Purpose of 1. Market Research: Customization

The purpose of market research is to help enterprises solve practical problems and improve the efficiency and effect of decision-making. Therefore, the purpose of market research should be customized according to the specific needs and goals of the enterprise, rather than static. The purpose of customized market research can make market research more targeted, flexible and effective, avoid wasting resources and time, and improve the value and significance of market research.

The purpose of customized market research requires full communication and cooperation between market research institutions and enterprises, clear the background, problems, objectives, scope, expected results and other elements of market research, and formulate reasonable market research plans and plans to ensure that the purpose of market research is consistent with the needs and objectives of enterprises and conforms to the principles and norms of market research.

Shangpu Consulting is a professional market research organization with 14 years of market research experience and rich customer resources. It provides industry research, market segmentation and user behavior research, channel model research, competitor research, market entry research, Consumer research, investment decision evaluation, IPO market segmentation research, feasibility study of fundraising projects, business financing plans and other segmented consulting services. Shangpu Consulting focuses on communication and collaboration with customers, according to the different needs and goals of customers, customized market research purposes, to provide customers with professional solutions.

For example, Shangpu Consulting once provided a European high-end furniture brand with research services on the Chinese market to help it understand the potential demand, competitive landscape, consumer preferences, channel selection and other aspects of the Chinese market, and to formulate its entry into the Chinese market. Strategy provides support. In the process of communicating with customers, Shangpu Consulting has clarified the purpose of customer market research, that is, to understand the characteristics, needs, purchasing behavior and preferences of high-end furniture consumers in the Chinese market, as well as the development trend, competition pattern, market scale and growth potential of the high-end furniture industry in the Chinese market, so as to provide customers with targeted market analysis and suggestions.

2. market research object: embedded

The object of market research refers to the market subjects concerned by market research, including consumers, competitors, distributors, suppliers, government, society and so on. The selection and definition of the object of market research directly affects the data source, data quality and data analysis of market research. The selection and definition of traditional market research objects are often based on the subjective judgment and experience of market research institutions, or on the existing data resources and channels of market research institutions, rather than on the purpose and problems of market research. The selection and definition of such market research objects may lead to the inaccuracy, comprehensiveness and representativeness of market research objects, thus affecting the effectiveness and value of market research.

The selection and definition of embedded market research objects refers to the market research institutions according to the purpose and problems of market research, using technical means to directly obtain and select the market subjects that most meet the requirements of market research from the market, as the object of market research, rather than relying on the subjective judgment and experience of market research institutions, or the existing data resources and channels of market research institutions. The selection and definition of embedded market research objects can make the market research objects more accurate, comprehensive and representative, thus improving the effect and value of market research.

The selection and definition of embedded market research objects requires market research institutions to use technical means, such as big data analysis, artificial intelligence, social media, mobile Internet, etc., to directly obtain and select the market subjects that best meet the requirements of market research from the market., Such as consumers, competitors, distributors, suppliers, government, society, etc., as the objects of market research. Such market research objects can not only reflect the real situation of the market, but also update and adjust in real time to adapt to market changes.

In the selection and definition of market research objects, Shangpu Consulting adopts an embedded method and uses technical means to directly obtain and select the market subjects that best meet the requirements of market research from the market as the object of market research. Shangpu Consulting has a self-developed big data analysis platform, which can extract and analyze valuable information from massive Internet data and provide data support for market research. Shangpu Consulting also uses artificial intelligence, social media, mobile Internet and other technical means to realize real-time monitoring and dynamic tracking of market entities such as consumers, competitors, channels, suppliers, government, and society, and provide data for market research. source.

For example, Shangpu Consulting once provided market research services for a domestic new energy vehicle brand to help it understand market demand, competition, channels, policies and other information, and provide support for its formulation of market research strategies and plans. In the process of communicating with customers, Shangpu Consulting uses the big data analysis platform to obtain and screen out new energy vehicle consumers who meet customer requirements from Internet data as the object of market research. Shangpu Consulting also uses artificial intelligence, social media, mobile Internet and other technical means to monitor and dynamically track these consumers in real time to understand their characteristics, needs, purchase behavior and preferences, as well as their cognition, attitude and evaluation of new energy vehicle brands, so as to provide customers with valuable market analysis and suggestions.

The method of 3. market research: platform

The method of market research refers to the techniques and tools of data collection and data analysis used in market research, including questionnaires, interviews, observations, experiments, literature analysis, case analysis, statistical analysis, model analysis, etc. The choice and use of market research methods directly affects the quality and effectiveness of market research data. The selection and use of traditional market research methods is often based on the fixed models and processes of market research institutions, or on the limited resources and capabilities of market research institutions, rather than on the purpose and problems of market research. The choice and use of such market research methods may lead to inflexible, innovative and efficient market research methods, thus affecting the effectiveness and value of market research.

The selection and use of platform-based market research methods refers to the flexible selection and combination of the most suitable market research methods from a variety of data collection and data analysis technologies and tools according to the purpose and problems of market research, or the limited resources and capabilities of market research institutions. The selection and use of platform-based market research methods can make market research methods more flexible, innovative and efficient, thereby improving the effectiveness and value of market research.

The selection and use of platform-based market research methods requires market research institutions to make use of the advantages of the platform, such as resource sharing, collaborative cooperation, modular design, intelligent services, etc., from a variety of data collection and data analysis technologies and tools, flexibly select and combine the most suitable methods for market research. Such a market research method can not only meet the different needs and objectives of market research, but also achieve rapid response and efficient execution of market research.

In the selection and use of market research methods, Shangpu Consulting adopts a platform approach, using the advantages of the platform, from a variety of data collection and data analysis techniques and tools, flexible selection and combination of the most suitable for market research methods. Shangpu Consulting has a self-developed market research platform, which can realize the functions of resource sharing, collaborative cooperation, modular design, intelligent service and so on, and provide platform support for market research. Shangpu Consulting also uses a variety of data collection and data analysis techniques and tools, such as questionnaires, interviews, observations, experiments, literature analysis, case analysis, statistical analysis, model analysis, etc., according to the different needs and objectives of market research, flexible Select and combine the most suitable methods for market research to provide method support for market research.

For example, Shangpu Consulting once provided market research services for an international fast-food brand to help it understand the cognition, attitude and behavior of consumers in the Chinese market towards its products, and provide support for its formulation of product optimization and marketing strategies. In the process of communicating with customers, Shangpu Consulting uses the market research platform to flexibly select and combine the most suitable methods for market research from a variety of data collection and data analysis technologies and tools, such as questionnaires, interviews, observations, Experiments, literature analysis, case analysis, statistical analysis, model analysis, etc., to provide customers with comprehensive market analysis and suggestions.

Results of 4. market research: Valorization

The results of market research refer to the data, information, analysis and suggestions generated by market research, which is the final output of market research and the core value of market research. The quality and effect of the results of market research directly affect the value and significance of market research. The quality and effectiveness of traditional market research results are often based on the standardization and standardization of market research institutions, or on the experience and judgment of market research institutions, rather than on the purpose and problems of market research. The quality and effectiveness of such market research results may cause the results of market research to be inaccurate, in-depth and useful, thus affecting the value and significance of market research.

The quality and effect of value-based market research results refer to the market research institutions according to the purpose and problems of market research and the use of value standards to improve the quality and effect of market research results from the four levels of data, information, analysis and suggestions, rather than relying on the standardization and standardization of market research institutions, or the experience and judgment of market research institutions. The quality and effect of value-based market research results can make the results of market research more accurate, in-depth and useful, thus improving the value and significance of market research.

The quality and effectiveness of value-based market research results require market research institutions to use value standards to improve the quality and effectiveness of market research results from four levels: data, information, analysis and recommendations. Specifically, the data of market research should be true, effective, complete and reliable, the information of market research should be relevant, important, clear and orderly, the analysis of market research should be logical, scientific, in-depth and innovative, and the suggestions of market research should be feasible, practical, targeted and valuable.

In terms of the quality and effectiveness of market research results, Shangpu Consulting adopts a value-based approach and uses value standards to improve the quality and effectiveness of market research results from four levels: data, information, analysis and recommendations. Shangpu Consulting has a strict quality control system for market research, which conducts multiple tests and evaluations on market research data, information, analysis and suggestions to ensure that the results of market research are true, effective, complete and reliable, relevant, important, clear and orderly, logical, scientific, in-depth and innovative, feasible, practical, targeted and valuable. Shangpu Consulting also pays attention to communication and feedback with customers, adjusts and optimizes the results of market research according to the different needs and goals of customers, and provides customers with satisfactory market analysis and suggestions.

For example, Shangpu Consulting once provided market research services for a domestic online education platform to help it understand the development status, trends, opportunities and challenges of the online education industry in the Chinese market, and provide support for its business development and competitive advantage strategies. In the process of communicating with customers, Shangpu Consulting uses the market research quality control system to conduct multiple tests and evaluations of market research data, information, analysis and suggestions to ensure that the results of market research are accurate, in-depth and useful. Provide customers with comprehensive market analysis and suggestions. Shangpu Consulting also adjusts and optimizes the results of market research according to customer feedback, and provides customers with satisfactory market analysis and suggestions.

5. Conclusion

Market research is an important means for enterprises to understand the market situation and make strategic decisions, and it is also the core business and competitiveness of market research institutions. With the changes in the market environment and the development of technology, market research also needs to continue to innovate and adapt to improve the effectiveness and value of market research. From the four aspects of the purpose, object, method and result of market research, this paper analyzes the new model of market research, namely customization, embedded and platform, and shows the advantages and application scenarios of the new model in combination with the practical cases of Shangpu Consulting, which provides reference and enlightenment for the development of market research. The new mode of market research can make market research more targeted, flexible, effective, innovative and valuable, provide better market analysis and suggestions for enterprises, and provide stronger competitiveness and development space for market research institutions.