Shangpu Consulting: Necessary Conditions and Advantages of National Manufacturing Individual Champion Proof-Shangpu Consulting Company

Your location:Home Page > About Us > Expert opinion > Market research > Liu Sen >

Shangpu Consulting: Why market research is a necessary condition for enterprise development

2024-07-18 15:01:14 来源：尚普咨询浏览量：0

一、市场调研的概念和目的

市场调研是指为了提高企业的战略决策质量，解决市场营销中存在的问题，或根据具体的决策需求，采用科学的方法，有目的地收集、分析和解释与市场相关的信息的过程。市场调研是市场营销的重要组成部分，也是市场营销的基础和前提。市场调研的目的是为了帮助企业更好地了解市场的情况，为企业的决策提供可靠的信息支持，从而提高企业的市场营销效果和效率。

市场调研的对象主要包括以下几个方面：市场环境、市场需求、市场细分、市场目标、市场策略、市场组合、市场效果等。市场环境是指影响市场营销活动的各种外部因素，如政治、法律、经济、社会、文化、技术、自然等。市场需求是指市场上潜在或实际的对某种产品或服务的需求量和购买能力。市场细分是指将一个大的市场按照不同的标准或特征分割成若干个相对均匀的小市场的过程。

市场目标是指企业希望在市场上达到的具体的、可衡量的、可实现的和有时限的目标。市场策略是指企业为了实现市场目标而采取的整体的、长期的和基本的行动方案。市场组合是指企业为了实施市场策略而采用的具体的、短期的和灵活的营销工具，主要包括产品、价格、渠道和促销四个要素。市场效果是指企业的市场营销活动对市场和消费者产生的结果和影响，如销售量、市场份额、利润、品牌知名度、消费者满意度等。

市场调研的过程一般包括以下几个步骤：确定调研问题、设计调研方案、收集数据、分析数据、撰写报告和提出建议等。确定调研问题是指明确调研的目的、范围、内容和重点，以及调研的假设和预期。设计调研方案是指制定调研的方法、技术、工具和程序，以及调研的时间、地点、人员和费用等。收集数据是指根据调研方案，通过各种方式，从各种渠道，获取与调研问题相关的原始数据。分析数据是指运用统计学、数学、经济学等方法，对收集的数据进行整理、归纳、分类、计算、比较、评估和解释，从中提取有价值的信息。撰写报告和提出建议是指将分析的结果以书面的形式表达出来，并根据分析的结果，对企业的决策或市场营销活动提出合理的建议和改进措施。

二、市场调研的常用方法和技巧

市场调研的方法主要有两大类：定量研究和定性研究。定量研究是指通过数值化的方式，对大量的样本进行测量和统计，以得到具有代表性和可推广性的数据和结论的研究方法。定量研究的常用方法有问卷调查、实验法、数理模型等。定性研究是指通过非数值化的方式，对少量的样本进行深入和细致的观察和描述，以得到具有内涵和深度的数据和结论的研究方法。定性研究的常用方法有深度访谈、焦点小组、案例分析等。

市场调研的技巧主要包括以下几个方面：一是要明确调研的目的和问题，避免偏离主题或漏掉重点；二是要选择合适的调研方法和工具，根据调研的内容、对象、范围和条件，综合考虑调研的有效性、可行性和经济性；三是要保证数据的质量和数量，注意数据的来源、真实性、准确性和完整性，同时注意数据的规模、分布和代表性；四是要运用科学的分析方法和技术，根据数据的特点和要求，选择合理的分析模型和指标，运用适当的分析软件和工具，避免分析的偏差和误差；五是要撰写清晰的报告和提出有用的建议，注意报告的结构、逻辑、语言和格式，突出报告的主旨、重点和结论，同时根据分析的结果，提出具有针对性和可操作性的建议和改进措施。

三、市场调研的实践应用和价值

市场调研在企业的发展中具有重要的实践应用和价值，可以帮助企业提高市场营销的效果和效率，增强企业的竞争力和市场地位，实现企业的可持续发展。下面以尚普咨询为例，介绍市场调研在实践中的应用和价值。

尚普咨询是一家专业的市场调研和咨询服务机构，成立于2008年，总部位于北京，拥有一支由资深的市场调研专家和咨询顾问组成的团队，为各行各业的客户提供全方位的市场调研和咨询服务。尚普咨询的服务范围包括市场分析、市场预测、市场细分、市场定位、市场策略、市场组合、市场评估、市场监测等，涵盖了市场调研的各个方面和环节。尚普咨询的服务特点是以客户为中心，以数据为依据，以创新为驱动，以价值为导向，为客户提供量身定制的市场调研和咨询解决方案，帮助客户实现市场营销的目标和效果。

尚普咨询的客户包括了各个行业和领域的知名企业，如百度、阿里巴巴、腾讯、华为、小米、京东等。

尚普咨询为这些客户提供了多种多样的市场调研和咨询服务，帮助客户解决了各种各样的市场营销问题，实现了各种各样的市场营销目标，创造了各种各样的市场营销价值。下面举几个具体的案例来说明：

尚普咨询为百度提供了关于百度智能云的市场调研和咨询服务，帮助百度了解了国内外的云计算市场的现状、变化和趋势，识别了云计算市场的机会和威胁，制定了百度智能云的市场目标和策略，优化了百度智能云的产品、价格、渠道和促销组合，评估和监控了百度智能云的市场效果和效率，为百度智能云的发展提供了有力的信息支持和决策参考。通过尚普咨询的市场调研和咨询服务，百度智能云的销售额、市场份额、利润、品牌知名度、客户满意度和忠诚度都得到了显著的提升，百度智能云成为了国内领先的云计算服务提供商之一。

尚普咨询为阿里巴巴提供了关于阿里巴巴新零售的市场调研和咨询服务，帮助阿里巴巴了解了国内外的新零售市场的需求、偏好和行为，细分了新零售市场的不同细分市场和目标市场，定位了阿里巴巴新零售的市场定位和竞争优势，开发和优化了阿里巴巴新零售的产品和服务，如天猫、淘宝、盒马、饿了么、口碑、闲鱼、淘宝直播、天猫超市、天猫国际、天猫精灵、天猫魔盒、天猫智能家居、天猫智能汽车、天猫智能医疗、天猫智能教育、天猫智能旅游、天猫智能娱乐等，建立和完善了阿里巴巴新零售的渠道和促销组合，如线上线下融合、全渠道覆盖、全场景体验、全品类覆盖、全时段服务、全民参与、全方位营销等，评估和监控了阿里巴巴新零售的市场效果和效率，为阿里巴巴新零售的发展提供了有力的信息支持和决策参考。通过尚普咨询的市场调研和咨询服务，阿里巴巴新零售的销售额、市场份额、利润、品牌知名度、客户满意度和忠诚度都得到了显著的提升，阿里巴巴新零售成为了国内领先的新零售服务提供商之一。

尚普咨询为腾讯提供了关于腾讯社交媒体的市场调研和咨询服务，帮助腾讯了解了国内外的社交媒体市场的现状、变化和趋势，识别了社交媒体市场的机会和威胁，制定了腾讯社交媒体的市场目标和策略，优化了腾讯社交媒体的产品、价格、渠道和促销组合，评估和监控了腾讯社交媒体的市场效果和效率，为腾讯社交媒体的发展提供了有力的信息支持和决策参考。通过尚普咨询的市场调研和咨询服务，腾讯社交媒体的销售额、市场份额、利润、品牌知名度、客户满意度和忠诚度都得到了显著的提升，腾讯社交媒体成为了国内领先的社交媒体服务提供商之一，其旗下的微信、QQ、微博、腾讯视频、腾讯新闻、腾讯音乐、腾讯漫画、腾讯游戏、腾讯体育、腾讯教育、腾讯医疗、腾讯旅游、腾讯娱乐等产品和服务都拥有了海量的用户和粉丝，形成了强大的社交媒体生态圈。

Consulting Services

economic database

Brand Rankings

User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise