Market research refers to the process of collecting, collating, analyzing and interpreting market-related information to provide a basis for a company's market decisions.

Market research can help companies understand the size, structure, trends, competitive conditions, consumer demand, behavior and satisfaction of the market, so as to develop a reasonable market strategy, marketing strategy, product strategy, price strategy, promotion strategy and channel strategy.

Market research can also help companies assess the effectiveness of market activities, identify problems and improve the direction of market performance and competitiveness.

The importance of market research is self-evident, but market research is not an easy task. It requires professional knowledge, skills, methods and tools, as well as rich experience and innovative thinking. Therefore, many enterprises will choose to entrust professional market research companies to conduct market research, in order to save time, cost and resources, improve the quality and efficiency of market research.

However, the quality of market research companies is uneven. Some market research companies have professional teams, advanced equipment, rigorous processes, efficient services and excellent reputation, and can provide customers with accurate, reliable and valuable market research. Results and suggestions; some market research companies lack professional talents, equipment, processes, services and reputation, and even have bad behaviors such as fraud, plagiarism, and misleading, bring wrong market research results and suggestions to customers, causing losses and risks to customers.

Therefore, enterprises in the choice of market research companies, can not be blind, need to pay attention to the following aspects:

Background of Market Research Company

The background of the market research company includes the establishment time, registered capital, shareholder structure, qualification certificate, industry association, social honor, etc. This information can reflect the size, strength, reputation and professionalism of the market research company, and can also help companies determine whether the market research company is legal, formal and reliable.

For example, Shangpu Consulting Group Co., Ltd. (referred to as "Shangpu Consulting"), with a registered capital of 50 million, was founded in early 2008, formerly known as "Beijing Shangpu Information Consulting Co., Ltd". After more than ten years of hard work, Shangpu Consulting has accumulated rich professional experience and customer resources in the fields of industry research, market research, investment and financing consulting, and IPO listing consulting. With strong consulting innovation capabilities, first-class service quality, and Strong market quality control such as quality process, quality monitoring, and quality improvement. This information can help enterprises to test the scientific research, research accuracy, research reliability, research usefulness, etc., so as to select the market research company that can best meet their needs.

Evaluate the professional competence and industry experience of the market research company

The professional ability and industry experience of a market research company is an important reference and advantage for selecting a market research company, and it is also an important aspect that reflects the value and characteristics of a market research company. When choosing a market research company, an enterprise should evaluate the professional ability and industry experience of the market research company, including the professional ability of the market research company's research team, research equipment, research resources, research models, research tools, etc., as well as the industry coverage, industry knowledge, industry insight, industry cases and other industry experience of the market research company. This information can help companies understand the depth of research, research breadth, research innovation, research differences, etc. of market research companies, so as to select the most professional and valuable market research companies.

Refer to the customer evaluation and case of the market research company.

The customer evaluation and case of the market research company is an effective supplement and auxiliary to the selection of the market research company, and it is also an effective way to verify the actual effect and reputation of the market research company. When selecting a market research company, an enterprise should refer to the customer evaluation and cases of the market research company, including: customer type, number of customers, customer satisfaction, customer feedback and other customer evaluations of the market research company, as well as case information such as case theme, case scale, case method, case result, case impact and other case information of the market research company. This information can help companies understand the service quality, service effectiveness, service impact, service reputation, etc. of the market research company, so as to select the market research company that can best win the trust and recognition of customers.

Conclusion

Market research is an important means for enterprises to obtain market information and insight, and choosing a professional, reliable and suitable market research company is the key to improve the effect and value of market research. This paper provides some considerations for enterprises to choose market research companies, including: clear their own research purposes and needs, understand the background and qualifications of market research companies, compare the service content and quotation of market research companies, review the research methods and quality control of market research companies, evaluate the professional ability and industry experience of market research companies, and refer to the customer evaluation and cases of market research companies. Through these precautions, companies can better screen and identify market research companies and find the most suitable partners, thereby improving the effectiveness and value of market research.