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2024-07-18 15:00:25 Source: Champu Consulting Visits:0
Market research is a systematic activity to collect, analyze and interpret market-related information, which aims to help enterprises solve market problems, discover market opportunities, formulate market plans, and evaluate market effects. There are two main types of market research methods: quantitative and qualitative. Quantitative surveys are based on the analysis of large amounts of data through mathematical and statistical methods to arrive at a representative and credibleConclusion. Qualitative surveys are the analysis of small amounts of data through in-depth interviews, focus groups, observations, etc., to arrive at insightful and enlighteningConclusion。
The process of market research generally includes the following steps: determining the purpose and scope of the survey, designing a survey plan, selecting respondents and samples, collecting data, analyzing data, writing reports, and making recommendations. The quality and effectiveness of market research depends on the implementation of these steps, which are affected by many factors, such as the availability, accuracy and timeliness of data, the rationality, effectiveness and innovation of survey methods, the advancement, applicability and intelligence of analytical tools, and the clarity, simplicity and interest of report forms.
With the development of big data and artificial intelligence technology, market research is also facing opportunities and challenges of innovation and change. Big data and artificial intelligence technology can provide more data sources, data types and data processing methods for market research, and can also provide higher analysis level, analysis speed and analysis value for market research, and can also provide better report form, report content and report interaction for market research. Big data and artificial intelligence technology can not only improve the efficiency and quality of market research, but also enhance the value and influence of market research.
Shangpu Consulting is a company specializing in market research and consulting services, with many years of market research experience and rich industry knowledge, providing customized market solutions for customers in all walks of life. Champu Consulting actively uses big data and artificial intelligence technology to bring innovation and development to market research. The following are some specific cases of Champ Consulting's use of big data and artificial intelligence technology in market research:
In terms of data analysis, Shangpu Consulting not only uses traditional statistical analysis, factor analysis, cluster analysis and other methods, but also uses artificial intelligence technologies, such as machine learning, deep learning, neural networks, etc., to conduct deeper, more detailed, and More intelligent analysis, discover the laws, trends, patterns, anomalies and other information in the data, and provide customers with more valuable insights and suggestions. For example, Shangpu Consulting once conducted market research for a FMCG brand. Through the use of artificial intelligence technology, it analyzed users' purchasing behavior, consumption habits, lifestyle and other data, divided different user groups, and provided guidance for the brand's product design, pricing, promotion, channels, etc.
In terms of writing reports, Shangpu Consulting not only uses traditional text, charts, tables and other forms, but also uses artificial intelligence technologies, such as natural language generation, data visualization, virtual reality, etc., to make the report more vivid, interesting and interactive. Presentation to improve the readability and attractiveness of the report. For example, Shangpu Consulting once conducted a market survey for a catering brand. Through the use of artificial intelligence technology, it visualized the data in the report and generated some dynamic graphics, animations, videos, etc., so that customers can see the market situation more intuitively. At the same time, it also uses virtual reality technology to allow customers to experience the scenes, atmosphere, feelings, etc. in the market by wearing devices, enhance the immersion and impact of the report.
Conclusion
Market research is an important means for enterprises to obtain market information and formulate market strategies, and it is also a key factor in market competition. Big data and artificial intelligence technology provide new possibilities and opportunities for market research, but also bring new challenges and requirements. As a professional market research and consulting service company, Shangpu Consulting actively embraces big data and artificial intelligence technology, brings innovation and development to market research, and provides customers with more efficient, higher quality and higher value market solutions.
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immediate consultationOn July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
| Research Module | research content | ||||||
|---|---|---|---|---|---|---|---|
| Market research | Industry status | market capacity | Product Application | channel mode | Supply chain | market competition | Market Consulting |
| Competitor Research | Enterprise background | Enterprise Finance | Sales Data | Market Strategy | Production Equipment | Supply Procurement | Technology R & D |
| warehousing logistics | channel construction | Human Resources | Enterprise Strategy | ||||
| User Research | Consumer Survey | consumption behavior attitude | Publicity/Promotion | Product Service | Brand Research | consumer characteristics | |
| satisfaction survey | Employee satisfaction | user satisfaction | |||||
| Market Entry Advisory | Macro Industry Research | competitive enterprise research | Downstream User Research | Channel Research | Due Diligence | Return on Investment | |
| Floor module | Landing implementation recommendations | Long-term cooperation | |||||
| Business investment due diligence | Target industry market investment value due diligence | Industry Benchmarking Enterprise Research | Target Enterprise Credit Assessment Report | Project investment due diligence | |||
| industry planning | Market research | market access | development strategy | investment location | Acquisition and integration | IPO Fundraising | |
| Credit Report | Basic information | Major Events | Production/Operation Network | enterprise scale | Operating strength | Financial strength | Legal risk |
| Future business prediction | Overall credit rating | cooperative risk warning | |||||
| Brand/Sales Proof | Market Share Proof | Market Share Proof | Proof of brand strength | Industry Proof | Specialized new proof | Proof of sales strength | Proof of technological leadership |
| National/Global Status Certificate | |||||||
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