Definition and Characteristics of 1. Digital Thinking

Digital thinking is a mode of thinking and decision-making in a digital environment. It emphasizes the use of digital technology and data analysis methods to quickly obtain, integrate and analyze information to solve problems more effectively and promote innovation. Digital thinking has the following characteristics:

Solve business problems. Digital thinking emphasizes the use of digital technologies to solve various problems and challenges in the business, such as improving efficiency, reducing costs, and improving products and services. This way of thinking encourages companies to actively adopt digital tools and methods, such as teleconferencing, cloud computing, artificial intelligence, big data, blockchain, etc.

Data driven. At the heart of digital thinking is data. It emphasizes data as a critical resource for decision-making and business improvement. Digital thinking requires enterprises to be able to collect, store, process, analyze and utilize various types and sources of data, including internal data, external data, structured data, unstructured data, etc., to discover the laws, trends and insights behind the data.

Integrated thinking. Digital thinking is a kind of comprehensive thinking, which requires employees to have interdisciplinary knowledge, such as technology, business, management, law, ethics, etc., and be able to analyze and solve problems from multiple angles and levels, while considering the opportunities and risks of digitalization.

Use of digital technology. Digital thinking enables automated and intelligent decision-making and evaluation with digital tools. This includes using artificial intelligence, machine learning, and automated processes to improve efficiency and accuracy, such as using intelligent voice assistants, chatbots, intelligent recommend systems, etc. to interact with customers and services.

Continuous learning and adaptability. In digital thinking, continuous learning and adaptability are essential. Due to the rapid development of technology, employees and organizations must constantly update their knowledge and skills to keep up with the changing times. Digital thinking requires companies to be able to respond quickly to market and customer needs, flexibly adjust business models and strategies, and achieve agility and innovation.

Application and Value of 2. Digital Thinking in Market Research

Market research is an important means for enterprises to understand market demand, competitive situation, customer behavior, industry trends and other information. It is also an important basis for enterprises to formulate strategies, optimize products, enhance marketing and enhance competitiveness. With the development and application of digital technology, the environment and methods of market research have undergone profound changes, requiring enterprises to have digital thinking to adapt to the digital transformation of market research. The application and value of digital thinking in market research are mainly reflected in the following aspects:

Improve the efficiency and quality of market research. Digital thinking can help enterprises use digital technology to improve the efficiency and quality of market research, such as using the Internet, mobile devices, social media and other channels to collect more, faster and more accurate market data, and using cloud computing, big data, artificial intelligence and other tools to process, analyze and present richer, deeper and more valuable market insights, use remote meetings, virtual reality, digital platforms and other ways to communicate, share and apply more effective, timely and convenient market decisions.

Expand the scope and content of market research. Digital thinking can help companies expand the scope and content of market research, such as using digital technology to cover broader, more segmented, and more diverse market segments and user groups, and using digital technology to explore more dimensions, more levels, and more The market demand and user behavior of the scene use digital technology to predict longer-term, more dynamic and more complex market trends and competitive changes.

Innovative market research models and methods. Digital thinking can help companies innovate market research models and methods, such as using digital technology to achieve automation, intelligence, real-time, visualization, and interaction of market research, and using digital technology to achieve collaboration, openness, and sharing of market research., Participation, etc., use digital technology to realize the personalization, customization, scenario, and experience of market research.

Methods and Practical Cases of 3. Cultivation and Application of Digital Thinking

Cultivating and applying digital thinking is the key to the digital transformation of enterprise market research, and it is also a necessary condition for enterprises to improve their market research ability and level. The methods and practical cases of cultivating and applying digital thinking mainly include the following aspects:

Improve the efficiency and quality of market research. Digital technology can help market researchers collect more, more comprehensive and more accurate data, such as real-time monitoring and tracking of target markets, users, competitors, etc. through online questionnaires, social media, mobile devices and other channels. Digital technology can also help market researchers process and analyze large amounts of data, for example, through data mining, machine learning, artificial intelligence and other methods, to discover patterns, trends, correlations and anomalies in the data, so as to extract valuable insights and suggestions.

Expand the scope and depth of market research. Digital technology can help market researchers break through the limitations of time and space, and realize the research of broader and more segmented markets and users. For example, through remote conferences, virtual reality, cloud computing, etc., to achieve different regions, different levels, Access and experience of markets and users in different scenarios. Digital technology can also help market researchers deeply understand the needs, motivations, behaviors and psychology of the market and users, such as through behavior tracking, emotional analysis, neuroscience, etc., to achieve in-depth insight and understanding of the market and users.

Promote innovation and change in market research. Digital technology can help market researchers create more, more innovative, and more influential market research results, such as through data visualization, storytelling, and interaction, to achieve a more vivid and convincing market research results. Presentation and dissemination. Digital technology can also help market researchers explore more, more cutting-edge, and more potential market research fields and methods, such as through big data, cloud computing, and the Internet of Things, to achieve new markets, new users, and new forms of competition. Discovery and analysis.

Training Methods and Practical Cases of Digital Thinking

Digital thinking is a kind of ability that can be cultivated and improved through learning and practice. The following are some training methods and practical cases of digital thinking:

Learn digital basics and skills. The premise of digital thinking is to master the basic knowledge and skills of digitization, such as the concepts, principles, tools and methods of digitization, as well as the application scenarios, cases and trends of digitization. These knowledge and skills can be learned through reading, watching, and participating in various ways, such as reading digital-related books, articles, reports, etc., watching digital-related videos, lectures, courses, etc., and participating in digital-related training, lectures, and activities. Wait.

Develop habits and attitudes of digital thinking. The key to digital thinking is to cultivate a digital thinking habit and attitude, such as actively looking for and using digital resources and opportunities, actively trying and applying digital technologies and methods, and continuously paying attention to and learning about the development and changes of digitalization. These habits and attitudes can be cultivated through practice, reflection, and communication, such as practicing digital projects, tasks, challenges, etc., reflecting on the process, results, and gains of digitization, and exchanging digital experiences, opinions, and suggestions.

Participate in digital innovation and change. The goal of digital thinking is to participate in digital innovation and change, such as discovering and solving digital problems and needs, proposing and implementing digital solutions and strategies, and creating and driving digital value and impact. These innovations and changes can be participated in through cooperation, competitions, entrepreneurship and other ways, such as cooperative digital teams, organizations, platforms, etc., competition digital awards, honors, opportunities, etc., entrepreneurial digital products, services, models, etc.