The Importance and Challenges of 1. Market Research

Market research refers to the process of collecting, statistical data and reporting research results in order to improve the success rate of product development, improve the quality of sales decisions, solve problems existing in product sales, or organize the use of scientific methods according to specific decision-making problems. The purpose of market research is to understand the scale, structure, characteristics, trends, demand, competition, opportunities, risks, etc. of the market, and to provide a basis for enterprises to formulate reasonable market strategies, marketing strategies, product strategies, price strategies, promotion strategies, channel strategies, etc., so as to improve market share, profit margins, customer satisfaction, etc.

The importance of market research is self-evident. However, in the current era of information explosion, the ability to identify and filter information is very important. Traditional user data collection has the following challenges:

Online and offline customer experience contacts are numerous, and fragmented information is scattered across all departments of the enterprise, making it impossible to use integrated data to quickly understand consumer demand and customer experience and empower management decisions.

Traditional research samples are small, execution cycles are long, and statistical results often lag behind consumer trends, making it difficult to translate into actionable insights to empower product innovation and marketing growth.

Market intelligence data sources are thin, it is difficult to cope with the rapid evolution of the market competition pattern, the lack of unified tools to compete for the standard, can not know the enemy.

Therefore, how to conduct effective market research is an important issue facing enterprises.

Market Research Methods of 2. Champ Consulting

Shangpu Consulting Group Co., Ltd. (referred to as "Shangpu Consulting"), with a registered capital of 50 million, was founded in early 2008, formerly known as "Beijing Shangpu Information Consulting Co., Ltd". After more than ten years of hard work, Shangpu Consulting has accumulated rich professional experience and customer resources in the fields of industry research, market research, investment and financing consulting, and IPO listing consulting. With strong consulting innovation capabilities, first-class service quality, and Strong market competitiveness is highly recognized by all sectors of society, and has now become one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China.

As one of the earliest consulting agencies to provide special market research services in China, Shangpu Consulting has been involved in market research business since 2008. In the past 14 years, it has experienced and witnessed the rapid development of China's market research industry. It has provided professional market research and related consulting services to more than 5000 customers, serving customers covering many industry fields, and has now become the most influential domestic leading brand of market research in China, and won the "China market survey customer satisfaction best brand award", with China National Bureau of statistics issued by the "the People's Republic of China foreign-related investigation license".

Shangpu Consulting provides industry research, market segmentation and user behavior research, channel model research, competitor research, market entry research, consumer research, investment decision evaluation, ipo segmentation market research, fund-raising project feasibility study, business financing plan and other segmentation consulting services. Champ Consulting's market research methods mainly include the following three types:

1. copywriting research

The copywriting research is mainly the collection, collation and analysis of second-hand data. The main channels come from online data search and book information search such as libraries. The advantages of copywriting research are low cost, fast speed, and wide range. It can provide basic data and background information for field research, and can also verify and supplement the results of field research. The disadvantage of copywriting research is that the timeliness, accuracy, completeness and reliability of the data are difficult to guarantee. It needs to be screened and evaluated, and cannot completely replace field research.

Shangpu Consulting has rich resources and experience in copywriting research, collecting and sorting out all kinds of data and information through various channels, including the National Bureau of Statistics, the Ministry of Industry and Information Technology, the Ministry of Commerce, the General Administration of Customs, the National Development and Reform Commission, industry associations, professional media, Industry reports, patent documents, academic papers, corporate annual reports, etc., have formed a massive database covering many industries and fields, it provides a solid foundation for subsequent in-depth analysis and report writing.

2. Field research

Field research refers to the analysis by collecting data in person. It is the core and focus of market research, and it is also the method that best reflects the real situation of the market. Field research refers to the analysis by collecting data in person. It is the core and focus of market research, and it is also the method that best reflects the real situation of the market. The main methods of field research are questionnaire survey, interview survey, observation survey, experimental survey and so on. The advantages of field research are the timeliness, accuracy, completeness and reliability of the data, which can obtain first-hand market information, in-depth understanding of market demand, satisfaction, preference, motivation, attitude, behavior, etc., and provide strong support for market decision-making. The disadvantages of field research are high cost, slow speed, narrow scope, professional personnel and equipment, and strict design and execution, otherwise it will affect the quality and validity of the data.

Shangpu Consulting has strong strength and advantages in field research. Through the establishment of a research network all over the country, it has more than 1000 professional researchers, as well as advanced research equipment and software. it can quickly, efficiently and accurately complete all kinds of field research projects, including online and offline questionnaire surveys, interview surveys, observation surveys, experimental surveys, etc., to provide customers with a full range of market insights and suggestions.

3. Special research

Special research refers to the use of unconventional research methods to obtain deeper, more detailed and unique market information and insights for certain specific market problems or needs. There are many methods of special research, such as neuromarketing, social network analysis, scenario simulation, gamification, crowdsourcing, etc. The advantage of special research is that it can break through the limitations of traditional research, use new technologies and concepts, and explore the potential market demand, hidden motives, future trends, etc. from different angles and levels, and provide enterprises with more innovative and competitive Market strategy. The disadvantages of special research are the complexity of the method, the high cost, the difficulty of evaluating the effect, the need for higher professional level and experience, and more partners and resources.

Shangpu Consulting has a leading position and advantages in special research. Through establishing long-term cooperative relations with well-known universities, scientific research institutions and technology companies at home and abroad, it has introduced and applied the latest research methods and technologies to provide customers with a series of special research services, such as neural marketing, social network analysis, scenario simulation, gamification, crowdsourcing, etc, provide customers with more market innovation and value.

Market Research Case of 3. Shangpu Consulting

Shangpu Consulting has rich experience and achievements in the field of market research, provides professional market research services for customers in many industries and fields, helps customers solve various market problems and needs, and improves their market competitiveness and performance. The following are some of the market research cases of Champ Consulting:

1. China market research of an international famous beverage brand

Customer background: The customer is an internationally renowned beverage brand with multiple sub-brands and product lines, mainly selling carbonated beverages, fruit juice beverages, tea beverages, functional beverages, etc. It is one of the world's largest beverage manufacturers and one of the leaders in the Chinese market.

Customer needs: The customer wants to understand the current situation and future trends of the Chinese beverage market, including market size, structure, characteristics, demand, competition, opportunities, risks, etc., as well as the beverage consumption behavior, preferences, motivations, and attitudes of Chinese consumers. Provide a basis for its strategic planning, product innovation, and marketing strategies in the Chinese market.

Shangpu Consulting Service: Shangpu Consulting provides the customer with comprehensive, in-depth and professional research services on China's beverage market, including the following:

Copy research: Through the collection and collation of various data and information, the history, current situation and future of China's beverage market are summarized and analyzed, including market size, structure, characteristics, demand, competition, opportunities, risks, etc., as well as related policies, regulations, standards, trends, etc., forming the basic report of China's beverage market.

Field research: through the design and implementation of a variety of field research methods, we have conducted in-depth research on the beverage consumption behavior, preference, motivation and attitude of Chinese consumers, including online and offline questionnaire survey, interview survey, observation survey, experimental survey, etc., covering different regions, age, gender, income, education and other dimensions, and collected a large number of first-hand data and information, formed the Chinese consumer beverage consumption research depth report.

Special research: through the use of some special research methods, the potential demand, hidden motivation and future trend of China's beverage market are explored and predicted, including neural marketing, social network analysis, scenario simulation, gamification, crowdsourcing, etc., and new technologies and concepts are used to provide customers with more innovative and competitive market strategies from different angles and levels, formed the innovation report of China's beverage market.

Shangpu consulting effect: Shangpu consulting provides the customer with a comprehensive, in-depth and professional research report on China's beverage market, including basic report, in-depth report and innovation report, providing customers with a full range of insights and suggestions on China's beverage market, helping customers understand the current situation and future trend of China's beverage market, as well as the beverage consumption behavior, preference, motivation and attitude of Chinese consumers, it provides strong support for customers' strategic planning, product innovation and marketing strategy in the Chinese market, and has won high praise and trust from customers.

2. User experience survey of a well-known domestic e-commerce platform

Customer background: this customer is a well-known e-commerce platform in China, which mainly provides online purchase and sales services for clothing, shoes and hats, bags, accessories, beauty makeup, home furnishings and other commodities. It is one of the largest fashion e-commerce platforms in China, with hundreds of millions of users and sellers, and is one of the leading enterprises in China's Internet industry.

Customer needs: the customer wants to know the user's experience and satisfaction, including the user's shopping behavior, preference, motivation, attitude, loyalty, complaint, suggestion, etc., as well as the user's evaluation and feelings on the function, design, content, service, safety, trust and other aspects of the platform, so as to improve the user experience and user stickiness, increase user transformation and retention, and improve user reputation and brand image, provide basis.

Shangpu Consulting Services: Shangpu Consulting provides professional, comprehensive and in-depth user experience research services for the client, including the following:

copywriting research: through collecting and sorting all kinds of data and information, this paper summarizes and analyzes the customer's user group, user portrait, user behavior, user satisfaction, etc., including the user's basic information, shopping frequency, shopping amount, shopping channel, shopping scene, shopping purpose, shopping demand, shopping preference, shopping motivation, shopping attitude, shopping loyalty, shopping complaint, shopping suggestion, etc, formed the basis of the customer's user experience report.

Field research: Through the design and implementation of a variety of field research methods, the customer's users' evaluation and feelings on the platform's function, design, content, service, security, trust and other aspects have been studied in depth, including online and offline questionnaire survey, interview survey, observation survey, experimental survey and so on, covering different user types, user stages, user scenarios and other dimensions, A large amount of first-hand data and information is collected to form an in-depth report of the customer's user experience.

Special research: through the use of some special research methods, the customer's potential needs, hidden motives, future trends, etc. are explored and predicted, including neural marketing, social network analysis, scenario simulation, gamification, crowdsourcing, etc., using new technologies and concepts, from different angles and levels, to provide customers with more innovative and competitive user experience strategies, an innovation report of the customer's user experience is formed.

Shangpu consulting effect: Shangpu consulting provides a professional, comprehensive and in-depth user experience research report for the customer, including basic report, in-depth report and innovation report, providing customers with all-round insight and suggestions on user experience and satisfaction, and helping customers understand their users' shopping behavior, preference, motivation, attitude, loyalty, complaints, suggestions, etc, as well as users' evaluation and feelings on the function, design, content, service, security, trust and other aspects of its platform, it provides strong support for customers to improve user experience and user stickiness, increase user transformation and retention, and improve user reputation and brand image. won the high praise and trust of customers.

3. Market entry research of a well-known domestic automobile brand

Customer background: This customer is a well-known domestic automobile brand, mainly producing and selling cars, SUVs, MPVs and other types of automobiles. It is one of the largest automobile manufacturers in China and one of the leaders in the Chinese automobile market.

Customer demand: the customer hopes to enter the new energy vehicle market, develop and launch a new energy vehicle product, so as to seize the opportunity of the new energy vehicle market and improve its competitiveness and influence in the automobile industry. The customer hopes to understand the current situation and future trends of the new energy vehicle market, including market size, structure, characteristics, demand, competition, opportunities, risks, etc., as well as the consumption behavior, preferences, motives, and attitudes of new energy vehicle consumers. Provide a basis for strategic planning, product development, and marketing strategies in the new energy vehicle market.

Shangpu consulting service: Shangpu consulting provides professional, comprehensive and in-depth new energy vehicle market entry research service for the customer, including the following contents:

Copy research: Through the collection and collation of various data and information, the history, current situation and future of the new energy vehicle market are summarized and analyzed, including market size, structure, characteristics, demand, competition, opportunities, risks, etc., as well as related Policies, regulations, standards, trends, etc., form the basic report of the new energy vehicle market.

Field research: Through the design and implementation of a variety of field research methods, we have conducted in-depth research on the consumption behavior, preferences, motives, and attitudes of new energy vehicle consumers, including online and offline questionnaire surveys, interview surveys, observation surveys, Experimental surveys, etc., covering different regions, ages, genders, income, education and other dimensions, collecting a large number of first-hand data and information, an in-depth report on consumer research on new energy vehicles has been formed.

Special research: through the use of some special research methods, the potential demand, hidden motivation and future trend of the new energy vehicle market are explored and predicted, including neural marketing, social network analysis, scenario simulation, gamification, crowdsourcing, etc., using new technologies and concepts, from different angles and levels, to provide customers with more innovative and competitive market entry strategies, the innovation report of the new energy vehicle market has been formed.

Effect of Shangpu Consulting: Shangpu Consulting provides the customer with a professional, comprehensive and in-depth new energy vehicle market entry research report, including basic report, in-depth report and innovation report, providing customers with a full range of new energy vehicle market Insights and suggestions help customers understand the current situation and future trends of the new energy vehicle market, as well as the consumption behavior, preferences, motives, and attitudes of new energy vehicle consumers, it provides strong support for customers' strategic planning, product development and marketing strategy in the new energy vehicle market, and has won high praise and trust from customers.

4. the Market Research Advantages of Shangpu Consulting

As one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China, Shangpu Consulting has the following advantages in the field of market research:

Professional team: Shangpu Consulting has a professional team composed of senior industry experts, market analysts, data scientists, consultants, etc., with rich industry knowledge, market experience, data skills, consulting capabilities, and can provide customers with Professional, comprehensive and in-depth market research services.

Abundant resources: Shangpu Consulting has massive data and information resources, including the National Bureau of Statistics, the Ministry of Industry and Information Technology, the Ministry of Commerce, the General Administration of Customs, the National Development and Reform Commission, industry associations, professional media, industry reports, patent documents, academic papers, corporate annual reports, etc., As well as a nationwide research network, more than 1000 professional researchers, advanced research equipment and software, able to provide customers with comprehensive, accurate, timely and continuous industry depth report.

Innovative methods: Shangpu Consulting continues to introduce and use the latest research methods and technologies, including neural marketing, social network analysis, scenario simulation, gamification, crowdsourcing, etc., through cooperation with well-known universities, scientific research institutions, and technology companies at home and abroad. Established a long-term cooperative relationship to provide customers with more innovative and competitive market research services.

High-quality service: Shangpu Consulting takes customers as the center, quality as life, effect as the goal, innovation as the driving force, provides customers with high-quality market research services, starting from the needs of customers, tailoring appropriate market research programs for customers, starting from the interests of customers, providing customers with valuable market research reports, starting from customer satisfaction, provide customers with continuous market research support.

Conclusion

Market research is an important basis for strategic decision-making and a driving force for product innovation and marketing growth. Market research requires the use of scientific methods and techniques to collect, analyze and utilize a variety of data and information in order to derive valuable insights and recommendations. As one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China, Shangpu Consulting has a professional team, rich resources, innovative methods and high-quality services in the field of market research. to provide customers with comprehensive, in-depth and professional market research services, and to provide professional services for the government, social organizations and related enterprises.