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Champ Consulting: Four Levels of Market Research: Have You Done It?

2024-07-18 15:14:44 来源：尚普咨询浏览量：0

1. Market Definition

市场定义是市场调研的第一个层次，也是最基础的层次。市场定义的目的是确定市场的范围和边界，以及市场的主要参与者和影响因素。市场定义的方法包括：市场细分、市场定位、市场规模和市场份额等。市场定义的工具包括：STP模型、波士顿矩阵、波特五力模型、PEST分析等。

市场定义的误区和挑战有：

市场定义过于宽泛或过于狭隘，导致市场调研的目标不清晰，或者忽略了潜在的机会和威胁。

市场定义没有考虑到市场的动态性和多样性，导致市场调研的结果失去时效性和针对性。

市场定义没有充分利用数据和信息，导致市场调研的依据不充分和不准确。

市场定义的案例：

尚普咨询为一家全球领先的汽车制造商提供了中国市场的市场定义服务，帮助客户确定了中国市场的主要细分市场、目标市场、市场规模和市场份额，以及市场的主要竞争者和替代品，为客户进入中国市场提供了清晰的方向和依据。

尚普咨询为一家国内知名的教育培训机构提供了在线教育市场的市场定义服务，帮助客户识别了在线教育市场的主要用户群体、用户需求、用户行为和用户满意度，以及市场的主要驱动因素和制约因素，为客户制定在线教育产品和服务提供了深入的洞察和建议。

2. market analysis

市场分析是市场调研的第二个层次，也是最核心的层次。市场分析的目的是评估市场的吸引力和竞争力，以及市场的优势和劣势。市场分析的方法包括：市场需求分析、市场供给分析、市场竞争分析、市场机会分析和市场风险分析等。市场分析的工具包括：SWOT分析、价值链分析、竞争优势分析、盈利模式分析等。

市场分析的误区和挑战有：

市场分析过于主观或过于客观，导致市场调研的结果偏离市场的真实情况，或者忽视了市场的潜力和变化。

市场分析没有考虑到市场的复杂性和不确定性，导致市场调研的结果过于简单和确定，或者缺乏灵活性和应变能力。

市场分析没有充分利用分析方法和工具，导致市场调研的结果缺乏逻辑性和说服力，或者难以呈现和传达。

市场分析的案例：

尚普咨询为一家国际知名的快消品公司提供了中国市场的市场分析服务，帮助客户评估了中国市场的需求量和需求结构、供给量和供给结构、竞争格局和竞争策略、市场机会和市场风险，以及客户在中国市场的优势和劣势，为客户制定中国市场的市场战略提供了全面的分析和支持。

尚普咨询为一家国内领先的医疗器械公司提供了人工智能医疗市场的市场分析服务，帮助客户分析了人工智能医疗市场的技术发展和应用场景、市场规模和增长率、市场参与者和合作伙伴、市场政策和法规、市场机会和市场风险，以及客户在人工智能医疗市场的价值 proposition 和竞争优势，为客户开拓人工智能医疗市场提供了专业的指导和建议。

三、市场预测

市场预测是市场调研的第三个层次，也是最前瞻的层次。市场预测的目的是预测市场的未来发展趋势和变化情况，以及市场的潜在价值和挑战。市场预测的方法包括：市场趋势分析、市场增长分析、市场需求预测、市场供给预测、市场竞争预测等。市场预测的工具包括：时间序列分析、回归分析、因子分析、情景分析、德尔菲法等。

市场预测的误区和挑战有：

市场预测过于乐观或过于悲观，导致市场调研的结果失去客观性和平衡性，或者忽视了市场的可能性和多样性。

市场预测没有考虑到市场的不稳定性和不可预测性，导致市场调研的结果过于确定和静态，或者缺乏敏感性和鲁棒性。

市场预测没有充分利用预测方法和工具，导致市场调研的结果缺乏科学性和准确性，或者难以验证和更新。

市场预测的案例：

尚普咨询为一家全球领先的电子商务平台提供了中国市场的市场预测服务，帮助客户预测了中国市场的发展趋势和变化情况、市场的潜在价值和挑战，以及客户在中国市场的未来战略和行动计划，为客户在中国市场的长期发展提供了有力的预测和指导。

尚普咨询为一家国内创新的金融科技公司提供了区块链市场的市场预测服务，帮助客户预测了区块链市场的技术演进和创新方向、市场规模和增长潜力、市场应用和领域拓展、市场监管和标准制定、市场机会和市场风险，以及客户在区块链市场的未来竞争力和差异化，为客户在区块链市场的创新和领先提供了前瞻的视角和建议。

四、市场策略

市场策略是市场调研的第四个层次，也是最实践的层次。市场策略的目的是制定市场的目标和方案，以及市场的执行和评估。市场策略的方法包括：市场目标设定、市场方案设计、市场执行计划、市场评估指标等。市场策略的工具包括：SMART原则、4P模型、营销组合、平衡计分卡等。

市场策略的误区和挑战有：

市场策略过于理想或过于现实，导致市场调研的结果失去创新性和可行性，或者忽视了市场的变化和反馈。

市场策略没有考虑到市场的协同性和竞争性，导致市场调研的结果过于孤立和保守，或者缺乏合作性和主动性。

市场策略没有充分利用策略方法和工具，导致市场调研的结果缺乏完整性和有效性，或者难以执行和评估。

市场策略的案例：

尚普咨询为一家国际知名的酒店集团提供了中国市场的市场策略服务，帮助客户制定了中国市场的市场目标和方案，包括市场定位和品牌形象、市场渠道和分销网络、市场价格和促销活动、市场服务和客户关系等，以及市场执行计划和市场评估指标，为客户在中国市场的成功运营提供了全方位的策略和支持。

尚普咨询为一家国内领先的互联网公司提供了社交媒体市场的市场策略服务，帮助客户设计了社交媒体市场的市场目标和方案，包括市场内容和用户体验、市场平台和社区建设、市场广告和商业模式、市场合作和社会责任等，以及市场执行计划和市场评估指标，为客户在社交媒体市场的持续发展提供了创新的策略和建议。

Conclusion

市场调研是企业的重要工作，也是尚普咨询的核心业务。本文从四个层次来介绍了市场调研的要素和步骤，以及尚普咨询在不同行业和领域为客户提供的市场调研服务的案例，希望能够为读者提供一些有用的参考和启示。尚普咨询拥有专业的市场调研团队和丰富的市场调研经验，能够为客户提供定制化的市场调研解决方案，帮助客户深入了解市场，制定有效的市场策略，实现业务目标和竞争优势。如果您有任何市场调研的需求或问题，欢迎联系我们，我们将竭诚为您服务。

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On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

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Research Module	research content
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Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
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industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
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Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

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More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

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80% of the information comes from first-hand research.
massive data

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Industry Big Data Platform
Research Team

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Have a 300 team of professional consultants

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88% of members have international PMP certificates
Intellectual Property

48 Item

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Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise