Characteristics of 1. market entry consultation

Market entry consulting is a professional consulting service for a specific industry or field, with the following characteristics:

Market entry consultation requires comprehensive, in-depth and systematic research on the market, including industry background, development process, policy environment, economic and social factors, investment situation, market scale, demand structure, product application, technology status, alternative products, supply and demand relationship, industrial chain status, competition pattern, benchmarking enterprises, industry development trend, etc, as well as industry opportunities and risks, investment feasibility and return, market entry points and implementation recommendations.

Market entry consultation requires the use of scientific research methods and tools to collect and analyze sufficient, accurate and reliable data and information to form persuasive and instructive conclusions and recommendations. Common research methods include first-hand data collection (e. g., interviews with senior institutions and personnel in the industry), second-hand data collection (e. g., government statistics, industry reports, etc.), industry analysis model building (e. g., Porter's Five Forces Model,SWOTanalysis, etc.), investment measurement model establishment (e. g. financial analysis, return cycle measurement, etc.).

Market entry consulting needs to carry out differentiated and personalized scheme design according to different industries and market characteristics. Different industries or fields have different development laws, competition mechanisms, customer needs, etc., and it is necessary to formulate appropriate strategic choices, competition strategies, investment directions and entry points.

Market entry consulting requires professional industry knowledge and experience, as well as a deep understanding of customer needs and expectations, to provide customers with more targeted and more grounded services. As a well-known consulting agency in China, Champ Consulting has18Years of industry research experience, established6800A pool of experts for more543The company provides market entry consulting services covering consumer-level research, enterprise-level research and technology and innovation.

2. approach to market entry consulting

The method of market entry consultation mainly includes the following steps:

The first step is to confirm the project requirements with the client, understand the client's background, objectives, budget, time, etc., formulate a research outline and interview plan, sign a confidentiality agreement, etc.

The second step is to study the overall market overview, analyze the industry background, development history, policy environment, economic and social factors, investment situation, etc., determine the market size, demand structure, product application, technology status, alternative products, supply and demand relationship, etc., and evaluate the industry profit margin and development potential.

The third step is to study the current situation of the industrial chain, analyze the situation of upstream enterprises, related supporting facilities, downstream channels and customers, understand the operation mode, value distribution and cooperative relationship of the industrial chain, identify the advantages and disadvantages of the industrial chain, and discover the opportunities and risks of the industrial chain.

The fourth step is to conduct research on the competitive situation of enterprises, analyze changes in market share, competitive situation and degree, competitive echelon, etc., evaluate the business information, core competitiveness, views on industry development and countermeasures of key enterprises, determine competitive advantages and disadvantages, and formulate competitive strategies and objectives.

The fifth step is to study the development trend of the industry, analyze the changes and reasons of future demand, the changes and reasons of technical means, the changes and reasons of competition degree, the changes and reasons of product application fields, etc., predict the future market scale and growth rate, and judge the development stage and direction of the industry.

The sixth step is to conduct research on industry opportunities and risks, analyze industry barriers (e. g., policy barriers, technical barriers, etc.), risks (e. g., policy risks, technical risks, investment risks, etc.), opportunities (e. g., market segment opportunities, new product opportunities, etc.), and assess industry attractiveness and difficulty of entry.

The seventh step is to conduct a study of investment feasibility and return, analyze investment opportunities and risks, investment requirements and feasibility assessment, measure the total investment amount, sub-investment amount, profit margin measurement, return cycle measurement, etc., and determine whether you should enter or invest in the industry or field.

The eighth step is to conduct research on market entry points and implementation suggestions, analyze investment entry points (such as product selection, product grade positioning, market segment positioning, regional market positioning, customer type positioning, etc.), give relevant landing suggestions (such as business strategy, competition strategy, development strategy, etc.), and help customers find the most potential and valuable market segments and target customers.

The Case for 3. Market Entry Advice

The following are some specific cases of market entry consulting provided by Champ Consulting to clients, showing the methods and effects of market entry consulting.

Case 1: An internationally renowned auto parts company plans to enter the Chinese market and entrusts Shangpu Consulting to conduct market entry consultation. Through a comprehensive study of China's auto parts industry, Shangpu Consulting provides customers with the following services:

The development status, market scale, demand structure, product application, technical level and competition pattern of China's auto parts industry are analyzed;

Evaluated the development trend, opportunities and risks, investment feasibility and return of China's auto parts industry;

Determine the customer's target market segment and target customer type, as well as the corresponding product selection and positioning strategy;

The market entry point and implementation suggestions for customers are given, including partner selection, channel construction, brand promotion, service guarantee, etc.

Through the market entry consulting of Shangpu Consulting, customers successfully entered the Chinese market and achieved a high market share and profitability in the short term.

Case 2: A well-known domestic household appliance enterprise plans to enter the field of new energy vehicles and entrusts Shangpu Consulting to conduct market entry consultation. Through in-depth research in the field of new energy vehicles, Shangpu Consulting provides customers with the following services:

The development background, policy environment, economic and social factors and investment situation of new energy vehicles are analyzed;

Determine the market size, demand structure, product application, technology status, alternative products, supply and demand relationship in the field of new energy vehicles;

Analyzed the current situation of the industry chain in the field of new energy vehicles, including upstream enterprises (such as batteries, motors, etc.), related supporting facilities (such as charging piles, power stations, etc.), downstream channels and customers;

Evaluated the competition situation of enterprises in the field of new energy vehicles, including changes in market share, competitive situation and degree, competitive echelon, etc., as well as the business information, core competitiveness, views on the development of the industry and countermeasures of key enterprises;

Forecasting the industry development trend in the field of new energy vehicles, including future demand changes and reasons, technical changes and reasons, changes in the degree of competition and reasons, changes in product application areas and reasons;

Analysis of industry opportunities and risks in the field of new energy vehicles, including industry barriers (such as policy barriers, technical barriers, etc.), risks (such as policy risks, technical risks, investment risks, etc.), opportunities (such as market segment opportunities, new product opportunities, etc.);

The feasibility and return of investment in the field of new energy vehicles are measured, including investment opportunities and risks, investment requirements and feasibility assessment, as well as overall investment, sub-investment, profit margin measurement, return cycle measurement, etc;

The market entry point and implementation suggestions in the field of new energy vehicles are given, including investment entry points (such as product selection, product grade positioning, market segment positioning, regional market positioning, customer type positioning, etc.), as well as relevant landing suggestions (such as business strategy, competition strategy, development strategy, etc.).

Through the market entry consulting of Shangpu Consulting, customers successfully entered the field of new energy vehicles and achieved a high market share and profitability in the short term.

Conclusion

Market entry consulting is a professional service that provides enterprises with business in new industries, fields, regions or countries. Through in-depth analysis of the market, it helps enterprises to formulate reasonable strategic choices, competitive strategies, investment feasibility and implementation suggestions. The purpose of market entry consulting is to find the most potential and valuable market segments and target customers for enterprises, so as to improve market share and profitability. As a well-known consulting agency in China, Champ Consulting has18Years of industry research experience, established6800A pool of experts for more543The company provides market entry consulting services covering consumer-level research, enterprise-level research and technology and innovation. This article introduces the characteristics, methods, contents and processes of market entry consulting, and shows how to use market entry consulting to find your market segments and target customers with the specific cases of Shangpu consulting service customers.