Market research refers to the activities of collecting, collating, analyzing and interpreting market-related information to understand the current situation, trends, opportunities and problems of the market and provide basis and suggestions for the market decision-making of enterprises. Market research is the basis for market analysis, market forecasting, market planning, market strategy, marketing and other work, but also an important means for enterprises to improve competitiveness, innovation and profitability.

Shangpu Consulting is a well-known independent third-party research and investment and financing consulting agency in China, dedicated to providing professional solutions for corporate strategic decision-making. Shangpu Consulting has been involved in market research business since 2008. In the past 14 years, it has experienced and witnessed the rapid development of China's market research industry. It has provided professional market research and related consulting services to more than 5000 customers, and its service customers cover many industry fields. Now it has become the most influential domestic leading brand in market research in China, and has won the "Best Brand Award for Customer Satisfaction in China Market Research", it has the "the People's Republic of China Foreign-related Investigation License" issued by the National Bureau of Statistics of China ".

Champu Consulting has rich experience and advantages in market research, which is mainly reflected in the following four aspects:

1. clear research purpose. Before conducting market research, Shangpu Consulting will fully communicate with customers to understand their needs, expectations, problems and goals, and formulate appropriate research purposes according to their different situations, such as market research, competition analysis, user insight, investment evaluation, market entry, product innovation, etc., to ensure the pertinence and effectiveness of the research.

2. scientific research methods. When choosing research methods, Shangpu Consulting will comprehensively consider the research purpose, object, content, time, cost, quality and other factors, and adopt appropriate qualitative and quantitative research methods, such as literature analysis, in-depth interviews, focus groups, questionnaires, experimental design, data mining, model building, etc., to ensure the comprehensiveness and accuracy of the research.

3. a standardized research process. In the process of carrying out research, Shangpu Consulting will follow the basic principles and standards of market research, such as objectivity, systematicness, operability, confidentiality, etc., and carry out effective organization, coordination, supervision and control in accordance with the steps of research plan, research implementation, research analysis and research report, so as to ensure the smooth progress and high-quality completion of research.

4. valuable research results. When presenting the research results, Shangpu Consulting will adopt appropriate forms and methods, such as text, charts, videos, demonstrations, etc., according to the needs and preferences of customers, to show and explain the research data clearly, logically and convincingly. Conduct in-depth, innovative and insightful analysis and interpretation of research findings, and make specific, feasible and instructive suggestions and explanations for research, ensure the usefulness and value of the research.

Although Shangpu Consulting has a good performance and reputation in market research, there are also some shortcomings and problems, which are mainly reflected in the following four aspects:

Limitations of the scope of 1. research. Shangpu Consulting's market research is mainly concentrated in the domestic market, and its research capabilities and experience in international markets and emerging markets are relatively weak, making it difficult to meet the research needs of some multinational companies and customers with overseas expansion needs.

2. the singularity of the research content. The market research of Shangpu Consulting mainly focuses on traditional market analysis, competition analysis, user analysis, etc. For some emerging market themes and hot spots, such as social responsibility, environmental protection, digital transformation, intelligent innovation, etc. The research content and depth are not enough, and it is difficult to meet the research needs of some forward-looking and innovative customers.

Innovative methods of 3. research. The market research of Shangpu Consulting mainly adopts regular research methods, such as literature analysis, interviews, questionnaires, etc. For some emerging research methods, such as online research, social media analysis, big data analysis, artificial intelligence application and other research methods and technologies, it is difficult to meet the research needs of some efficient and accurate customers.

4. the continuity of findings. The market research of Shangpu Consulting is mainly based on projects. For some market changes and trends that need to be tracked and monitored for a long time, the research results of Shangpu Consulting lack continuity and update, and it is difficult to meet the research needs of some strategic and long-term customers.

In view of the above deficiencies and problems, Champ Consulting should take the following optimization and improvement measures:

1. expand the scope of research. Shangpu Consulting should strengthen its attention and research on international markets and emerging markets, accumulate relevant data and information, establish relevant partners and resources, improve its research capabilities and experience in international markets and emerging markets, and provide customers with broader and More diversified market research services.

2. rich research content.Shangpu Consulting should strengthen its attention and research on emerging market themes and hotspots, combine its own professional advantages and customer industry characteristics, develop more in-depth and innovative market research content, and provide customers with more value and insight Market research services.

3. innovative research methods. Shangpu Consulting should actively explore and apply emerging research methods and technologies, such as online research, social media analysis, big data analysis, artificial intelligence applications, etc., and use the advantages of the Internet and information technology to improve the efficiency and accuracy of research. Provide customers with more efficient and accurate market research services.

4. enhance the continuity of research results. Shangpu Consulting should establish and improve the long-term tracking and monitoring mechanism of market research, regularly update and publish the results and reports of market research, and provide customers with more continuous and updated market research services.

In order to better demonstrate the professional level and service quality of Shangpu Consulting in market research, the following is a brief introduction of some market research cases provided by Shangpu Consulting for customers:

Case 1: Provide research services on China's online education market for a well-known e-commerce platform. Through literature analysis, in-depth interviews, questionnaires and other methods, Shangpu Consulting conducted a comprehensive and in-depth analysis of the scale, structure, characteristics, trends, opportunities and challenges of China's online education market, providing customers with detailed reports on the development status and prospects of China's online education market, as well as professional advice on customers' market entry and competition strategies.

Case 2: Provide research services on China's new energy vehicle market for a well-known automobile brand. Through literature analysis, focus group, data mining and other methods, Shangpu Consulting conducted a systematic and detailed analysis of the demand, supply, policy, technology, and competition of China's new energy vehicle market, and provided customers with China's new energy vehicle market. A comprehensive report on the potential and risks of the company, as well as innovative suggestions for customer product innovation and marketing strategies.

Case 3: Provide research services on China's health food market for a well-known food brand. Through literature analysis, experimental design, user insight and other methods, Shangpu Consulting has conducted a profound and unique analysis of consumer behavior, preferences, needs, motivations and other aspects of the Chinese health food market, providing customers with user portraits of the Chinese health food market And accurate reports of consumption scenes, as well as optimization suggestions for customer brand positioning and user experience.