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A Guide to Selecting Professional Market Research Firms: Methods, Teams, Reports and Case Studies

2024-07-18 15:00:28 Source: Champ Consulting Visits:0

Market research is an important means for enterprises to understand market demand, competitive situation, consumer behavior, product advantages and so on. It is also an important basis for enterprises to formulate strategies, plan products, expand markets and enhance brands. The quality of market research directly affects the decision-making effect of the enterprise, therefore, choosing a professional market research company is the key to success.

1. research methods

The method of market research is mainly divided into quantitative research and qualitative research, quantitative research is through a large number of data collection and analysis, to get objective and quantifiable results, qualitative research is through in-depth interviews and observation, to get subjective and difficult to quantify the results. The two methods have their own advantages and disadvantages, and the appropriate method should be selected according to different research purposes and objects.

A professional market research company should be able to design a reasonable research plan according to the needs of customers, choose appropriate research methods, and use effective research tools to ensure the effectiveness and accuracy of research. At the same time, it should also be able to flexibly adjust the research methods, revise and supplement according to the actual situation, and avoid deviations and loopholes.

2. Research Team

The market research team is the executor of the research and the soul of the research. A good research team should have the following characteristics:

-Professionalism: The research team should have professional background and experience, be familiar with the research industry and field, master the research theory and skills, and be able to effectively collect, organize, analyze and present data.

-Responsibility: The research team should have a strong sense of responsibility, be able to complete the research tasks on time and quality, be responsible for the results of the research, be responsible for the needs of customers, and be responsible for their own work.

-Communication skills: The research team should have good communication skills, be able to communicate effectively with customers, research objects, colleagues and other parties, understand and meet the expectations and needs of all parties, solve and avoid various problems and conflicts.

-Innovative ability: The research team should have innovative thinking and ability, be able to put forward new ideas and suggestions according to market changes and customer needs, and provide customers with valuable insights and solutions.

3. Research Report

The report of market research is the result of research and the display of research. An excellent research report should have the following characteristics:

-Logicality: The research report should have a clear structure and logic, and be able to present the research process and results in an orderly manner according to the order of problems, methods, results, analysis and suggestions, so as to avoid jumping and repeating contents.

-Simplicity: The research report should have concise language and expression, be able to use refined text and charts to convey the main points and information of the research, and avoid lengthy and complex content.

-Professionalism: The research report should have professional content and format, be able to use professional terms and concepts to explain the methods and results of the research, and avoid errors and misunderstandings. At the same time, we should also follow professional norms and standards, use appropriate fonts, colors, charts, etc., to improve the readability and aesthetics of the research report.

-Usefulness: The research report should have useful analysis and suggestions, and can put forward targeted and operable analysis and suggestions according to the results of the research, help customers solve problems and improve decision-making, and avoid vague and invalid content.

4. research case

The case of market research is the proof of research and the promotion of research. Some successful research cases can show the professional level and performance of the research company, and can also attract more customers and partners.

A professional market research company should have some typical research cases, which can reflect the characteristics and advantages of the research company, and also reflect the service scope and level of the research company. The following are some specific cases of Champ Consulting Service customers for reference:

-Case 1: Conduct consumer insight and product positioning research for an internationally renowned cosmetics brand in the Chinese market, help the brand understand the needs and preferences of Chinese consumers, and formulate product strategies and marketing strategies suitable for the Chinese market.

-Case 2: Conduct user experience and satisfaction research for a leading domestic e-commerce platform to help the platform optimize user interface and functions, improve user efficiency and loyalty, and increase user conversion rate and retention rate.

-Case 3: Conduct market competition and opportunity analysis for an emerging shared bicycle company, help the company assess the size and potential of the market, analyze the strengths and weaknesses of competitors, formulate competitive product and price strategies, and find partners and investors.

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On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

Shangpu Consulting In the field of consulting, we can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
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More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

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Research Team

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Have a 300 team of professional consultants

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Intellectual Property

48 Item

Independent methodology

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Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise