For detailed cases, please contact the consultant.
400-969-2866
2024-07-18 15:01:25 Source: Champu Consulting Visits:0
The Importance of 1. Channel Research
Channel research is the process by which companies understand and evaluate the distribution of their products or services in the market. This includes an in-depth analysis of the efficiency of existing distribution channels, coverage, the satisfaction of intermediaries, and the end consumer's buying experience. Through channel research, enterprises can find the problems in the distribution network and potential room for improvement, so as to formulate a more effective channel strategy and enhance the market competitiveness of products.
When conducting channel research for an electronic product manufacturer, Shangpu Consulting found that although the product is well-known in the market, the distribution efficiency in some regions is low, resulting in uneven market coverage. Based on these findings, we have developed a comprehensive channel optimization program for our customers, which effectively improves the market coverage and sales efficiency of our products.
Methods and steps of 2. channel research
1. Determine research objectives
Before starting the channel research, we first need to clarify the objectives and key issues of the research. This may include understanding the satisfaction of channel members, evaluating the efficiency and effectiveness of the channel, exploring new distribution opportunities, etc. When conducting a channel survey for a FMCG company, the objectives of the survey were to evaluate the performance of the existing dealer network and to explore new sales channels.
2. Collect data
Data collection is the core part of channel research, which can be carried out through questionnaires, interviews, focus group discussions and other ways. In one case of Champ Consulting, we collected a large amount of feedback on dealer's products, prices, and promotional policies through online questionnaires and face-to-face interviews.
3. Data analysis
The collected data needs to be analyzed in depth through statistical analysis, correlation analysis and other methods to identify key issues and improvement opportunities in the channel. Using advanced data analysis tools, Champ Consulting conducted a detailed analysis of the collected data and revealed the main factors affecting channel efficiency.
4. Development of an action plan
Based on the results of data analysis, formulate specific action plans, including optimizing existing channels, developing new sales channels, and improving channel management strategies. In one case of Shangpu Consulting, we developed a comprehensive channel improvement plan for our customers, including adjusting the dealer structure, introducing e-commerce platform and strengthening channel training.
Case Analysis of 3. Champ Consulting
1. Case 1: Channel Optimization of Household Appliances
Shangpu Consulting conducted a channel survey for a home appliance manufacturer and found that its products have insufficient market coverage in third-and fourth-tier cities. Through in-depth analysis, we recommend that customers strengthen cooperation with local distributors and expand sales channels through social media and e-commerce platforms. The implementation of these strategies has led to significant improvements in customer market coverage and sales.
2. Case 2: Improved channel efficiency in the food and beverage industry
When conducting channel research for a food and beverage company, Shangpu Consulting found that its logistics and distribution efficiency was low, resulting in a high out-of-stock rate of products on the shelf. We recommend customers to optimize the logistics network, introduce third-party logistics service providers, and adopt advanced inventory management systems. These improvements have effectively reduced the out-of-stock rate and improved channel efficiency and customer satisfaction.
Application of 4. Channel Research in Different Industries
1. Pharmaceutical industry
In the pharmaceutical industry, channel research can help companies understand the demand for drugs in different regions, evaluate the compliance and efficiency of distribution channels, and formulate more reasonable drug distribution strategies.
2. Automotive industry
The focus of channel research in the automotive industry is to understand consumer satisfaction with car sales and after-sales service, evaluate dealer performance and market feedback, and provide automakers with a basis for improving their sales network.
3. Information Technology Industry
Channel research in the information technology industry usually focuses on the acceptance of products in different market segments and evaluates the support capabilities of technology partners and distributors to optimize product sales and promotion strategies.
5. Conclusion
Channel research is an important means for enterprises to optimize product distribution network and enhance market competitiveness. Through systematic channel research, companies can gain an in-depth understanding of the operation of distribution channels, identify problems and opportunities, and develop more effective channel strategies. The case analysis of Shangpu Consulting Company shows that whether in home appliances, food and beverage or other industries, channel research can bring significant benefits to enterprises. Therefore, enterprises should pay attention to channel research work and continuously improve research capabilities and levels to better respond to market changes and challenges.
Consulting Services
economic database
See more>Brand Rankings
See more>
Shangpu Consulting Group: Market Survey of Top Ten Brands of imported Fruits in January 2023
Shangpu Consulting Group: Market Research on Top Ten New Products of Electrical Appliances in December 2022
Shangpu Consulting Group: Market Survey of Top Ten Popular Brands in January 2023
Shangpu Consulting Group: Market Research on Top Ten Brands of Home Administration Cleaning in January 2023
Shangpu Consulting-Market Research & Consulting China Pioneer
immediate consultationOn July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
| Research Module | research content | ||||||
|---|---|---|---|---|---|---|---|
| Market research | Industry status | market capacity | Product Application | channel mode | Supply chain | market competition | Market Consulting |
| Competitor Research | Enterprise background | Enterprise Finance | Sales Data | Market Strategy | Production Equipment | Supply Procurement | Technology R & D |
| warehousing logistics | channel construction | Human Resources | Enterprise Strategy | ||||
| User Research | Consumer Survey | consumption behavior attitude | Publicity/Promotion | Product Service | Brand Research | consumer characteristics | |
| satisfaction survey | Employee satisfaction | user satisfaction | |||||
| Market Entry Advisory | Macro Industry Research | competitive enterprise research | Downstream User Research | Channel Research | Due Diligence | Return on Investment | |
| Floor module | Landing implementation recommendations | Long-term cooperation | |||||
| Business investment due diligence | Target industry market investment value due diligence | Industry Benchmarking Enterprise Research | Target Enterprise Credit Assessment Report | Project investment due diligence | |||
| industry planning | Market research | market access | development strategy | investment location | Acquisition and integration | IPO Fundraising | |
| Credit Report | Basic information | Major Events | Production/Operation Network | enterprise scale | Operating strength | Financial strength | Legal risk |
| Future business prediction | Overall credit rating | cooperative risk warning | |||||
| Brand/Sales Proof | Market Share Proof | Market Share Proof | Proof of brand strength | Industry Proof | Specialized new proof | Proof of sales strength | Proof of technological leadership |
| National/Global Status Certificate | |||||||
15 Year
15 years of Shangpu consulting
48 Intellectual Property Rights
Independent methodology
80% of the information comes from first-hand research.
118 Billionth
Self-built database 11.8 billion
Covering 1978 industries in China
0.1 billion new data per year
Industry Big Data Platform
118 +
Have a 300 team of professional consultants
Practical operation and management experience of top enterprises
88% of members have international PMP certificates
48 Item
Independent methodology
48 independent intellectual property rights
high-tech enterprise
Industry Big Data Platform
400-969-2866
Scan to learn more information
Shangpu Consulting
Copyright Champu Consulting Group Co., Ltd. All Rights 京ICP备08011146号-6 Guo Tong Foreign-related Certificate No. 0709 Copyright @ 2008-2022 Shangpu-China.Com All Rights Reserved Map
