Market research is a scientific, purposeful, planned, methodical and step-by-step activity, which involves the following basic links:

Determine the objectives and scope of market research, I .e. what problems to solve, what information to collect, and what markets and customer groups to cover.

Design market research programs and tools, I .e., select appropriate data sources, data collection methods, data analysis methods, and design effective questionnaires, interview guides, observation tables, etc.

Implementation of the market research plan, that is, according to the scheduled time, place, object, method, data collection, recording, sorting, storage, etc.

Analysis and interpretation of the results of market research, that is, the use of statistics, economics, psychology, sociology and other related theories and methods, the data induction, classification, comparison, evaluation, inference, attribution, etc., to draw meaningful.Conclusionand recommendations.

Writing and presenting market research reports, I .e., market research processes, results,Conclusion, Suggestions, as well as limitations, deficiencies, improvements, etc., are clearly, concisely, logically, and persuasively presented to relevant decision makers and stakeholders in the form of text, diagrams, videos, etc.

The process of market research may seem simple, but it is complex, and it requires market researchers to have the following capabilities:

Information sensitivity, that is, the ability to keenly capture market changes, customer needs, competitor trends, industry development, etc., and the ability to distinguish the importance, reliability, and effectiveness of information.

Problem solving ability, that is, the ability to clearly define the problem, analyze the cause of the problem, set the goal of the problem, put forward the hypothesis of the problem, verify the hypothesis of the problem, and come up with the solution to the problem.

Creative thinking ability, that is, the ability to jump out of the inherent mode of thinking, the use of association, imagination, analogy, reverse, reverse, expansion, narrowing and other thinking skills, to produce novel, valuable, practical ideas and programs.

Analytical skills, that is, the ability to use logic, mathematics, statistics, graphics, models and other tools, effective data processing, interpretation, evaluation, prediction, etc., as well as the ability to identify and avoid common errors and deviations in analysis.

Communication skills, that is, the ability to use clear, accurate, concise, powerful language, the purpose of market research, process, results,Conclusion, Suggestions, etc., effectively convey to different audiences, and be able to listen, respond, feedback, coordinate, cooperate, etc.

The purpose of market research is not only to collect data, but more importantly to identify business opportunities, that is, market vacancies or potential needs that can create value and competitive advantage. The key to discovering business opportunities lies in the combination of creative thinking and analytical skills, that is, both imagination and logic, innovation and feasibility. Here are some practical tips for spotting business opportunities:

From the customer's point of view, understand the customer's needs, pain points, expectations, satisfaction, loyalty, behavior, preferences, values, etc., as well as the gap between the customer's needs and the supply of the market, so as to find out the customer's potential needs and unmet needs.

From the perspective of competitors, analyze the strengths, weaknesses, strategies, objectives, actions, effects, feedback, etc. of competitors, as well as the gap between the supply of competitors and the demand of the market, so as to identify the weaknesses and opportunities of competitors.

From the perspective of the industry, explore the development history, current situation, trends, laws, characteristics, influencing factors, challenges, opportunities, etc. of the industry, as well as the gap between the changes in the industry and the needs of the market, so as to find out the new areas and growth points of the industry.

From a social point of view, pay attention to social changes, such as politics, economy, culture, science and technology, law, environment, population, consumption, etc., as well as the gap between social changes and market needs, so as to find out the new needs and new problems of society.

From their own point of view, examine their own resources, capabilities, strengths, weaknesses, goals, vision, mission, value, etc., as well as the gap between their own supply and market demand, so as to find their own improvement and breakthrough points.

The above skills are based on market research data and information, through comparison, analysis, induction, reasoning, judgment, etc., to find business opportunities. In addition, you can also use some creative thinking methods, such as brainstorming, mind mapping, six thinking hats, SWOT analysis, blue ocean strategy, design thinking, etc., to stimulate and expand business opportunities ideas and programs.

The art of market research is to be able to find valuable business opportunities from massive data and information, so as to provide strong support and guidance for the marketing strategy and decision-making of enterprises. Shangpu Consulting Company is a professional market research service provider, with an experienced, skilled and active market research team, providing customers with customized market research solutions to help customers discover and grasp business opportunities and enhance high market competitiveness and profitability. The following are some specific examples of market research services provided by Champu Consulting to clients:

It provided an in-depth survey of consumer behavior and preferences in the Chinese market for an internationally renowned cosmetics brand, and found that Chinese consumers have a strong demand for natural, environmentally friendly, and personalized cosmetics, as well as brand stories, social responsibility, and word-of-mouth communication. Pay great attention to it, so as to help customers formulate differentiated and localized marketing strategies for the Chinese market, and increase brand awareness and market share.

It provides a comprehensive survey of the demand and supply of education in the Chinese market for a new online education platform, and finds the educational pain points in the Chinese market, such as the imbalance of educational resources, the instability of educational quality, the singularity of educational methods, and the educational opportunities in the Chinese market, such as the popularization of online education, the demand of personalized education, the trend of lifelong learning, etc, so as to help customers design online education products and services that meet the characteristics and needs of the Chinese market, and create a unique value proposition and competitive advantage.

It provided a leading automobile manufacturer with a forward-looking survey of automobile consumption and future trends in the Chinese market, and found the characteristics of automobile consumption in the Chinese market, such as the diversification, rejuvenation, personalization, and intelligence of consumers, as well as the future trends of automobiles in the Chinese market, such as the development of new energy vehicles, the rise of shared cars, and the application of automatic driving, so as to help customers plan the innovation and development of automotive products and technologies that meet the needs and directions of the Chinese market, and seize market opportunities and opportunities.