Service process of 1. market research company

The service process of a market research company refers to the whole process of market research services provided by a market research company to customers, including early communication, contracts, plans, mid-term data collection, analysis, and reporting, and later feedback, evaluation, and maintenance. The service process of a market research company can generally be divided into the following steps:

Identify research needs. Market research companies communicate fully with customers, understand the customer's market research purpose, content, scope, object, budget, time and other needs, to provide customers with professional advice and solutions.

Signing a research contract. The market research company signs a formal market research contract with the customer, clarifying the rights and obligations of both parties, as well as the specific content, methods, fees, duration, confidentiality and other terms of market research.

Develop research programs. According to the customer's needs and contracts, the market research company formulates a detailed market research plan, including research objectives, problems, assumptions, indicators, methods, tools, samples, processes, personnel, quality control, etc., and submits it to the customer for review and confirmation.

Execute the research plan. Market research companies in accordance with the research program, organize a professional research team, the use of appropriate research methods, such as questionnaires, in-depth interviews, focus groups, observation, experimental methods, etc., to collect relevant market data and information, while quality inspection and data cleaning.

Analysis of research data. Market research companies use statistical analysis, logical analysis, causal analysis and other methods to organize, summarize and analyze the collected data and information, find the laws, trends, problems, opportunities, etc., and draw valuableConclusionand recommendations.

Write research reports. According to the analysis results, the market research company writes a systematic, complete and standardized market research report, includingAbstractCatalogue,Text, appendices, etc., reflect the whole process of market research and the main findings, and provide feasible market strategies and action plans.

Submission of research results. In accordance with the contract, the market research company timely submits market research reports and related data to customers, as well as other possible research results, such as charts, videos, audio, etc., to provide customers with convenient access and use.

Collect research feedback. After submitting the research results, the market research company actively communicates with customers, collects customer feedback and evaluation on market research, understands customer satisfaction and needs, and provides a basis for subsequent service improvement and maintenance.

Quality Standards for 2. Market Research Companies

The quality standards of market research companies refer to a series of specifications and requirements formulated by market research companies to ensure the quality and effectiveness of market research services, involving all aspects and aspects of market research. The quality standards of market research companies generally include the following aspects:

Quality standards for research programs. The research plan is the basis and guidance of market research, and its quality directly affects the efficiency and effect of market research. The quality standards of the research plan mainly include the following aspects: ① The research plan must meet the needs and goals of the customer and be able to effectively solve the customer's problems. ② The research plan should be scientific and feasible, and be able to use reasonable research methods and tools to collect accurate and effective data and information. ③The research plan should be innovative and forward-looking, able to grasp the changes and trends of the market, and put forward valuable insights and suggestions.

Quality standards for survey data. Research data is the core and basis of market research, and its quality directly affects the credibility and value of market research. The quality standards of research data mainly include the following aspects: ① Research data should be authentic and objective, can truly reflect the current situation and characteristics of the market, and avoid false and misleading data. ② The research data should be complete and sufficient to cover all aspects and levels of the market and avoid missing and inadequate data. ③The survey data should be consistent and comparable, and can be collected and processed in accordance with unified standards and methods to avoid contradictory and different data.

Quality standards for research reports. The research report is the result and display of market research, and its quality directly affects the influence and value of market research. The quality standards of the research report mainly include the following aspects: ① The research report should meet the needs and objectives of the customer, be able to answer the customer's questions clearly, and provide useful information and suggestions. ② The research report should be logical and organized, and be able to organize the research process and results in accordance with a certain structure and format to avoid confusion and duplication. ③ The research report should be concise and easy to read, and be able to express the main points and highlights of the research in concise language and charts to avoid lengthy and obscure content. 4. Quality standards for research services. Research services are the interaction and communication between market research companies and customers, and their quality directly affects the efficiency and satisfaction of market research. The quality standards of research services mainly include the following aspects: ① Research services should be professional and honest, be able to comply with the industry norms and ethical standards of market research, and protect the interests and privacy of customers. ② Research services should be timely and flexible, and be able to adjust and optimize market research programs and methods in a timely manner according to customer needs and market changes to improve the effectiveness of market research. ③The research service should be friendly and interactive, be able to maintain good communication and cooperation with customers, timely feedback and solve market research problems and difficulties, and improve customer satisfaction and loyalty.

3. the Market Research Advantages and Achievements of Shangpu Consulting

Shangpu Consulting is a professional market research company, founded in 2008, headquartered in Beijing, with more than 200 market research experts and consultants, providing high-quality market research services for enterprises and institutions across the country. Champu Consulting has the following advantages and achievements in the field of market research:

Shangpu Consulting has rich market research experience and cases, covering a number of industries and fields, such as consumer goods, health care, education and training, financial investment, Internet technology, etc., providing customers with comprehensive and in-depth market insights and strategic guidance. For example, Shangpu Consulting has conducted market research for a well-known education and training institution, analyzed the scale, structure, demand, competition, opportunities, etc. of the target market, and formulated effective market expansion and brand building programs for customers to help customers achieve performance growth and market occupation.

Shangpu Consulting has advanced market research technology and tools, using big data, artificial intelligence, cloud computing and other technologies to collect and analyze massive market data and information, and provide customers with accurate and real-time market intelligence and forecasts. For example, Shangpu Consulting once conducted market research for a well-known Internet technology company, and used a self-developed market research platform to monitor and analyze user behavior, preferences, satisfaction, etc. in real time, and provided customers with targeted The recommendations of product optimization and operation promotion help customers increase the activity and loyalty of users.

Shangpu Consulting has an excellent market research team and services, a team composed of senior market research experts and consultants, with rich industry knowledge and market insight, and provides customers with professional and caring market research services. For example, Shangpu Consulting has conducted market research for a well-known medical and health company, maintained close communication and cooperation with customers, adjusted and optimized market research plans and methods in a timely manner according to customer needs and feedback, and provided customers with Satisfactory market research reports and results have won high praise and trust from customers.

Conclusion

Market research is an important marketing activity, which can provide valuable market information and strategic guidance for enterprises, help enterprises grasp the opportunities and challenges of the market, and improve the competitiveness and development potential of enterprises. Market research company is specialized in market research services, can provide professional and efficient market research solutions for enterprises, to help enterprises to achieve the objectives and results of market research. The service process and quality standard of the market research company are the important factors that affect the effect of market research and customer satisfaction, and also the embodiment of the core competitiveness and brand image of the market research company. Shangpu Consulting is a professional market research company with rich market research experience and cases, advanced market research technology and tools, excellent market research team and services, providing customers with high-quality market research services and winning customer Recognition and trust.