Motivation of 1. market research

The driving force of market research refers to the internal or external factors that drive the market research subject to carry out market research activities, which determines the purpose, direction and scope of market research. The dynamics of market research can be divided into the following categories:

(I) the dynamics of market demand

Market demand is the most basic and direct driving force of market research, which reflects the degree and urgency of market research subjects' demand for market information. Market demand can be driven by changes in the market research subject itself or in the external environment, such:

-Market research subjects need to understand the size, structure, trends, opportunities and risks of the market in order to develop or adjust their market strategy, product strategy, pricing strategy, promotion strategy and distribution strategy;

-Market research subjects need to understand the competitive situation of the market, including the number, scale, advantages, disadvantages, strategies, behaviors and trends of competitors, in order to determine or change their competitive positioning and competitive strategies;

-Market research subjects need to understand the consumers in the market, including the number, characteristics, needs, preferences, satisfaction, loyalty, purchase behavior and influencing factors of consumers, in order to improve the attractiveness and satisfaction of their products or services;

-Market research subjects need to understand the laws and regulations, policy orientation, social culture, technological innovation, natural environment and other macro factors of the market, in order to adapt to or make use of its influence and effect on the market.

(II) the dynamics of market innovation

Market innovation is an important and advanced driving force for market research, which reflects the creativity and foresight of market research subjects to market information. The driving force of market innovation can come from the vision, mission, values of the market research subject or the challenges and opportunities of the external environment, such:

-Market research subjects need to explore the potential demand, hidden demand and future demand of the market in order to develop or improve the function, performance, quality, form and experience of their products or services;

-Market research subjects need to discover new areas, new segments, new models and new paths of the market in order to expand or transform their market space, market share, market mode, market efficiency, etc;

-Market research subjects need to create new values, new meanings, new influences, and new changes in the market to enhance or change their market position, market image, market reputation, and market responsibilities.

(III) the dynamics of market learning

Market learning is the continuous and in-depth driving force of market research, which reflects the absorption and application of market information by market research subjects. The motivation of market learning can come from the knowledge, ability, attitude of the market research subject or the feedback and evaluation of the external environment, for example:

-Market research subjects need to acquire market knowledge, skills, experience, and wisdom to enhance or improve their market analysis, market forecasting, market decision-making, and market execution capabilities;

-Market research subjects need to establish market theories, models, methods and tools to improve or optimize their market research, market design, market evaluation, market management and other processes;

-Market research subjects need to form market concepts, concepts, culture, and values to cultivate or improve their market awareness, market orientation, market innovation, and market competition attitudes.

Incentives for 2. market research

The incentive of market research refers to the internal or external reward that stimulates and strengthens the market research subject to carry out market research activities, which affects the motivation, method and efficiency of market research. Market research incentives can be divided into the following categories:

Incentives to (I) economic benefits

Economic interest is the most intuitive and common incentive for market research, which reflects the income, profit, cost, benefit and other economic indicators obtained by market research subjects through market research activities. Incentives for economic benefits can be achieved in the following ways:

-Market research subjects can increase the sales, market share, profit margin, rate of return, etc. of their products or services through market research activities, thereby increasing their economic income;

-Market research subjects can reduce the production costs, operating costs, risk costs, opportunity costs, etc. of their products or services through market research activities, thereby saving their economic expenses;

-Market research subjects can optimize the quality, efficiency, satisfaction, loyalty, etc. of their products or services through market research activities, thereby improving their economic benefits;

-Market research subjects can obtain or create market opportunities, resources, cooperation, competition, etc. through market research activities, thereby increasing their economic value.

(II) socially recognized incentives

Social recognition is an important and high-level incentive for market research, which reflects the reputation, status, influence, responsibility and other social indicators obtained by market research subjects through market research activities. Socially recognized incentives can be achieved:

-Market research subjects can establish their brand image, market position, industry leadership, social influence, etc. through market research activities, so as to enhance market recognition and support;

-Market research subjects can assume their social responsibilities, social obligations, social expectations, social changes, etc. through market research activities, thereby increasing the respect and gratitude of the market;

-Market research subjects can participate in or lead market regulation, development, innovation, cooperation, etc. through market research activities, thereby enhancing market participation and contribution.

Incentives (III) personal growth

Personal growth is a lasting and profound incentive for market research, which reflects the knowledge, skills, experience, wisdom and other personal indicators acquired by market research subjects through market research activities. Incentives for personal growth can be achieved in the following ways:

-Market research subjects can learn and master market knowledge, skills, methods, tools, etc. through market research activities, so as to improve their professional level and competitiveness;

-Market research subjects can accumulate and summarize market experience, lessons, cases, wisdom, etc. through market research activities, thereby increasing their practical ability and innovation;

-Market research subjects can cultivate and improve market concepts, concepts, culture, values, etc. through market research activities, thereby shaping their personal brand and personal style;

-Market research subjects can realize and satisfy market interests, hobbies, dreams, ideals, etc. through market research activities, thereby enhancing their personal motivation and personal happiness.

Problems and Countermeasures of 3. Market Research

The motivation and incentive of market research is an important factor affecting the quality and effect of market research, but in the practice of market research, there are also some problems and challenges, which need to be found and solved in time by market research subjects. Here are some common problems and countermeasures:

Lack of motivation for (I) market research

The lack of motivation of market research refers to the market research subject's demand for market information is not strong, or the creation of market information is not active, or the study of market information is not continuous, resulting in the purpose of market research is not clear, the direction is not correct, the scope is not appropriate. The reasons for the lack of motivation in market research may be the following:

-Market research subjects do not have a deep understanding of the market, are not sensitive to market changes, and do not pay attention to market opportunities and risks, resulting in weak demand for market research;

-Market research subjects are not active in market innovation, do not explore the potential demand of the market, and do not create new value in the market, resulting in low innovation motivation for market research;

-Market research subjects do not continue to learn about the market, their knowledge of the market is not updated, their theory of the market is not perfect, and their culture of the market is not formed, resulting in insufficient learning motivation for market research.

The countermeasures for the lack of motivation of market research are:

-The main body of market research should strengthen the analysis and monitoring of the market, discover the changes and trends of the market in time, clarify the purpose and significance of market research, and improve the demand power of market research;

-The main body of market research should strengthen the exploration and innovation of the market, actively discover the potential demand and new value of the market, clarify the direction and goal of market research, and improve the innovation power of market research;

-Market research subjects should strengthen the study and improvement of the market, constantly update the knowledge and skills of the market, improve the theory and methods of the market, form the culture and value of the market, and improve the learning motivation of market research.

Unreasonable incentives for (II) market research

The unreasonable incentive of market research refers to the mismatch between the internal or external reward of the market research subject and the power, method and efficiency of market research, which leads to the low quality, poor effect and low efficiency of market research. The reasons for the unreasonable incentive of market research may be the following:

-The economic interests of market research subjects are inconsistent with the quality and effectiveness of market research, resulting in unfair or inadequate economic incentives for market research;

-The social recognition of market research subjects is inconsistent with the innovation and influence of market research, resulting in improper or insufficient social incentives for market research;

-The personal growth of market research subjects is inconsistent with the methods and efficiency of market research, resulting in unreasonable or inadequate personal incentives for market research.

Market research incentives unreasonable countermeasures are:

-Market research subjects should establish an economic benefit distribution mechanism that matches the quality and effect of market research to ensure that the economic incentives for market research are fair and sufficient;

-Market research subjects should establish a socially recognized evaluation mechanism that matches the innovation and influence of market research to ensure that the social incentives for market research are legitimate and adequate;

-Market research subjects should establish a personal growth training mechanism that matches the methods and efficiency of market research to ensure that personal incentives for market research are reasonable and sufficient.

4. market research services of Shangpu Consulting

Shangpu Consulting is a professional market research consulting company, providing customers with a full range of market research services, including market analysis, market forecasting, market strategy, market design, market evaluation, market management, etc. Champ Consulting's market research services have the following characteristics:

(I) the professionalism of market research

Shangpu Consulting has a professional team composed of senior market research experts, industry experts, data analysts, project managers, etc., with rich market research experience and knowledge, and can provide customers with professional market research solutions and suggestions. Shangpu Consulting also has advanced market research tools and platforms, which can collect and analyze a large amount of market data and information, and provide customers with accurate and reliable market research reports and results.

(II) comprehensiveness of market research

Shangpu Consulting can provide customers with comprehensive market research services according to their different needs and goals, covering all aspects and levels of the market, including market scale, structure, trends, opportunities, risks, competition, consumers, laws and regulations, Policy orientation, social culture, technological innovation, natural environment, etc. Shangpu Consulting can also provide customers with customized market research services based on their industry characteristics and market conditions to meet their personalized and differentiated market research needs.

(III) the effectiveness of market research

Shangpu Consulting can not only provide customers with professional and comprehensive market research services, but also provide customers with effective market research services, that is, it can transform the results and suggestions of market research into customers' market decisions and actions, and help customers achieve market goals and values. Shangpu Consulting can also provide customers with continuous market research services, that is, it can continuously adjust and optimize market research programs and methods according to market changes and customer feedback to ensure the quality and effectiveness of market research.

The following are some specific cases of market research services provided by Champ Consulting for your reference:

-Shangpu Consulting provides market research services for an internationally renowned automobile brand in the Chinese market, including analysis and prediction of the scale, structure, trends, opportunities, risks, competition and consumers of the Chinese market, as well as suggestions and plans on market strategy, product strategy, price strategy, promotion strategy and distribution strategy of the Chinese market. The market research service of Shangpu consulting has helped the automobile brand achieve good performance and reputation in the Chinese market, and enhance its competitiveness and influence in the Chinese market.

-Shangpu Consulting provides market research services in emerging markets for a leading domestic e-commerce platform, including analysis and prediction of the scale, structure, trends, opportunities, risks, competition, consumers, etc. of emerging markets, as well as suggestions and solutions on market entry, market expansion, market maintenance, market optimization, etc. Shangpu Consulting's market research services have helped the e-commerce platform successfully open up new market space and market share in emerging markets, increasing its revenue and profits in emerging markets.

-Shangpu Consulting provides market research services for a well-known domestic education and training institution on the online education market, including analysis and prediction of the scale, structure, trends, opportunities, risks, competition, and consumers of the online education market, as well as suggestions and plans on product design, service quality, price positioning, marketing strategy, and user experience in the online education market. The market research service of Shangpu Consulting has helped the education and training institution to improve the attractiveness and satisfaction of its products in the online education market, and enhance the loyalty and reputation of its users.