Market research refers to activities that provide a basis for marketing, investment decisions, product development, etc. by collecting, collating, analyzing and interpreting market-related information. The purpose of market research is to understand the size, structure, trends, needs, competition, opportunities and risks of the market, and to provide support for enterprises to formulate reasonable strategies and strategies.

The importance of market research is self-evident, but the quality and effectiveness of market research is affected by many factors, the most critical of which is the professional level of market research companies. A market research company is a third-party organization whose main business is to provide market research services. They usually have professional research teams, methods, tools and data resources, and can provide customized market research programs and reports for enterprise customers. However, the quantity and quality of market research companies are uneven. Some market research companies have rich experience and authoritative reputation, while others lack professionalism and objectivity, and even have the phenomenon of fraud and plagiarism. Therefore, when choosing a market research company, enterprise customers must carefully consider and evaluate the professional level of the market research company from many aspects, so as not to cause waste of resources and mistakes in decision-making.

So, how to identify the professional level from the market research company's service content, methods, reports and other aspects? This article will put forward some standards and suggestions from the following aspects:

1. service content

The service content of the market research company refers to the type, scope, field and theme of the market research that the market research company can provide. The service content of the market research company reflects the business ability and professional field of the market research company, and is also an important basis for enterprise customers to choose the market research company. Generally speaking, the service content of the market research company should have the following characteristics:

Comprehensive. The service content of the market research company should cover all aspects of market research, including market analysis, industry analysis, competition analysis, user analysis, product analysis, channel analysis, price analysis, promotion analysis, brand analysis, etc., to meet the market research needs of enterprise customers at different stages and different purposes.

In-depth. The service content of the market research company should have a certain depth and professionalism, and be able to provide valuable insights and suggestions for different market research topics, rather than simple descriptions and generalizations. The service content of the market research company should be able to reveal the nature and laws of the market, analyze the opportunities and risks of the market, and provide effective support for the decision-making of enterprise customers.

Update. The service content of the market research company should keep pace with the changes in the market, be able to capture the dynamics and trends of the market in a timely manner, and reflect the latest situation and development direction of the market. The service content of the market research company should be able to focus on the hot spots and innovations of the market, explore the potential opportunities and challenges of the market, and provide inspiration and guidance for the innovation of enterprise customers.

2. from the method to see the professional level

The method of market research company refers to the technology and means of data collection, analysis and presentation used by market research company in the process of market research. The method of market research company reflects the professional standard and technical ability of market research company, and is also an important standard for enterprise customers to evaluate market research company.

Generally speaking, professional market research companies should have the following methods:

(1) Be able to adopt scientific data collection methods, including reasonable sample design, effective data sources, strict data quality control, etc., to ensure the representativeness, reliability and validity of the data. In this way, the deviation and error of the data can be avoided, and the reliability and validity of the data can be improved.

(2) Able to adopt advanced data analysis methods, including a variety of statistical analysis, modeling analysis, predictive analysis, optimization analysis, etc., as well as a variety of data analysis software and tools, such as SPSS, SAS, R, Python, etc. In this way, valuable information and insights can be extracted from the data to provide scientific basis and support for the market decision-making of enterprises.

(3) Be able to use clear data presentation methods, including a variety of charts, graphs, images, etc., as well as a variety of data visualization software and tools, such as Excel, PowerPoint, Tableau, Echarts, etc. This allows the data to be presented to enterprise customers in an intuitive and aesthetic way, improving the readability and attractiveness of the data.

In the case of Champ Consulting, for example, the company has the following professional advantages in terms of market research methods:

(1) Be able to adopt scientific data collection methods, including reasonable sample design, and determine the appropriate sample size, structure and distribution according to different research purposes and objects to ensure the representativeness and randomness of the sample. At the same time, the company has a variety of effective data sources, including self-built databases, cooperative third-party data platforms, professional industry associations and institutions, authoritative government departments and media, etc., to ensure the authenticity and authority of the data. In addition, the company also adopts strict data quality control, including data cleaning, verification, audit, etc., to ensure the accuracy and integrity of the data.

(2) Able to adopt advanced data analysis methods, including a variety of statistical analysis, modeling analysis, predictive analysis, optimization analysis, etc., as well as a variety of data analysis software and tools, such as SPSS, SAS, R, Python, etc. For example, the company has provided a competitor analysis for an artificial intelligence enterprise, using multiple regression analysis, cluster analysis, main component analysis and other methods, analysis of the competitor's market share, product characteristics, technical level, development strategy, etc., for the enterprise's competitive strategy to provide professional advice and solutions.

(3) Be able to use clear data presentation methods, including a variety of charts, graphs, images, etc., as well as a variety of data visualization software and tools, such as Excel, PowerPoint, Tableau, Echarts, etc. For example, the company once provided a market demand analysis for a financial technology enterprise, using bar charts, pie charts, scatter charts, radar charts, etc., to show the size, growth, structure, distribution, demand, etc. of the market, providing an intuitive and beautiful data presentation for the enterprise's marketing.

3. look at the level of professionalism from the report

The report of the market research company refers to the document of the results and recommendations of the market research submitted by the market research company to the enterprise customer after the completion of the market research. The report of the market research company reflects the professional level and service quality of the market research company, and is also an important basis for enterprise customers to evaluate the market research company.

Generally speaking, a professional market research company should have the following reports:

(1) Ability to provide a complete report structure, including the title of the report,AbstractCatalogue,Text、Conclusionrecommendations, appendices, etc., as well as the page numbers, headers, footers, etc. of the report to ensure the completeness and standardization of the report. This makes it easy for corporate customers to quickly understand the main content of the report and.Conclusionand information about finding and referencing reports.

(2) Be able to provide a clear report, including the background, purpose, methodology, results, analysis, and,Conclusion, recommendations, etc., as well as charts, graphs, images, etc. of the report to ensure the clarity and logic of the report. This can help enterprise customers gain a deeper understanding of the data and insights reported, as well as the meaning and value of the report.

(3) Be able to provide professional reporting style, including the language, format, citations, notes, etc. of the report to ensure the professionalism and authority of the report. This can increase the credibility and impact of the report, as well as the satisfaction and trust of corporate customers.

In the case of Shangpu Consulting, the company has the following professional advantages in market research reports:

(1) Ability to provide a complete report structure, including the title of the report,AbstractCatalogue,Text、Conclusionrecommendations, appendices, etc., as well as the page numbers, headers, footers, etc. of the report to ensure the completeness and standardization of the report. The company's reporting structure follows the internationally accepted standards and specifications for market research reports and meets the expectations and requirements of corporate customers.

(2) Be able to provide a clear report, including the background, purpose, methodology, results, analysis, and,Conclusion, recommendations, etc., as well as charts, graphs, images, etc. of the report to ensure the clarity and logic of the report. The company's report content is supported by both data and in-depth analysis, bothConclusionIt is clear and practical with suggestions. It has both a global perspective and attention to details. It provides a comprehensive and profound market research report for corporate customers.

(3) Be able to provide professional reporting style, including the language, format, citations, notes, etc. of the report to ensure the professionalism and authority of the report. The company's reporting style adopts concise, accurate, objective and formal language, unified, standardized and beautiful format, standardized, complete and accurate references, detailed, clear and useful notes, providing professional and authoritative market research reports for enterprise customers.

In short, market research is an important basis for strategic decision-making, and choosing a professional market research company is the key to improve the quality and efficiency of research. From the service content, methods and reports of market research companies, we can identify the professional level of market research companies and help enterprise customers make reasonable choices among many market research companies. Shangpu Consulting Company is a well-known independent third-party research and investment and financing consulting agency in China, dedicated to providing professional solutions for corporate strategic decision-making. The company has significant professional advantages and successful cases in terms of market research service content, methods, reports, etc., and is a trusted market research partner for corporate customers.