Market entry consulting is a professional service that provides companies with feasibility analysis, strategic planning and implementation recommendations for doing business in a new market, industry or region. Market entry consulting is faced with three major difficulties: first, how to obtain accurate, comprehensive and timely market information; second, how to formulate reasonable, effective and innovative market entry plans; and third, how to assist customers in implementing market entry plans and evaluating the results. Taking Shangpu Consulting as an example, this paper introduces the specific strategies and methods of consulting companies in dealing with these three difficulties, including using professional data collection and analysis models, combining first-hand data and second-hand data to conduct market research; According to customer needs, goals, resources and risks, formulate personalized market entry plans and provide a variety of optional plans and suggestions. By maintaining close communication and cooperation with customers, provide full project management and execution support, as well as regular project monitoring and evaluation. This paper aims to provide some useful reference and enlightenment for practitioners and learners of market entry consultation.

Market Entry Advisory (Market Entry Consulting）是指为企业提供在新的市场、行业或区域开展业务的可行性分析、策略规划和实施建议的专业服务。市场进入咨询可以帮助企业把握市场机会，规避市场风险，提高市场竞争力，实现业务增长和利润最大化。然而，市场进入咨询并非易事，它面临着诸多的挑战和难点，需要咨询公司具备高度的专业能力和丰富的实践经验。本文将从以下三个方面分析市场进入咨询的主要难点，并以尚普咨询为例，介绍了咨询公司在应对这些难点时的具体策略和方法。

一、如何获取准确、全面、及时的市场信息

市场信息是市场进入咨询的基础和前提，它决定了咨询结果的质量和可靠性。然而，获取准确、全面、及时的市场信息并不容易，因为市场信息往往是分散、复杂、动态、不透明的，需要通过多种渠道和手段进行搜集、整理、分析和验证。此外，不同的客户可能对同一市场有不同的关注点和需求，需要咨询公司根据客户的特定目标和问题，进行有针对性的信息搜集和处理。

Champu Consulting has rich experience and advantages in obtaining market information. It mainly ensures the quality of information through the following aspects:

（1) Use professional data collection and analysis models. Shangpu Consulting has a number of independent research and development of software copyright, with perfect analysis and prediction model independent research and development capabilities. According to different industries and fields, Shangpu Consulting has established a set of systematic, standardized and quantitative data collection and analysis models, including industry development model, market demand model, competitive situation model, investment measurement model, etc., which can effectively sort out, summarize, calculate and display market information.

（2) Market research combined with primary and secondary data. Shangpu Consulting adopts the method of combining first-hand data and second-hand data in market research, which not only makes use of the existing public information, but also increases the breadth and depth of information through the original information collected by itself. Shangpu Consulting collects first-hand data through a variety of methods, including interviews with senior institutions and personnel in the industry, government regulatory agencies, association experts, upstream and downstream enterprises, channel providers, customers, etc., as well as on-site surveys, questionnaires, online surveys, etc. Shangpu Consulting also uses a variety of second-hand data sources, including the National Bureau of Statistics, industry associations, professional databases, industry reports, news media, etc., as well as its own accumulated massive data and research models.

（3）根据客户的需求和目标进行定制化的市场调研。尚普咨询在进行市场调研时，不是简单地套用统一的模板和方法，而是根据客户的具体需求和目标，制定个性化的市场调研方案，并提供定制化的市场调研报告。尚普咨询在制定市场调研方案时，会与客户进行充分的沟通和确认，明确市场调研的目的、范围、内容、方法和时间表，并根据项目进展情况及时向客户反馈和汇报。尚普咨询在提供市场调研报告时，会根据客户的关注点和问题，重点分析和解答，并提供有价值的见解和建议。

二、如何制定合理、有效、创新的市场进入方案

The market entry program is the core and focus of market entry consulting, which determines whether the client can successfully enter the target market and achieve the desired results. However, it is not easy to formulate a reasonable, effective and innovative market entry plan, because the market entry plan needs to consider a variety of factors, including the customer's needs, objectives, resources and risks, as well as the characteristics, opportunities and challenges of the target market. In addition, different customers may have different entry methods and strategies for the same market, requiring consulting firms to develop personalized market entry solutions based on their characteristics and strengths, and to provide a variety of options and recommendations.

尚普咨询在制定市场进入方案方面有着丰富的经验和优势，它主要通过以下几个方面来保证方案质量：

（1）根据客户的需求、目标、资源和风险进行综合分析。尚普咨询在制定市场进入方案之前，会对客户进行全面而深入的了解和分析，包括客户的需求分析（为什么要进入目标市场）、目标分析（想要在目标市场达到什么样的效果）、资源分析（具备什么样的资源条件）、风险分析（面临什么样的风险挑战）。通过这些分析，尚普咨询能够清楚地把握客户的实际情况和期望值，并为后续制定方案适合的市场进入方案提供依据和指导。

（2) Conduct a detailed analysis based on the characteristics, opportunities and challenges of the target market. In developing its market entry plan, Champ Consulting conducts a detailed and comprehensive analysis of the target market, including market overview analysis (market size, structure, growth, trends, etc.), market demand analysis (market demand, demand characteristics, demand changes, etc.), market competition analysis (market competition pattern, competitors, competitive advantages, etc.), market environment analysis (market policies and regulations, social culture, technological changes, etc.). Through these analyses, Champ Consulting can accurately grasp the current situation and development direction of the target market, and provide data and information support for the subsequent formulation of plans.

（3）根据客户的特点和优势进行创新性的市场进入方案设计。尚普咨询在制定市场进入方案时，不是简单地复制或借鉴其他企业或行业的成功案例，而是根据客户的特点和优势，进行创新性的市场进入方案设计，包括选择合适的市场进入方式（如直接出口、代理商、合资企业、独资企业等）、确定合理的市场进入目标（如目标区域、目标客户、目标份额等）、制定有效的市场进入策略（如产品策略、价格策略、渠道策略、促销策略等）。尚普咨询在制定方案时，会考虑多种可能性和情景，并提供多种可选方案和建议，让客户有更多的选择余地和决策依据。

3. how to assist customers in implementing market entry plans and evaluating results

The implementation and evaluation of the market entry plan is an extension and supplement of the market entry consultation, which determines whether the client can successfully implement the market entry plan and adjust and improve it in a timely manner. However, it is not easy to assist customers in implementing and evaluating market entry plans, because market entry plans need to involve multiple departments and links, coordinate multiple resources and relationships, and deal with multiple uncertainties and changes. In addition, different customers may have different execution capabilities and effects on the same market, and consulting companies are required to provide continuous support and services based on the actual situation and feedback of customers.

Champu Consulting has extensive experience and advantages in assisting customers in implementing and evaluating market entry plans. It mainly guarantees the quality of the plan through the following aspects:

（1) Provide full project management and execution support through close communication and collaboration with customers. When assisting clients in implementing market entry plans, Champ Consulting does not simply deliver a report or proposal, but maintains close communication and collaboration with clients to provide full project management and execution support. Champu Consulting will assign professional project managers and project teams for each project, responsible for communicating with customers about the progress of the project, solving problems encountered in the project, coordinating the resources and relationships of all parties involved in the project, supervising the quality and efficiency of the implementation of all aspects of the project, and providing the professional knowledge and skills required in the project.

（2) Provide timely project feedback and improvement suggestions through regular project monitoring and evaluation. When assisting clients in implementing market entry plans, Champ Consulting does not complete project tasks at one time, but provides timely project feedback and improvement suggestions through regular project monitoring and evaluation. According to the objectives and indicators of the project, Shangpu Consulting will formulate a set of scientific project monitoring and evaluation system, including project progress monitoring, cost monitoring, quality monitoring, effect monitoring, etc., and regularly report the implementation and evaluation results of the project to the customer, and put forward suggestions for project adjustment and optimization according to market changes and customer feedback.

Summary

市场进入咨询是一项具有高度专业性和实践性的服务，它需要咨询公司具备高度的专业能力和丰富的实践经验。本文以尚普咨询为例，介绍了咨询公司在应对市场进入咨询的三大难点时的具体策略和方法，包括利用专业的数据搜集和分析模型，结合一手数据和二手数据进行市场调研；根据客户的需求、目标、资源和风险，制定个性化的市场进入方案，并提供多种可选方案和建议；通过与客户保持密切沟通和协作，提供全程的项目管理和执行支持，以及定期的项目监测和评估。本文旨在为市场进入咨询的实践者和学习者提供一些有益的参考和启示。