Main business scope of 1. market research company

The main business scope of the market research company includes the following aspects:

Industry research: by collecting, sorting and analyzing the basic situation, development process, scale structure, market characteristics, competition pattern, policies and regulations, development trend and other information of the industry, we can provide customers with panoramic perspective and deep insight of the industry, help customers understand the opportunities and risks of the industry, and formulate the development strategy and planning of the industry.

Market research: through the collection, collation, analysis of market demand, supply, consumption, prices, channels, distribution, influencing factors and other information, to provide customers with market segmentation and quantitative assessment, to help customers understand the size of the market, potential, structure, dynamics, changes, to develop market entry strategies and marketing strategies.

User research: by collecting, sorting and analyzing the user's characteristics, behavior, preferences, needs, satisfaction, loyalty, value and other information, to provide customers with user portraits and stratification, to help customers understand the user's psychology and behavior, to develop user acquisition strategies and retention strategies.

Competitor research: by collecting, collating and analyzing competitors' background, strategy, products, prices, channels, marketing, strengths, weaknesses and other information, to provide customers with competitors' evaluation and comparison, to help customers understand the strength and trends of competitors, to develop competitors' coping strategies and differentiation strategies.

Investment consulting: by collecting, sorting and analyzing the market prospect, financial situation, risk assessment, income forecast and other information of investment projects, we provide customers with feasibility study reports, business plans, investment decision consulting and other services to help customers make investment selection, evaluation, decision-making and management.

IPO consultation: by collecting, sorting out and analyzing the industry background, market position, financial status, business strategy, development planning and other information of listed companies, provide customers with industry research reports of listed companies, feasibility study reports of fund-raising projects, listing counseling and consulting services, and help customers prepare, declare, review and promote listing.

Service process of 2. market research company

The service process of a market research company generally includes the following steps:

Determine the purpose and scope of research: communicate with customers, understand their needs and expectations, clarify the purpose and scope of research, and formulate research plans and plans.

Collect and organize data: according to the research plan and plan, use different data sources and methods, such as second-hand data, first-hand data, qualitative research, quantitative research, etc., to collect and organize relevant data and information.

Analyze and interpret data: Use different data analysis and interpretation methods, such as descriptive analysis, statistical analysis, causal analysis, cluster analysis, regression analysis, etc., to analyze and interpret the meaning and laws of the data, and to extract insights and insights from the data.

Preparation and submission of reports: based on the results of analysis and interpretation, the preparation and submission of reports, the content and form of which are based on the needs and expectations of the client, generally including background introduction, research methods, data analysis,Conclusionand recommendations and other parts.

Communication and feedback: communicate with customers, explain and explain the content and significance of the report, answer and solve customers' questions and problems, collect and feedback customers' opinions and suggestions, improve and revise the report, and ensure customers' satisfaction and approval.

Advantages of 3. Market Research Companies

Market research companies have the following advantages over companies conducting market research on their own:

Professionalism: The market research company has professional personnel, methods, technology and resources, and can design and implement appropriate research programs and plans according to different research purposes and scopes to ensure the quality and efficiency of research.

Objectivity: As an independent third-party organization, market research companies can objectively collect and analyze data, avoid subjective bias and misleading, and provide true and accurate market analysis reports.

Experiential: The market research company has rich industry experience and market experience, can accurately grasp the current situation, trends, opportunities and challenges of the market, and provide customers with valuable and meaningful market insights and suggestions.

Comprehensive: Market research companies can use a variety of data sources and methods to collect and integrate multi-dimensional and multi-level data and information to provide customers with comprehensive, systematic and in-depth market analysis reports.

The Case of a 4. Market Research Company

The following are some specific cases provided by market research companies for customers, taking Shangpu Consulting as an example:

Case 1: Providing market research services for an online education institution

The agency is an online education institution focused on K12 education, and due to the impact of the new crown epidemic, the agency decided to transform the online education market, which needs to understand the size, potential, structure, dynamics, changes in the online education market, and develop product and operational strategies for online education. The agency commissioned Champu Consulting to conduct market research services, and Champu Consulting completed the research through the following steps:

Determine the purpose and scope of the research: communicate with customers, understand their transformation goals and expectations, clarify that the purpose of the research is to understand the current situation and trends of the online education market, provide customers with market analysis and suggestions for online education, and formulate research plans and plans, including research content, methods, time, budget, etc.

Collect and organize data: According to the research plan and plan, use a variety of data sources and methods, such as network data, industry reports, expert interviews, user questionnaires, user interviews, etc., to collect and organize relevant data and information of the online education market, including Market size, growth, structure, segmentation, competition, users, demand, satisfaction, loyalty, influencing factors, etc.

Analysis and interpretation of data: use a variety of data analysis and interpretation methods, such as descriptive analysis, statistical analysis, causal analysis, cluster analysis, regression analysis, etc., to analyze and interpret the meaning and laws of the data in the online education market, and extract the insight and enlightenment of the online education market, including market opportunities and risks, user characteristics and preferences, competitors' advantages and disadvantages, market trends and changes, etc.

Preparation and submission of reports: based on the results of analysis and interpretation, the preparation and submission of reports, the content and form of which are based on the needs and expectations of the client, generally including background introduction, research methods, data analysis,Conclusionand recommendations, the report's mainConclusionAnd the recommendations are as follows:

The online education market is a fast-growing market, stimulated by the new crown epidemic, the size of the online education market reached 100 billion yuan in 2023 and is expected to reach 150 billion yuan in 2024, with an average annual growth rate of more than 30%, the market potential is huge.

The structure and segmentation of the online education market are relatively complex, mainly including K12 education, vocational education, language education, interest education and other sub-sectors, of which K12 education is the largest market segment, accounting for * * 60% * * market share, but it is also the most competitive market segment, with many well-known competitors, such as good future, New Oriental, Learning and Thinking, and so on.

The users of the online education market are mainly students and parents. Their needs for online education are mainly to improve learning effects, save learning time, reduce learning costs, and increase learning fun. They have high satisfaction and loyalty to online education, but There are also some unsatisfactory aspects, such as unstable network, inconsistent quality of teachers, and insufficient interaction.

The main influencing factors of the online education market are policy, technology, society, economy, etc., of which policy is the most important influencing factor. The state's support and supervision of online education directly affect the development space and standardization of online education. Technology is the most critical influencing factor. The innovation and application of technology directly affect the quality and efficiency of online education, and society and economy are the most basic influencing factors, social and economic changes directly affect the demand and supply of online education.

Trends and changes in the online education market are mainly in the following areas:

The scale and growth of the market will continue to maintain a high speed, but the growth rate will gradually slow down, the competition in the market will be more intense, the concentration of the market will gradually increase, and the differentiation and segmentation of the market will be more obvious.

The needs and preferences of users will be more diversified and personalized, users' choices and switching will be more flexible and frequent, users' participation and interaction will be more active and in-depth, and users' value and loyalty will be more important and rare.

The innovation and application of technology will be more extensive and in-depth, the integration and upgrading of technology will be faster and smarter, the optimization and improvement of technology will be more detailed and humanized, and the leading and driving of technology will be more obvious and powerful.

The support and regulation of policies will be more balanced and reasonable, the formulation and implementation of policies will be more scientific and effective, the guidance and regulation of policies will be clearer and stricter, and the influence and role of policies will be more active and powerful.

Based on the above market analysis, to provide customers with the following recommendations:

Customers should be clear about their own positioning and goals, choose appropriate market segments and target users, avoid direct conflicts with strong competitors, and look for their core competitiveness and differentiation advantages.

Customers should pay attention to the needs and preferences of users, provide online education products and services that meet the expectations and needs of users, improve user satisfaction and loyalty, and increase user stickiness and activity.

Customers should use the innovation and application of technology to improve the quality and efficiency of online education, enhance the interactivity and interest of online education, enhance the experience and value of online education, and build the brand and reputation of online education.

Customers should abide by the support and supervision of the policy, carry out the business of online education legally and compliantly, actively cooperate with the formulation and implementation of the policy, actively adapt to the guidance and regulation of the policy, and make full use of the influence and role of the policy.

Communication and feedback: communicate with customers, explain and explain the content and significance of the report, answer and solve customers' questions and problems, collect and feedback customers' opinions and suggestions, improve and revise the report, and ensure customers' satisfaction and approval.

Case 2: Providing market research services for a smart home company

The company is an innovative company focusing on smart home. Driven by 5G technology, the company decided to develop a smart home product based on 5G technology. For this reason, it needs to understand the current situation and trend of the smart home market and provide data support and analysis basis for the company's product development and market promotion. The company commissioned Shangpu Consulting to conduct market research services, and Shangpu Consulting completed the research through the following steps:

Determine the purpose and scope of the research: communicate with customers, understand their product concepts and expectations, clarify that the purpose of the research is to understand the current situation and trends of the smart home market, provide customers with smart home market analysis and suggestions, and formulate research plans and plans, including the content, methods, time, budget, etc.

Collect and organize data: According to the research plan and plan, use a variety of data sources and methods, such as network data, industry reports, expert interviews, user questionnaires, user interviews, etc., to collect and organize relevant data and information of the smart home market, including Market size, growth, structure, segmentation, competition, users, demand, satisfaction, loyalty, influencing factors, etc.

Analysis and interpretation of data: use a variety of data analysis and interpretation methods, such as descriptive analysis, statistical analysis, causal analysis, cluster analysis, regression analysis, etc., to analyze and interpret the meaning and laws of the data in the smart home market, and extract the insight and enlightenment of the smart home market, including market opportunities and risks, user characteristics and preferences, competitors' advantages and disadvantages, market trends and changes, etc.

Preparation and submission of reports: based on the results of analysis and interpretation, the preparation and submission of reports, the content and form of which are based on the needs and expectations of the client, generally including background introduction, research methods, data analysis,Conclusionand recommendations, the report's mainConclusionAnd the recommendations are as follows:

The smart home market is a fast-growing market, driven by 5G technology. The size of the smart home market will reach 500 billion yuan in 2023 and is expected to reach 800 billion yuan in 2024, with an average annual growth rate of more than 40%. The market has huge potential.

The structure and segmentation of the smart home market are relatively complex, mainly including smart security, smart lighting, smart entertainment, smart control, smart health and other sub-sectors. Among them, smart security is the largest market segment, accounting for **30%** The market share, but it is also the most competitive market segment, with many well-known competitors, such as Hikvision, Dahua shares, Xiaomi, etc.

The users of the smart home market are mainly middle-and high-income urban residents. Their demand for smart homes is mainly to improve the convenience, comfort, safety, and health of life. They have high satisfaction and loyalty to smart homes, but there are also some Dissatisfied aspects, such as inconvenient installation, poor compatibility, and high maintenance costs.

The main influencing factors of the smart home market are technology, policy, society, economy, etc., of which technology is the most important influencing factor. The innovation and application of technology directly affect the function and performance of smart homes, such as 5G technology, Internet of Things technology, artificial intelligence Technology, etc., policy is the most critical influencing factor, policy support and supervision directly affect the development space and standardization of smart homes, for example, smart cities, digital economy, network security, etc., society and economy are the most basic influencing factors. Social and economic changes directly affect the demand and supply of smart homes, such as consumption upgrades, environmental awareness, and income levels.

The trends and changes in the smart home market are mainly in the following areas:

The scale and growth of the market will continue to maintain a high speed, but the growth rate will gradually slow down, the competition in the market will be more intense, the concentration of the market will gradually increase, and the differentiation and segmentation of the market will be more obvious.

The needs and preferences of users will be more diversified and personalized, users' choices and switching will be more flexible and frequent, users' participation and interaction will be more active and in-depth, and users' value and loyalty will be more important and rare.

The innovation and application of technology will be more extensive and in-depth, the integration and upgrading of technology will be faster and smarter, the optimization and improvement of technology will be more detailed and humanized, and the leading and driving of technology will be more obvious and powerful.

The support and regulation of policies will be more balanced and reasonable, the formulation and implementation of policies will be more scientific and effective, the guidance and regulation of policies will be clearer and stricter, and the influence and role of policies will be more active and powerful.

Based on the above market analysis, to provide customers with the following recommendations:

Customers should be clear about their own positioning and goals, choose appropriate market segments and target users, avoid direct conflicts with strong competitors, and look for their core competitiveness and differentiation advantages.

Customers should pay attention to the needs and preferences of users, provide smart home products and services that meet the expectations and needs of users, improve user satisfaction and loyalty, and increase user stickiness and activity.

Customers should use the innovation and application of technology to improve the function and performance of smart home, enhance the interconnection and intelligence of smart home, enhance the experience and value of smart home, and build the brand and reputation of smart home.

Customers should abide by the support and supervision of the policy, carry out the business of smart home legally and compliantly, actively cooperate with the formulation and implementation of the policy, actively adapt to the guidance and regulation of the policy, and make full use of the influence and role of the policy.

Communication and feedback: communicate with customers, explain and explain the content and significance of the report, answer and solve customers' questions and problems, collect and feedback customers' opinions and suggestions, improve and revise the report, and ensure customers' satisfaction and approval.