Shangpu Consulting: Necessary Conditions and Advantages of National Manufacturing Individual Champion Proof-Shangpu Consulting Company

Your location:Home Page > About Us > Expert opinion > Market research > Liu Fan >

Future Trends in Market Research: Applications of Artificial Intelligence and Big Data

2024-07-18 15:14:55 来源：尚普咨询浏览量：0

一、人工智能和大数据的概念、特征和发展现状

1.1 人工智能的概念、特征和发展现状

人工智能（Artificial Intelligence，AI）是一门研究、开发和应用计算机系统模拟、延伸和扩展人的智能的学科，其目标是使计算机能够执行通常需要人类智能才能完成的任务，如感知、理解、学习、推理、决策、创造等。人工智能的主要技术包括机器学习、深度学习、自然语言处理、计算机视觉、语音识别、图像识别、知识图谱、专家系统、机器人等。

人工智能的发展经历了三次浪潮，分别是1956年至1974年的第一次浪潮，1980年至1987年的第二次浪潮，2012年至今的第三次浪潮。第一次浪潮主要以符号主义为主，注重逻辑推理和知识表示，代表成果有图灵测试、通用问题求解器、埃尔iza对话系统等。第二次浪潮主要以连接主义为主，注重神经网络和并行分布式处理，代表成果有反向传播算法、Hopfield网络、Boltzmann机等。第三次浪潮主要以统计学习为主，注重大数据和深度学习，代表成果有AlphaGo、Siri、Watson、图灵狗等。

目前，人工智能正处于第三次浪潮的高潮期，其发展受到了以下几个因素的推动：一是数据的爆炸式增长，提供了丰富的训练素材和应用场景；二是计算能力的指数级提升，提供了强大的算力支撑和技术创新；三是算法的不断进化，提供了更高效的学习模型和优化方法；四是政策的积极引导，提供了良好的发展环境和战略方向。

1.2 大数据的概念、特征和发展现状

大数据（Big Data）是指在传统数据处理应用软件不足以处理的数据集合，其具有海量、高速、多样、价值和难度等特征，需要新的处理模式才能具有更强的决策力、洞察力和创新力。大数据的主要技术包括数据采集、数据存储、数据管理、数据分析、数据可视化、数据安全等。

大数据的发展经历了三个阶段，分别是2000年至2008年的大数据1.0时代，2009年至2015年的大数据2.0时代，2016年至今的大数据3.0时代。大数据1.0时代主要以互联网公司为主，注重数据的收集和存储，代表技术有Hadoop、MapReduce、NoSQL等。大数据2.0时代主要以电商、金融、制造等行业为主，注重数据的分析和挖掘，代表技术有Spark、Storm、Mahout等。大数据3.0时代主要以人工智能、物联网、云计算等领域为主，注重数据的应用和价值，代表技术有TensorFlow、Keras、PyTorch等。

目前，大数据正处于大数据3.0时代的快速发展期，其发展受到了以下几个因素的推动：一是数据源的多元化，提供了更广泛的数据类型和维度；二是数据平台的云化，提供了更灵活的数据服务和解决方案；三是数据分析的智能化，提供了更精准的数据洞察和预测；四是数据应用的场景化，提供了更多的数据赋能和创新。

二、人工智能和大数据对市场调研的影响和价值

2.1 人工智能和大数据对市场调研的影响

人工智能和大数据作为当今最具前沿性和颠覆性的技术，对市场调研产生了深刻的影响，主要体现在以下几个方面：

（1）改变了市场调研的数据来源和数据质量。传统的市场调研主要依赖于问卷、访谈、观察等主动获取的数据，这些数据往往存在数量少、质量低、时效差、成本高等问题。而人工智能和大数据的应用，使市场调研可以利用互联网、物联网、社交媒体等渠道，获取更多的被动数据，如用户行为数据、用户反馈数据、用户画像数据等，这些数据具有数量大、质量高、时效好、成本低等优势，可以为市场调研提供更全面、更真实、更及时的信息支持。

（2）改变了市场调研的数据处理和数据分析。传统的市场调研主要依赖于统计分析、描述分析、假设检验等方法，这些方法往往存在局限性、复杂性、主观性等问题。而人工智能和大数据的应用，使市场调研可以利用机器学习、深度学习、自然语言处理等技术，对数据进行更高级的处理和分析，如数据清洗、数据转换、数据挖掘、数据建模、数据可视化等，这些技术具有智能性、自动化、客观性等优势，可以为市场调研提供更准确、更有效、更有价值的洞察和建议。

（3）改变了市场调研的数据应用和数据价值。传统的市场调研主要依赖于报告、图表、演示等形式，向客户呈现数据的结果和意义，这些形式往往存在滞后性、静态性、单向性等问题。而人工智能和大数据的应用，使市场调研可以利用智能系统、智能平台、智能服务等方式，向客户提供数据的应用和价值，如数据驱动的决策支持、数据驱动的产品创新、数据驱动的服务优化等，这些方式具有实时性、动态性、交互性等优势，可以为市场调研提供更及时、更灵活、更个性化的解决方案和体验。

2.2 人工智能和大数据对市场调研的价值

人工智能和大数据作为当今最具创新性和变革性的技术，对市场调研带来了巨大的价值，主要体现在以下几个方面：

（1）提高了市场调研的效率和质量。人工智能和大数据的应用，可以大幅降低市场调研的时间成本和人力成本，提高市场调研的速度和规模，同时也可以提升市场调研的准确性和可靠性，降低市场调研的误差和偏差，从而使市场调研更高效、更优质地完成。

（2）拓展了市场调研的范围和深度。人工智能和大数据的应用，可以突破市场调研的空间和时间的限制，覆盖更广泛的市场和用户，同时也可以挖掘市场调研的潜在和隐性的信息，深入了解市场和用户的需求、偏好、行为、心理等，从而使市场调研更广阔、更深入地探索。

（3）创新了市场调研的方法和模式。人工智能和大数据的应用，可以超越市场调研的传统的方法和模式，如问卷、访谈、观察等，引入更多的新的方法和模式，如社交媒体分析、情感分析、语义分析、网络分析、图像分析、视频分析等，从而使市场调研更多样、更创新地实施。

（4）促进了市场调研的智能化和个性化。人工智能和大数据的应用，可以使市场调研更好地利用数据的智能化和个性化的特征，如数据的自我学习、自我优化、自我适应等，实现市场调研的智能化和个性化的管理、分析、应用、价值等，从而使市场调研更智能、更个性地服务。

三、市场调研的未来趋势和展望

3.1 市场调研的未来趋势

基于人工智能和大数据的影响和价值，市场调研的未来趋势可以概括为以下几个方面：

（1）数据生态化。市场调研的数据将不再是孤立的、零散的、静态的，而是构成一个有机的、整合的、动态的数据生态系统，实现数据的全面采集、高效存储、智能管理、深度分析、广泛应用、持续优化等，形成一个数据驱动的市场调研闭环。

（2）数据治理化。市场调研的数据将不再是无序的、无规的、无法的，而是遵循一定的数据治理原则、数据治理框架、数据治理机制，实现数据的标准化、规范化、合法化、安全化、伦理化等，保障数据的质量、可信

（3）实现数据共享和协同。数据共享和协同是指在保障数据安全和隐私的前提下，通过数据的开放、交换、整合、优化等方式，实现数据的价值最大化和效益最优化的过程，其目的是实现数据的协作、创新、共赢。市场调研要实现数据共享和协同，就要建立数据的信任，促进数据的流动，增强数据的协作，提高数据的效益，实现数据的共享化和协同化。

4. Conclusion

市场调研是一种重要的战略决策支持活动，其发展受到了人工智能和大数据的深刻影响，也获得了人工智能和大数据的巨大价值。市场调研的未来趋势是数据驱动、场景化、协同化的市场调研，市场调研的未来展望是构建数据生态系统、加强数据治理、培养数据人才、推动数据标准化、实现数据共享和协同的市场调研。市场调研要充分利用人工智能和大数据的优势，也要注意规避其风险和挑战，以实现市场调研的高质量、高效率、高价值的发展。

Consulting Services

economic database

Brand Rankings

User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise