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2024-07-18 15:14:53 来源：尚普咨询浏览量：0

市场调研是指通过收集、整理、分析和解释与市场相关的信息，以了解市场的现状、趋势、机会和问题，为企业的市场决策提供依据和建议的活动。市场调研是企业进行市场分析、市场预测、市场规划、市场策略、市场营销等工作的基础，也是企业提高竞争力、创新能力和盈利能力的重要手段。

尚普咨询是中国知名的独立第三方行研与投融资咨询机构，致力于为企业战略决策提供专业解决方案。尚普咨询从2008年开始涉足市场调研业务，14年来亲历并见证了中国市场调研行业的快速发展，已为超过5000家客户提供过专业的市场研究及相关咨询服务，服务客户覆盖多个行业领域，现已成为中国最具影响力的市场研究内资领导品牌，并荣获“中国市场调查客户满意最佳品牌奖”，拥有中国国家统计局颁发的“中华人民共和国涉外调查许可证”。

尚普咨询在市场调研方面有着丰富的经验和优势，主要体现在以下四个方面：

一、明确的调研目的。尚普咨询在开展市场调研之前，会与客户充分沟通，了解客户的需求、期望、问题和目标，根据客户的不同情况，制定合适的调研目的，如市场研究、竞争分析、用户洞察、投资评估、市场进入、产品创新等，确保调研的针对性和有效性。

二、科学的调研方法。尚普咨询在选择调研方法时，会综合考虑调研目的、对象、内容、时间、成本、质量等因素，采用适合的定性和定量的调研方法，如文献分析、深度访谈、焦点小组、问卷调查、实验设计、数据挖掘、模型建立等，确保调研的全面性和准确性。

三、规范的调研过程。尚普咨询在执行调研过程中，会遵循市场调研的基本原则和标准，如客观性、系统性、可操作性、保密性等，按照调研计划、调研实施、调研分析、调研报告的步骤，进行有效的组织、协调、监督和控制，确保调研的顺利进行和高质量完成。

四、有价值的调研结果。尚普咨询在呈现调研结果时，会根据客户的需求和喜好，采用适当的形式和方式，如文字、图表、视频、演示等，对调研数据进行清晰、逻辑、有说服力的展示和解释，对调研发现进行深入、创新、有洞察力的分析和解读，对调研建议进行具体、可行、有指导性的提出和说明，确保调研的实用性和价值性。

尚普咨询在市场调研方面虽然有着不俗的业绩和口碑，但也存在着一些不足和问题，主要体现在以下四个方面：

一、调研范围的局限性。尚普咨询的市场调研主要集中在国内市场，对于国际市场和新兴市场的调研能力和经验相对较弱，难以满足一些跨国企业和有海外拓展需求的客户的调研需求。

二、调研内容的单一性。尚普咨询的市场调研主要侧重于传统的市场分析、竞争分析、用户分析等方面，对于一些新兴的市场主题和热点，如社会责任、环境保护、数字化转型、智能化创新等方面的调研内容和深度不够，难以满足一些有前瞻性和创新性的客户的调研需求。

三、调研方法的创新性。尚普咨询的市场调研主要采用常规的调研方法，如文献分析、访谈、问卷等，对于一些新兴的调研方法，如网上调研、社交媒体分析、大数据分析、人工智能应用等方面的调研方法和技术掌握和运用不够，难以满足一些有高效性和精准性的客户的调研需求。

四、调研结果的持续性。尚普咨询的市场调研主要以项目为单位，对于一些需要长期跟踪和监测的市场变化和趋势，尚普咨询的调研结果缺乏持续性和更新性，难以满足一些有战略性和长远性的客户的调研需求。

针对以上的不足和问题，尚普咨询应该采取以下的优化和改进措施：

一、拓展调研范围。尚普咨询应该加强对国际市场和新兴市场的关注和研究，积累相关的数据和信息，建立相关的合作伙伴和资源，提高对国际市场和新兴市场的调研能力和经验，为客户提供更广阔和更多元的市场调研服务。

二、丰富调研内容。尚普咨询应该加强对新兴的市场主题和热点的关注和研究，结合自身的专业优势和客户的行业特点，开发出更有深度和创新性的市场调研内容，为客户提供更有价值和洞察力的市场调研服务。

三、创新调研方法。尚普咨询应该积极探索和应用新兴的调研方法和技术，如网上调研、社交媒体分析、大数据分析、人工智能应用等，利用互联网和信息技术的优势，提高调研的效率和精准度，为客户提供更高效和精准的市场调研服务。

四、增强调研结果的持续性。尚普咨询应该建立和完善市场调研的长期跟踪和监测机制，定期更新和发布市场调研的结果和报告，为客户提供更持续和更新的市场调研服务。

为了更好地展示尚普咨询在市场调研方面的专业水平和服务质量，以下是尚普咨询为客户提供的部分市场调研案例的简要介绍：

案例一：为某知名电子商务平台提供中国在线教育市场的调研服务。尚普咨询通过文献分析、深度访谈、问卷调查等方法，对中国在线教育市场的规模、结构、特征、趋势、机会和挑战进行了全面和深入的分析，为客户提供了中国在线教育市场的发展现状和前景的详细报告，以及针对客户的市场进入和竞争策略的专业建议。

案例二：为某知名汽车品牌提供中国新能源汽车市场的调研服务。尚普咨询通过文献分析、焦点小组、数据挖掘等方法，对中国新能源汽车市场的需求、供给、政策、技术、竞争等方面进行了系统和细致的分析，为客户提供了中国新能源汽车市场的潜力和风险的全面报告，以及针对客户的产品创新和营销策略的创新建议。

案例三：为某知名食品品牌提供中国健康食品市场的调研服务。尚普咨询通过文献分析、实验设计、用户洞察等方法，对中国健康食品市场的消费者行为、偏好、需求、动机等方面进行了深刻和独特的分析，为客户提供了中国健康食品市场的用户画像和消费场景的精准报告，以及针对客户的品牌定位和用户体验的优化建议。

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Champu Consulting-Market Research & Consulting China Pioneer

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On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise