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Shangpu Consulting: How to do a good job in enterprise market research? These methods are worth learning from.

2024-07-18 15:01:18 来源：尚普咨询浏览量：0

市场调研是指通过科学的方法，收集、分析和解释与市场有关的数据和信息，以帮助企业了解市场的现状和趋势，发现市场的机会和问题，制定和评估市场的策略和计划，提高市场的绩效和效益。市场调研是企业进行市场营销活动的基础和前提，是企业实现市场导向的重要途径，是企业提升竞争力的关键因素。

市场调研的重要性不言而喻，但如何做好市场调研，却是许多企业面临的挑战。市场调研涉及的内容广泛，包括市场的规模、结构、分布、需求、供给、竞争、环境等各个方面，需要企业有清晰的目标、合理的方案、有效的方法、专业的工具、丰富的经验和创新的思维。在这方面，有些专业的市场调研咨询公司，如尚普咨询，就有着值得借鉴的经验和案例。

尚普咨询是一家专业的市场调研咨询公司，成立于2008年，总部位于北京，下设上海、广州、深圳等分公司，拥有一支由高级咨询师、行业专家、数据分析师、项目经理等组成的专业团队，为企业提供全方位的市场调研咨询服务，涵盖市场研究、市场细分、用户行为研究、渠道模式研究、竞争对手调查、市场进入研究、消费者研究、投资决策评估、IPO细分市场研究、募投项目可行性研究、商业融资计划等细分咨询服务。尚普咨询的服务客户涵盖各个行业和领域，包括能源、化工、医药、电子信息、电子商务、现代物流、文化旅游、农村农业、住宅及公共建筑、养老、医院等，服务对象包括政府机构、企业集团、高校院所、个人投资者等，服务范围覆盖全国300多个城市，累计完成了上千个市场调研项目，为客户提供了专业、高效、可靠的市场调研咨询服务。

尚普咨询在市场调研方面的专业经验和成功案例，可以从以下几个方面进行总结：

明确调研目的和对象，制定合理的调研方案和计划

市场调研的第一步是明确调研的目的和对象，即要回答为什么要做市场调研，要做什么样的市场调研，要调查哪些人，要得到什么样的结果等问题。这些问题的回答，将决定市场调研的方向、范围、内容、方法、工具、时间、预算等各个方面，也将影响市场调研的质量和效果。因此，尚普咨询在每个市场调研项目开始之前，都会与客户进行充分的沟通和交流，了解客户的需求和期望，明确调研的目标和范围，制定合理的调研方案和计划，确保市场调研的目的性、针对性和可行性。

例如，尚普咨询曾为某家电品牌提供了一项关于智能空气净化器的市场调研咨询服务。该品牌想要开发一款智能空气净化器，需要了解市场的需求、偏好和期望，以及竞争对手的情况和优势。尚普咨询在与客户沟通后，明确了调研的目的是为该品牌提供智能空气净化器的市场分析和产品建议，调研的对象是家庭用户，调研的内容包括用户对空气净化器的使用情况、需求、偏好和期望，以及对不同功能、设计和价格的空气净化器的购买意愿和满意度，以及对竞争对手的认知和评价。尚普咨询根据这些信息，制定了调研的方案和计划，包括调研的方法、工具、样本、时间、预算等。

灵活运用多种调研方法，选择最适合的方法

市场调研的方法有很多，如文献资料调查、访问调查、实验法、网络调查等，每种方法都有其优缺点，适用于不同的市场情况和调研需求。尚普咨询在进行市场调研时，不会局限于一种方法。

利用先进的调研工具，提高调研效率和质量

市场调研的工具是指用于收集、整理、分析和呈现数据和信息的设备、软件、平台等，如在线问卷、数据分析软件、可视化白板等。市场调研的工具的选择和使用，直接影响市场调研的效率和质量，也体现市场调研的专业水平和创新能力。尚普咨询在进行市场调研时，会利用先进的调研工具，提高调研的效率和质量，实现数据的收集、整理、分析和呈现。

例如，尚普咨询曾为某电子商务平台提供了一项关于用户满意度的市场调研咨询服务。该平台想要了解用户对其平台的使用体验、满意度和忠诚度，以及对其平台的优缺点和改进建议。尚普咨询在与客户沟通后，选择了在线问卷作为主要的调研工具，设计了一份包含多种题型的问卷，涵盖用户的基本信息、使用频率、使用目的、使用感受、满意度评价、忠诚度评价、优缺点评价、改进建议等内容，通过客户的平台和社交媒体等渠道，向用户发放问卷，收集了大量的数据。尚普咨询利用数据分析软件，对数据进行了清洗、分类、统计、分析，得出了用户满意度的总体水平、分项水平、影响因素、改进方向等结论，并利用可视化白板，将数据和结论以图表、图形、文字等形式呈现给客户，形成了一份专业、清晰、直观的市场调研报告。

注重调研结果的应用和转化，提出有针对性的建议和解决方案

市场调研的最终目的是为企业的决策和行动提供支持，而不是仅仅收集和分析数据和信息。因此，尚普咨询在进行市场调研时，不仅会提供客观、准确、全面的市场调研报告，还会根据调研的发现，提出有针对性的建议和解决方案，为客户的市场策略、产品开发、服务优化、竞争优势等方面提供参考和指导。

例如，尚普咨询曾为某医疗器械公司提供了一项关于医疗器械市场的调研咨询服务。该公司想要进入中国的医疗器械市场，需要了解市场的规模、结构、分布、需求、供给、竞争、政策、风险等方面的情况，以及如何制定合适的市场进入策略。尚普咨询在与客户沟通后，采用了文献资料调查、访问调查、网络调查等多种方法，收集了大量的数据和信息，对中国的医疗器械市场进行了全面的分析，得出了市场的现状和趋势、市场的机会和挑战、市场的潜力和风险等结论，并根据客户的产品特点、优势、目标等，提出了有针对性的市场进入策略，包括市场定位、市场细分、市场选择、市场渠道、市场推广、市场合作等方面的建议和方案，为客户的市场进入提供了专业、可行、有效的咨询服务。

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On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

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Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise