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Data Quality of Market Research: Guarantee and Improvement

2024-07-18 15:00:58  来源:尚普咨询  浏览量:0

市场调研是指通过系统的、有目的的、有计划的收集、整理、分析和解释与市场有关的信息,以帮助企业了解市场的需求、特征、规模、趋势、竞争状况等,从而为企业的战略决策和市场营销提供依据和指导的活动。市场调研是企业获取市场信息的主要途径,是企业进行市场分析、市场预测、市场规划、市场策略、市场控制等的基础,是企业提高市场竞争力和适应市场变化的必要手段。

市场调研的数据质量是指市场调研所获得的数据与市场实际情况的符合程度,即调研结果的准确性、完整性、及时性、连续性、可比性、可靠性、一致性、可用性等方面的特征。市场调研的数据质量是衡量市场调研的质量和效果的重要指标,是市场调研的核心要素,是市场调研的价值所在。市场调研的数据质量的高低直接影响市场调研的结果的正确性和有效性,进而影响企业的决策的合理性和营销的效果。

市场调研的数据质量受多方面的因素的影响,包括市场调研的目的、内容、方法、过程、人员、工具、环境等。市场调研的数据质量的保障和提升需要从这些因素入手,采取相应的措施和方法,以确保市场调研的数据的真实性、客观性、严谨性和有效性。具体而言,市场调研的数据质量的保障和提升可以从以下几个方面进行:

完善数据质量管理体系。数据质量管理体系是指为保证数据质量而建立的一套规范的制度、流程、标准、指标和控制手段,包括数据质量的目标、策略、组织、计划、执行、监督、评估、改进等环节。完善数据质量管理体系是保障和提升市场调研的数据质量的基础,需要明确数据质量的责任主体、分工、协作、沟通、协调、激励等机制,建立数据质量的规范、标准、指标、方法、工具等系统,实施数据质量的计划、执行、检查、改进等循环,形成数据质量的持续改进的文化和氛围。

规范数据采集和处理流程。数据采集和处理是市场调研的核心环节,是数据质量的源头,也是数据质量的难点。规范数据采集和处理流程是保障和提升市场调研的数据质量的关键,需要根据市场调研的目的和内容,选择合适的数据来源、数据类型、数据范围、数据方法、数据工具等,确保数据的有效性、可靠性、代表性、典型性等。同时,需要对数据进行有效的清洗、校验、整理、归纳、分类、编码、存储、备份等,确保数据的完整性、一致性、可用性等。

提高数据分析和呈现水平。数据分析和呈现是市场调研的重要环节,是数据质量的体现,也是数据质量的提升。提高数据分析和呈现水平是保障和提升市场调研的数据质量的途径,需要根据市场调研的目的和内容,运用合理的数据分析模型、方法、技术、工具等,对数据进行深入的挖掘、分析、解释、评价等,提炼出数据的内涵、规律、趋势、问题、建议等,形成数据的价值和意义。同时,需要运用恰当的数据呈现形式、方式、技巧、工具等,对数据进行清晰的展示、说明、阐述、论证等,形成数据的表达和传达。

加强数据质量的监督和评估。数据质量的监督和评估是市场调研的必要环节,是数据质量的保障,也是数据质量的反馈。加强数据质量的监督和评估是保障和提升市场调研的数据质量的手段,需要建立数据质量的监督和评估机制、制度、标准、指标、方法、工具等,对市场调研的数据质量进行全面的、定期的、动态的、多维的、多角度的监督和评估,发现数据质量的问题和不足,提出数据质量的改进措施和建议,促进数据质量的提高和优化。




User evaluation

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  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

  • On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

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satisfaction survey Employee satisfaction user satisfaction        
Market Entry Advisory Macro Industry Research competitive enterprise research Downstream User Research Channel Research Due Diligence Return on Investment
Floor module Landing implementation recommendations Long-term cooperation        
Business investment due diligence Target industry market investment value due diligence Industry Benchmarking Enterprise Research Target Enterprise Credit Assessment Report Project investment due diligence    
industry planning Market research market access development strategy investment location Acquisition and integration IPO Fundraising
Credit Report Basic information Major Events Production/Operation Network enterprise scale Operating strength Financial strength Legal risk
Future business prediction Overall credit rating cooperative risk warning        
Brand/Sales Proof Market Share Proof Market Share Proof Proof of brand strength Industry Proof Specialized new proof Proof of sales strength Proof of technological leadership
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Service advantages
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise
  • Focus on production and research

    15 Year

    Champ Consulting has been established for 15 years.

    48 Intellectual Property Rights

    Independent methodology

    80% of the information comes from first-hand research.

  • massive data

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    Self-built database 11.8 billion

    Covering 1978 industries in China

    0.1 billion new data per year

    Industry Big Data Platform

  • Research Team

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    Have a 300 team of professional consultants

    Practical operation and management experience of top enterprises

    88% of members have international PMP certificates

  • Intellectual Property

    48 Item

    Independent methodology

    48 independent intellectual property rights

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    Industry Big Data Platform

Customer Evaluation
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

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