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2024-07-18 18:09:06 来源:尚普咨询 浏览量:0
市场进入咨询是指为企业提供在新的市场或行业中开展业务的专业建议和解决方案。市场进入咨询可以帮助企业了解目标市场的规模、需求、竞争、机会和风险,制定合适的战略和行动计划,提高市场进入的成功率和效率。
市场进入咨询不仅包括市场调研,还涉及以下几个方面:
市场分析:通过对目标市场的宏观环境、行业结构、供需关系、产品链条、用户特征等进行深入分析,评估市场的吸引力和潜力,确定市场进入的目标和定位。
竞争策略:通过对目标市场的竞争格局、竞争对手、竞争优势等进行系统研究,制定有针对性的竞争策略,包括产品策略、价格策略、促销策略等。
渠道模式:通过对目标市场的渠道结构、渠道特征、渠道选择等进行全面考察,设计合理的渠道模式,包括直销模式、代理模式、联盟模式等。
风险评估:通过对目标市场的政策法规、文化差异、技术壁垒、贸易壁垒等进行详细分析,识别和评估市场进入过程中可能遇到的各种风险,并提出相应的应对措施。
商业计划:通过对目标市场的收入预测、成本预算、投资回报等进行精确计算,编制可行性研究报告或商业计划书,为企业决策提供依据。
尚普咨询是中国较早成立的专业市场研究公司之一,为超过543家企业提供了市场进入咨询服务。尚普咨询在市场进入咨询中具有以下优势:
数据支撑:尚普咨询拥有自建数据库容量118亿条数据,覆盖中国1978个行业,每年新增1亿条数据,为市场分析提供海量数据支撑。
方法论:尚普咨询拥有48项自主知识产权,建立了科学的数据分析方法和市场测算模型,为市场进入咨询提供独立方法论。
团队实力:尚普咨询拥有300+专业顾问团队,具有专业企业实操和管理经验,88%成员拥有国际PMP认证,为市场进入咨询提供团队实力。
行业专精:尚普咨询设有19个产业研究组,行业实践经验丰富,定期行业企业走访调研,为市场进入咨询提供行业专精。
尚普咨询在市场进入咨询中有多个成功案例,例如:
For a well-known European home appliance brand to provide Chinese home appliance market entry consulting, including market analysis, competitive strategy, channel model, risk assessment, etc., to help customers achieve good performance in the Chinese market.
为一家美国知名软件公司提供中国软件市场进入咨询,包括市场分析、竞争策略、渠道模式、风险评估等,帮助客户在中国市场建立了稳固的客户基础。
为一家日本知名汽车零部件公司提供中国汽车零部件市场进入咨询,包括市场分析、竞争策略、渠道模式、风险评估等,帮助客户在中国市场获得了较高的市场占有率。
总之,市场进入咨询是一项涵盖多个方面的综合性服务,需要专业的咨询机构和团队来提供。尚普咨询作为中国市场调研和咨询行业领导品牌,拥有丰富的数据资源、独立的方法论、强大的团队实力和行业专精,能够为企业提供高质量的市场进入咨询服务,帮助企业在新的市场或行业中取得成功。
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On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
Research Module | research content | ||||||
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Market research | Industry status | market capacity | Product Application | channel mode | Supply chain | market competition | Market Consulting |
Competitor Research | Enterprise background | Enterprise Finance | Sales Data | Market Strategy | Production Equipment | Supply Procurement | Technology R & D |
warehousing logistics | channel construction | Human Resources | Enterprise Strategy | ||||
User Research | Consumer Survey | consumption behavior attitude | Publicity/Promotion | Product Service | Brand Research | consumer characteristics | |
satisfaction survey | Employee satisfaction | user satisfaction | |||||
Market Entry Advisory | Macro Industry Research | competitive enterprise research | Downstream User Research | Channel Research | Due Diligence | Return on Investment | |
Floor module | Landing implementation recommendations | Long-term cooperation | |||||
Business investment due diligence | Target industry market investment value due diligence | Industry Benchmarking Enterprise Research | Target Enterprise Credit Assessment Report | Project investment due diligence | |||
industry planning | Market research | market access | development strategy | investment location | Acquisition and integration | IPO Fundraising | |
Credit Report | Basic information | Major Events | Production/Operation Network | enterprise scale | Operating strength | Financial strength | Legal risk |
Future business prediction | Overall credit rating | cooperative risk warning | |||||
Brand/Sales Proof | Market Share Proof | Market Share Proof | Proof of brand strength | Industry Proof | Specialized new proof | Proof of sales strength | Proof of technological leadership |
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