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How to communicate and cooperate effectively with market research companies?

2024-07-18 15:00:27  来源:尚普咨询  浏览量:0

市场调研是指通过收集、整理、分析和解释市场相关的信息,以了解市场的现状、趋势、机会和挑战,为企业的市场营销、产品开发、品牌建设、竞争策略等提供依据和建议的活动。

市场调研可以帮助企业识别和满足消费者的需求和期望,提高市场占有率和利润率,降低市场风险和成本,增强市场竞争力和创新能力。

市场调研公司是指专业从事市场调研服务的机构,包括国际知名的市场调研集团,如尼尔森、益普索、TNS等,以及国内的市场调研公司,如尚普咨询、零点调查、数字100等。

市场调研公司拥有专业的市场研究人员、先进的市场研究方法、丰富的市场研究经验、广泛的市场研究网络、海量的市场研究数据等资源,可以为企业提供全面、准确、及时、连续的市场研究报告和咨询服务。

与市场调研公司有效沟通与合作,是提高市场调研质量和效率的关键。以下是与市场调研公司沟通与合作的注意事项和技巧:

一、明确市场调研的目的和范围

市场调研的目的是指企业希望通过市场调研得到什么样的信息,解决什么样的问题,达到什么样的目标。

市场调研的目的应该是具体、明确、可量化、可实现的,例如,了解某一细分市场的规模、结构、增长率、竞争格局、消费者特征、消费者满意度、消费者偏好、消费者需求等。

市场调研的范围是指市场调研所涉及的市场、产品、消费者、竞争对手等对象,以及市场调研所覆盖的地域、时间、频率等参数。

市场调研的范围应该是适当、合理、可操作的,例如,针对某一细分市场的某一类产品,选择具有代表性的消费者群体,进行一次或多次的市场调研,覆盖一定的地域范围,选择合适的时间节点等。

明确市场调研的目的和范围,可以帮助企业和市场调研公司达成一致的市场调研需求,避免市场调研的偏差和浪费,提高市场调研的针对性和有效性。

二、选择合适的市场调研方法和流程

市场调研的方法是指市场调研所采用的信息收集和分析的技术和工具,包括定性研究和定量研究两大类。定性研究是指通过深入访谈、焦点小组、情景分析等方式,收集和分析消费者的态度、观点、感受、动机等非结构化的信息,以揭示消费者的心理和行为的深层原因和规律。定量研究是指通过问卷调查、实验、观察等方式,收集和分析消费者的数量、比例、频率、差异等结构化的信息,以描述和预测消费者的心理和行为的表层现象和趋势。

市场调研的流程是指市场调研的各个阶段和步骤,包括确定市场调研目标、设计市场调研方案、选择市场调研样本、收集市场调研数据、分析市场调研结果、撰写市场调研报告、提出市场调研建议等。

选择合适的市场调研方法和流程,可以帮助企业和市场调研公司制定科学的市场调研计划,保证市场调研的质量和效率,提高市场调研的可信度和实用性。

三、保持良好的市场调研沟通和反馈

市场调研的沟通是指企业和市场调研公司在市场调研过程中的信息交流和意见沟通,包括市场调研需求沟通、市场调研方案沟通、市场调研进度沟通、市场调研问题沟通等。市场调研的反馈是指企业和市场调研公司在市场调研结束后的信息反馈和评价反馈,包括市场调研结果反馈、市场调研建议反馈、市场调研满意度反馈、市场调研改进反馈等。

保持良好的市场调研沟通和反馈,可以帮助企业和市场调研公司及时了解和解决市场调研中的问题和困难,增强市场调研的协作和配合,提高市场调研的客户满意度和忠诚度。

Conclusion

市场调研是企业制定战略决策的重要依据,而市场调研公司是提供专业市场研究服务的机构。如何与市场调研公司有效沟通与合作,是提高市场调研质量和效率的关键。本文建议企业在与市场调研公司沟通与合作时,应该注意以下几点:

明确市场调研的目的和范围,使市场调研需求具体、明确、可量化、可实现,避免市场调研的偏差和浪费,提高市场调研的针对性和有效性。

选择合适的市场调研方法和流程,制定科学的市场调研计划,保证市场调研的质量和效率,提高市场调研的可信度和实用性。

保持良好的市场调研沟通和反馈,及时了解和解决市场调研中的问题和困难,增强市场调研的协作和配合,提高市场调研的客户满意度和忠诚度。




User evaluation

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  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

  • On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:
Research Module research content
Market research Industry status market capacity Product Application channel mode Supply chain market competition Market Consulting
Competitor Research Enterprise background Enterprise Finance Sales Data Market Strategy Production Equipment Supply Procurement Technology R & D
warehousing logistics channel construction Human Resources Enterprise Strategy      
User Research Consumer Survey consumption behavior attitude Publicity/Promotion Product Service Brand Research consumer characteristics
satisfaction survey Employee satisfaction user satisfaction        
Market Entry Advisory Macro Industry Research competitive enterprise research Downstream User Research Channel Research Due Diligence Return on Investment
Floor module Landing implementation recommendations Long-term cooperation        
Business investment due diligence Target industry market investment value due diligence Industry Benchmarking Enterprise Research Target Enterprise Credit Assessment Report Project investment due diligence    
industry planning Market research market access development strategy investment location Acquisition and integration IPO Fundraising
Credit Report Basic information Major Events Production/Operation Network enterprise scale Operating strength Financial strength Legal risk
Future business prediction Overall credit rating cooperative risk warning        
Brand/Sales Proof Market Share Proof Market Share Proof Proof of brand strength Industry Proof Specialized new proof Proof of sales strength Proof of technological leadership
National/Global Status Certificate            
Service advantages
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise
  • Focus on production and research

    15 Year

    Champ Consulting has been established for 15 years.

    48 Intellectual Property Rights

    Independent methodology

    80% of the information comes from first-hand research.

  • massive data

    118 Billionth

    Self-built database 11.8 billion

    Covering 1978 industries in China

    0.1 billion new data per year

    Industry Big Data Platform

  • Research Team

    118 +

    Have a 300 team of professional consultants

    Practical operation and management experience of top enterprises

    88% of members have international PMP certificates

  • Intellectual Property

    48 Item

    Independent methodology

    48 independent intellectual property rights

    high-tech enterprise

    Industry Big Data Platform

Customer Evaluation
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

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