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2024-07-18 15:35:23 Source: Champu Consulting Visits:0
The Importance of 1. Market Research
Market research is an important means for enterprises to understand the current market situation, predict market trends and grasp consumer demand. Through market research, companies can obtain first-hand information about products, prices, channels, promotions, etc., to provide a basis for decision-making. In many years of market research practice, Shangpu Consulting Company has deeply realized the importance of market research for enterprise strategic planning.
Case study: Shangpu Consulting once conducted market research for a well-known domestic home appliance company, and the company plans to launch a new type of smart home appliance. Through in-depth research, Shangpu Consulting found that consumers have a high degree of concern about the safety and ease of use of smart home appliances. According to this, the company has strengthened the safety performance in the product design and optimized the user interface, so that the product has received a warm response from the market once it is launched.
2. consumer demand analysis
Consumers are the main body of the market, and understanding consumer demand is the core of market research. Through a variety of research methods, such as questionnaires, in-depth interviews, focus groups, etc., Shangpu Consulting comprehensively collects consumer opinions and feedback to help companies accurately grasp the real needs of consumers.
Case Study: While conducting market research for a food company, Shangpu Consulting found that consumers are increasingly demanding healthy, natural foods. The company adjusted its product line accordingly and launched a series of non-additive, organic certified products, successfully seized market opportunities and achieved substantial sales growth.
3. competitive situation assessment
Market competition is the norm for the survival of enterprises, and it is very important for enterprises to formulate competitive strategies to understand the dynamics of competitors through market research. Through SWOT analysis and other tools, Shangpu Consulting helps enterprises identify their own strengths and weaknesses, analyze the strategies and actions of competitors, and formulate effective competitive countermeasures.
Case Study: Champ Consulting once provided market research services for a new Internet company. By analyzing the market share, user evaluation and marketing strategy of competitors, Shangpu Consulting helped the enterprise to find the gaps in the market and put forward the strategy of differentiated competition. After adopting the recommendations, the company quickly gained a place in the market through unique marketing activities and product innovations.
Formulation of 4. strategic planning
Market research provides a wealth of information resources for enterprises, and how to translate this information into practical strategic planning is the key to the prosperity of enterprises. Shangpu Consulting Company combines market research results and uses professional analysis methods to help companies formulate strategic plans that meet market trends and meet consumer needs.
Case study: A car manufacturer commissioned Champ Consulting to conduct market research before launching a new model. The survey results show that consumers have high expectations for energy saving, environmental protection and intelligent configuration. Based on this information, Shangpu Consulting assisted enterprises to formulate a product strategy with energy conservation, environmental protection and intelligence as the core, and highlighted these characteristics in the follow-up marketing promotion, successfully improving the brand image and market share.
Continuous optimization of 5. market research
The market environment is constantly changing, and companies need to conduct continuous market research in order to adjust their strategic plans in time to respond to market changes. Shangpu Consulting pays attention to the continuity and dynamics of market research, and helps enterprises grasp the market pulse and achieve continuous optimization by establishing a long-term market monitoring mechanism.
Case Study: Champu Consulting provides continuous market research services for a retail chain. Through regular consumer satisfaction surveys and market trend analysis, companies can keep abreast of market changes, adjust product structure and service strategies, and maintain market competitiveness.
6. Conclusion
Market research is an important leading force for enterprises to prosper. Through the case study of Shangpu Consulting, we can see that market research plays an irreplaceable role in consumer demand analysis, competitive situation assessment, or strategic planning and continuous optimization. Enterprises should pay attention to market research work, use scientific methods and tools, in-depth excavation of market information, to provide strong support for decision-making, so as to remain invincible in the fierce market competition.
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On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
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On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
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On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
| Research Module | research content | ||||||
|---|---|---|---|---|---|---|---|
| Market research | Industry status | market capacity | Product Application | channel mode | Supply chain | market competition | Market Consulting |
| Competitor Research | Enterprise background | Enterprise Finance | Sales Data | Market Strategy | Production Equipment | Supply Procurement | Technology R & D |
| warehousing logistics | channel construction | Human Resources | Enterprise Strategy | ||||
| User Research | Consumer Survey | consumption behavior attitude | Publicity/Promotion | Product Service | Brand Research | consumer characteristics | |
| satisfaction survey | Employee satisfaction | user satisfaction | |||||
| Market Entry Advisory | Macro Industry Research | competitive enterprise research | Downstream User Research | Channel Research | Due Diligence | Return on Investment | |
| Floor module | Landing implementation recommendations | Long-term cooperation | |||||
| Business investment due diligence | Target industry market investment value due diligence | Industry Benchmarking Enterprise Research | Target Enterprise Credit Assessment Report | Project investment due diligence | |||
| industry planning | Market research | market access | development strategy | investment location | Acquisition and integration | IPO Fundraising | |
| Credit Report | Basic information | Major Events | Production/Operation Network | enterprise scale | Operating strength | Financial strength | Legal risk |
| Future business prediction | Overall credit rating | cooperative risk warning | |||||
| Brand/Sales Proof | Market Share Proof | Market Share Proof | Proof of brand strength | Industry Proof | Specialized new proof | Proof of sales strength | Proof of technological leadership |
| National/Global Status Certificate | |||||||
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