Definition and significance of 1. market entry consultation

Market Entry Consulting (Consulting) is a service that provides companies with strategic advice and implementation support for doing business in a new industry, region or product area. Market entry consulting can help companies analyze market opportunities, competitive advantages, risks and challenges, develop appropriate market entry models and programs, and assist companies in implementing market entry plans.

The significance of market entry consulting is that it can help enterprises avoid blind decision-making and ineffective investment when entering new markets or expanding new businesses, improve the success rate and efficiency of market entry, and enhance market competitiveness and profitability. The main value of market entry consulting is reflected in the following aspects:

Market opportunity analysis: Market entry consulting can help companies identify and evaluate the market size, growth potential, demand characteristics, consumer preferences, product applications and other information of new markets or new businesses, so as to determine the goal and direction of market entry.

Competitive advantage analysis: market entry consulting can help enterprises analyze and compare their own advantages and disadvantages with those of competitors, including differences in product quality, technical level, brand image, channel network, cost structure, service level, etc., so as to determine the positioning and strategy of market entry.

Risk and challenge analysis: market entry consulting can help enterprises identify and assess the risks and challenges of new markets or new businesses, including difficulties and problems in policies and regulations, market access, technical barriers, competitive pressure, supply chain management, talent recruitment, etc., so as to formulate preventive and response measures for market entry.

Market entry mode and scheme design: market entry consultation can help enterprises select and design the most suitable market entry mode and scheme according to market opportunities, competitive advantages, risks and challenges, including product selection, price strategy, channel strategy, promotion strategy, partner selection and other aspects of the specific content and steps.

Market entry plan implementation support: Market entry consulting can help companies provide continuous monitoring and evaluation, timely detection and resolution of problems, adjustment and optimization of programs, and improve the effectiveness and efficiency of market entry in the process of implementing market entry plans.

Market Entry Consulting Business Overview of 2. Champ Consulting Group

Shangpu Consulting Group Co., Ltd. (hereinafter referred to as "Shangpu Consulting"), with registered capital of 50 million, was founded in early 2008. After more than ten years of hard work, Shangpu Consulting has accumulated rich professional experience and customer resources in the fields of industry research, market research, investment and financing consulting, and IPO listing consulting. With strong consulting innovation capabilities, first-class service quality, and Strong market competitiveness is highly recognized by all sectors of society, and has now become one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China.

As one of the earliest consulting agencies to provide special market research services in China, Shangpu Consulting has been involved in market research business since 2008. In the past 14 years, it has experienced and witnessed the rapid development of China's market research industry. It has provided professional market research and related consulting services to more than 5000 customers, serving customers covering many industry fields, and has now become the most influential domestic leading brand of market research in China, and won the "China market survey customer satisfaction best brand award", with China National Bureau of statistics issued by the "the People's Republic of China foreign-related investigation license".

Market entry consulting is one of the important businesses of Shangpu Consulting, and it is also one of the advantageous businesses of Shangpu Consulting. Shangpu Consulting provides industry macro research, industry research, data services, research services, investment research and other segmented consulting services, providing customers with comprehensive consulting services throughout the life cycle. The market entry consulting business of Champ Consulting mainly includes the following aspects:

Market opportunity analysis: through the macro combing of the overall market situation, Shangpu consulting makes an in-depth analysis of the market scale, growth potential, demand characteristics, consumer preferences, product application and other aspects of information, so as to provide customers with clear market opportunity assessment report and help customers determine the goal and direction of market entry. Champ Consulting's market opportunity analysis services cover a variety of industries and fields, including but not limited to healthcare, education and training, consumer goods, automotive, energy, finance, electronics, and the Internet.

Competitive advantage analysis: through systematic analysis of the market competition pattern, Shangpu Consulting makes a detailed comparison of competitors' product quality, technical level, brand image, channel network, cost structure, service level and other aspects of information. to provide customers with a comprehensive competitive advantage analysis report to help customers determine the positioning and strategy of market entry. The competitive advantage analysis service of Shangpu Consulting includes not only the analysis of existing competitors, but also the analysis of potential competitors and alternatives, as well as the prediction of the future movement and development trend of competitors.

Risk and challenge analysis: Through a comprehensive assessment of the market environment, Shangpu Consulting systematically identifies and evaluates the risks and challenges of policies and regulations, market access, technical barriers, competitive pressures, supply chain management, and talent recruitment. Provide customers with practical risk and challenge analysis reports to help customers formulate prevention and response measures for market entry. Champ Consulting's risk and challenge analysis services include not only the analysis of the current market environment, but also the prediction of future changes and impacts of the market environment.

Market entry mode and scheme design: Champ Consulting selects and designs the most suitable market entry mode and scheme for customers through comprehensive consideration of market opportunities, competitive advantages, risks, challenges and other factors, including product selection, price strategy, channel strategy, promotion strategy, partner selection and other specific contents and steps, to provide customers with innovative market entry mode and scheme design reports, help customers achieve their market entry goals and vision. Shangpu Consulting's market entry mode and program design services cover a variety of market entry modes, including direct export, indirect export, joint venture, sole proprietorship, franchise, franchise, agency, distribution, contracting, licensing, alliance, acquisition, merger, etc.

Market entry plan implementation support: Through continuous monitoring and evaluation of the implementation process of market entry plan, Shangpu Consulting provides customers with timely problem discovery and solutions, provides customers with effective market entry plan implementation support reports, helps customers adjust and optimize market entry plans, and improves the effect and efficiency of market entry. The market entry plan implementation support service of Shangpu Consulting includes not only tracking and feedback on the implementation of the market entry plan, but also suggestions and solutions for the improvement and perfection of the market entry plan.

Case Introduction of Market Entry Consulting Business of 3. Shangpu Consulting Group

In order to better demonstrate the service process, method, content and value of the market entry consulting business of Shangpu Consulting Group, this article will take the market entry consulting service provided by Shangpu Consulting Group for a well-known European medical device company as a case study, and make a specific introduction and analysis. The medical device company mainly produces and sells high-end cardiovascular and neurosurgical medical device products. It enjoys a high reputation and market share in the European market, but its reputation and market share in the Chinese market are low. Therefore, it hopes to use Shangpu Consulting Group's market entry consulting services, formulate and implement an effective Chinese market entry plan, and enhance its competitiveness and profitability in the Chinese market. The main contents and steps of market entry consulting services provided by Champ Consulting Group for the medical device company are as follows:

Market opportunity analysis: through the macro combing of China's medical device market, Shangpu Consulting Group found that the scale of China's medical device market has maintained a double-digit growth in the past decade, and is expected to reach 800 billion yuan by 2025. Among them, the medical device market of cardiovascular and neurosurgery accounts for about 15%, and the market space is huge. Through the in-depth analysis of China's cardiovascular and neurosurgery medical device market, Shangpu Consulting Group found the demand characteristics, consumer preferences, product applications and other information of China's cardiovascular and neurosurgery medical device market, which provided a clear market opportunity assessment report for the medical device company and helped the medical device company determine the goal and direction of China's market entry, that is, to focus on high-end cardiovascular and neurosurgical medical device products to meet the needs of the Chinese market for high quality, high-performance, and high-safety medical device products.

Competitive advantage analysis: Through systematic analysis of the competition pattern of Chinese cardiovascular and neurosurgery medical device market, Shangpu Consulting Group found that the competitors of Chinese cardiovascular and neurosurgery medical device market are mainly divided into two categories. One category is domestic medical device enterprises, such as Mindray Medical, Anke Biological, Lepu Medical, etc., whose advantages are low price, wide channels and high market share, however, the disadvantage lies in the relatively weak product quality, technical level, brand image, etc.; the other is foreign medical device companies, such as Medtronic, Boston Scientific, Johnson & Johnson, etc. Their advantages lie in product quality, technical level, brand image, etc. Relatively strong, but the disadvantage lies in high prices, limited channels, and low market share. Through the detailed comparison of the product quality, technical level, brand image, channel network, cost structure, service level and other aspects of the medical device company, Shangpu Consulting Group provides a comprehensive competitive advantage analysis report for the medical device company, which helps the medical device company to determine the positioning and strategy of market entry, that is, high-end cardiovascular and neurosurgical medical device products as the core, with high quality, high performance, high security as the selling point, professional service and technical support as the guarantee, to create an international brand image as the goal, to distinguish from domestic and foreign competitors, to win the recognition and trust of the Chinese market.

Risk and challenge analysis: Through the environmental assessment of China's cardiovascular and neurosurgery medical device market, Shangpu Consulting Group found that the risks and challenges of China's cardiovascular and neurosurgery medical device market mainly include the following aspects: First, the changes in policies and regulations, the Chinese government's supervision and approval of medical devices are becoming more and more stringent, and they need to comply with relevant standards and specifications, otherwise, they may face penalties such as fines, confiscation, suspension of production, and license revocation. The second is the difficulty of market access. The entry threshold of China's medical device market is relatively high, and relevant certification and registration are required, such as the medical device registration certificate of China Food and Drug Administration (CFDA) and the medical device quality management system certification of China Quality Certification Center (CQC). These certification and registration processes are time-consuming and expensive, it may affect the speed and efficiency of market entry; the third is the existence of technical barriers. The technical level of China's cardiovascular and neurosurgery medical device market is constantly improving, and domestic and foreign competitors are constantly developing and innovating new products and technologies. If you can't maintain the leading and advantage of technology, it may be eliminated or replaced by the market; the fourth is the increase of competitive pressure, china's cardiovascular and neurosurgery medical device market competition is becoming increasingly fierce, domestic and foreign competitors are constantly expanding market share and influence, if they can not effectively differentiate and position themselves, may be marginalized or ignored by the market; fifth, the complexity of supply chain management, China's cardiovascular and neurosurgery medical device market supply chain involves multiple links and aspects, such as raw material procurement, manufacturing, logistics and transportation, warehousing and distribution, after-sales service, etc., if the quality and efficiency of the supply chain cannot be effectively managed and controlled, it may affect the performance and safety of products, as well as customer satisfaction and loyalty; Sixth, the difficulty of talent recruitment. The demand for talents in the medical device market of cardiovascular and neurosurgery in China is relatively high, the need for personnel with relevant professional knowledge, skills, experience and qualities, such as research and development personnel, sales personnel, technical personnel, service personnel, etc., if these personnel can not be effectively recruited and trained, may affect the implementation and maintenance of market entry.

尚普咨询集团通过对这些风险和挑战进行系统识别和评估，为该医疗器械公司提供了实用的风险和挑战分析报告，帮助该医疗器械公司制定了市场进入的预防和应对措施，如加强政策法规的了解和遵守，加快认证和注册的进程和效率，加大技术的研发和创新，加强品牌的建设和推广，优化供应链的管理和控制，改善人才的招聘和培养等。

Market entry mode and scheme design: Through comprehensive consideration of market opportunities, competitive advantages, risks and challenges, Shangpu Consulting Group has selected and designed the most suitable market entry mode and scheme for the medical device company, that is, to enter the medical device market of cardiovascular and neurosurgery in China in the form of joint venture, and to establish a joint venture with a local medical device company in China, co-development and sales of high-end cardiovascular and neurosurgical medical device products.

Shangpu Consulting Group provides innovative market entry mode and scheme design report for the medical device company, including the analysis of the advantages and disadvantages of the joint venture, the goal and vision setting of the joint venture, the selection and evaluation of the partners of the joint venture, the proportion and distribution of the equity of the joint venture, the management structure and operation mode of the joint venture, the product selection and price strategy of the joint venture, the channel strategy and promotion strategy of the joint venture, the specific contents and steps of the risk control and exit mechanism of the joint venture help the medical device company to achieve the goal and vision of market entry, that is, to make use of the market resources and channel advantages of China's local medical device enterprises in the way of joint venture, and combine their own product advantages and technical advantages to build a high-end medical device brand of cardiovascular and neurosurgery, enhance its competitiveness and profitability in the Chinese market.

Market entry plan implementation support: through continuous monitoring and evaluation of the implementation process of market entry plan, Shangpu Consulting Group provides timely problem discovery and solution for the medical device company, provides effective market entry plan implementation support report for the medical device company, helps the medical device company adjust and optimize the market entry plan, and improves the effect and efficiency of market entry. The market entry plan implementation support service of Shangpu Consulting Group not only includes tracking and feedback on the implementation of the market entry plan, but also includes suggestions and schemes for improving and perfecting the market entry plan, such as adjusting the function and performance of products according to market feedback and data, dynamically adjusting the price strategy and level according to market changes and competition, and adjusting the promotion mode and intensity according to market demand and channel feedback, adjust the scale and direction of the joint venture according to the market size and potential, and adjust the risk control and exit mechanism of the joint venture according to market risks and challenges.

Case Inspiration and Experience of Market Entry Consulting Business of 4. Shangpu Consulting Group

Through the introduction and analysis of the case of market entry consulting services provided by Champ Consulting Group for a well-known European medical device company, we can get the following enlightenment and experience:

Market entry consulting is a highly customized service, which requires in-depth research and analysis according to different customer needs and market environment. It cannot be generalized or applied, but must be targeted and creative.

Market entry consulting requires a complete service process, from market opportunity analysis to market entry plan implementation support, each link must have clear goals and methods, clear input and output, effective communication and coordination, and strict Quality and efficiency control.

Market entry consulting requires a professional service team, which is composed of consultants with relevant professional knowledge, skills, experience and quality. It can provide customers with high-quality market research and consulting services, establish good cooperative relations and trust foundation with customers, and create value and satisfaction for customers.

Market entry consulting needs to have a continuous service attitude, not only to provide customers with one-time market entry consulting services, but also to provide customers with long-term market entry consulting services, to be able to pay attention to and understand the changes and dynamics of the market at any time, to discover and solve the problems and difficulties in the process of market entry in a timely manner, to continuously improve and optimize market entry plans and programs, and to continuously improve the effect and efficiency of market entry.