Definition and Purpose of 1. Market Research

Market research is a business activity that helps companies solve market problems or grasp market opportunities by collecting, collating, analyzing and interpreting market-related information. The purpose of market research is to provide valuable market insights and suggestions for enterprises, support the decision-making and action of enterprises, and promote the development and innovation of enterprises.

The objects and contents of market research can vary according to different purposes and scenarios, such:

Market analysis: analysis of the market size, structure, distribution, demand, competition, trends, etc., for enterprises to develop market strategies and plans to provide the basis.

User research: studies the characteristics, needs, preferences, behaviors, experiences, etc. of users, and provides guidance for enterprises to design and optimize products and services.

Competitor research: Investigate competitors' strategies, products, services, prices, marketing, strengths, weaknesses, etc., to provide reference for enterprises to formulate competitive strategies and countermeasures.

Investment consulting: consulting investment feasibility, risks, benefits, conditions, etc., to provide support for enterprises to make investment decisions and operations.

IPO Consulting: Consult the listing process, requirements, costs, benefits, etc., to help companies prepare and declare for listing.

Feasibility study report: to study the technical, economic, social, environmental, legal and other aspects of the feasibility of a project, to provide a basis for enterprise decision-making and implementation of the project.

Industrial planning: planning the development goals, paths, measures, policies, etc. of an industry to provide direction for enterprises to participate in industrial development and cooperation.

Business plan: prepare the business model, market analysis, product strategy, marketing strategy, financial analysis, risk assessment and other content, for the enterprise to obtain funds and partners to provide documentation.

General process and precautions for 2. market research

The methods and contents of market research vary according to different purposes and scenarios, but they all need to follow some basic principles and steps to ensure the effectiveness and quality of market research. The general process and precautions of market research are as follows:

Determine the purpose and scope of market research: clarify the problems and assumptions of market research, determine the object and content of market research, define the time and area of market research, and formulate the plan and budget of market research.

Design market research programs and tools: select appropriate market research methods and techniques, such as questionnaires, interviews, observations, experiments, literature analysis, etc., design market research tools and indicators, such as questionnaires, interview guides, observation tables, experimental programs, data sources, etc.

Collect market research data and information: collect market research data and information through market research tools and channels, such as samples, answers, records, results, literature, etc., and pay attention to ensure the validity, accuracy, completeness and representativeness of the data and information.

Analysis of market research data and information: through market research techniques and methods, analysis of market research data and information, such as statistical analysis, causal analysis, correlation analysis, cluster analysis, text analysis, etc., extract key information and insights of market research, verify market research problems and assumptions, and discover market research rules and trends.

Generate market research reports and recommendations: Based on the results of market research analysis, generate market research reports and recommendations, suchAbstract, background, purpose, method, results,Conclusion, recommendations, etc., taking care to ensure that the report and recommendations are logical, objective, readable and operable.

Evaluate the effect and value of market research: according to the report and suggestion of market research, evaluate the effect and value of market research, such as satisfaction, influence, income, etc., feedback the advantages and disadvantages of market research, summarize the experience and lessons of market research, and put forward the improvement and innovation of market research.

Specific cases of 3. market research

In order to show the practical application and value of market research more specifically, this paper selects three specific cases of Shangpu Consulting Company for analysis, namely:

Case 1: An in-depth research report on the new energy vehicle market was provided for a leading global automobile manufacturer.

Case 2: Provides user research and user experience design services for a well-known Internet company.

Case 3: Investment advisory and IPO advisory services for an entrepreneurial fintech company.

Case 1: An in-depth research report on the new energy vehicle market for a leading global automaker

The client is a leading global automobile manufacturer with a number of well-known automobile brands, covering various market segments and price segments. In order to further expand its share and influence in the new energy vehicle market, the client needs to understand the current situation and future of the new energy vehicle market in order to formulate reasonable strategies and plans.

Using its strong data collection and analysis capabilities, Shangpu Consulting provides the client with an in-depth research report on the new energy vehicle market, which mainly includes the following contents:

Definition and classification of new energy vehicles: According to different power sources and technologies, new energy vehicles are divided into pure electric vehicles, hybrid vehicles, fuel cell vehicles, etc., and the characteristics and advantages and disadvantages of various new energy vehicles are introduced.

Global market overview of new energy vehicles: the global market size, growth rate, regional distribution, market segments, market share, etc. of new energy vehicles are analyzed, and the current situation and future of the global market of new energy vehicles are shown.

Analysis of the main market of new energy vehicles: focuses on the analysis of the main markets of new energy vehicles, including China, the United States, Europe, Japan, etc., and analyzes the market demand, consumer preferences, competitive landscape, policy environment, development trends, etc. of each market, providing the client with detailed information and insight of each market.

Analysis of the main competitors of new energy vehicles: Analysis of the main competitors of new energy vehicles, including Tesla, Toyota, Volkswagen, Nissan, BYD, etc., analysis of the strategy, products, services, prices, marketing, advantages, Disadvantages, etc., provide the client with a comprehensive evaluation and comparison of each competitor.

Analysis of the main technologies and innovations of new energy vehicles: The main technologies and innovations of new energy vehicles are analyzed, including battery technology, charging technology, intelligent driving technology, vehicle networking technology, etc., and the principles, development, application and prospects of each technology are introduced, providing the client with the technical trends and innovation trends of new energy vehicles.

Analysis of the main opportunities and challenges of new energy vehicles: the main opportunities and challenges of new energy vehicles are analyzed, including market demand, policy support, technological progress, cost reduction, environmental protection and other opportunities, as well as market competition, policy changes, technical obstacles, high costs, safety issues and other challenges, providing the client with assessment and suggestions on the opportunities and challenges of new energy vehicles.

Strategy and plan suggestions of new energy vehicles: according to the above market analysis, the client is provided with strategy and plan suggestions of new energy vehicles, including the choice of target market, the positioning of products and services, the strategy of price and marketing, the investment of technology and innovation, the opportunity of cooperation and alliance, etc., and the implementation plan and action guide of new energy vehicles are provided for the client.

The in-depth research report on the new energy vehicle market of Shangpu Consulting provides the client with comprehensive and in-depth analysis and suggestions on the new energy vehicle market, helps the client understand the current situation and future of the new energy vehicle market, and formulates reasonable strategies and plans. Increase its share and influence in the new energy vehicle market.

Case 2: Providing user research and user experience design services for a well-known Internet company

The client is a well-known Internet company with multiple popular social media and e-commerce platforms, covering hundreds of millions of users and merchants. In order to further improve the customer satisfaction and customer loyalty of its products and services, the client needs to understand the needs and experiences of users in order to design and optimize its products and services.

Using its rich experience and methods of user research and user experience design, Champu Consulting provides the client with user research and user experience design services, mainly including the following:

The purpose and scope of user research: identify the problems and assumptions of user research, determine the object and content of user research, define the time and area of user research, and formulate the plan and budget of user research.

User research programs and tools: select appropriate user research methods and techniques, such as questionnaires, interviews, observations, experiments, data analysis, etc., and design user research tools and indicators, such as questionnaires, interview guides, observation tables, experimental programs, data sources, etc.

Data and information from user research: collect data and information from user research, such as samples, answers, records, results, data, etc., through the tools and channels of user research, taking care to ensure the validity, accuracy, completeness and representativeness of the data and information.

Analysis and insight of user research: through the technology and method of user research, analyze the data and information of user research, such as statistical analysis, causal analysis, correlation analysis, cluster analysis, text analysis, etc., extract the key information and insight of user research, verify the problems and assumptions of user research, and discover the rules and trends of user research.

Principles and methods of user experience design: according to the analysis results of user research, determine the principles and methods of user experience design, such as user-centered, situational adaptation, functional beauty, ease of use, usability, reliability, satisfiability, etc., and select appropriate methods and technologies of user experience design, such as prototype design, interface design, interaction design, test evaluation, etc.

User experience design solutions and tools: according to the principles and methods of user experience design, design user experience design solutions and tools, such as prototype, interface, interaction, testing, etc., pay attention to ensure the logic, consistency, innovation and realizability of the solutions and tools.

Evaluation and improvement of user experience design: according to the scheme and tools of user experience design, evaluate the effect and value of user experience design, such as satisfaction, influence, income, etc., feedback the advantages and disadvantages of user experience design, summarize the experience and lessons of user experience design, and put forward the improvement and innovation of user experience design.

The user research and user experience design services of Shangpu Consulting provide the client with comprehensive and in-depth analysis and suggestions on the user's needs and experience, help the client design and optimize the user experience of its products and services, and improve the user satisfaction and user loyalty of its products and services.

Case 3: Investment advisory and IPO advisory services for an entrepreneurial fintech company

The client is an entrepreneurial financial technology company, focusing on providing intelligent financial management and financing services for small and medium-sized enterprises, with a number of innovative financial products and services, and tens of thousands of customers and partners. If the principal wants to further expand its business scale and market influence, it needs to obtain more funds and resources to achieve its goal of listing.

Using its professional investment consulting and IPO consulting capabilities and resources, Champ Consulting provides investment consulting and IPO consulting services to clients, which mainly include the following:

The purpose and scope of investment consulting: clarify the issues and objectives of investment consulting, determine the object and content of investment consulting, define the time and location of investment consulting, and formulate the plan and budget of investment consulting.

Investment consulting solutions and tools: select appropriate investment consulting methods and techniques, such as financial analysis, valuation analysis, market analysis, risk analysis, investment strategies, etc., design investment consulting tools and indicators, such as financial statements, valuation models, market reports, risk assessment, investment programs, etc.

Investment advisory data and information: collect investment advisory data and information, such as financial data, market data, industry data, competitive data, investment data, etc., through investment advisory tools and channels, taking care to ensure the validity, accuracy, completeness and representativeness of the data and information.

Analysis and suggestions of investment consulting: through the technology and methods of investment consulting, analyze the data and information of investment consulting, such as financial analysis, valuation analysis, market analysis, risk analysis, investment strategy, etc., extract key information and suggestions of investment consulting, verify the problems and objectives of investment consulting, and discover the opportunities and challenges of investment consulting.

Implementation and follow-up of investment consultation: according to the analysis results of investment consultation, implement the suggestions of investment consultation, such as finding and contacting potential investors, conducting investment negotiation and negotiation, signing investment agreement and contract, completing investment delivery and settlement, etc., follow up the effect and value of investment consultation, such as investment return, investment impact, investment risk, etc., and feedback the advantages and disadvantages of investment consultation, summarize the experience and lessons of investment consulting and propose improvements and innovations in investment consulting.

The purpose and scope of IPO consultation: clarify the problems and objectives of IPO consultation, determine the object and content of IPO consultation, define the time and region of IPO consultation, and formulate the plan and budget of IPO consultation.

IPO consulting solutions and tools: select appropriate IPO consulting methods and techniques, such as listing conditions, listing process, listing costs, listing benefits, listing strategies, etc., design IPO consulting tools and indicators, such as listing applications, listing plans, listing documents, listing evaluation, listing plans, etc.

IPO consulting data and information: collect IPO consulting data and information, such as financial data, market data, industry data, competition data, listing data, etc., through IPO consulting tools and channels, and pay attention to ensuring the validity, accuracy, completeness and representativeness of the data and information.

Analysis and suggestions of IPO consultation: through the technology and method of IPO consultation, analyze the data and information of IPO consultation, such as listing conditions, listing process, listing cost, listing income, listing strategy, etc., extract the key information and suggestions of IPO consultation, verify the problems and objectives of IPO consultation, and find the opportunities and challenges of IPO consultation.

Implementation and follow-up of IPO consultation: According to the analysis results of IPO consultation, implement the suggestions of IPO consultation, such as selecting and contacting potential listing platforms, preparing and reporting for listing, completing listing review and approval, promoting and recommending listing, completing listing transactions and settlement, etc., and follow up the effect and value of IPO consultation, such as listing return, listing impact, listing risk, etc, feedback the advantages and disadvantages of IPO consulting, summarize the experience and lessons of IPO consulting, and put forward the improvement and innovation of IPO consulting.

The investment consulting and IPO consulting services of Shangpu Consulting provide the principal with comprehensive and in-depth analysis and advice on investment and listing, helping the principal to obtain more funds and resources, achieve its listing objectives, and expand its business scale and market influence.