1. Market Definition

Market definition is the first level of market research, but also the most basic level. The purpose of market definition is to determine the scope and boundaries of the market, as well as the main participants and influencing factors of the market. The methods of market definition include: market segmentation, market positioning, market size and market share. Market definition tools include: STP model, Boston matrix, Porter five forces model, PEST analysis, etc.

The market definition of the misunderstanding and challenges are:

Market definition is too broad or too narrow, resulting in market research objectives are not clear, or ignore the potential opportunities and threats.

The market definition does not take into account the dynamics and diversity of the market, resulting in the loss of timeliness and relevance of the results of market research.

Market definitions do not make full use of data and information, resulting in inadequate and inaccurate market research.

market definition of the case:

Shangpu Consulting provides a market definition service for the Chinese market for a leading global automobile manufacturer, helping customers to determine the main market segments, target markets, market size and market share of the Chinese market, as well as the main competitors and substitutes in the market, providing customers with a clear direction and basis for entering the Chinese market.

Shangpu Consulting provides a market definition service for the online education market for a well-known domestic education and training institution, helping customers identify the main user groups, user needs, user behavior and user satisfaction in the online education market, as well as the main driving factors and constraints of the market, providing in-depth insight and suggestions for customers to formulate online education products and services.

2. market analysis

Market analysis is the second level of market research, but also the core level. The purpose of market analysis is to assess the attractiveness and competitiveness of the market, as well as the advantages and disadvantages of the market. The methods of market analysis include: market demand analysis, market supply analysis, market competition analysis, market opportunity analysis and market risk analysis. The tools of market analysis include: SWOT analysis, value chain analysis, competitive advantage analysis, profit model analysis, etc.

Misunderstandings and challenges of market analysis are:

Market analysis is too subjective or too objective, resulting in the results of market research deviating from the real situation of the market, or ignoring the potential and changes in the market.

Market analysis does not take into account the complexity and uncertainty of the market, resulting in market research results are too simple and certain, or lack of flexibility and adaptability.

Market analysis does not make full use of analytical methods and tools, resulting in the lack of logic and persuasion of market research results, or difficult to present and communicate.

case of market analysis:

Shangpu Consulting provides market analysis services for an internationally renowned fast-food company in the Chinese market, helping customers evaluate the demand and demand structure, supply and supply structure, competition pattern and competition strategy, market opportunities and market risks in the Chinese market, as well as the advantages and disadvantages of customers in the Chinese market, providing comprehensive analysis and support for customers to formulate market strategies in the Chinese market.

Shangpu Consulting provides market analysis services of artificial intelligence medical market for a leading medical device company in China, helping customers to analyze the technology development and application scenarios, market scale and growth rate, market participants and partners, market policies and regulations, market opportunities and market risks of artificial intelligence medical market, as well as the value proposition and competitive advantages of customers in artificial intelligence medical market, it provides professional guidance and suggestions for customers to develop the artificial intelligence medical market.

3. market forecast

Market forecasting is the third level of market research and the most forward-looking level. The purpose of market forecasting is to predict the future trends and changes in the market, as well as the potential value and challenges of the market. The methods of market forecasting include: market trend analysis, market growth analysis, market demand forecast, market supply forecast, market competition forecast, etc. Tools for market forecasting include: time series analysis, regression analysis, factor analysis, scenario analysis, and Delphi.

Misunderstandings and challenges of market forecasting are:

Market forecasts are too optimistic or too pessimistic, resulting in a loss of objectivity and balance in the results of market research, or ignoring the possibilities and diversity of the market.

Market forecasts do not take into account the instability and unpredictability of the market, resulting in market research results that are too certain and static, or lack sensitivity and robustness.

Market forecasting does not make full use of forecasting methods and tools, resulting in the lack of scientific and accurate market research results, or difficult to verify and update.

the case of market forecasts:

Shangpu Consulting provides market forecasting services for a world-leading e-commerce platform in the Chinese market, helping customers predict the development trend and changes of the Chinese market, the potential value and challenges of the market, as well as the future strategy and action plan of customers in the Chinese market, providing strong prediction and guidance for the long-term development of customers in the Chinese market.

Shangpu Consulting provided a domestic innovative financial technology company with market prediction service of the block chain market, helping clients to predict the technological evolution and innovation direction, market scale and growth potential, market application and field expansion, market supervision and standard formulation, market opportunities and market risks of the block chain market, as well as the future competitiveness and differentiation of clients in the block chain market, it provides forward-looking perspectives and suggestions for customers to innovate and lead in the block chain market.

4. market strategy

Market strategy is the fourth level of market research and the most practical level. The purpose of market strategy is to develop the objectives and scenarios of the market, as well as the execution and evaluation of the market. The methods of market strategy include: market target setting, market plan design, market execution plan, market evaluation index, etc. The tools of market strategy include: SMART principles, 4P model, marketing mix, balanced scorecard, etc.

Misunderstandings and challenges of market strategy are:

The market strategy is too ideal or too realistic, resulting in the loss of innovation and feasibility of market research results, or ignoring market changes and feedback.

Market strategy does not take into account the synergy and competitiveness of the market, resulting in market research results are too isolated and conservative, or lack of cooperation and initiative.

Market strategy does not make full use of strategic methods and tools, resulting in the lack of completeness and effectiveness of market research results, or difficult to implement and evaluate.

the case of market strategy:

Shangpu Consulting provides an internationally renowned hotel group with market strategy services in the Chinese market, helping customers to formulate market goals and plans for the Chinese market, including market positioning and brand image, market channels and distribution networks, market prices and promotional activities, Market services and customer relations, etc., as well as market execution plans and market evaluation indicators, provide customers with a full range of strategies and support for successful operations in the Chinese market.

champ consulting provides market strategy service of social media market for a domestic leading internet company, helping clients to design the market target and scheme of social media market, including market content and user experience, market platform and community construction, market advertisement and business model, market cooperation and social responsibility, as well as market execution plan and market evaluation index, it provides innovative strategies and suggestions for the continuous development of customers in the social media market.

Conclusion

Market research is an important work of enterprises and the core business of Shangpu Consulting. This paper introduces the elements and steps of market research from four levels, as well as the cases of market research services provided by Shangpu Consulting in different industries and fields, hoping to provide readers with some useful reference and enlightenment. With a professional market research team and rich market research experience, Shangpu Consulting can provide customers with customized market research solutions, help customers understand the market in depth, formulate effective market strategies, and achieve business goals and competitive advantages. If you have any market research needs or questions, welcome to contact us, we will be happy to serve you.