Market research and market entry consulting are two common business services, both of which involve the research and analysis of the market, but their purpose, content, method and value are different. Market research is mainly to provide objective market information to help customers understand the current market situation, needs, competition and opportunities. Market entry consulting is designed to provide targeted market strategies to help clients develop entry plans, reduce risk, optimize resources and improve efficiency. So, what is the specific difference between these two services? This article will take the Shangpu Consulting Group as an example to analyze from the following four aspects:

1. service object difference

Market research and market entry consulting are different for different market needs and decision-making levels. The service object of market research is generally the market department. They need to understand the basic situation of the market and provide data support for product development, marketing strategy, brand building, etc. The service object of market entry consulting is generally the management, which needs to formulate the development direction of the market and provide solutions for new products, new fields, new regions, etc.

Champ Consulting Group is a comprehensive consulting organization that provides both market research and market entry consulting services. Its market research services cover a number of industry sectors, providing customers with professional market research and related consulting services. Its market entry consulting services focus on investment and financing and IPO listing consulting, providing clients with investment decision evaluation, fund-raising project feasibility study, business plan and other segmented consulting services.

2. service process differences

Market research and market access consulting have different service processes and use different research methods and tools. The service process of market research generally includes the following steps: information collection, communication requirements with Party A's marketing department, user research (quantitative/qualitative), method implementation, collection and processing of data, writing and displaying reports. The research method of market research is mainly to obtain first-hand or second-hand market data through questionnaires, interviews, observations, experiments, etc. Market research research tools are mainly through SPSS, Excel, PowerPoint and other software, data analysis and report production.

The service process of market entry consulting generally includes the following steps: information collection, executive/expert interviews, problem diagnosis, program design, communication and coordination with the other party's executives, program adjustment and optimization, program adoption, and program implementation guidance. The research method of market entry consulting is mainly through PEST, SWOT, five-force model, Porter diamond model, value chain analysis and other ways, to carry out a comprehensive assessment of the market environment, competitive landscape, customer needs, their own advantages and so on. Market access consulting research tools are mainly through Word, Excel, PowerPoint and other software, program planning and report production.

In the process of market research and market entry consulting services, Shangpu Consulting Group pays attention to communication and feedback with customers to ensure the quality and effectiveness of services. In terms of market research, it has a professional quantitative and qualitative team, as well as a group of market entry experts as research partners. In terms of market entry consulting, it has an experienced investment and financing and IPO listing consulting team, as well as a set of comprehensive consulting methodologies and tools.

Differences in 3. service results

The results of market research and market entry consulting services are different, and they provide different market information and market strategies. The service result of market research is mainly a market research report, which contains the basic situation of the market, demand analysis, competition analysis, opportunity analysis and other contents, as well as some suggestions and opinions. The results of market research services are characterized by objective presentation, which mainly reflects the facts of the market and does not involve market decisions. The service result of market entry consulting is mainly a market entry plan, which includes an overview of the market, target setting, entry strategy, resource allocation, risk control, benefit forecast, etc., as well as some implementation plans and monitoring mechanisms. The service results of market entry consulting are characterized by subjective guidance, which mainly provides market solutions, not just market information.

Shangpu Consulting Group strives to provide customers with comprehensive, accurate, timely and continuous consulting results in terms of market research and market entry consulting services. In terms of market research, it provides different types and levels of market research reports according to the different needs of customers, such as industry research, market segmentation and user behavior research, channel model research, competitor research, market entry research, consumer research, etc. In terms of market entry consulting, it provides market entry solutions in different fields and stages according to the different objectives of clients, such as investment decision evaluation, feasibility study of fund-raising projects, business plan, market entry strategy, market entry execution, etc.

The difference between 4. service charges

Market research and market access consulting services are charged differently, and they are charged according to different standards and methods. Market research services are generally priced according to the size, difficulty, cycle, manpower and other factors of the project, usually using a fixed fee or a phase-by-phase fee. The service charge of market research is relatively stable, which mainly depends on the content and scope of the project, and is not affected by the effect of the project. Market entry consulting services are generally priced according to the nature of the project, objectives, risks, benefits and other factors, usually using a fixed fee plus success fee or prorated. The service charge for market entry consulting is characterized by relative flexibility, which mainly depends on the results and value of the project, not just the workload of the project.

In terms of market research and market entry consulting service fees, Shangpu Consulting Group follows the laws of the market and industry practices, and conducts reasonable negotiations and agreements with customers. In terms of market research, it provides different quotations and payment methods according to different industries, fields, themes, depth, etc., such as charging by project, charging by hour, charging by person-day, etc. In terms of market entry consulting, it provides different quotations and payment methods according to different investment scale, rate of return, risk factor, etc., such as charging by project, charging by success fee, charging by revenue share, etc.

Summary:

Market research and market entry consulting are two different types of business services that differ in their purpose, content, methodology and value. Market research is mainly to provide objective market information to help customers understand the current market situation, needs, competition and opportunities. Market entry consulting is designed to provide targeted market strategies to help clients develop entry plans, reduce risk, optimize resources and improve efficiency. Through the introduction of Shangpu Consulting Group, this paper analyzes the differences between market research and market entry consulting in four aspects, namely, service object, service process, service result and service charge. This article is intended to provide a reference for customers interested in understanding or choosing these two services.