Shangpu Consulting: Necessary Conditions and Advantages of National Manufacturing Individual Champion Proof-Shangpu Consulting Company

Your location:Home Page > About Us > Expert opinion > Market research > Liu Sen >

市场调研：尚普咨询的专业方法与案例分析

2024-07-18 15:00:29 来源：尚普咨询浏览量：0

一、什么是市场调研

市场调研（Market Research）是指通过收集、整理、分析和解释与市场相关的信息，以了解市场的现状、趋势、问题和机会，从而为市场决策提供依据的过程。

市场调研的主要目的是了解和满足消费者的需求，即找出消费者想要什么、为什么想要、怎样想要、什么时候想要、从哪里想要、愿意付多少钱等问题的答案。

市场调研的对象包括市场环境、市场规模、市场结构、市场细分、市场需求、市场供给、市场竞争、市场机会、市场风险等方面。

市场调研的内容可以根据不同的目的和问题进行选择和设计，一般包括以下几个方面：

市场概况研究：了解市场的基本情况，如市场的定义、范围、特征、发展历史、发展阶段、发展趋势等；

市场需求研究：了解市场的潜在需求和有效需求，如需求的性质、规模、结构、变化、影响因素、预测等；

市场供给研究：了解市场的供给状况，如供给的性质、规模、结构、变化、影响因素、预测等；

市场竞争研究：了解市场的竞争格局，如竞争者的数量、规模、实力、战略、行为、优势、劣势、威胁、机会等；

市场细分研究：了解市场的细分方式和细分市场的特点，如细分的依据、标准、方法、结果、评价等；

市场机会研究：了解市场的机会点和机会区域，如机会的来源、类型、程度、条件、评价等；

市场风险研究：了解市场的风险点和风险区域，如风险的来源、类型、程度、条件、评价等；

市场策略研究：了解市场的策略选择和策略实施，如策略的目标、内容、方法、步骤、效果、评价等。

二、市场调研的流程和方法

The process of market research generally includes the following steps:

确定调研目的：明确调研的主题、范围、目标和问题，为后续的调研设计提供指导；

设计调研方案：制定调研的内容、方法、样本、工具、时间、预算等，为后续的调研实施提供依据；

收集调研数据：采用适当的数据来源、数据类型、数据收集方法和数据收集工具，获取所需的调研信息；

分析调研数据：采用适当的数据处理方法和数据分析方法，对收集的数据进行整理、归纳、统计、计算、比较、归因、解释等，得出调研结果；

撰写调研报告：采用适当的报告格式、报告结构、报告语言和报告图表，对调研的目的、方案、数据、分析和Conclusion等进行系统的描述、总结和评价，提出调研的建议和意见。

市场调研的方法一般分为两大类：定性研究和定量研究。

定性研究是指通过非结构化或半结构化的方式，收集和分析非数值化的数据，以了解市场和消费者的动机、态度、感受、看法、想法等，常用的定性研究方法有深度访谈、焦点小组、项目法、情景分析、案例分析等。定量研究是指通过结构化的方式，收集和分析数值化的数据，以了解市场和消费者的行为、特征、规模、结构、关系、影响等，常用的定量研究方法有问卷调查、实验法、观察法、统计分析、数学建模等。

三、尚普咨询在市场调研方面的优势和服务案例

尚普咨询是中国最具领导力和权威性的独立第三方行研与投融资咨询机构之一，拥有16年的市场调研经验和5000多家客户资源，服务客户覆盖多个行业领域，提供市场研究、投资决策评估、IPO上市咨询等细分咨询服务。

尚普咨询在市场调研方面具有以下优势：

专业的研究团队：尚普咨询拥有一支学科配置整齐、专业人员年轻、国际与国内职员兼有、高度自觉的学习型研究队伍，现有研究人员来源于社会学、统计学、心理学、市场营销、经济学、工商管理与公共管理学、财务投资、计算机科学、法学等相关专业方向，95%以上的全职研究咨询人员具有硕士及硕士以上学历，50%以上的研究咨询人员拥有4年以上的专业市场研究经验，30%以上的研究咨询人员具有海外背景；

专业的研究方法：尚普咨询采用国际通用的市场研究方法，结合中国市场的特点，灵活运用定性和定量的研究技术，如深度访谈、焦点小组、问卷调查、实验法、观察法、统计分析、数学建模等，以确保数据的有效性、准确性和可靠性；

专业的研究工具：尚普咨询拥有自主开发的市场研究软件和平台，如尚普在线、尚普数据、尚普智库、尚普报告等，以及与国内外知名的数据提供商和合作伙伴的数据共享和交流，如国家统计局、工信部、商务部、海关总署、世界银行、国际货币基金组织、欧睿国际、尼尔森、艾瑞咨询等，以确保数据的及时性、全面性和权威性；

专业的研究服务：尚普咨询以客户为中心，以需求为导向，以质量为保证，以效果为目标，提供专业的市场研究服务，如市场概况研究、市场需求研究、市场供给研究、市场竞争研究、市场细分研究、市场机会研究、市场风险研究、市场策略研究等，以及定制化的市场研究解决方案，如新产品开发研究、品牌定位研究、营销策略研究、顾客满意度研究、市场潜力评估研究、市场进入策略研究等。

尚普咨询在市场调研方面的服务案例有以下几个：

某国际知名汽车品牌的中国市场调研：尚普咨询为该品牌提供了中国汽车市场的整体分析、目标市场的细分分析、竞争对手的战略分析、消费者的需求分析、品牌的形象分析、营销渠道的优化分析等，帮助该品牌制定了针对中国市场的差异化的市场策略，提升了该品牌在中国市场的知名度、美誉度和市场份额；

某国内领先的电商平台的用户调研：尚普咨询为该平台提供了用户的画像分析、用户的行为分析、用户的满意度分析、用户的忠诚度分析、用户的价值分析、用户的留存分析等，帮助该平台了解了用户的需求、偏好、动机、感受、问题和建议，提升了该平台的用户体验、用户黏性和用户转化；

某国内知名的食品企业的新产品开发研究：尚普咨询为该企业提供了新产品的市场机会分析、新产品的概念测试、新产品的产品测试、新产品的包装测试、新产品的价格测试、新产品的推广测试等，帮助该企业评估了新产品的市场潜力、市场接受度、市场竞争力和市场风险，优化了新产品的设计、定价和营销，提高了新产品的市场成功率。

Consulting Services

economic database

Brand Rankings

User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise