Market research refers to the collection, analysis and interpretation of market-related data and information through scientific methods to help enterprises understand the current situation and trends of the market, identify market opportunities and problems, formulate and evaluate market strategies and plans, and improve market performance and efficiency. Market research is the basis and premise for enterprises to carry out marketing activities, an important way for enterprises to achieve market orientation, and a key factor for enterprises to enhance their competitiveness.

The importance of market research is self-evident, but how to do market research is a challenge faced by many enterprises. Market research involves a wide range of contents, including market scale, structure, distribution, demand, supply, competition, environment and other aspects. Enterprises need to have clear goals, reasonable plans, effective methods, professional tools, rich experience and innovative thinking. In this regard, some professional market research consulting companies, such as Shangpu Consulting, have experience and cases worth learning.

Shangpu Consulting is a professional market research consulting company, founded in 2008, headquartered in Beijing, with branches in Shanghai, Guangzhou, Shenzhen, etc., with a professional team composed of senior consultants, industry experts, data analysts, project managers, etc., to provide enterprises with a full range of market research consulting services, covers market research, market segmentation, user behavior research, channel model research, competitor research, market entry research, consumer research, investment decision evaluation, IPO market segmentation research, fund-raising project feasibility study, business financing plan and other segment consulting services. Shangpu Consulting's service customers cover various industries and fields, including energy, chemical industry, medicine, electronic information, e-commerce, modern logistics, cultural tourism, rural agriculture, residential and public buildings, elderly care, hospitals, etc. The service targets include government agencies, Enterprise groups, colleges and universities, individual investors, etc., the service scope covers more than 300 cities across the country, and has completed thousands of market research projects, to provide customers with professional, efficient and reliable market research consulting services.

The professional experience and successful cases of Shangpu Consulting in market research can be summarized from the following aspects:

Clarify the purpose and object of research, and formulate reasonable research plan and plan.

The first step in market research is to clarify the purpose and object of the research, that is, to answer questions such as why to do market research, what kind of market research to do, who to investigate, and what kind of results to get. The answers to these questions will determine the direction, scope, content, methods, tools, time, budget and other aspects of market research, and will also affect the quality and effectiveness of market research. Therefore, before the start of each market research project, Shangpu Consulting will fully communicate and communicate with customers to understand their needs and expectations, clarify the objectives and scope of research, and formulate reasonable research plans and plans to ensure the purpose, pertinence and feasibility of market research.

For example, Champ Consulting once provided a market research consulting service on smart air purifiers for a home appliance brand. The brand wants to develop a smart air purifier and needs to understand the needs, preferences and expectations of the market, as well as the situation and advantages of competitors. After communicating with customers, Shangpu Consulting made it clear that the purpose of the survey is to provide the brand with market analysis and product suggestions for intelligent air purifiers. The target of the survey is home users. The content of the survey includes users' use of air purifiers. Demand, preferences and expectations, as well as the willingness and satisfaction of air purifiers with different functions, designs and prices, as well as the cognition and evaluation of competitors. Based on this information, Shangpu Consulting has developed a research plan and plan, including research methods, tools, samples, time, budget, etc.

Flexible use of a variety of research methods, choose the most suitable method

There are many methods of market research, such as literature survey, interview survey, experimental method, network survey, etc., each method has its advantages and disadvantages, suitable for different market situations and research needs. Champ Consulting will not be limited to one method when conducting market research.

Use advanced research tools to improve research efficiency and quality

Market research tools refer to the equipment, software, and platforms used to collect, organize, analyze, and present data and information, such as online questionnaires, data analysis software, and visual whiteboards. The choice and use of market research tools directly affects the efficiency and quality of market research, and also reflects the professional level and innovation ability of market research. When conducting market research, Shangpu Consulting will use advanced research tools to improve the efficiency and quality of research, and realize the collection, collation, analysis and presentation of data.

For example, Champ Consulting once provided a market research consulting service on user satisfaction for an e-commerce platform. The platform wants to understand the user experience, satisfaction and loyalty of its platform, as well as the advantages and disadvantages of its platform and suggestions for improvement. After communicating with customers, Shangpu Consulting chose the online questionnaire as the main research tool, and designed a questionnaire containing a variety of questions, covering the user's basic information, frequency of use, purpose of use, feeling of use, satisfaction evaluation, loyalty evaluation, advantages and disadvantages evaluation, improvement suggestions, etc. Through the customer's platform and social media and other channels, questionnaires were distributed to users and a large amount of data was collected. Shangpu Consulting uses data analysis software to clean, classify, count and analyze the data, and draws conclusions such as the overall level, sub-item level, influencing factors and improvement direction of user satisfaction, and uses visual whiteboard to present the data and conclusions to customers in the form of charts, graphics, text and so on, forming a professional, clear and intuitive market research report.

Pay attention to the application and transformation of research results, and put forward targeted suggestions and solutions.

The ultimate purpose of market research is to provide support for the decision-making and action of enterprises, rather than just collecting and analyzing data and information. Therefore, when conducting market research, Shangpu Consulting will not only provide objective, accurate and comprehensive market research reports, but also put forward targeted suggestions and solutions based on the findings of the research. to provide reference and guidance for customers' market strategy, product development, service optimization, competitive advantage and so on.

For example, Champ Consulting has provided a medical device company with a research and consulting service on the medical device market. If the company wants to enter the Chinese medical device market, it needs to understand the size, structure, distribution, demand, supply, competition, policy, risk and other aspects of the market, as well as how to formulate an appropriate market entry strategy. After communicating with customers, Shangpu Consulting adopted various methods such as literature survey, interview survey and network survey, collected a large amount of data and information, conducted a comprehensive analysis of China's medical device market, and came to the conclusion of market status and trend, market opportunities and challenges, market potential and risks, and according to the customer's product characteristics, advantages, goals, etc, proposed targeted market entry strategies, including market positioning, market segmentation, market selection, market channels, market promotion, market cooperation and other aspects of the proposal and program, for customers to enter the market to provide professional, feasible and effective consulting services.