranged two senior consultants to conduct in-depth demand interviews with the production director, production manager and workshop director of the manufacturing enterprise respectively. Through listening and asking, they understood the production objectives, production measures, production tasks and production problems of the enterprise, thus accurately identifying the enterprise's demand for the training of production line staff, and the interview results were collated and analyzed, formed a detailed demand analysis report, gave feedback to the enterprise, and was recognized by the enterprise.

（2) Program report. On the basis of demand analysis, Shangpu Consulting Co., Ltd. designed a set of training programs for production line employees, including training objectives, training contents, training methods, training time, training places, training personnel, training expenses, etc. Through the way of statement and feedback, it reported the program to the enterprise, and made appropriate adjustment and optimization according to the opinions and suggestions of the enterprise, and finally determined the training program, and got the signature confirmation of the enterprise.

（31) Implementation of training. After the plan was determined, Shangpu Consulting Company arranged four professional trainers to train the production line employees of the four workshops of the company for three days. Through case analysis, role play, group discussion, on-site drills and other training methods, it taught the employees production skills and safety knowledge, and continuously communicated and fed back with the employees during the training process, understand the learning situation and reaction of employees, encourage employees to actively participate and interact, and stimulate employees' interest and motivation in learning.

（4) Training evaluation. After the training, Shangpu Consulting Company conducted a comprehensive evaluation of the training effect through questionnaire survey, examination test, on-site observation and other methods, and summarized and analyzed the evaluation results, formed a detailed evaluation report, gave feedback to the enterprise, and put forward some suggestions for follow-up and improvement, which was highly praised and satisfied by the enterprise.

Through the above methods of communication and feedback, Shangpu Consulting Company successfully completed the training and consulting project of the production line staff of the manufacturing enterprise, which not only improved the production skills and safety awareness of the staff, reduced the production cost and accident rate, but also enhanced the cooperation relationship and trust with the enterprise, laying a good foundation for future cooperation.

5. epilogue

Communication and feedback are indispensable links in corporate training consulting. They can help companies understand the needs, problems and growth of employees, improve the pertinence and effectiveness of training, and enhance employee participation and satisfaction. Therefore, in the enterprise training consultation, we should follow the principles and methods of communication and feedback, and establish an effective communication and feedback mechanism, so as to enhance the value and level of enterprise training consultation.