Market entry consulting is a professional service that provides companies with feasibility analysis, strategic planning and implementation recommendations for doing business in a new market, industry or region. Market entry consulting is faced with three major difficulties: first, how to obtain accurate, comprehensive and timely market information; second, how to formulate reasonable, effective and innovative market entry plans; and third, how to assist customers in implementing market entry plans and evaluating the results. Taking Shangpu Consulting as an example, this paper introduces the specific strategies and methods of consulting companies in dealing with these three difficulties, including using professional data collection and analysis models, combining first-hand data and second-hand data to conduct market research; According to customer needs, goals, resources and risks, formulate personalized market entry plans and provide a variety of optional plans and suggestions. By maintaining close communication and cooperation with customers, provide full project management and execution support, as well as regular project monitoring and evaluation. This paper aims to provide some useful reference and enlightenment for practitioners and learners of market entry consultation.

Market Entry Advisory (Market Entry Consulting) refers to professional services that provide enterprises with feasibility analysis, strategic planning and implementation recommendations for doing business in a new market, industry or region. Market entry consultation can help enterprises grasp market opportunities, avoid market risks, improve market competitiveness, and achieve business growth and profit maximization. However, it is not easy to enter the consulting market. It faces many challenges and difficulties, which require consulting companies to have a high degree of professional ability and rich practical experience. This paper will analyze the main difficulties of market entry consulting from the following three aspects, and take Shangpu Consulting as an example to introduce the specific strategies and methods of consulting companies in dealing with these difficulties.

1. how to obtain accurate, comprehensive and timely market information

Market information is the basis and premise of market entry consulting, which determines the quality and reliability of consulting results. However, it is not easy to obtain accurate, comprehensive and timely market information, because market information is often scattered, complex, dynamic and opaque, and needs to be collected, sorted, analyzed and verified through a variety of channels and means. In addition, different customers may have different concerns and needs for the same market, requiring consulting firms to collect and process targeted information based on their specific goals and issues.

Champu Consulting has rich experience and advantages in obtaining market information. It mainly ensures the quality of information through the following aspects:

（1) Use professional data collection and analysis models. Shangpu Consulting has a number of independent research and development of software copyright, with perfect analysis and prediction model independent research and development capabilities. According to different industries and fields, Shangpu Consulting has established a set of systematic, standardized and quantitative data collection and analysis models, including industry development model, market demand model, competitive situation model, investment measurement model, etc., which can effectively sort out, summarize, calculate and display market information.

（2) Market research combined with primary and secondary data. Shangpu Consulting adopts the method of combining first-hand data and second-hand data in market research, which not only makes use of the existing public information, but also increases the breadth and depth of information through the original information collected by itself. Shangpu Consulting collects first-hand data through a variety of methods, including interviews with senior institutions and personnel in the industry, government regulatory agencies, association experts, upstream and downstream enterprises, channel providers, customers, etc., as well as on-site surveys, questionnaires, online surveys, etc. Shangpu Consulting also uses a variety of second-hand data sources, including the National Bureau of Statistics, industry associations, professional databases, industry reports, news media, etc., as well as its own accumulated massive data and research models.

（3) Conduct customized market research according to customer needs and objectives. When conducting market research, Shangpu Consulting does not simply apply unified templates and methods, but formulates personalized market research plans and provides customized market research reports according to the specific needs and goals of customers. When formulating the market research plan, Shangpu Consulting will fully communicate and confirm with the customer, clarify the purpose, scope, content, method and timetable of the market research, and timely feedback and report to the customer according to the progress of the project. When providing market research reports, Shangpu Consulting will focus on analysis and answers according to customers' concerns and problems, and provide valuable insights and suggestions.

2. how to formulate reasonable, effective and innovative market entry plan

The market entry program is the core and focus of market entry consulting, which determines whether the client can successfully enter the target market and achieve the desired results. However, it is not easy to formulate a reasonable, effective and innovative market entry plan, because the market entry plan needs to consider a variety of factors, including the customer's needs, objectives, resources and risks, as well as the characteristics, opportunities and challenges of the target market. In addition, different customers may have different entry methods and strategies for the same market, requiring consulting firms to develop personalized market entry solutions based on their characteristics and strengths, and to provide a variety of options and recommendations.

Champu Consulting has rich experience and advantages in developing market entry programs. It mainly ensures the quality of programs through the following aspects:

（1) Comprehensive analysis based on customer needs, objectives, resources and risks. Before formulating the market entry plan, Shangpu Consulting will conduct a comprehensive and in-depth understanding and analysis of customers, including customer demand analysis (why to enter the target market), target analysis (what kind of effect do you want to achieve in the target market), Resource analysis (what kind of resource conditions are available), risk analysis (what kind of risk challenges are faced). Through these analyses, Champ Consulting can clearly grasp the actual situation and expectations of customers, and provide the basis and guidance for the subsequent development of appropriate market entry programs.

（2) Conduct a detailed analysis based on the characteristics, opportunities and challenges of the target market. In developing its market entry plan, Champ Consulting conducts a detailed and comprehensive analysis of the target market, including market overview analysis (market size, structure, growth, trends, etc.), market demand analysis (market demand, demand characteristics, demand changes, etc.), market competition analysis (market competition pattern, competitors, competitive advantages, etc.), market environment analysis (market policies and regulations, social culture, technological changes, etc.). Through these analyses, Champ Consulting can accurately grasp the current situation and development direction of the target market, and provide data and information support for the subsequent formulation of plans.

（3) Design innovative market entry solutions according to the characteristics and advantages of customers. When formulating the market entry plan, Shangpu Consulting does not simply copy or learn from the successful cases of other enterprises or industries, but designs innovative market entry plans according to the characteristics and advantages of customers, this includes selecting appropriate market entry methods (e. g., direct exports, agents, joint ventures, sole proprietorships, etc.), determining reasonable market entry objectives (e. g., target regions, target customers, target shares, etc.), and developing effective market entry strategies (e. g., product strategy, pricing strategy, channel strategy, promotion strategy, etc.). When developing a plan, Shangpu Consulting will consider a variety of possibilities and scenarios, and provide a variety of options and suggestions, so that customers have more choices and decision-making basis.

3. how to assist customers in implementing market entry plans and evaluating results

The implementation and evaluation of the market entry plan is an extension and supplement of the market entry consultation, which determines whether the client can successfully implement the market entry plan and adjust and improve it in a timely manner. However, it is not easy to assist customers in implementing and evaluating market entry plans, because market entry plans need to involve multiple departments and links, coordinate multiple resources and relationships, and deal with multiple uncertainties and changes. In addition, different customers may have different execution capabilities and effects on the same market, and consulting companies are required to provide continuous support and services based on the actual situation and feedback of customers.

Champu Consulting has extensive experience and advantages in assisting customers in implementing and evaluating market entry plans. It mainly guarantees the quality of the plan through the following aspects:

（1) Provide full project management and execution support through close communication and collaboration with customers. When assisting clients in implementing market entry plans, Champ Consulting does not simply deliver a report or proposal, but maintains close communication and collaboration with clients to provide full project management and execution support. Champu Consulting will assign professional project managers and project teams for each project, responsible for communicating with customers about the progress of the project, solving problems encountered in the project, coordinating the resources and relationships of all parties involved in the project, supervising the quality and efficiency of the implementation of all aspects of the project, and providing the professional knowledge and skills required in the project.

（2) Provide timely project feedback and improvement suggestions through regular project monitoring and evaluation. When assisting clients in implementing market entry plans, Champ Consulting does not complete project tasks at one time, but provides timely project feedback and improvement suggestions through regular project monitoring and evaluation. According to the objectives and indicators of the project, Shangpu Consulting will formulate a set of scientific project monitoring and evaluation system, including project progress monitoring, cost monitoring, quality monitoring, effect monitoring, etc., and regularly report the implementation and evaluation results of the project to the customer, and put forward suggestions for project adjustment and optimization according to market changes and customer feedback.

Summary

Market entry consulting is a highly professional and practical service, which requires consulting companies to have a high degree of professional ability and rich practical experience. Taking Shangpu Consulting as an example, this paper introduces the specific strategies and methods of consulting companies in dealing with the three major difficulties of market entry consulting, including using professional data collection and analysis models, combining first-hand data and second-hand data to conduct market research; According to the customer's needs, goals, resources and risks, formulate personalized market entry plans and provide a variety of optional plans and suggestions. By maintaining close communication and cooperation with customers, provide full project management and execution support, as well as regular project monitoring and evaluation. This paper aims to provide some useful reference and enlightenment for practitioners and learners of market entry consultation.